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Service & Software Global Consumer Insight Service Market 2025 by Company, Regions, Type and Application, Forecast to 2031

  • RnM4648518
    • |
  • 18 November, 2025
    • |
  • Global
    • |
  • 138 Pages
    • |
  • GIR
    • |
  • Service & Software

According to our latest research, the global Consumer Insight Service market size will reach USD 2873 million in 2031, growing at a CAGR of 6.3% over the analysis period.
Consumer insight services refer to services that companies use systematic methods to deeply understand consumer behavior, preferences, needs and psychological motivations. The core is to go beyond surface data, tap into consumers' unspoken deep needs, emotional connections and values, and form a three-dimensional understanding of consumer groups. This service provides decision-making support for companies by integrating market research, data analysis, competitive product research and user interaction, helping them optimize products, services and marketing strategies, and ultimately achieve accurate market positioning and increase user stickiness.

This report is a detailed and comprehensive analysis for global Consumer Insight Service market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Consumer Insight Service market size and forecasts, in consumption value ($ Million), 2020-2031
Global Consumer Insight Service market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Consumer Insight Service market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Consumer Insight Service market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Consumer Insight Service
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Consumer Insight Service market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Numerator, Boston Consulting Group, Suzy research, Litmus Partnership, Research America Inc, Mintel, McKinsey & Company, Brandwatch, NIQ, Statista, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Consumer Insight Service market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Demand Insight
Behavioral Insight
Emotional Insight
Market segment by Application
Product and Service Optimization
Precision Marketing Strategy Formulation
User Experience Improvement
Market Trend Forecasting
Others
Market segment by players, this report covers
Numerator
Boston Consulting Group
Suzy research
Litmus Partnership
Research America Inc
Mintel
McKinsey & Company
Brandwatch
NIQ
Statista
Hitachi Solutions
Gartner
Forrester
PwC
Bellomy
Fuld & Company
Cirkle
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Consumer Insight Service product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Consumer Insight Service, with revenue, gross margin, and global market share of Consumer Insight Service from 2020 to 2025.
Chapter 3, the Consumer Insight Service competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Consumer Insight Service market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Consumer Insight Service.
Chapter 13, to describe Consumer Insight Service research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Consumer Insight Service by Type
    • 1.3.1 Overview: Global Consumer Insight Service Market Size by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Global Consumer Insight Service Consumption Value Market Share by Type in 2024
    • 1.3.3 Demand Insight
    • 1.3.4 Behavioral Insight
    • 1.3.5 Emotional Insight
  • 1.4 Global Consumer Insight Service Market by Application
    • 1.4.1 Overview: Global Consumer Insight Service Market Size by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 Product and Service Optimization
    • 1.4.3 Precision Marketing Strategy Formulation
    • 1.4.4 User Experience Improvement
    • 1.4.5 Market Trend Forecasting
    • 1.4.6 Others
  • 1.5 Global Consumer Insight Service Market Size & Forecast
  • 1.6 Global Consumer Insight Service Market Size and Forecast by Region
    • 1.6.1 Global Consumer Insight Service Market Size by Region: 2020 VS 2024 VS 2031
    • 1.6.2 Global Consumer Insight Service Market Size by Region, (2020-2031)
    • 1.6.3 North America Consumer Insight Service Market Size and Prospect (2020-2031)
    • 1.6.4 Europe Consumer Insight Service Market Size and Prospect (2020-2031)
    • 1.6.5 Asia-Pacific Consumer Insight Service Market Size and Prospect (2020-2031)
    • 1.6.6 South America Consumer Insight Service Market Size and Prospect (2020-2031)
    • 1.6.7 Middle East & Africa Consumer Insight Service Market Size and Prospect (2020-2031)

