Luxury Goods in Japan

LUXURY GOODS IN JAPAN

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Positive Economic Environment and Rise in Tourism Supports Growth

Luxury Goods Continues To Grow, But Sharing Services Emerging

LVMH Moët Hennessy Louis Vuitton SA Shows Presence Across Various Categories

Non-grocery Specialists and Mixed Retailers Continue To Dominate

Luxury Experience and Uniqueness Become Important As Presence of Sharing Services Increases

Market Indicators

Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 2 Sales of Luxury Goods by Category: Value 2013-2018

Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

Luxury Foodservice Remains A Small Niche

Consumers Seeking Special Experience

Popularity of Instagram Attracts Consumers

Competitive Landscape

Bulgari SpA Dominates Luxury Foodservice

Traditional Japanese Cuisine Introducing Unique Luxury Experience

Non-luxury Restaurants Benefit From Online Reviews

Category Data

Table 10 Sales in Luxury Foodservice: Value 2013-2018

Table 11 Sales in Luxury Foodservice: % Value Growth 2013-2018

Table 12 NBO Company Shares in Luxury Foodservice: % Value 2013-2017

Table 13 LBN Brand Shares in Luxury Foodservice: % Value 2014-2017

Table 14 Forecast Sales in Luxury Foodservice: Value 2018-2023

Table 15 Forecast Sales in Luxury Foodservice: % Value Growth 2018-2023

Headlines

Prospects

Increase in Inbound Tourists Supports Growth

Anniversary Plan Attracts Domestic Demand

Natural Disasters Threat To Growth

Competitive Landscape

Intercontinental Hotels Group Plc Leads Luxury Hotels

Shangri-la International Hotel Management Ltd Sees Strong Performance

Competition Set To Increase Over the Forecast Period

Category Data

Table 16 Sales in Luxury Hotels: Value 2013-2018

Table 17 Sales in Luxury Hotels: % Value Growth 2013-2018

Table 18 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017

Table 19 NBO Company Shares in Luxury Hotels: % Value 2013-2017

Table 20 LBN Brand Shares in Luxury Hotels: % Value 2014-2017

Table 21 Forecast Sales in Luxury Hotels: Value 2018-2023

Table 22 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

Luxury Whiskies Continues To Show Dynamic Growth

Possible New Market for Luxury Gin and Vodka

Fine Wines and Champagne Compete With Affordable Alternatives

Competitive Landscape

Mhd Diageo Moët Hennessy Kk Continues To Lead

Asahi Shuzo Co Ltd Sees Dynamic Performance Thanks To Premium Sake Brand

Internet Retailing on the Rise

Category Data

Table 23 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018

Table 24 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Table 25 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017

Table 26 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017

Table 27 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018

Table 28 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023

Table 29 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

Popularity of Suvs Supports Value Growth

Electric Vehicles Slowly Gaining Attention

Car Sharing Becoming A Threat, Even for Luxury Cars

Competitive Landscape

Daimler AG Continues To Lead

Toyota Motor Corp Taps Into Comprehensive Luxury

Electric Cars on the Horizon

Category Data

Table 30 Sales of Luxury Cars: Value 2013-2018

Table 31 Sales of Luxury Cars: % Value Growth 2013-2018

Table 32 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 33 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 34 Forecast Sales of Luxury Cars: Value 2018-2023

Table 35 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

Super Premium Beauty and Personal Care Sees Dynamic Growth

Luxury Timepieces and Leather Goods Challenged by Sharing Services

Inbound Tourists Impact the Growth of Personal Luxury

Competitive Landscape

Louis Vuitton Leads the Category

Gucci Sees Dynamic Performance

Opening of Ginza Six Impacts Personal Luxury

Category Data

Table 36 Sales of Personal Luxury by Category: Value 2013-2018

Table 37 Sales of Personal Luxury by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Personal Luxury: % Value 2013-2017

Table 39 LBN Brand Shares of Personal Luxury: % Value 2014-2017

Table 40 Forecast Sales of Personal Luxury by Category: Value 2018-2023

Table 41 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Category Thrives Despite Declining Demand for Mass Market Apparel and Footwear

