Americas: Snack foods are eaten as meals

Snack foods will remain to develop to be eating occasion solutions for a nation of consumers constantly on-the-go, according to a report by The NPD Group.


Americans consumed around 386 billion of readymade snack foods in 2018, with the massive majority of those eaten between main meals. Snack food progressing day by day with more use at meals and as meal replacements.
Snack food needs forecast to grow in the near term include wellness benefits, like snacks with more protein, portability, like single-serve snack foods that fit into busy lives, unique and enjoyment, like unique flavor mash-ups, according to NPD’s Future of Snacking report, which shows what snack food consumption will look like in the future and the opportunities for growth over the next half-decade.

Lazy snack foods are staging a comeback by walking a line between health and enjoyment. Low calorie, high protein ice cream is an example of advantageous snack food. Thinner versions of cookies are also beneficial. Besides flavor, emerging attributes for snack food consumers are snacks that encompass distinctiveness and sensory elements such as texture, heat, and aromatics.

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