Luxury Goods in Argentina

LUXURY GOODS IN ARGENTINA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Limited Availability of Premises in Strategic Locations

Lower Prices Boost Purchases in the Country

Luxury Brands Return, Although Mainly Due To Local Partners

Internet Retailing Begins To Play An Interesting Role

Positive Outlook, Albeit With Some Difficulties

Market Indicators

Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 2 Sales of Luxury Goods by Category: Value 2013-2018

Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Strong Increase in Occupancy at Luxury Hotels

Occupation Rate of Argentinians Improves But Continues To Be Low

Economic Situation To Influence Luxury Hotels Over the Forecast Period

Competitive Landscape

Alvear Icon Opens Its Doors in 2017

No Projects for New Openings in the Short Term

Brazilian Tourists Are the Main Clients of Luxury Hotels

Category Data

Table 10 Sales in Luxury Hotels: Value 2013-2018

Table 11 Sales in Luxury Hotels: % Value Growth 2013-2018

Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017

Table 13 NBO Company Shares in Luxury Hotels: % Value 2013-2017

Table 14 LBN Brand Shares in Luxury Hotels: % Value 2014-2017

Table 15 Forecast Sales in Luxury Hotels: Value 2018-2023

Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

Promotions and Discounts To Boost Purchases in the Country

Consumption of Fine Wines Continues To Rise

Promising Future But With Certain Complications

Competitive Landscape

Significant Changes Are Expected in Distribution

Exclusive Tastings To Launch New Products

Pernod Ricard Argentina Opens Chivas House

Category Data

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018

Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017

Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017

Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018

Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023

Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

Strong Recovery of Luxury Cars Due To Changes in Taxes

Models With High-level Equipment Boost Sales

Luxury Cars Far From Reaching Peak Sales of 2013

Competitive Landscape

Taxes Could Complicate Development of Luxury Cars

Lotus and Maserati Return To Argentina

Exclusive Brands Aston Martin and Lexus Are Expected in the Short Term

Category Data

Table 24 Sales of Luxury Cars: Value 2013-2018

Table 25 Sales of Luxury Cars: % Value Growth 2013-2018

Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 28 Forecast Sales of Luxury Cars: Value 2018-2023

Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

Sales Recover Due To Greater Variety of Products

Luxury Goods Players Reduce Prices To Boost Consumption in Argentina

Internet Retailing Gains Ground in Several Categories

Competitive Landscape

Mass Arrival of Luxury Brands

Limited Locations Cause Short- and Medium-term Problems

Digital Marketing As A Communication Strategy

Category Data

Table 30 Sales of Personal Luxury by Category: Value 2013-2018

Table 31 Sales of Personal Luxury by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Personal Luxury: % Value 2013-2017

Table 33 LBN Brand Shares of Personal Luxury: % Value 2014-2017

Table 34 Forecast Sales of Personal Luxury by Category: Value 2018-2023

Table 35 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Brands Return But Far From the Glamour of Previous Years

Similar Prices To Those of Other Countries To Attract Customers

Foreign Destinations Favoured by Argentinians for Shopping

Competitive Landscape

Serious Difficulties To Obtain Suitable Location

Local Partners Are Key To the Return of Luxury Brands

Local Brands Will Lose Ground in the Face of International Prestige

Category Data

Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018

Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017

Table 39 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017

Table 40 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018

Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023

Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

Volume Sales Fall Due To Complicated Situation of Mid-income Consumers

Illegal Market Limits the Development of Luxury Eyewear

Buenos Aires Concentrates the Sale of Luxury Eyewear

Competitive Landscape

Sunglass Hut Opens Its First Location in the Country

Luxottica Leads Sales of Luxury Eyewear

Mixed Retailers Maintains Leadership As Distribution Channel

Category Data

Table 43 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 44 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 45 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 46 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 47 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 48 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 49 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Argentinians Prefer To Purchase Luxury Jewellery Abroad

Broader Variety Will Aid Local Sales

Limited Availability of Strategic Spaces Makes It Difficult for Players To Enter

Competitive Landscape

Pandora Arrives With Strong Expansion Plan

Waiting for the Return of Other Brands

H Stern Continues To Lead Luxury Jewellery

Category Data

Table 50 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 52 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 54 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

International Brands Return To Argentina

Similar Prices To Those of Paris Or New York To Boost Consumption

Good Sales Performance Although Economic Crisis Plays A Negative Role

Competitive Landscape

International Brands Seek Local Partners To Return

Argentina Has High Number of Domestic Luxury Brands

Limited Availability of Premises Is An Obstacle for International Brands

Category Data

Table 57 Sales of Luxury Leather Goods: Value 2013-2018

Table 58 Sales of Luxury Leather Goods: % Value Growth 2013-2018

Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017

Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017

Table 61 Distribution of Luxury Leather Goods by Format: % Value 2013-2018

Table 62 Forecast Sales of Luxury Leather Goods: Value 2018-2023

Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Prospects

Headlines

Prospects

Companies Lower Prices To Attract Consumers

Sales Grow Due To Greater Offer and Variety of Products

Arrival of Smartwatches As Competitor To Luxury Timepieces

Competitive Landscape

Tag Heuer Renews Its Premises and the Return of Important Brands

Taxes Place Limit on the Offer of Luxury Timepieces

Rolex Maintains Its Dominant Position

Category Data

Table 64 Sales of Luxury Timepieces by Category: Value 2013-2018

Table 65 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018

Table 66 NBO Company Shares of Luxury Timepieces: % Value 2013-2017

Table 67 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017

Table 68 Distribution of Luxury Timepieces by Format: % Value 2013-2018

Table 69 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023

Table 70 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

Category Is Immune To Economic Crisis

Various Strategies To Boost the Purchases of Young Consumers

A Promising Future

Competitive Landscape

Montblanc Opens New Premises in Buenos Aires

Limited Space for Internet Retailing

Swarovski Continues To Target Mid-income Consumers

Category Data

Table 71 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 72 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 73 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 74 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 75 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 76 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 77 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

Internet Retailing Gains Presence As A Distribution Channel

Strong Growth of Sales With Greater Variety

Fragrances Continue To Dominate Category

Competitive Landscape

Improved Context Favours the Arrival of Numerous Brands

Companies Linked To Fragrances Dominate Sales

Category Data

Table 78 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 79 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 80 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 81 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 82 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 83 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 84 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023