Global Outboard Motor Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global Outboard Motor market size was valued at US$ 5504 million in 2024 and is forecast to a readjusted size of USD 6346 million by 2031 with a CAGR of 3.0% during review period.
In this report, we will assess the current U.S. tariff framework alongside international policy adaptations, analyzing their effects on competitive market structures, regional economic dynamics, and supply chain resilience.
An outboard motor is a propulsion system for boats, consisting of a self-contained unit that includes engine, gearbox and propeller or jet drive, designed to be affixed to the outside of the transom. They are the most common motorised method of propelling small watercraft. As well as providing propulsion, outboards provide steering control, as they are designed to pivot over their mountings and thus control the direction of thrust. The skeg also acts as a rudder when the engine is not running. Unlike inboard motors, outboard motors can be easily removed for storage or repairs.
The global outboard motor market has experienced steady growth over the years, with the recreation boat segment dominating the market, accounting for approximately 65% of the global market share. This market dominance is primarily attributed to the increasing popularity of recreational boating activities, including leisure cruising, fishing, and other water sports. As more people around the world seek outdoor activities that allow them to connect with nature, the demand for outboard motors, which are critical components in recreational boats, continues to rise.
The North American region, particularly the United States, has emerged as the largest consumer market for outboard motors. This can be attributed to the strong boating culture, a high number of recreational boaters, and a well-developed marine infrastructure that supports the sale and maintenance of outboard motors. Furthermore, the presence of several major outboard motor manufacturers in the region has facilitated the growth of the market. The continuous demand for recreational boating in North America, especially in coastal regions and popular inland lakes, ensures that outboard motors remain a vital part of the boating lifestyle.
In recent years, technological advancements in outboard motors have contributed significantly to the growth of the market. These innovations, including improvements in fuel efficiency, engine performance, and the advent of electric outboard motors, have attracted a broader consumer base. The electric propulsion systems are gaining popularity among environmentally conscious consumers and those looking for quieter, cleaner alternatives to traditional fuel-powered engines. As the demand for environmentally friendly boating solutions rises, electric and hybrid outboard motors are expected to play an increasingly significant role in the market.
Driving Factors
Rising Popularity of Recreational Boating: The increasing demand for recreational boating is one of the primary factors driving the outboard motor market. Boating is no longer just a leisure activity for the affluent; it has become increasingly popular across different demographic groups. With growing disposable incomes, people are increasingly investing in recreational boats for activities such as fishing, water sports, and relaxation. As the number of recreational boaters increases, so does the demand for reliable and efficient propulsion systems, which outboard motors provide.
Technological Advancements: Technological improvements have played a crucial role in shaping the outboard motor market. Manufacturers are continually developing engines that offer better fuel efficiency, reduced emissions, and quieter operation. These advancements cater to the growing consumer demand for more sustainable and eco-friendly boating solutions. Moreover, the introduction of electric and hybrid outboard motors has expanded the market by offering alternative propulsion options that meet the needs of environmentally conscious consumers. Electric outboard motors are expected to see significant growth as boaters shift towards cleaner energy solutions.
Convenience and Portability: Outboard motors offer unparalleled convenience compared to inboard motors. The fact that they are mounted externally on the transom of the boat means that they can be easily removed, stored, or repaired, making maintenance much simpler. This feature is particularly beneficial for recreational boaters who prefer a hassle-free boating experience. The portability of outboard motors also appeals to boat owners who need flexibility in their vessels’ propulsion systems, as they can quickly switch out the motor when necessary.
Environmental Concerns: As environmental awareness increases globally, there has been a growing preference for eco-friendly boating solutions. Electric outboard motors are gaining traction due to their minimal environmental impact. Unlike gasoline-powered motors, electric outboard motors produce no emissions and operate quietly, making them ideal for boating in environmentally sensitive areas such as national parks, reserves, and lakes with strict environmental regulations. This trend towards sustainability is expected to further drive the growth of electric outboard motors in the market.
Restraining Factors
High Initial Costs: One of the significant challenges faced by the outboard motor market is the high initial cost of purchasing both the motor and the boat itself. High-performance outboard motors, especially those with electric or hybrid systems, can be significantly more expensive than traditional gasoline-powered motors. This may limit the affordability of outboard motors for some potential consumers, particularly in developing regions where disposable income is lower. Additionally, while the operational costs of electric outboard motors are lower, the upfront cost can still be a deterrent for many boaters.
Limited Range and Battery Life of Electric Outboard Motors: While electric outboard motors are growing in popularity, they still face significant challenges related to range and battery life. Many electric motors are not yet capable of providing the same power output and range as traditional gasoline engines, making them less suitable for long-distance boating or commercial use. This limitation poses a barrier to the widespread adoption of electric motors, especially in applications where extended operational hours or higher power is required. As battery technology continues to improve, however, this challenge is expected to lessen.
Fuel Price Fluctuations: Outboard motors that rely on gasoline or diesel fuel are subject to fluctuations in fuel prices. Rising fuel costs can impact the affordability of operating outboard motors, especially for boat owners who use their boats frequently. In regions where fuel prices are volatile, the cost of running a boat can become unpredictable, which may discourage some consumers from investing in fuel-powered outboard motors. While electric outboard motors are a potential solution, their higher initial cost remains a barrier for many consumers.
Regulatory Challenges: In some regions, stringent environmental regulations may limit the use of gasoline-powered outboard motors. As governments worldwide introduce tighter emission standards, manufacturers must invest in technology to comply with these regulations. Additionally, environmental regulations that restrict the use of high-emission engines in sensitive areas, such as national parks or protected marine areas, may push consumers towards electric outboard motors. While this trend is positive for the adoption of electric motors, it may slow down the growth of traditional fuel-powered outboard motors.
This report is a detailed and comprehensive analysis for global Outboard Motor market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Power and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Outboard Motor market size and forecasts, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2020-2031
Global Outboard Motor market size and forecasts by region and country, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2020-2031
Global Outboard Motor market size and forecasts, by Power and by Application, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2020-2031
Global Outboard Motor market shares of main players, shipments in revenue ($ Million), sales quantity (Units), and ASP (US$/Unit), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Outboard Motor
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Outboard Motor market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Mercury Marine, Yamaha, Suzuki, Honda, Torqeedo, Elco Motor Yachts, Suzhou Parsun Power Machine, Tohatsu, ePropulsion Technology, Haibo, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Outboard Motor market is split by Power and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Power, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Power
Below 10 HP
10.1-30 HP
30.1-100 HP
100.1-200 HP
Above 200 HP
Market segment by Application
Recreational Boats
Commercial Boats
Others
Major players covered
Mercury Marine
Yamaha
Suzuki
Honda
Torqeedo
Elco Motor Yachts
Suzhou Parsun Power Machine
Tohatsu
ePropulsion Technology
Haibo
ACEL Power Inc
Minn Kota
Pure Watercraft
AquaWatt
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Outboard Motor product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Outboard Motor, with price, sales quantity, revenue, and global market share of Outboard Motor from 2020 to 2025.
Chapter 3, the Outboard Motor competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Outboard Motor breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Power and by Application, with sales market share and growth rate by Power, by Application, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Outboard Motor market forecast, by regions, by Power, and by Application, with sales and revenue, from 2026 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Outboard Motor.
Chapter 14 and 15, to describe Outboard Motor sales channel, distributors, customers, research findings and conclusion.