Luxury Goods in the Netherlands

LUXURY GOODS IN THE NETHERLANDS

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Good Performance Driven by Both International and Domestic Demand

Luxury Cars Dominates and Interest in Niche Dutch Brands Rises

Luxury Brands Turn To Limited Editions and Personalisation

Chronext Epitomises the Rising Demand for Preowned Luxury Goods

Luxury Goods Faces Consumer Shifts and Distribution Changes

Market Data

Table 1 Sales of Luxury Goods by Category: Value 2013-2018

Table 2 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 3 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 4 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 5 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 6 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 7 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 8 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Staying Experience As Differentiation

Growing Tourist Flows To the Netherlands Beyond Amsterdam

Prices Set To Increase But Hotels Face Stiffer Competition From Online Reservation Portals

Competitive Landscape

Nh Hotel Group Differentiates With Boutique-style Nhow Hotels

Moët & Chandon Opens Maison Moët in Utrecht

Boutique Hotel Opens in Former National Bank Building

Category Data

Table 9 Sales in Luxury Hotels: Value 2013-2018

Table 10 Sales in Luxury Hotels: % Value Growth 2013-2018

Table 11 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017

Table 12 NBO Company Shares in Luxury Hotels: % Value 2013-2017

Table 13 LBN Brand Shares in Luxury Hotels: % Value 2014-2017

Table 14 Forecast Sales in Luxury Hotels: Value 2018-2023

Table 15 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

Retailers Confident in Their Ability To Boost Demand Through Education

More Efforts Made To Promote Fine Champagne Through Special Editions

Internet Retailing Further Consolidates Its Share of Distribution

Competitive Landscape

Appealing With Champagne Special Editions

Salentein: Dutch Estate Offers Culinary Experience for Fine Wine Promotion

Roberto Cavalli in Super Premium Vodka

Category Data

Table 16 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Table 18 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017

Table 19 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017

Table 20 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018

Table 21 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023

Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

Self-parking and Driving Technology Trigger Consumer Interest

Event Marketing - A Tool To Deliver A Unique Brand Experience

Competitive Landscape

Mercedes-benz Launches Renewed A-class Model in Amsterdam

Tesla Strikes A Chord With Dutch Consumers

Porsche Is Committed To Electric Technology

Category Data

Table 23 Sales of Luxury Cars: Value 2013-2018

Table 24 Sales of Luxury Cars: % Value Growth 2013-2018

Table 25 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 26 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 27 Forecast Sales of Luxury Cars: Value 2018-2023

Table 28 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

the Good Performance of Personal Luxury Continues

Internet Retailing Continues To Grow

Store-based Retailing Counterattacks

Competitive Landscape

Change in Purchasing Habits Fuels Sales Through Internet Retailing

Niche Dutch Brands Grow in Popularity

the Industry Has A Positive Outlook

Category Data

Table 29 Sales of Personal Luxury by Category: Value 2013-2018

Table 30 Sales of Personal Luxury by Category: % Value Growth 2013-2018

Table 31 NBO Company Shares of Personal Luxury: % Value 2013-2017

Table 32 LBN Brand Shares of Personal Luxury: % Value 2014-2017

Table 33 Forecast Sales of Personal Luxury by Category: Value 2018-2023

Table 34 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Most Dutch Men Are Interested in Fashion

Increased Competition Posed for Traditional Stores From Outlets and the Internet As Consumers Search for Discounts

Children's Designer Products Are Underdeveloped in the Netherlands

Competitive Landscape

Fendi Launches First Flagship Store in Amsterdam

Queen Máxima - Fashion and Style Influencer

De Bijenkorf Introduces Fashion Exchange

Category Data

Table 35 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018

Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018

Table 37 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017

Table 38 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017

Table 39 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018

Table 40 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023

Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

Sunglasses Used As Fashion Accessories and Eye Protection for Children

International Brands Dominate

Half of All Dutch Adults Wear Spectacles

Competitive Landscape

Luxottica Reinforces Its Position With Fashion Labels

Ace & Tate Grows From A Niche Position Through Online Sales

Ray-ban Opens Its First Two Stores in the Netherlands

Category Data

Table 42 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 43 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 45 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 46 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 47 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 48 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Jewellery As A Fashion Accessory

