Report Detail
Global Public Relations (PR) Tools Market Growth (Status and Outlook) 2019-2024
- RnM3064907 |
- 06 March, 2019 |
- Global |
- 139 Pages |
- LPI(LP Information) |
- Service & Software
"Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Public relations can also be defined as the practice of managing communication between an organization and its publics.
This report covered the Publishing tools, Social Media Monitoring & Management, Content Creation and Distribution, Data Aggregation, Monitoring, and Analysis and Relationship Management.
The Public Relations (PR) Tools industry concentration is unbalanced, and there are many small and new companies in this industry.
Global giant manufactures mainly distributed in U.S. The manufacturers in U.S. have a long history and unshakable status in this field.
In the international market, the marketing channels characteristic differ from company to company.
The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position.
Companies in developing countries such as China, in contrast, put more effort on native and domestic market, their product quality is not advanced enough when comparing with leading companies.
Company mergers and acquisitions, and inter-companies cooperation have occurred for development and growth. As the downstream consumption usually follows with developed and rapid economic growth areas, the developed areas’ company now put more effort to underdevelopment regions these years.
According to this study, over the next five years the Public Relations (PR) Tools market will register a 12.0% CAGR in terms of revenue, the global market size will reach US$ 5260 million by 2024, from US$ 2660 million in 2019. In particular, this report presents the global revenue market share of key companies in Public Relations (PR) Tools business, shared in Chapter 3.
This report presents a comprehensive overview, market shares and growth opportunities of Public Relations (PR) Tools market by product type, application, key companies and key regions.
This study considers the Public Relations (PR) Tools value generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.
Publishing Tools
Social Media Monitoring & Management
Data Aggregation, Monitoring and Analysis
Relationship Management
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
BFSI
Consumer Goods and Retail
Government and Public Sector
IT & Telecom & Healthcare
Media & Entertainment
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Outbrain
Google
Business Wire
Salesforce
Meltwater
Cision AB
AirPR Software
IrisPR Software
ISentia
Onalytica
Prezly
IPR Software
TrendKite
Agility
Red Wheat
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Public Relations (PR) Tools market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Public Relations (PR) Tools market by identifying its various subsegments.
Focuses on the key global Public Relations (PR) Tools players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Public Relations (PR) Tools with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Public Relations (PR) Tools submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Contents
2019-2024 Global Public Relations (PR) Tools Market Report (Status and Outlook)
1 Scope of the Report
- 1.1 Market Introduction
- 1.2 Research Objectives
- 1.3 Years Considered
- 1.4 Market Research Methodology
- 1.5 Economic Indicators
- 1.6 Currency Considered
2 Executive Summary
- 2.1 World Market Overview
- 2.1.1 Global Public Relations (PR) Tools Market Size 2014-2024
- 2.1.2 Public Relations (PR) Tools Market Size CAGR by Region
- 2.2 Public Relations (PR) Tools Segment by Type
- 2.2.1 Publishing Tools
- 2.2.2 Social Media Monitoring & Management
- 2.2.3 Content Creation and Distribution
- 2.2.4 Data Aggregation, Monitoring and Analysis
