Report Detail

Service & Software Global Internet Advertising Market Size, Status and Forecast 2019-2025

  • RnM2850161
  • |
  • 01 February, 2019
  • |
  • Global
  • |
  • 100 Pages
  • |
  • QYResearch
  • |
  • Service & Software

Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Currently, there are many vendors in the world Internet Advertising industry, especially in North America, Europe and Asia regions.
The main market players are Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft and so on.
North America region is the largest market of Internet Advertising, with a revenue market share nearly 39.18% in 2015.
In 2018, the global Internet Advertising market size was 195300 million US$ and it is expected to reach 424200 million US$ by the end of 2025, with a CAGR of 10.2% during 2019-2025.

This report focuses on the global Internet Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Internet Advertising development in United States, Europe and China.

The key players covered in this study
Alphabet
Facebook
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Twitter
Aol(Verizon Communications)
eBay
Linkedin
Amazon
IAC
Soho
Pandora

Market segment by Type, the product can be split into
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others

Market segment by Application, split into
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Internet Advertising status, future forecast, growth opportunity, key market and key players.
To present the Internet Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Internet Advertising are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.


Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Key Market Segments
    • 1.3 Players Covered
    • 1.4 Market Analysis by Type
      • 1.4.1 Global Internet Advertising Market Size Growth Rate by Type (2014-2025)
      • 1.4.2 Search Ads
      • 1.4.3 Mobile Ads
      • 1.4.4 Banner Ads
      • 1.4.5 Classified Ads
      • 1.4.6 Digital Video Ads
      • 1.4.7 Others
    • 1.5 Market by Application
      • 1.5.1 Global Internet Advertising Market Share by Application (2014-2025)
      • 1.5.2 Retail
      • 1.5.3 Automotive
      • 1.5.4 Entertainment
      • 1.5.5 Financial Services
      • 1.5.6 Telecom
      • 1.5.7 Consumer Goods
      • 1.5.8 Others
    • 1.6 Study Objectives
    • 1.7 Years Considered

    2 Global Growth Trends

    • 2.1 Internet Advertising Market Size
    • 2.2 Internet Advertising Growth Trends by Regions
      • 2.2.1 Internet Advertising Market Size by Regions (2014-2025)
      • 2.2.2 Internet Advertising Market Share by Regions (2014-2019)
    • 2.3 Industry Trends
      • 2.3.1 Market Top Trends
      • 2.3.2 Market Drivers
      • 2.3.3 Market Opportunities

    3 Market Share by Key Players

    • 3.1 Internet Advertising Market Size by Manufacturers
      • 3.1.1 Global Internet Advertising Revenue by Manufacturers (2014-2019)
      • 3.1.2 Global Internet Advertising Revenue Market Share by Manufacturers (2014-2019)
      • 3.1.3 Global Internet Advertising Market Concentration Ratio (CR5 and HHI)
    • 3.2 Internet Advertising Key Players Head office and Area Served
    • 3.3 Key Players Internet Advertising Product/Solution/Service
    • 3.4 Date of Enter into Internet Advertising Market
    • 3.5 Mergers & Acquisitions, Expansion Plans

    4 Breakdown Data by Type and Application

    • 4.1 Global Internet Advertising Market Size by Type (2014-2019)
    • 4.2 Global Internet Advertising Market Size by Application (2014-2019)

    5 United States

    • 5.1 United States Internet Advertising Market Size (2014-2019)
    • 5.2 Internet Advertising Key Players in United States
    • 5.3 United States Internet Advertising Market Size by Type
    • 5.4 United States Internet Advertising Market Size by Application

    6 Europe

    • 6.1 Europe Internet Advertising Market Size (2014-2019)
    • 6.2 Internet Advertising Key Players in Europe
    • 6.3 Europe Internet Advertising Market Size by Type
    • 6.4 Europe Internet Advertising Market Size by Application

    7 China

    • 7.1 China Internet Advertising Market Size (2014-2019)
    • 7.2 Internet Advertising Key Players in China
    • 7.3 China Internet Advertising Market Size by Type
    • 7.4 China Internet Advertising Market Size by Application

    8 Japan

    • 8.1 Japan Internet Advertising Market Size (2014-2019)
    • 8.2 Internet Advertising Key Players in Japan
    • 8.3 Japan Internet Advertising Market Size by Type
    • 8.4 Japan Internet Advertising Market Size by Application

    9 Southeast Asia

    • 9.1 Southeast Asia Internet Advertising Market Size (2014-2019)
    • 9.2 Internet Advertising Key Players in Southeast Asia
    • 9.3 Southeast Asia Internet Advertising Market Size by Type
    • 9.4 Southeast Asia Internet Advertising Market Size by Application

    10 India

    • 10.1 India Internet Advertising Market Size (2014-2019)
    • 10.2 Internet Advertising Key Players in India
    • 10.3 India Internet Advertising Market Size by Type
    • 10.4 India Internet Advertising Market Size by Application