More Affordable Lines Fuel Demand Among A Wider Consumer Base

Higher Consumer Interest in Sustainable Luxury Jewellery

Competitive Landscape

Bron Fulfils Local Taste for Discretion and Elegance in Jewellery

Gassan Shows Origin and Heritage Fuelling Interest Among Tourists

Niche Local Artisanal Brand Builds Interest Via Hand-made Production and A Focus on Design

Category Data

Table 49 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 50 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 51 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 52 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 53 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 54 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 55 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumer Base Increases As More Dutch Men Adopt Luxury Leather Goods

the Dutch Are Exposed To Greater Choice in Luxury Travel Goods

the Search for Price Continues To Fuel Sales Through Internet Retailing

Competitive Landscape

Samsonite Is A Leading Player Due To Continued Innovation and Greater Focus on Style

Dutch Brand Fred De La Bretoniere Praised for Quality Sober Style

Castelijn & Beerens: Dutch Design Since 1945 With Leather From Italy

Category Data

Table 56 Sales of Luxury Leather Goods: Value 2013-2018

Table 57 Sales of Luxury Leather Goods: % Value Growth 2013-2018

Table 58 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017

Table 59 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017

Table 60 Distribution of Luxury Leather Goods by Format: % Value 2013-2018

Table 61 Forecast Sales of Luxury Leather Goods: Value 2018-2023

Table 62 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Headlines

Prospects

Luxury Wearables Profits From New Product Development

Wearables Are More Interesting for Dutch Consumers

Price Comparisons Are Made To Obtain the Best Deal

Competitive Landscape

Vertu's Bankruptcy Is Symptomatic of Dwindling Demand

Accessibility and Availability Blur the Lines Between Luxury and Mass Products

Montblanc Ties With Google and Android for New Summit Model

Category Data

Table 63 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018

Table 64 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018

Table 65 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017

Table 66 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017

Table 67 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018

Table 68 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023

Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Headlines

Prospects

Positive Environment for Consumers To Spend on More Expensive Watches

Interest Grows in Vintage and Second-hand Luxury Timepieces

Special Editions - A Tool To Fuel Curiosity

Competitive Landscape

Cartier Remains in the Lead Thanks To Innovations

the Swatch Group Invests in Its Hublot Brand

Tag Heuer Achieves Sales Impulse Through Special Editions To Celebrate Ayrton Senna

Category Data

Table 70 Sales of Luxury Timepieces by Category: Value 2013-2018

Table 71 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018

Table 72 NBO Company Shares of Luxury Timepieces: % Value 2013-2017

Table 73 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017

Table 74 Distribution of Luxury Timepieces by Format: % Value 2013-2018

Table 75 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023

Table 76 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

Smaller Consumer Base But A Focus on Collector's Items

Special Editions Use Nostalgia As the Trigger

Sustainable and Green Products

Competitive Landscape

Montblanc Builds Interest Through Special Editions

Nakaya Fountain Pens Praised for Japanese Tradition

Moleskine Is Synonymous With Quality and Design in Stationery Products

Category Data

Table 77 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 78 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 79 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 80 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 81 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 82 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

Positive Environment for Luxury Products Ensures Demand

Empty Physical Retail Store Space Enforces Brands and Launches

Greater Interest in Personal Image Among Dutch Consumers

Competitive Landscape

Chanel Reinforces Its Position Through Extensions That Honour Coco Chanel

L'occitane Praised for Use of Natural Ingredients

Zadig & Voltaire Invest To Raise Brand Presence

Category Data

Table 84 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 85 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 86 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 87 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 88 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 89 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023