Report Detail
Global B2C Live Streaming Video Platform Market 2026 by Company, Regions, Type and Application, Forecast to 2032
- RnM4668976 |
- 22 January, 2026 |
- Global |
- 147 Pages |
- GIR |
- Internet & Communication
According to our (Global Info Research) latest study, the global B2C Live Streaming Video Platform market size was valued at US$ 59440 million in 2025 and is forecast to a readjusted size of US$ 115420 million by 2032 with a CAGR of 10.1% during review period.
The widespread adoption of mobile internet and the increasing penetration of smart devices have significantly lowered the barrier to entry for users to access and participate in livestreaming content, making it a mainstream form of digital consumption. The development of 5G networks ensures smooth transmission of high-definition video content, further enhancing the viewing experience and accelerating user growth and retention for B2C livestreaming platforms.
Secondly, changing digital consumption habits are a key driver of the continued expansion of this market. More and more users are turning to livestreaming for information, entertainment, and shopping, making it a crucial platform for integrating content consumption with social interaction. At the same time, brands and businesses are increasingly recognizing the commercial value of livestreaming, leveraging it to showcase products, engage with users, and convert sales. This "content + marketing" model has significantly boosted sales efficiency and brand exposure.
Live streaming refers to online streaming media simultaneously recorded and broadcast in real time. Live Streaming Video Platform is a place where people can share their own videos to others. In this report, we only focus platforms for consumers.
The global revenue of B2C live streaming video platform market has a high concentration rate, with the top 5 company holds 50% of global market share. The leading company in global B2C live streaming video platform market is Kuaishou, which profits most with the market share of 14%. Asia Pacific is the largest market, with a share about 67%, followed by North America and Europe with the share about 16% and 11%.
This report is a detailed and comprehensive analysis for global B2C Live Streaming Video Platform market. Both quantitative and qualitative analyses are presented by company, by region & country, by Revenue Source and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global B2C Live Streaming Video Platform market size and forecasts, in consumption value ($ Million), 2021-2032
Global B2C Live Streaming Video Platform market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global B2C Live Streaming Video Platform market size and forecasts, by Revenue Source and by Application, in consumption value ($ Million), 2021-2032
Global B2C Live Streaming Video Platform market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for B2C Live Streaming Video Platform
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global B2C Live Streaming Video Platform market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Kuaishou, ByteDance, Twitch, YouTube, Tencent Music Entertainment (TME), Bigo, YY, Huya, Douyu, Hello Group Inc., etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
B2C Live Streaming Video Platform market is split by Revenue Source and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Revenue Source and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Revenue Source
Advertising
Subscriptions
Donations & Virtual Gifts
On-line Event
Market segment by Application
Network Education
Shopping or Marketing
Entertainment
Market segment by players, this report covers
Kuaishou
ByteDance
Twitch
YouTube
Tencent Music Entertainment (TME)
Bigo
YY
Huya
Douyu
Hello Group Inc.
Huajiao
Inke
Twitter (Periscope)
Uplive
Mixer
Facebook
Yizhibo (Weibo)
Instagram
Snapchat
Vimeo (Livestream)
Bilibili
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe B2C Live Streaming Video Platform product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of B2C Live Streaming Video Platform, with revenue, gross margin, and global market share of B2C Live Streaming Video Platform from 2021 to 2026.
Chapter 3, the B2C Live Streaming Video Platform competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Revenue Source and by Application, with consumption value and growth rate by Revenue Source, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and B2C Live Streaming Video Platform market forecast, by regions, by Revenue Source and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of B2C Live Streaming Video Platform.
Chapter 13, to describe B2C Live Streaming Video Platform research findings and conclusion.
