Report Detail
Global Internet Advertising Market Growth (Status and Outlook) 2019-2024
- RnM2881794 |
- 05 February, 2019 |
- Global |
- 130 Pages |
- LPI(LP Information) |
- Service & Software
Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Currently, there are many vendors in the world Internet Advertising industry, especially in North America, Europe and Asia regions.
The main market players are Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft and so on.
North America region is the largest market of Internet Advertising, with a revenue market share nearly 39.18% in 2015.
According to this study, over the next five years the Internet Advertising market will register a 10.8% CAGR in terms of revenue, the global market size will reach US$ 361900 million by 2024, from US$ 195300 million in 2019. In particular, this report presents the global revenue market share of key companies in Internet Advertising business, shared in Chapter 3.
This report presents a comprehensive overview, market shares and growth opportunities of Internet Advertising market by product type, application, key companies and key regions.
This study considers the Internet Advertising value generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.
Search Ads
Mobile Ads
Classified Ads
Digital Video Ads
Others
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Alphabet
Facebook
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Twitter
Aol(Verizon Communications)
eBay
Linkedin
Amazon
IAC
Soho
Pandora
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Internet Advertising market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Internet Advertising market by identifying its various subsegments.
Focuses on the key global Internet Advertising players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Internet Advertising with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Internet Advertising submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Contents
2019-2024 Global Internet Advertising Market Report (Status and Outlook)
1 Scope of the Report
- 1.1 Market Introduction
- 1.2 Research Objectives
- 1.3 Years Considered
- 1.4 Market Research Methodology
- 1.5 Economic Indicators
- 1.6 Currency Considered
2 Executive Summary
- 2.1 World Market Overview
- 2.1.1 Global Internet Advertising Market Size 2014-2024
- 2.1.2 Internet Advertising Market Size CAGR by Region
- 2.2 Internet Advertising Segment by Type
- 2.2.1 Search Ads
- 2.2.2 Mobile Ads
- 2.2.3 Banner Ads
- 2.2.4 Classified Ads
- 2.2.5 Digital Video Ads
- 2.2.6 Others
- 2.3 Internet Advertising Market Size by Type
- 2.3.1 Global Internet Advertising Market Size Market Share by Type (2014-2019)
- 2.3.2 Global Internet Advertising Market Size Growth Rate by Type (2014-2019)
- 2.4 Internet Advertising Segment by Application
- 2.4.1 Retail
- 2.4.2 Automotive
- 2.4.3 Entertainment
- 2.4.4 Financial Services
- 2.4.5 Telecom
- 2.4.6 Consumer Goods
- 2.4.7 Others
- 2.5 Internet Advertising Market Size by Application
- 2.5.1 Global Internet Advertising Market Size Market Share by Application (2014-2019)
- 2.5.2 Global Internet Advertising Market Size Growth Rate by Application (2014-2019)
3 Global Internet Advertising by Players
- 3.1 Global Internet Advertising Market Size Market Share by Players
- 3.1.1 Global Internet Advertising Market Size by Players (2017-2019)
- 3.1.2 Global Internet Advertising Market Size Market Share by Players (2017-2019)
- 3.2 Global Internet Advertising Key Players Head office and Products Offered
- 3.3 Market Concentration Rate Analysis
- 3.3.1 Competition Landscape Analysis
- 3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2017-2019)
- 3.4 New Products and Potential Entrants
- 3.5 Mergers & Acquisitions, Expansion
4 Internet Advertising by Regions
- 4.1 Internet Advertising Market Size by Regions
- 4.2 Americas Internet Advertising Market Size Growth
- 4.3 APAC Internet Advertising Market Size Growth
- 4.4 Europe Internet Advertising Market Size Growth
- 4.5 Middle East & Africa Internet Advertising Market Size Growth
5 Americas
- 5.1 Americas Internet Advertising Market Size by Countries
- 5.2 Americas Internet Advertising Market Size by Type
- 5.3 Americas Internet Advertising Market Size by Application
- 5.4 United States
- 5.5 Canada
- 5.6 Mexico
- 5.7 Key Economic Indicators of Few Americas Countries
6 APAC
- 6.1 APAC Internet Advertising Market Size by Countries
- 6.2 APAC Internet Advertising Market Size by Type
- 6.3 APAC Internet Advertising Market Size by Application
- 6.4 China
- 6.5 Japan
- 6.6 Korea
- 6.7 Southeast Asia
- 6.8 India
- 6.9 Australia
- 6.10 Key Economic Indicators of Few APAC Countries
7 Europe
- 7.1 Europe Internet Advertising by Countries
- 7.2 Europe Internet Advertising Market Size by Type
- 7.3 Europe Internet Advertising Market Size by Application
- 7.4 Germany
- 7.5 France
- 7.6 UK
- 7.7 Italy
- 7.8 Russia
- 7.9 Spain
- 7.10 Key Economic Indicators of Few Europe Countries
