Luxury Goods in India

LUXURY GOODS IN INDIA

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Growth Slows As Luxury Goods Faces Multiple Challenges

Affordable Luxury Products Are Key To Tap Into the Younger Consumer Group

Fragmentation Is Prevalent in the Competitive Landscape

Store-based Retailing Maintains Its Dominance

Luxury Goods Is Expected To Continue Its Positive Performance

Market Indicators

Table 1 Number of High Net Worth Individuals (HNWI): 2013-2018

Market Data

Table 2 Sales of Luxury Goods by Category: Value 2013-2018

Table 3 Sales of Luxury Goods by Category: % Value Growth 2013-2018

Table 4 Inbound Receipts for Luxury Goods by Country of Origin: Value 2013-2018

Table 5 NBO Company Shares of Luxury Goods: % Value 2013-2017

Table 6 LBN Brand Shares of Luxury Goods: % Value 2014-2017

Table 7 Distribution of Luxury Goods by Format and Category: % Value 2018

Table 8 Forecast Sales of Luxury Goods by Category: Value 2018-2023

Table 9 Forecast Sales of Luxury Goods by Category: % Value Growth 2018-2023

Sources

Summary 1 Research Sources

Headlines

Prospects

the Rise in Travel Propels Growth in Luxury Hotels

the Trend of Booking Hotels Online Is Rising

the Location of Luxury Hotels Remains Important

Competitive Landscape

Indian Hotels Co Leads Luxury Hotels

the Opening of New Luxury Hotels Continues To Shape the Competitive Landscape

Location, Location, Location

Category Data

Table 10 Sales in Luxury Hotels: Value 2013-2018

Table 11 Sales in Luxury Hotels: % Value Growth 2013-2018

Table 12 Sales in Luxury Hotels by Country of Origin: % Value 2013-2017

Table 13 NBO Company Shares in Luxury Hotels: % Value 2013-2017

Table 14 LBN Brand Shares in Luxury Hotels: % Value 2014-2017

Table 15 Forecast Sales in Luxury Hotels: Value 2018-2023

Table 16 Forecast Sales in Luxury Hotels: % Value Growth 2018-2023

Headlines

Prospects

Fine Wines and Champagne Continue To Penetrate the Market, But Remain Niche

Vineyards Help Consumers To Learn More About Wines

High Import Duties and Offshore Purchases Adversely Impact Sales

Competitive Landscape

Chivas Regal 18 Yo From Pernod Ricard India Is the Leading Brand

Diageo India Remains the Leading Company

Category Data

Table 17 Sales of Fine Wines/Champagne and Spirits by Category: Value 2013-2018

Table 18 Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2013-2018

Table 19 NBO Company Shares of Fine Wines/Champagne and Spirits: % Value 2013-2017

Table 20 LBN Brand Shares of Fine Wines/Champagne and Spirits: % Value 2014-2017

Table 21 Distribution of Fine Wines/Champagne and Spirits by Format: % Value 2013-2018

Table 22 Forecast Sales of Fine Wines/Champagne and Spirits by Category: Value 2018-2023

Table 23 Forecast Sales of Fine Wines/Champagne and Spirits by Category: % Value Growth 2018-2023