1 Market Overview
- 1.1 Product Overview and Scope
- 1.2 Market Estimation Caveats and Base Year
- 1.3 Classification of B2C Live Streaming Video Platform by Revenue Source
- 1.3.1 Overview: Global B2C Live Streaming Video Platform Market Size by Revenue Source: 2021 Versus 2025 Versus 2032
- 1.3.2 Global B2C Live Streaming Video Platform Consumption Value Market Share by Revenue Source in 2025
- 1.3.3 Advertising
- 1.3.4 Subscriptions
- 1.3.5 Donations & Virtual Gifts
- 1.3.6 On-line Event
- 1.4 Global B2C Live Streaming Video Platform Market by Application
- 1.4.1 Overview: Global B2C Live Streaming Video Platform Market Size by Application: 2021 Versus 2025 Versus 2032
- 1.4.2 Network Education
- 1.4.3 Shopping or Marketing
- 1.4.4 Entertainment
- 1.5 Global B2C Live Streaming Video Platform Market Size & Forecast
- 1.6 Global B2C Live Streaming Video Platform Market Size and Forecast by Region
- 1.6.1 Global B2C Live Streaming Video Platform Market Size by Region: 2021 VS 2025 VS 2032
- 1.6.2 Global B2C Live Streaming Video Platform Market Size by Region, (2021-2032)
- 1.6.3 North America B2C Live Streaming Video Platform Market Size and Prospect (2021-2032)
- 1.6.4 Europe B2C Live Streaming Video Platform Market Size and Prospect (2021-2032)
- 1.6.5 Asia-Pacific B2C Live Streaming Video Platform Market Size and Prospect (2021-2032)
- 1.6.6 South America B2C Live Streaming Video Platform Market Size and Prospect (2021-2032)
- 1.6.7 Middle East & Africa B2C Live Streaming Video Platform Market Size and Prospect (2021-2032)
2 Company Profiles
- 2.1 Kuaishou
- 2.1.1 Kuaishou Details
- 2.1.2 Kuaishou Major Business
- 2.1.3 Kuaishou B2C Live Streaming Video Platform Product and Solutions
- 2.1.4 Kuaishou B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.1.5 Kuaishou Recent Developments and Future Plans
- 2.2 ByteDance
- 2.2.1 ByteDance Details
- 2.2.2 ByteDance Major Business
- 2.2.3 ByteDance B2C Live Streaming Video Platform Product and Solutions
- 2.2.4 ByteDance B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.2.5 ByteDance Recent Developments and Future Plans
- 2.3 Twitch
- 2.3.1 Twitch Details
- 2.3.2 Twitch Major Business
- 2.3.3 Twitch B2C Live Streaming Video Platform Product and Solutions
- 2.3.4 Twitch B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.3.5 Twitch Recent Developments and Future Plans
- 2.4 YouTube
- 2.4.1 YouTube Details
- 2.4.2 YouTube Major Business
- 2.4.3 YouTube B2C Live Streaming Video Platform Product and Solutions
- 2.4.4 YouTube B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.4.5 YouTube Recent Developments and Future Plans
- 2.5 Tencent Music Entertainment (TME)
- 2.5.1 Tencent Music Entertainment (TME) Details
- 2.5.2 Tencent Music Entertainment (TME) Major Business
- 2.5.3 Tencent Music Entertainment (TME) B2C Live Streaming Video Platform Product and Solutions
- 2.5.4 Tencent Music Entertainment (TME) B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.5.5 Tencent Music Entertainment (TME) Recent Developments and Future Plans
- 2.6 Bigo
- 2.6.1 Bigo Details
- 2.6.2 Bigo Major Business
- 2.6.3 Bigo B2C Live Streaming Video Platform Product and Solutions
- 2.6.4 Bigo B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.6.5 Bigo Recent Developments and Future Plans
- 2.7 YY
- 2.7.1 YY Details
- 2.7.2 YY Major Business
- 2.7.3 YY B2C Live Streaming Video Platform Product and Solutions
- 2.7.4 YY B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.7.5 YY Recent Developments and Future Plans
- 2.8 Huya
- 2.8.1 Huya Details
- 2.8.2 Huya Major Business
- 2.8.3 Huya B2C Live Streaming Video Platform Product and Solutions
- 2.8.4 Huya B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.8.5 Huya Recent Developments and Future Plans
- 2.9 Douyu
- 2.9.1 Douyu Details
- 2.9.2 Douyu Major Business
- 2.9.3 Douyu B2C Live Streaming Video Platform Product and Solutions
- 2.9.4 Douyu B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.9.5 Douyu Recent Developments and Future Plans
- 2.10 Hello Group Inc.