2 Company Profiles

  • 2.1 Numerator
    • 2.1.1 Numerator Details
    • 2.1.2 Numerator Major Business
    • 2.1.3 Numerator Consumer Insight Service Product and Solutions
    • 2.1.4 Numerator Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 Numerator Recent Developments and Future Plans
  • 2.2 Boston Consulting Group
    • 2.2.1 Boston Consulting Group Details
    • 2.2.2 Boston Consulting Group Major Business
    • 2.2.3 Boston Consulting Group Consumer Insight Service Product and Solutions
    • 2.2.4 Boston Consulting Group Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Boston Consulting Group Recent Developments and Future Plans
  • 2.3 Suzy research
    • 2.3.1 Suzy research Details
    • 2.3.2 Suzy research Major Business
    • 2.3.3 Suzy research Consumer Insight Service Product and Solutions
    • 2.3.4 Suzy research Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 Suzy research Recent Developments and Future Plans
  • 2.4 Litmus Partnership
    • 2.4.1 Litmus Partnership Details
    • 2.4.2 Litmus Partnership Major Business
    • 2.4.3 Litmus Partnership Consumer Insight Service Product and Solutions
    • 2.4.4 Litmus Partnership Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 Litmus Partnership Recent Developments and Future Plans
  • 2.5 Research America Inc
    • 2.5.1 Research America Inc Details
    • 2.5.2 Research America Inc Major Business
    • 2.5.3 Research America Inc Consumer Insight Service Product and Solutions
    • 2.5.4 Research America Inc Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Research America Inc Recent Developments and Future Plans
  • 2.6 Mintel
    • 2.6.1 Mintel Details
    • 2.6.2 Mintel Major Business
    • 2.6.3 Mintel Consumer Insight Service Product and Solutions
    • 2.6.4 Mintel Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Mintel Recent Developments and Future Plans
  • 2.7 McKinsey & Company
    • 2.7.1 McKinsey & Company Details
    • 2.7.2 McKinsey & Company Major Business
    • 2.7.3 McKinsey & Company Consumer Insight Service Product and Solutions
    • 2.7.4 McKinsey & Company Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 McKinsey & Company Recent Developments and Future Plans
  • 2.8 Brandwatch
    • 2.8.1 Brandwatch Details
    • 2.8.2 Brandwatch Major Business
    • 2.8.3 Brandwatch Consumer Insight Service Product and Solutions
    • 2.8.4 Brandwatch Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 Brandwatch Recent Developments and Future Plans
  • 2.9 NIQ
    • 2.9.1 NIQ Details
    • 2.9.2 NIQ Major Business
    • 2.9.3 NIQ Consumer Insight Service Product and Solutions
    • 2.9.4 NIQ Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 NIQ Recent Developments and Future Plans
  • 2.10 Statista
    • 2.10.1 Statista Details
    • 2.10.2 Statista Major Business
    • 2.10.3 Statista Consumer Insight Service Product and Solutions
    • 2.10.4 Statista Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 Statista Recent Developments and Future Plans
  • 2.11 Hitachi Solutions
    • 2.11.1 Hitachi Solutions Details
    • 2.11.2 Hitachi Solutions Major Business
    • 2.11.3 Hitachi Solutions Consumer Insight Service Product and Solutions
    • 2.11.4 Hitachi Solutions Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 Hitachi Solutions Recent Developments and Future Plans
  • 2.12 Gartner
    • 2.12.1 Gartner Details
    • 2.12.2 Gartner Major Business
    • 2.12.3 Gartner Consumer Insight Service Product and Solutions
    • 2.12.4 Gartner Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 Gartner Recent Developments and Future Plans
  • 2.13 Forrester
    • 2.13.1 Forrester Details
    • 2.13.2 Forrester Major Business
    • 2.13.3 Forrester Consumer Insight Service Product and Solutions
    • 2.13.4 Forrester Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.13.5 Forrester Recent Developments and Future Plans
  • 2.14 PwC
    • 2.14.1 PwC Details
    • 2.14.2 PwC Major Business
    • 2.14.3 PwC Consumer Insight Service Product and Solutions
    • 2.14.4 PwC Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.14.5 PwC Recent Developments and Future Plans
  • 2.15 Bellomy
    • 2.15.1 Bellomy Details
    • 2.15.2 Bellomy Major Business
    • 2.15.3 Bellomy Consumer Insight Service Product and Solutions
    • 2.15.4 Bellomy Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.15.5 Bellomy Recent Developments and Future Plans
  • 2.16 Fuld & Company
    • 2.16.1 Fuld & Company Details
    • 2.16.2 Fuld & Company Major Business
    • 2.16.3 Fuld & Company Consumer Insight Service Product and Solutions
    • 2.16.4 Fuld & Company Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.16.5 Fuld & Company Recent Developments and Future Plans
  • 2.17 Cirkle
    • 2.17.1 Cirkle Details
    • 2.17.2 Cirkle Major Business
    • 2.17.3 Cirkle Consumer Insight Service Product and Solutions
    • 2.17.4 Cirkle Consumer Insight Service Revenue, Gross Margin and Market Share (2020-2025)
    • 2.17.5 Cirkle Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Consumer Insight Service Revenue and Share by Players (2020-2025)
  • 3.2 Market Share Analysis (2024)
    • 3.2.1 Market Share of Consumer Insight Service by Company Revenue
    • 3.2.2 Top 3 Consumer Insight Service Players Market Share in 2024
    • 3.2.3 Top 6 Consumer Insight Service Players Market Share in 2024
  • 3.3 Consumer Insight Service Market: Overall Company Footprint Analysis
    • 3.3.1 Consumer Insight Service Market: Region Footprint
    • 3.3.2 Consumer Insight Service Market: Company Product Type Footprint
    • 3.3.3 Consumer Insight Service Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Consumer Insight Service Consumption Value and Market Share by Type (2020-2025)
  • 4.2 Global Consumer Insight Service Market Forecast by Type (2026-2031)