Local Influencers Key To Brand Awareness and Expansion

Ginza Six Proves Success

Competitive Landscape

LVMH Moët Hennessy Louis Vuitton SA Leads

Kering Japan Ltd Sees Dynamic Growth

Hermès Engages With Marketing Innovations To Drive Interest

Category Data

Table 42 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018

Table 43 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018

Table 44 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017

Table 45 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017

Table 46 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018

Table 47 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023

Table 48 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

High-quality Japanese Frames Gain Global Attention

Competition With Mass Market Brands Continues

Non-grocery Specialists Still Dominate Distribution

Competitive Landscape

Mirari Japan Continues To Lead Luxury Eyewear in 2017

Richemont Japan Ltd Maintains Strong Position

Gucci Remains Active With Opening of Pop-up Store

Category Data

Table 49 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 50 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 51 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 52 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 53 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 54 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 55 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Companies Introduce Japanese Brand Ambassadors To Build Awareness

Improving Economy and Increase in High Net Worth Individuals

Bridal Jewellery Supports Growth

Competitive Landscape

Brands Expand Their Presence Beyond Tokyo

Tiffany & Co Retains Lead With Contemporary Outlook

Local Brands Retain Popularity

Category Data

Table 56 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 57 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 58 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 59 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 60 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 61 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 62 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

Inbound Tourists and Increase in Women in the Workforce Supports Growth

Rental Services Becoming A Threat

Limited Editions Attract Consumers From Around the World

Competitive Landscape

International Brands Continue To Compete in A Fragmented Market

Brands Look for Differentiation

Louis Vuitton on the Rise

Category Data

Table 63 Sales of Luxury Leather Goods: Value 2013-2018

Table 64 Sales of Luxury Leather Goods: % Value Growth 2013-2018

Table 65 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017

Table 66 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017

Table 67 Distribution of Luxury Leather Goods by Format: % Value 2013-2018

Table 68 Forecast Sales of Luxury Leather Goods: Value 2018-2023

Table 69 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Headlines

Prospects

Focus on Functionality Over Luxury Leads To Slower Growth

Store-based Retailing Important To Attracting Inbound Tourists

No Sales of Luxury Mobile Phones in Japan

Competitive Landscape

Lack of Variety Stifles Growth

New Product and New Store Provides Boost To Tag Heuer

Non-luxury Brands Dominate Wearables While Traditional Watches Still Preferred for Luxury

Category Data

Table 70 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018

Table 71 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2015-2018

Table 72 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017

Table 73 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017

Table 74 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018

Table 75 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023

Table 76 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Headlines

Prospects

Tourists See Japan As Reliable/reasonable Location To Purchase Luxury

Sharing Services Becoming A Threat

Specialists and Mixed Retailers Continue To Be Main Retail Channel

Competitive Landscape

Global Players Lead the Market

Players Introduce Membership Schemes To Retain Brand Loyalty

Bvlgari Sees Double-digit Growth

Category Data

Table 77 Sales of Luxury Timepieces by Category: Value 2013-2018

Table 78 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018

Table 79 NBO Company Shares of Luxury Timepieces: % Value 2013-2017

Table 80 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017

Table 81 Distribution of Luxury Timepieces by Format: % Value 2013-2018

Table 82 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023

Table 83 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Avoiding Mass Produced Goods and Shifting To Personalisation

Mass Players Offering Premium Products Becoming A Threat

Specialist Retailers Attract Writing Instrument Enthusiasts

Competitive Landscape

Louis Vuitton Japan Kk Sees Strong Growth

Montblanc Introduces Limited Edition and Collaboration Products

Fragmented Category Due To Strong Presence of Artisan Pen Makers

Category Data

Table 84 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 85 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 86 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 87 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 88 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 89 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 90 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

Both Tourism and Domestic Demand Continue To Support Growth

Super Premium Skin Care Continues To See Dynamic Growth

Mixed Retailers Channel Dominates Sales With Department Stores Performing Well

Competitive Landscape

Global Brands Show Strong Growth

Dior Sees Strong Performance Thanks To New Product Launches

Ginza Six Attracts Shoppers

Category Data

Table 91 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 92 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 93 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 94 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 95 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 96 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 97 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023