- 2.10.1 Hello Group Inc. Details
- 2.10.2 Hello Group Inc. Major Business
- 2.10.3 Hello Group Inc. B2C Live Streaming Video Platform Product and Solutions
- 2.10.4 Hello Group Inc. B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.10.5 Hello Group Inc. Recent Developments and Future Plans
- 2.11 Huajiao
- 2.11.1 Huajiao Details
- 2.11.2 Huajiao Major Business
- 2.11.3 Huajiao B2C Live Streaming Video Platform Product and Solutions
- 2.11.4 Huajiao B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.11.5 Huajiao Recent Developments and Future Plans
- 2.12 Inke
- 2.12.1 Inke Details
- 2.12.2 Inke Major Business
- 2.12.3 Inke B2C Live Streaming Video Platform Product and Solutions
- 2.12.4 Inke B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.12.5 Inke Recent Developments and Future Plans
- 2.13 Twitter (Periscope)
- 2.13.1 Twitter (Periscope) Details
- 2.13.2 Twitter (Periscope) Major Business
- 2.13.3 Twitter (Periscope) B2C Live Streaming Video Platform Product and Solutions
- 2.13.4 Twitter (Periscope) B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.13.5 Twitter (Periscope) Recent Developments and Future Plans
- 2.14 Uplive
- 2.14.1 Uplive Details
- 2.14.2 Uplive Major Business
- 2.14.3 Uplive B2C Live Streaming Video Platform Product and Solutions
- 2.14.4 Uplive B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.14.5 Uplive Recent Developments and Future Plans
- 2.15 Mixer
- 2.15.1 Mixer Details
- 2.15.2 Mixer Major Business
- 2.15.3 Mixer B2C Live Streaming Video Platform Product and Solutions
- 2.15.4 Mixer B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.15.5 Mixer Recent Developments and Future Plans
- 2.16 Facebook
- 2.16.1 Facebook Details
- 2.16.2 Facebook Major Business
- 2.16.3 Facebook B2C Live Streaming Video Platform Product and Solutions
- 2.16.4 Facebook B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.16.5 Facebook Recent Developments and Future Plans
- 2.17 Yizhibo (Weibo)
- 2.17.1 Yizhibo (Weibo) Details
- 2.17.2 Yizhibo (Weibo) Major Business
- 2.17.3 Yizhibo (Weibo) B2C Live Streaming Video Platform Product and Solutions
- 2.17.4 Yizhibo (Weibo) B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.17.5 Yizhibo (Weibo) Recent Developments and Future Plans
- 2.18 Instagram
- 2.18.1 Instagram Details
- 2.18.2 Instagram Major Business
- 2.18.3 Instagram B2C Live Streaming Video Platform Product and Solutions
- 2.18.4 Instagram B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.18.5 Instagram Recent Developments and Future Plans
- 2.19 Snapchat
- 2.19.1 Snapchat Details
- 2.19.2 Snapchat Major Business
- 2.19.3 Snapchat B2C Live Streaming Video Platform Product and Solutions
- 2.19.4 Snapchat B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.19.5 Snapchat Recent Developments and Future Plans
- 2.20 Vimeo (Livestream)
- 2.20.1 Vimeo (Livestream) Details
- 2.20.2 Vimeo (Livestream) Major Business
- 2.20.3 Vimeo (Livestream) B2C Live Streaming Video Platform Product and Solutions
- 2.20.4 Vimeo (Livestream) B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.20.5 Vimeo (Livestream) Recent Developments and Future Plans
- 2.21 Bilibili
- 2.21.1 Bilibili Details
- 2.21.2 Bilibili Major Business
- 2.21.3 Bilibili B2C Live Streaming Video Platform Product and Solutions
- 2.21.4 Bilibili B2C Live Streaming Video Platform Revenue, Gross Margin and Market Share (2021-2026)
- 2.21.5 Bilibili Recent Developments and Future Plans
3 Market Competition, by Players
- 3.1 Global B2C Live Streaming Video Platform Revenue and Share by Players (2021-2026)
- 3.2 Market Share Analysis (2025)
- 3.2.1 Market Share of B2C Live Streaming Video Platform by Company Revenue
- 3.2.2 Top 3 B2C Live Streaming Video Platform Players Market Share in 2025
- 3.2.3 Top 6 B2C Live Streaming Video Platform Players Market Share in 2025
- 3.3 B2C Live Streaming Video Platform Market: Overall Company Footprint Analysis
- 3.3.1 B2C Live Streaming Video Platform Market: Region Footprint
- 3.3.2 B2C Live Streaming Video Platform Market: Company Product Type Footprint
- 3.3.3 B2C Live Streaming Video Platform Market: Company Product Application Footprint
- 3.4 New Market Entrants and Barriers to Market Entry
- 3.5 Mergers, Acquisition, Agreements, and Collaborations
4 Market Size Segment by Revenue Source
- 4.1 Global B2C Live Streaming Video Platform Consumption Value and Market Share by Revenue Source (2021-2026)
- 4.2 Global B2C Live Streaming Video Platform Market Forecast by Revenue Source (2027-2032)
5 Market Size Segment by Application
- 5.1 Global B2C Live Streaming Video Platform Consumption Value Market Share by Application (2021-2026)