- 2.2.5 Relationship Management
- 2.3 Public Relations (PR) Tools Market Size by Type
- 2.3.1 Global Public Relations (PR) Tools Market Size Market Share by Type (2014-2019)
- 2.3.2 Global Public Relations (PR) Tools Market Size Growth Rate by Type (2014-2019)
- 2.4 Public Relations (PR) Tools Segment by Application
- 2.4.1 BFSI
- 2.4.2 Consumer Goods and Retail
- 2.4.3 Government and Public Sector
- 2.4.4 IT & Telecom & Healthcare
- 2.4.5 Media & Entertainment
- 2.5 Public Relations (PR) Tools Market Size by Application
- 2.5.1 Global Public Relations (PR) Tools Market Size Market Share by Application (2014-2019)
- 2.5.2 Global Public Relations (PR) Tools Market Size Growth Rate by Application (2014-2019)
3 Global Public Relations (PR) Tools by Players
- 3.1 Global Public Relations (PR) Tools Market Size Market Share by Players
- 3.1.1 Global Public Relations (PR) Tools Market Size by Players (2017-2019)
- 3.1.2 Global Public Relations (PR) Tools Market Size Market Share by Players (2017-2019)
- 3.2 Global Public Relations (PR) Tools Key Players Head office and Products Offered
- 3.3 Market Concentration Rate Analysis
- 3.3.1 Competition Landscape Analysis
- 3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2017-2019)
- 3.4 New Products and Potential Entrants
- 3.5 Mergers & Acquisitions, Expansion
4 Public Relations (PR) Tools by Regions
- 4.1 Public Relations (PR) Tools Market Size by Regions
- 4.2 Americas Public Relations (PR) Tools Market Size Growth
- 4.3 APAC Public Relations (PR) Tools Market Size Growth
- 4.4 Europe Public Relations (PR) Tools Market Size Growth
- 4.5 Middle East & Africa Public Relations (PR) Tools Market Size Growth
5 Americas
- 5.1 Americas Public Relations (PR) Tools Market Size by Countries
- 5.2 Americas Public Relations (PR) Tools Market Size by Type
- 5.3 Americas Public Relations (PR) Tools Market Size by Application
- 5.4 United States
- 5.5 Canada
- 5.6 Mexico
- 5.7 Key Economic Indicators of Few Americas Countries
6 APAC
- 6.1 APAC Public Relations (PR) Tools Market Size by Countries
- 6.2 APAC Public Relations (PR) Tools Market Size by Type
- 6.3 APAC Public Relations (PR) Tools Market Size by Application
- 6.4 China
- 6.5 Japan
- 6.6 Korea
- 6.7 Southeast Asia
- 6.8 India
- 6.9 Australia
- 6.10 Key Economic Indicators of Few APAC Countries
7 Europe
- 7.1 Europe Public Relations (PR) Tools by Countries
- 7.2 Europe Public Relations (PR) Tools Market Size by Type
- 7.3 Europe Public Relations (PR) Tools Market Size by Application
- 7.4 Germany
- 7.5 France
- 7.6 UK
- 7.7 Italy
- 7.8 Russia
- 7.9 Spain
- 7.10 Key Economic Indicators of Few Europe Countries
8 Middle East & Africa
- 8.1 Middle East & Africa Public Relations (PR) Tools by Countries
- 8.2 Middle East & Africa Public Relations (PR) Tools Market Size by Type
- 8.3 Middle East & Africa Public Relations (PR) Tools Market Size by Application
- 8.4 Egypt
- 8.5 South Africa
- 8.6 Israel
- 8.7 Turkey
- 8.8 GCC Countries
9 Market Drivers, Challenges and Trends
- 9.1 Market Drivers and Impact
- 9.1.1 Growing Demand from Key Regions
- 9.1.2 Growing Demand from Key Applications and Potential Industries
- 9.2 Market Challenges and Impact
- 9.3 Market Trends
10 Global Public Relations (PR) Tools Market Forecast
- 10.1 Global Public Relations (PR) Tools Market Size Forecast (2019-2024)
- 10.2 Global Public Relations (PR) Tools Forecast by Regions
- 10.2.1 Global Public Relations (PR) Tools Forecast by Regions (2019-2024)
- 10.2.2 Americas Market Forecast
- 10.2.3 APAC Market Forecast
- 10.2.4 Europe Market Forecast
- 10.2.5 Middle East & Africa Market Forecast
- 10.3 Americas Forecast by Countries
- 10.3.1 United States Market Forecast
- 10.3.2 Canada Market Forecast
- 10.3.3 Mexico Market Forecast
- 10.3.4 Brazil Market Forecast
