If you Google “laptop repair," you would notice that Google lists sites and also highlights your search query, i.e. “laptop" and “repair."
However, you would also see words like "pc" and "fix" in addition to your search query.
Can you guess why?
That is because our boy is improving drastically. Over the course of time, it's continuously making its algorithm smart and user-friendly.
This usually means that you can no longer fool around with poor content.
It's nothing new. Google changes its algorithm every now and then to make it more user-friendly. Further changes are created, and rankings change accordingly. But you can be certain about one thing. Google does and always will value high-quality content.
Now that I explained how important the quality of the article is, let us discuss how bloggers can improve the quality of their blog articles.
1. Pick the right words and good phrases
I'm not asking you to pick up jargons here. Your choice of words can affect your blog post to a great extent. To get a higher ranking, bloggers often try to increase the word count of content by either adding un-unnecessary phrases or overusing passive voice.
Trust me, your readers will see through if you buff your articles. Instead, you can spend some more time in research and add some actual content on your blog.
2. Write as if you are speaking
I was practicing this thing from quite a while, but I got hold of it when I started my podcast.
All the professionals advise that you should write in a conversational tone.
The majority of the freelancers and bloggers use this tip as well.
Now, it applies to blog articles too, but don't try the same if you're writing an application or academic paper. Writing in "You" and "I" keeps your reader hooked and makes you seem less alien.
Besides, it would help your readers relate the situation to you personally if you're in a conversational tone.
You can also make your users engaged in the content by adding some questions and surveys.
3. Research well
If you are writing for travelers, your language should differ from what it would be if you are writing for entrepreneurs.
I recently wrote a massive 12,000 word long post on Best outdoor Basketball Shoes and it literally took me 20 days to reasearch and write that whole post, so writing a quality blog post is not as easy as you think.
Every set of readers utilize the different set of slangs, and as a blogger, you have to be familiarized with your readers.
Once you've figured this out, you can make your blog article interesting by adding relatable phrases.
For example, if I am writing for The Big bang theory fans (I’m talking about the series), I would definitely include Sheldon's dialogues or any references from the show to make the article interesting and engaging.
4. Practice makes a man perfect
Being a writer and Blogger, I write about 4000 words a day.
Still, in the morning, I write about 1000 words on any topic for practice.
Sounds funny, right?
Well, we all practice in different ways.
Figure out a time of day that you can especially devote to writing practice. This can be either day or night. I will suggest that you do it in the morning after you wake up.
5. Read a lot
I mentioned above that my daily writing goes about 4000 words.
That is true!
But apart from that, I consume a great deal of articles too. I read other writers and analyze their style. Reading frequently will even introduce you to new words and also keep you updated about what is going on in your niche.
I don't think there is any writer who doesn't spend a lot of time reading.
Apart from that, I am associated with a software company that offers Microsoft Dynamic 365 services. I don't get much time because I have a lot of work but still I manage to spare some time to read new stuff.
Once I read, I do not limit myself to only what I love. Sometimes I read something that I'm totally unaware of. This introduces me to new topics and writing style.
6. Give it a personal touch
This is the 21st century, we're living in the age of information overload.
There is literally no topic that hasn't been covered yet. Blogging these days is all about presenting content in a more well-mannered way.
If you think about this, you would understand that there is nothing you can do other than adding a bit of personal touch. I realized this by a post in my website where I wrote about my trip, and it was appreciated by all the readers.
Unless you live under a stone, you must have some stories to tell. Use them in your blog posts and connect to your viewers better.
7. Be Regular
Writing isn't like SEO. Where you do things and then relax for a while and things happen on their own. As a blogger, you want to come up with a solid timetable and actually stick to it. If you are a student or work somewhere, dedicate some time to your site and stick with it.
Now, while you write, avoid Facebook and Instagram. You can listen to peaceful music, but turning on YouTube or television is definitely a bad idea.
Always write in a peaceful environment.
There are music videos that are specially made to listen while you are writing. These are referred to as white noise. ( check them on YouTube ).
The trick here is to download and then save them or else you'll be distracted.
8. Take Blog Writing Seriously
Before I left college and took blogging full time, I made nearly a hundred timetable and never followed any of them for more than two days.
But now, I've made a simple timetable, and I follow it no matter what.
You should also take blog writing seriously.
Make a content calendar and stick to it. Decide when you'll publish a blog post.
Whether you're going to publish them daily, every three days, every week or so.
9. Think before you write
A lot of bloggers start writing a blog post without putting any thought as of what it would look like once it is done. In my opinion,
You should first research about a topic and then outline the content.
If you prepare an outline, then you'd finish your blog post quickly and hence get more time for promotion.
There are two tools that you could utilize to prepare an outline. First one is Evernote and the second one is bubbl.us. ( Mind mapping seems cool, right? )
10. Proofread -- ALWAYS PROOFREAD!
You created a dish that looks good, okay...
Perhaps you forgot to add a pinch of salt which you will come to be aware of if you taste it before serving.
That serving is proofreading.
Everybody should read his/her blog article at least once after they finish writing it. While you read your blog post, do not hesitate to make alterations. If you think that removing that sentence will do good, go ahead and do it. In this manner, you'll come up with the best blog post ever.
Conclusion -- No one becomes a good writer overnight. It is much of an ongoing process. It requires time. Keep the above tips in mind, and you'll be good to go. Also, do share your writing hacks below in comments so that I can "read" some interesting writing hints.
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