According to our (Global Info Research) latest study, the global Live Streaming Video Platform market size was valued at US$ 66360 million in 2025 and is forecast to a readjusted size of US$ 133700 million by 2032 with a CAGR of 10.6% during review period.
Live streaming refers to online streaming media simultaneously recorded and broadcast in real time. Live Streaming Video Platform is a place where people can share their own videos to others. In general, streaming platforms generate revenue from below sources, while utilizing a “free-to-use” model. Advertising -- digital advertising can include pre-roll clips on stream or throughout the platform website. A large majority of advertising revenue typically accrues to the platform directly. Subscriptions -- users can sign up for subscriptions that allow for improved viewing (i.e. ad-free) or increased interactivity (chat with streamers, emojis). For the platforms that offer subscriptions, the platforms typically receive a meaningful take rate. Donations & Virtual Gifts -- viewers may make donations and or virtual gifts to their favourite streamers, many times in an attempt to have their name called out on stream. Platforms typically take a significant cut of donation and/or virtual gifting revenues, but it varies significantly amongst platforms.
The rapid growth of the live video streaming platform market is being driven by a convergence of technological, behavioral, and commercial factors. First, the widespread rollout of high-speed internet infrastructure—particularly the expansion of 5G networks and improvements in broadband connectivity—has enabled the seamless transmission of high-quality, real-time video content. This has significantly enhanced the user experience, making live streaming more accessible and engaging across devices. Additionally, the proliferation of smartphones equipped with advanced cameras and editing tools has empowered everyday users to become content creators, contributing to a more diverse and participatory content ecosystem.
Shifting consumer behavior is also a key market driver. Compared to traditional on-demand or text-based content, live streaming offers immediacy, interactivity, and immersion, fulfilling a growing demand for real-time social connection and entertainment—especially among younger, mobile-first audiences. This shift has catalyzed the rise of vertical applications such as live commerce, gaming streams, virtual concerts, online education, and virtual influencers, broadening the use cases for live streaming and enabling end-to-end monetization through direct engagement.
On the technology front, platforms continue to integrate innovations like AI-powered content recommendations, real-time beauty filters, voice recognition, and big data analytics to enhance personalization and retention. From a commercial perspective, brands, businesses, and influencers increasingly view live streaming as a strategic channel for audience engagement, product marketing, and community building, accelerating the platform's adoption across industries. Meanwhile, evolving regulatory frameworks are fostering a more standardized and sustainable development environment for the sector. Together, these factors are propelling the continued expansion and maturation of the global live video streaming platform market.
The major global companies of Live Streaming include ByteDance, Kuaishou, Twitch, Tencent Music Entertainment (TME), Bigo, YouTube, Huya, Bilibili, YY and Douyu, etc. In 2024, the world's top five vendors accounted for approximately 51% of the revenue.
This report is a detailed and comprehensive analysis for global Live Streaming Video Platform market. Both quantitative and qualitative analyses are presented by company, by region & country, by Platform Type and by Revenue Source. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Live Streaming Video Platform market size and forecasts, in consumption value ($ Million), 2021-2032
Global Live Streaming Video Platform market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global Live Streaming Video Platform market size and forecasts, by Platform Type and by Revenue Source, in consumption value ($ Million), 2021-2032
Global Live Streaming Video Platform market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Live Streaming Video Platform
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Live Streaming Video Platform market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include ByteDance, Kuaishou, Twitch, Tencent Music Entertainment (TME), Bigo, YouTube, Huya, Bilibili, YY, Douyu, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Live Streaming Video Platform market is split by Platform Type and by Revenue Source. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Platform Type and by Revenue Source. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Platform Type
B2B
B2C
Market segment by Content
Music, Dancing and Talk Shows
Game
Dating Shows
Outdoor Activities and Sports
Others
Market segment by Revenue Source
Advertising
Subscriptions
Donations & Virtual Gifts
Others
Market segment by players, this report covers
ByteDance
Kuaishou
Twitch
Tencent Music Entertainment (TME)
Bigo
YouTube
Huya
Bilibili
YY
Douyu
Hello Group (MOMO)
17LIVE
HuaFang Group (Huajiao)
Facebook Live
Instagram Live
Uplive
Afreeca TV
DeNA (Pococha and Showroom)
Inke
LiveMe
Vimeo (Livestream)
ShareChat
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Live Streaming Video Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Live Streaming Video Platform, with revenue, gross margin, and global market share of Live Streaming Video Platform from 2021 to 2026.
Chapter 3, the Live Streaming Video Platform competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Platform Type and by Revenue Source, with consumption value and growth rate by Platform Type, by Revenue Source, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and Live Streaming Video Platform market forecast, by regions, by Platform Type and by Revenue Source, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Live Streaming Video Platform.
Chapter 13, to describe Live Streaming Video Platform research findings and conclusion.
Summary:
Get latest Market Research Reports on Live Streaming Video Platform. Industry analysis & Market Report on Live Streaming Video Platform is a syndicated market report, published as Global Live Streaming Video Platform Market 2026 by Company, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of Live Streaming Video Platform market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.