Headlines

Prospects

More Affordable Luxury Cars To Target Young Aspirational Consumers

Revision of Gst Rates Adversely Impacts Growth

Tier-2 and Tier-3 Are the Next Growth Markets

Competitive Landscape

Mercedes Benz India Maintains Its Lead

Manufacturers Use Personalisation To Cater To Diverse Needs

Affordable Luxury Launches

Category Data

Table 24 Sales of Luxury Cars: Value 2013-2018

Table 25 Sales of Luxury Cars: % Value Growth 2013-2018

Table 26 NBO Company Shares of Luxury Cars: % Value 2013-2017

Table 27 LBN Brand Shares of Luxury Cars: % Value 2014-2017

Table 28 Forecast Sales of Luxury Cars: Value 2018-2023

Table 29 Forecast Sales of Luxury Cars: % Value Growth 2018-2023

Headlines

Prospects

Personal Luxury Moves Away From Exclusivity

the Increasing Focus on Personal Branding Benefits Designer Apparel and Footwear

Rises in Customs Duties Reflect in Higher Final Prices

Competitive Landscape

Louis Vuitton Leads Personal Luxury

Fragmentation Is Prevalent in the Competitive Landscape

Brands Will Look To Expand Their Retail Presence

Category Data

Table 30 Sales of Personal Luxury by Category: Value 2013-2018

Table 31 Sales of Personal Luxury by Category: % Value Growth 2013-2018

Table 32 NBO Company Shares of Personal Luxury: % Value 2013-2017

Table 33 LBN Brand Shares of Personal Luxury: % Value 2014-2017

Table 34 Forecast Sales of Personal Luxury by Category: Value 2018-2023

Table 35 Forecast Sales of Personal Luxury by Category: % Value Growth 2018-2023

Headlines

Prospects

Stores Are Essential To the Shopping Experience in Designer Apparel and Footwear

Large Untapped Population of Aspirational and First-time Customers

Rises in Customs Duties Impact Final Prices

Competitive Landscape

Brand Marketing India Maintains Its Lead With Calvin Klein

Luxury Brands Leverage Digital Communication To Establish Strong Positions

Taking Advantage of the "selfie" Trend

Category Data

Table 36 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2013-2018

Table 37 Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2013-2018

Table 38 NBO Company Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2013-2017

Table 39 LBN Brand Shares of Designer Apparel and Footwear (Ready-to-Wear): % Value 2014-2017

Table 40 Distribution of Designer Apparel and Footwear (Ready-to-Wear) by Format: % Value 2013-2018

Table 41 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: Value 2018-2023

Table 42 Forecast Sales of Designer Apparel and Footwear (Ready-to-Wear) by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers View Sunglasses As A Fashion Accessory Rather Than A Necessity

Women's Luxury Sunglasses Benefits From Women's Financial Independence

Store-based Retailers Continue To Be Preferred

Competitive Landscape

Luxottica India Eyewear Remains the Leader in Luxury Eyewear

the Luxottica-essilor Merger

Licensing Continues To Be An Important Strategy for Luxury Eyewear

Category Data

Table 43 Sales of Luxury Eyewear by Category: Value 2013-2018

Table 44 Sales of Luxury Eyewear by Category: % Value Growth 2013-2018

Table 45 NBO Company Shares of Luxury Eyewear: % Value 2013-2017

Table 46 LBN Brand Shares of Luxury Eyewear: % Value 2014-2017

Table 47 Distribution of Luxury Eyewear by Format: % Value 2013-2018

Table 48 Forecast Sales of Luxury Eyewear by Category: Value 2018-2023

Table 49 Forecast Sales of Luxury Eyewear by Category: % Value Growth 2018-2023

Headlines

Prospects

Women Continue To Purchase Luxury Jewellery for Everyday Wear

Men Are the New Consumers of Luxury Jewellery

Rising Customs Duties To Impact the Final Prices of Imported Jewellery

Competitive Landscape

Swarovski India Continues To Lead Luxury Jewellery

Fragmentation in Luxury Jewellery

Entry Barriers Ward Off Many International Companies

Category Data

Table 50 Sales of Luxury Jewellery by Category: Value 2013-2018

Table 51 Sales of Luxury Jewellery by Category: % Value Growth 2013-2018

Table 52 NBO Company Shares of Luxury Jewellery: % Value 2013-2017

Table 53 LBN Brand Shares of Luxury Jewellery: % Value 2014-2017

Table 54 Distribution of Luxury Jewellery by Format: % Value 2013-2018

Table 55 Forecast Sales of Luxury Jewellery by Category: Value 2018-2023

Table 56 Forecast Sales of Luxury Jewellery by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Travel Goods Leads Growth on the Back of the Rise in International Trips