- 10.4 APAC Forecast by Countries
- 10.4.1 China Market Forecast
- 10.4.2 Japan Market Forecast
- 10.4.3 Korea Market Forecast
- 10.4.4 Southeast Asia Market Forecast
- 10.4.5 India Market Forecast
- 10.4.6 Australia Market Forecast
- 10.5 Europe Forecast by Countries
- 10.5.1 Germany Market Forecast
- 10.5.2 France Market Forecast
- 10.5.3 UK Market Forecast
- 10.5.4 Italy Market Forecast
- 10.5.5 Russia Market Forecast
- 10.5.6 Spain Market Forecast
- 10.6 Middle East & Africa Forecast by Countries
- 10.6.1 Egypt Market Forecast
- 10.6.2 South Africa Market Forecast
- 10.6.3 Israel Market Forecast
- 10.6.4 Turkey Market Forecast
- 10.6.5 GCC Countries Market Forecast
- 10.7 Global Public Relations (PR) Tools Forecast by Type
- 10.8 Global Public Relations (PR) Tools Forecast by Application
11 Key Players Analysis
- 11.1 Outbrain
- 11.1.1 Company Details
- 11.1.2 Public Relations (PR) Tools Product Offered
- 11.1.3 Outbrain Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2017-2019)
- 11.1.4 Main Business Overview
- 11.1.5 Outbrain News
- 11.2 Google
- 11.2.1 Company Details
- 11.2.2 Public Relations (PR) Tools Product Offered
- 11.2.3 Google Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2017-2019)
- 11.2.4 Main Business Overview
- 11.2.5 Google News
- 11.3 Business Wire
- 11.3.1 Company Details
- 11.3.2 Public Relations (PR) Tools Product Offered
- 11.3.3 Business Wire Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2017-2019)
- 11.3.4 Main Business Overview
- 11.3.5 Business Wire News
- 11.4 Salesforce
- 11.4.1 Company Details
- 11.4.2 Public Relations (PR) Tools Product Offered
- 11.4.3 Salesforce Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2017-2019)
- 11.4.4 Main Business Overview
- 11.4.5 Salesforce News
- 11.5 Meltwater
- 11.5.1 Company Details
- 11.5.2 Public Relations (PR) Tools Product Offered
- 11.5.3 Meltwater Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2017-2019)
- 11.5.4 Main Business Overview
- 11.5.5 Meltwater News
- 11.6 Cision AB
- 11.6.1 Company Details
- 11.6.2 Public Relations (PR) Tools Product Offered
- 11.6.3 Cision AB Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2017-2019)
- 11.6.4 Main Business Overview
- 11.6.5 Cision AB News
- 11.7 AirPR Software
- 11.7.1 Company Details
- 11.7.2 Public Relations (PR) Tools Product Offered
- 11.7.3 AirPR Software Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2017-2019)
- 11.7.4 Main Business Overview
- 11.7.5 AirPR Software News
- 11.8 IrisPR Software
- 11.8.1 Company Details
- 11.8.2 Public Relations (PR) Tools Product Offered
- 11.8.3 IrisPR Software Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2017-2019)
- 11.8.4 Main Business Overview
- 11.8.5 IrisPR Software News
- 11.9 ISentia
- 11.9.1 Company Details
- 11.9.2 Public Relations (PR) Tools Product Offered
- 11.9.3 ISentia Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2017-2019)
- 11.9.4 Main Business Overview
- 11.9.5 ISentia News
- 11.10 Onalytica
- 11.10.1 Company Details
- 11.10.2 Public Relations (PR) Tools Product Offered
- 11.10.3 Onalytica Public Relations (PR) Tools Revenue, Gross Margin and Market Share (2017-2019)
- 11.10.4 Main Business Overview
- 11.10.5 Onalytica News
- 11.11 Prezly
- 11.12 IPR Software
- 11.13 TrendKite
- 11.14 Agility
- 11.15 Red Wheat
12 Research Findings and Conclusion
Summary:
Get latest Market Research Reports on Public Relations (PR) Tools . Industry analysis & Market Report on Public Relations (PR) Tools is a syndicated market report, published as Global Public Relations (PR) Tools Market Growth (Status and Outlook) 2019-2024. It is complete Research Study and Industry Analysis of Public Relations (PR) Tools market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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