8 Middle East & Africa
- 8.1 Middle East & Africa Internet Advertising by Countries
- 8.2 Middle East & Africa Internet Advertising Market Size by Type
- 8.3 Middle East & Africa Internet Advertising Market Size by Application
- 8.4 Egypt
- 8.5 South Africa
- 8.6 Israel
- 8.7 Turkey
- 8.8 GCC Countries
9 Market Drivers, Challenges and Trends
- 9.1 Market Drivers and Impact
- 9.1.1 Growing Demand from Key Regions
- 9.1.2 Growing Demand from Key Applications and Potential Industries
- 9.2 Market Challenges and Impact
- 9.3 Market Trends
10 Global Internet Advertising Market Forecast
- 10.1 Global Internet Advertising Market Size Forecast (2019-2024)
- 10.2 Global Internet Advertising Forecast by Regions
- 10.2.1 Global Internet Advertising Forecast by Regions (2019-2024)
- 10.2.2 Americas Market Forecast
- 10.2.3 APAC Market Forecast
- 10.2.4 Europe Market Forecast
- 10.2.5 Middle East & Africa Market Forecast
- 10.3 Americas Forecast by Countries
- 10.3.1 United States Market Forecast
- 10.3.2 Canada Market Forecast
- 10.3.3 Mexico Market Forecast
- 10.3.4 Brazil Market Forecast
- 10.4 APAC Forecast by Countries
- 10.4.1 China Market Forecast
- 10.4.2 Japan Market Forecast
- 10.4.3 Korea Market Forecast
- 10.4.4 Southeast Asia Market Forecast
- 10.4.5 India Market Forecast
- 10.4.6 Australia Market Forecast
- 10.5 Europe Forecast by Countries
- 10.5.1 Germany Market Forecast
- 10.5.2 France Market Forecast
- 10.5.3 UK Market Forecast
- 10.5.4 Italy Market Forecast
- 10.5.5 Russia Market Forecast
- 10.5.6 Spain Market Forecast
- 10.6 Middle East & Africa Forecast by Countries
- 10.6.1 Egypt Market Forecast
- 10.6.2 South Africa Market Forecast
- 10.6.3 Israel Market Forecast
- 10.6.4 Turkey Market Forecast
- 10.6.5 GCC Countries Market Forecast
- 10.7 Global Internet Advertising Forecast by Type
- 10.8 Global Internet Advertising Forecast by Application
11 Key Players Analysis
- 11.1 Alphabet
- 11.1.1 Company Details
- 11.1.2 Internet Advertising Product Offered
- 11.1.3 Alphabet Internet Advertising Revenue, Gross Margin and Market Share (2017-2019)
- 11.1.4 Main Business Overview
- 11.1.5 Alphabet News
- 11.2 Facebook
- 11.2.1 Company Details
- 11.2.2 Internet Advertising Product Offered
- 11.2.3 Facebook Internet Advertising Revenue, Gross Margin and Market Share (2017-2019)
- 11.2.4 Main Business Overview
- 11.2.5 Facebook News
- 11.3 Baidu
- 11.3.1 Company Details
- 11.3.2 Internet Advertising Product Offered
- 11.3.3 Baidu Internet Advertising Revenue, Gross Margin and Market Share (2017-2019)
- 11.3.4 Main Business Overview
- 11.3.5 Baidu News
- 11.4 Yahoo! Inc
- 11.4.1 Company Details
- 11.4.2 Internet Advertising Product Offered
- 11.4.3 Yahoo! Inc Internet Advertising Revenue, Gross Margin and Market Share (2017-2019)
- 11.4.4 Main Business Overview
- 11.4.5 Yahoo! Inc News
- 11.5 Microsoft
- 11.5.1 Company Details
- 11.5.2 Internet Advertising Product Offered
- 11.5.3 Microsoft Internet Advertising Revenue, Gross Margin and Market Share (2017-2019)
- 11.5.4 Main Business Overview
- 11.5.5 Microsoft News
- 11.6 Alibaba
- 11.6.1 Company Details
- 11.6.2 Internet Advertising Product Offered
- 11.6.3 Alibaba Internet Advertising Revenue, Gross Margin and Market Share (2017-2019)
- 11.6.4 Main Business Overview
- 11.6.5 Alibaba News
- 11.7 Tencent
- 11.7.1 Company Details
- 11.7.2 Internet Advertising Product Offered
- 11.7.3 Tencent Internet Advertising Revenue, Gross Margin and Market Share (2017-2019)
- 11.7.4 Main Business Overview
- 11.7.5 Tencent News
- 11.8 Twitter
- 11.8.1 Company Details
- 11.8.2 Internet Advertising Product Offered
- 11.8.3 Twitter Internet Advertising Revenue, Gross Margin and Market Share (2017-2019)
- 11.8.4 Main Business Overview
- 11.8.5 Twitter News
- 11.9 Aol(Verizon Communications)
- 11.9.1 Company Details
- 11.9.2 Internet Advertising Product Offered
- 11.9.3 Aol(Verizon Communications) Internet Advertising Revenue, Gross Margin and Market Share (2017-2019)
- 11.9.4 Main Business Overview
- 11.9.5 Aol(Verizon Communications) News
- 11.10 eBay
- 11.10.1 Company Details
- 11.10.2 Internet Advertising Product Offered
- 11.10.3 eBay Internet Advertising Revenue, Gross Margin and Market Share (2017-2019)
- 11.10.4 Main Business Overview
- 11.10.5 eBay News
- 11.11 Linkedin
- 11.12 Amazon
- 11.13 IAC
- 11.14 Soho
- 11.15 Pandora
12 Research Findings and Conclusion
Summary:
Get latest Market Research Reports on Internet Advertising . Industry analysis & Market Report on Internet Advertising is a syndicated market report, published as Global Internet Advertising Market Growth (Status and Outlook) 2019-2024. It is complete Research Study and Industry Analysis of Internet Advertising market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
REPORT YOU MIGHT BE INTERESTED
Related Reports
Reason to Buy
Reports and Markets
Contact Us
+1-352-353-0818 (US)Newsletter
KEEP UP TO DATE ON ALL THE LATEST REPORTS