Affordable Luxury Brands Are Gaining Popularity Amongst Younger Consumers

the Personalisation of Luxury Leather Goods, Although Niche, Is Promising

Competitive Landscape

International Brands Continue To Dominate Luxury Leather Goods

Expansion of the Product Range To Men

Companies Introduce Affordable Luxury Lines To Expand the Consumer Base

Category Data

Table 57 Sales of Luxury Leather Goods: Value 2013-2018

Table 58 Sales of Luxury Leather Goods: % Value Growth 2013-2018

Table 59 NBO Company Shares of Luxury Leather Goods: % Value 2013-2017

Table 60 LBN Brand Shares of Luxury Leather Goods: % Value 2014-2017

Table 61 Distribution of Luxury Leather Goods by Format: % Value 2013-2018

Table 62 Forecast Sales of Luxury Leather Goods: Value 2018-2023

Table 63 Forecast Sales of Luxury Leather Goods: % Value Growth 2018-2023

Headlines

Prospects

Luxury Mobile Phones Loses Its Charm

the Imposition of Higher Taxes on Imports Will Hamper Growth

Manufacturers Are Adopting Omnichannel Strategies

Competitive Landscape

Luxury Wearables Is Experiencing Competition

the Landscape for Luxury Portable Consumer Electronics Is Highly Consolidated

New Product Launches

Category Data

Table 64 Sales of Luxury Portable Consumer Electronics by Category: Value 2013-2018

Table 65 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2013-2018

Table 66 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2013-2017

Table 67 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2014-2017

Table 68 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2013-2018

Table 69 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2018-2023

Table 70 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2018-2023

Headlines

Prospects

Luxury Timepieces Sees Strong Competition From Luxury Wearables

Limited-edition Timepieces Attract Consumers Due To Their Exclusivity

Major Designers Benefit From Promotions Targeting Younger Consumers

Competitive Landscape

Swatch Group India Leads Luxury Timepieces

the Doubling of Import Duty Could Adversely Impact Foreign Players' Expansion Plans

Counterfeit and True Copy Products Continue To Negatively Impact Sales

Category Data

Table 71 Sales of Luxury Timepieces by Category: Value 2013-2018

Table 72 Sales of Luxury Timepieces by Category: % Value Growth 2013-2018

Table 73 NBO Company Shares of Luxury Timepieces: % Value 2013-2017

Table 74 LBN Brand Shares of Luxury Timepieces: % Value 2014-2017

Table 75 Distribution of Luxury Timepieces by Format: % Value 2013-2018

Table 76 Forecast Sales of Luxury Timepieces by Category: Value 2018-2023

Table 77 Forecast Sales of Luxury Timepieces by Category: % Value Growth 2018-2023

Headlines

Prospects

Fewer Indian Consumers Are Purchasing Luxury Writing Instruments Abroad

the Grey and Black Channels Will Adversely Impact the Category

Digital Devices Are Adversely Impacting Luxury Stationery

Competitive Landscape

Mont Blanc India Dominates

Montblanc Fountain Pens Remain the Most Popular

In-store Marketing Activities To Promote Luxury Writing Instruments

Category Data

Table 78 Sales of Luxury Writing Instruments and Stationery: Value 2013-2018

Table 79 Sales of Luxury Writing Instruments and Stationery: % Value Growth 2013-2018

Table 80 NBO Company Shares of Luxury Writing Instruments and Stationery: % Value 2013-2017

Table 81 LBN Brand Shares of Luxury Writing Instruments and Stationery: % Value 2014-2017

Table 82 Distribution of Luxury Writing Instruments and Stationery by Format: % Value 2013-2018

Table 83 Forecast Sales of Luxury Writing Instruments and Stationery: Value 2018-2023

Table 84 Forecast Sales of Luxury Writing Instruments and Stationery: % Value Growth 2018-2023

Headlines

Prospects

Super Premium Beauty and Personal Care Products Appeal To Younger Consumers

Super Premium Fragrances Will Continue To Lead

Internet Retailing Gains Momentum But Remains Small

Competitive Landscape

Jyothy Laboratories Retains the Top Spot With Schwarzkopf Professional

Schwarzkopf Professional Salonlab Is Expected To Come To India

Super Premium Colour Cosmetics and Skin Care Remain Fragmented

Category Data

Table 85 Sales of Super Premium Beauty and Personal Care by Category: Value 2013-2018

Table 86 Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2013-2018

Table 87 NBO Company Shares of Super Premium Beauty and Personal Care: % Value 2013-2017

Table 88 LBN Brand Shares of Super Premium Beauty and Personal Care: % Value 2014-2017

Table 89 Distribution of Super Premium Beauty and Personal Care by Format: % Value 2013-2018

Table 90 Forecast Sales of Super Premium Beauty and Personal Care by Category: Value 2018-2023

Table 91 Forecast Sales of Super Premium Beauty and Personal Care by Category: % Value Growth 2018-2023