United States Recreational Vehicle Market Research Report 2019

Table of Contents

1 Recreational Vehicle Overview 1

• 1.1 Product Overview and Scope of Recreational Vehicle 1
• 1.2 Classification of Recreational Vehicle by Product Category 2
  • 1.2.1 United States Recreational Vehicle Sales (K Units) Comparison by Types (2013-2025) 2
  • 1.2.2 United States Recreational Vehicle Sales (K Units) Market Share by Types in 2018 2
  • 1.2.3 Motorized RVs 3
  • 1.2.4 Towable RVs 3
• 1.3 United States Recreational Vehicle Market by Applications/End Users 4
  • 1.3.1 United States Recreational Vehicle Sales (K Units) and Market Share Comparison by Applications (2013-2025) 4
• 1.4 United States Revenue and Sales of Recreational Vehicle (2013-2025) 5
  • 1.4.1 United States Recreational Vehicle Sales (K Units) and Growth Rate (2013-2025) 5
  • 1.4.2 United States Recreational Vehicle Revenue (M USD) and Growth Rate (2013-2025) 6
• 1.5 United States Chassis for Class A Recreational Vehicle Market Share by Company 6
• 1.6 United States Class A Recreational Vehicle Market Share by Power 7

2 United States Recreational Vehicle Market Competition by Players/Manufacturers 9

• 2.1 United States Recreational Vehicle Sales (K Units) and Market Share of Key Players/Manufacturers (2017-2018) 9
• 2.2 United States Recreational Vehicle Revenue and Share by Players/Manufacturers (2017-2018) 10
• 2.3 United States Recreational Vehicle Average Price (USD/Unit) by Players/Manufacturers (2017-2018) 12
• 2.4 United States Recreational Vehicle Market Competitive Situation and Trends 14
  • 2.4.1 United States Recreational Vehicle Market Share of Top 3 and Top 5 Players/Manufacturers 14
  • 2.4.2 Mergers & Acquisitions, Expansion in United States Market 15
• 2.5 United States Players/Manufacturers Recreational Vehicle Manufacturing Base Distribution, Sales Area, Product Types 17

3 United States Recreational Vehicle Sales and Revenue (Value) by Type (2013-2018) 18

• 3.1 United States Recreational Vehicle Sales and Market Share by Type (2013-2018) 18
• 3.2 United States Recreational Vehicle Revenue (M USD) and Market Share by Type (2013-2018) 20
• 3.3 United States Recreational Vehicle Price by Type (2013-2018) 21
• 3.4 United States Recreational Vehicle Sales Growth Rate by Type (2013-2018) 22

4 United States Recreational Vehicle Sales by Application (2013-2018) 23

• 4.1 United States Recreational Vehicle Sales (K Units) and Market Share by Applications (2013-2018) 23
• 4.2 United States Recreational Vehicle Sales Growth Rate by Applications (2013-2018) 25

5 United States Recreational Vehicle Players/Manufacturers Profiles and Sales Data 26

• 5.1 Thor Industries 26
  • 5.1.1 Company Basic Information 26
  • 5.1.2 Recreational Vehicle Product Category 27
  • 5.1.3 Thor Industries Recreational Vehicle Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2017-2018) 28
• 5.2 Forest River 28
  • 5.2.1 Company Basic Information 28
  • 5.2.2 Recreational Vehicle Product Category 29
  • 5.2.3 Forest River Recreational Vehicle Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2017-2018) 30
• 5.3 Winnebago Industries 31
  • 5.3.1 Company Basic Information 31
  • 5.3.2 Recreational Vehicle Product Category 32
  • 5.3.3 Winnebago Industries Recreational Vehicle Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2017-2018) 33
• 5.4 REV Group 33
  • 5.4.1 Company Basic Information 33
  • 5.4.2 Recreational Vehicle Product Category 34
  • 5.4.3 REV Group Recreational Vehicle Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2017-2018) 35
• 5.5 Tiffin Motorhomes 36
  • 5.5.1 Company Basic Information 36
  • 5.5.2 Recreational Vehicle Product Category 36
  • 5.5.3 Tiffin Motorhomes Recreational Vehicle Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2017-2018) 37
• 5.6 Newmar 37
  • 5.6.1 Company Basic Information 37
  • 5.6.2 Recreational Vehicle Product Category 38
  • 5.6.3 Newmar Recreational Vehicle Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2017-2018) 38
• 5.7 Gulf Stream Coach 39
  • 5.7.1 Company Basic Information 39
  • 5.7.2 Recreational Vehicle Product Category 40
  • 5.7.3 Gulf Stream Coach Recreational Vehicle Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2017-2018) 41

6 Electric Vehicles Manufacturing Cost Analysis 42

• 6.1 Electric Vehicles Key Raw Materials Analysis 42
  • 6.1.1 Key Raw Materials 42
  • 6.1.2 Price Trend of Key Raw Materials 44
  • 6.1.3 Key Suppliers of Raw Materials 45
• 6.2 Proportion of Manufacturing Cost Structure 47
  • 6.2.1 Raw Materials 47
  • 6.2.2 Labor Cost 47
  • 6.2.3 Other Costs Analysis 54
  • 6.2.4 Manufacturing Expenses 59
• 6.3 Manufacturing Process Analysis of Electric Vehicles 59

7 Industrial Chain, Sourcing Strategy and Downstream Buyers 60

• 7.1 Recreational Vehicle Industrial Chain Analysis 60
• 7.2 Upstream Raw Materials Sourcing 60
• 7.3 Downstream Buyers 61

8 Marketing Strategy Analysis, Distributors/Traders 62

• 8.1 Marketing Channel 62
  • 8.1.1 Direct Marketing 62
  • 8.1.2 Indirect Marketing 62
  • 8.1.3 Marketing Channel Development Trend 62
• 8.2 Market Positioning 63
  • 8.2.1 Pricing Strategy 63
  • 8.2.2 Brand Strategy 64
• 8.3 Dealers List 66

9 Market Effect Factors Analysis 67

• 9.1 Market Effect Factors 67
  • 9.1.1 Technological Progress 67
  • 9.1.2 Market Divers 67
• 9.2 Consumer Needs/Customer Preference Change 68
• 9.3 Economic/Political Environmental Change 68

10 United States Recreational Vehicle Revenue and Sales Forecast (2019-2025) 69

• 10.1 United States Recreational Vehicle Sales (K Units) and Revenue (M USD) Forecast (2019-2025) 69
• 10.2 United States Recreational Vehicle Sales (K Units) Forecast by Type (2019-2025) 71
• 10.3 United States Recreational Vehicle Sales (K Units) Forecast by Application (2019-2025) 72

11 Research Findings and Conclusion 74

12 Appendix 75

• 12.1 Research Methodology 75
  • 12.1.1 Methodology/Research Approach 75
  • 12.1.2 Data Source 80
• 12.2 Author Details 82
• 12.3 Disclaimer 82