    11 Central & South America

    • 11.1 Central & South America Internet Advertising Market Size (2014-2019)
    • 11.2 Internet Advertising Key Players in Central & South America
    • 11.3 Central & South America Internet Advertising Market Size by Type
    • 11.4 Central & South America Internet Advertising Market Size by Application

    12 International Players Profiles

    • 12.1 Alphabet
      • 12.1.1 Alphabet Company Details
      • 12.1.2 Company Description and Business Overview
      • 12.1.3 Internet Advertising Introduction
      • 12.1.4 Alphabet Revenue in Internet Advertising Business (2014-2019)
      • 12.1.5 Alphabet Recent Development
    • 12.2 Facebook
      • 12.2.1 Facebook Company Details
      • 12.2.2 Company Description and Business Overview
      • 12.2.3 Internet Advertising Introduction
      • 12.2.4 Facebook Revenue in Internet Advertising Business (2014-2019)
      • 12.2.5 Facebook Recent Development
    • 12.3 Baidu
      • 12.3.1 Baidu Company Details
      • 12.3.2 Company Description and Business Overview
      • 12.3.3 Internet Advertising Introduction
      • 12.3.4 Baidu Revenue in Internet Advertising Business (2014-2019)
      • 12.3.5 Baidu Recent Development
    • 12.4 Yahoo! Inc
      • 12.4.1 Yahoo! Inc Company Details
      • 12.4.2 Company Description and Business Overview
      • 12.4.3 Internet Advertising Introduction
      • 12.4.4 Yahoo! Inc Revenue in Internet Advertising Business (2014-2019)
      • 12.4.5 Yahoo! Inc Recent Development
    • 12.5 Microsoft
      • 12.5.1 Microsoft Company Details
      • 12.5.2 Company Description and Business Overview
      • 12.5.3 Internet Advertising Introduction
      • 12.5.4 Microsoft Revenue in Internet Advertising Business (2014-2019)
      • 12.5.5 Microsoft Recent Development
    • 12.6 Alibaba
      • 12.6.1 Alibaba Company Details
      • 12.6.2 Company Description and Business Overview
      • 12.6.3 Internet Advertising Introduction
      • 12.6.4 Alibaba Revenue in Internet Advertising Business (2014-2019)
      • 12.6.5 Alibaba Recent Development
    • 12.7 Tencent
      • 12.7.1 Tencent Company Details
      • 12.7.2 Company Description and Business Overview
      • 12.7.3 Internet Advertising Introduction
      • 12.7.4 Tencent Revenue in Internet Advertising Business (2014-2019)
      • 12.7.5 Tencent Recent Development
    • 12.8 Twitter
      • 12.8.1 Twitter Company Details
      • 12.8.2 Company Description and Business Overview
      • 12.8.3 Internet Advertising Introduction
      • 12.8.4 Twitter Revenue in Internet Advertising Business (2014-2019)
      • 12.8.5 Twitter Recent Development
    • 12.9 Aol(Verizon Communications)
      • 12.9.1 Aol(Verizon Communications) Company Details
      • 12.9.2 Company Description and Business Overview
      • 12.9.3 Internet Advertising Introduction
      • 12.9.4 Aol(Verizon Communications) Revenue in Internet Advertising Business (2014-2019)
      • 12.9.5 Aol(Verizon Communications) Recent Development
    • 12.10 eBay
      • 12.10.1 eBay Company Details
      • 12.10.2 Company Description and Business Overview
      • 12.10.3 Internet Advertising Introduction
      • 12.10.4 eBay Revenue in Internet Advertising Business (2014-2019)
      • 12.10.5 eBay Recent Development
    • 12.11 Linkedin
    • 12.12 Amazon
    • 12.13 IAC
    • 12.14 Soho
    • 12.15 Pandora

    13 Market Forecast 2019-2025

    • 13.1 Market Size Forecast by Regions
    • 13.2 United States
    • 13.3 Europe
    • 13.4 China
    • 13.5 Japan
    • 13.6 Southeast Asia
    • 13.7 India
    • 13.8 Central & South America
    • 13.9 Market Size Forecast by Product (2019-2025)
    • 13.10 Market Size Forecast by Application (2019-2025)

    14 Analyst's Viewpoints/Conclusions

      15 Appendix

      • 15.1 Research Methodology
        • 15.1.1 Methodology/Research Approach
          • 15.1.1.1 Research Programs/Design
          • 15.1.1.2 Market Size Estimation
          • 12.1.1.3 Market Breakdown and Data Triangulation
        • 15.1.2 Data Source
          • 15.1.2.1 Secondary Sources
          • 15.1.2.2 Primary Sources
      • 15.2 Disclaimer

      Summary:
      Get latest Market Research Reports on Internet Advertising . Industry analysis & Market Report on Internet Advertising is a syndicated market report, published as Global Internet Advertising Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Internet Advertising market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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