- 5.2 Global B2C Live Streaming Video Platform Market Forecast by Application (2027-2032)
6 North America
- 6.1 North America B2C Live Streaming Video Platform Consumption Value by Revenue Source (2021-2032)
- 6.2 North America B2C Live Streaming Video Platform Market Size by Application (2021-2032)
- 6.3 North America B2C Live Streaming Video Platform Market Size by Country
- 6.3.1 North America B2C Live Streaming Video Platform Consumption Value by Country (2021-2032)
- 6.3.2 United States B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 6.3.3 Canada B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 6.3.4 Mexico B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
7 Europe
- 7.1 Europe B2C Live Streaming Video Platform Consumption Value by Revenue Source (2021-2032)
- 7.2 Europe B2C Live Streaming Video Platform Consumption Value by Application (2021-2032)
- 7.3 Europe B2C Live Streaming Video Platform Market Size by Country
- 7.3.1 Europe B2C Live Streaming Video Platform Consumption Value by Country (2021-2032)
- 7.3.2 Germany B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 7.3.3 France B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 7.3.4 United Kingdom B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 7.3.5 Russia B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 7.3.6 Italy B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
8 Asia-Pacific
- 8.1 Asia-Pacific B2C Live Streaming Video Platform Consumption Value by Revenue Source (2021-2032)
- 8.2 Asia-Pacific B2C Live Streaming Video Platform Consumption Value by Application (2021-2032)
- 8.3 Asia-Pacific B2C Live Streaming Video Platform Market Size by Region
- 8.3.1 Asia-Pacific B2C Live Streaming Video Platform Consumption Value by Region (2021-2032)
- 8.3.2 China B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 8.3.3 Japan B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 8.3.4 South Korea B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 8.3.5 India B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 8.3.6 Southeast Asia B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 8.3.7 Australia B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
9 South America
- 9.1 South America B2C Live Streaming Video Platform Consumption Value by Revenue Source (2021-2032)
- 9.2 South America B2C Live Streaming Video Platform Consumption Value by Application (2021-2032)
- 9.3 South America B2C Live Streaming Video Platform Market Size by Country
- 9.3.1 South America B2C Live Streaming Video Platform Consumption Value by Country (2021-2032)
- 9.3.2 Brazil B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 9.3.3 Argentina B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
10 Middle East & Africa
- 10.1 Middle East & Africa B2C Live Streaming Video Platform Consumption Value by Revenue Source (2021-2032)
- 10.2 Middle East & Africa B2C Live Streaming Video Platform Consumption Value by Application (2021-2032)
- 10.3 Middle East & Africa B2C Live Streaming Video Platform Market Size by Country
- 10.3.1 Middle East & Africa B2C Live Streaming Video Platform Consumption Value by Country (2021-2032)
- 10.3.2 Turkey B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 10.3.3 Saudi Arabia B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
- 10.3.4 UAE B2C Live Streaming Video Platform Market Size and Forecast (2021-2032)
11 Market Dynamics
- 11.1 B2C Live Streaming Video Platform Market Drivers
- 11.2 B2C Live Streaming Video Platform Market Restraints
- 11.3 B2C Live Streaming Video Platform Trends Analysis
- 11.4 Porters Five Forces Analysis
- 11.4.1 Threat of New Entrants
- 11.4.2 Bargaining Power of Suppliers
- 11.4.3 Bargaining Power of Buyers
- 11.4.4 Threat of Substitutes
- 11.4.5 Competitive Rivalry
12 Industry Chain Analysis
- 12.1 B2C Live Streaming Video Platform Industry Chain
- 12.2 B2C Live Streaming Video Platform Upstream Analysis
- 12.3 B2C Live Streaming Video Platform Midstream Analysis
- 12.4 B2C Live Streaming Video Platform Downstream Analysis
13 Research Findings and Conclusion
14 Appendix
- 14.1 Methodology
- 14.2 Research Process and Data Source
Summary:
Get latest Market Research Reports on B2C Live Streaming Video Platform. Industry analysis & Market Report on B2C Live Streaming Video Platform is a syndicated market report, published as Global B2C Live Streaming Video Platform Market 2026 by Company, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of B2C Live Streaming Video Platform market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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