5 Market Size Segment by Application

  • 5.1 Global Consumer Insight Service Consumption Value Market Share by Application (2020-2025)
  • 5.2 Global Consumer Insight Service Market Forecast by Application (2026-2031)

6 North America

  • 6.1 North America Consumer Insight Service Consumption Value by Type (2020-2031)
  • 6.2 North America Consumer Insight Service Market Size by Application (2020-2031)
  • 6.3 North America Consumer Insight Service Market Size by Country
    • 6.3.1 North America Consumer Insight Service Consumption Value by Country (2020-2031)
    • 6.3.2 United States Consumer Insight Service Market Size and Forecast (2020-2031)
    • 6.3.3 Canada Consumer Insight Service Market Size and Forecast (2020-2031)
    • 6.3.4 Mexico Consumer Insight Service Market Size and Forecast (2020-2031)

7 Europe

  • 7.1 Europe Consumer Insight Service Consumption Value by Type (2020-2031)
  • 7.2 Europe Consumer Insight Service Consumption Value by Application (2020-2031)
  • 7.3 Europe Consumer Insight Service Market Size by Country
    • 7.3.1 Europe Consumer Insight Service Consumption Value by Country (2020-2031)
    • 7.3.2 Germany Consumer Insight Service Market Size and Forecast (2020-2031)
    • 7.3.3 France Consumer Insight Service Market Size and Forecast (2020-2031)
    • 7.3.4 United Kingdom Consumer Insight Service Market Size and Forecast (2020-2031)
    • 7.3.5 Russia Consumer Insight Service Market Size and Forecast (2020-2031)
    • 7.3.6 Italy Consumer Insight Service Market Size and Forecast (2020-2031)

8 Asia-Pacific

  • 8.1 Asia-Pacific Consumer Insight Service Consumption Value by Type (2020-2031)
  • 8.2 Asia-Pacific Consumer Insight Service Consumption Value by Application (2020-2031)
  • 8.3 Asia-Pacific Consumer Insight Service Market Size by Region
    • 8.3.1 Asia-Pacific Consumer Insight Service Consumption Value by Region (2020-2031)
    • 8.3.2 China Consumer Insight Service Market Size and Forecast (2020-2031)
    • 8.3.3 Japan Consumer Insight Service Market Size and Forecast (2020-2031)
    • 8.3.4 South Korea Consumer Insight Service Market Size and Forecast (2020-2031)
    • 8.3.5 India Consumer Insight Service Market Size and Forecast (2020-2031)
    • 8.3.6 Southeast Asia Consumer Insight Service Market Size and Forecast (2020-2031)
    • 8.3.7 Australia Consumer Insight Service Market Size and Forecast (2020-2031)

9 South America

  • 9.1 South America Consumer Insight Service Consumption Value by Type (2020-2031)
  • 9.2 South America Consumer Insight Service Consumption Value by Application (2020-2031)
  • 9.3 South America Consumer Insight Service Market Size by Country
    • 9.3.1 South America Consumer Insight Service Consumption Value by Country (2020-2031)
    • 9.3.2 Brazil Consumer Insight Service Market Size and Forecast (2020-2031)
    • 9.3.3 Argentina Consumer Insight Service Market Size and Forecast (2020-2031)

10 Middle East & Africa

  • 10.1 Middle East & Africa Consumer Insight Service Consumption Value by Type (2020-2031)
  • 10.2 Middle East & Africa Consumer Insight Service Consumption Value by Application (2020-2031)
  • 10.3 Middle East & Africa Consumer Insight Service Market Size by Country
    • 10.3.1 Middle East & Africa Consumer Insight Service Consumption Value by Country (2020-2031)
    • 10.3.2 Turkey Consumer Insight Service Market Size and Forecast (2020-2031)
    • 10.3.3 Saudi Arabia Consumer Insight Service Market Size and Forecast (2020-2031)
    • 10.3.4 UAE Consumer Insight Service Market Size and Forecast (2020-2031)

11 Market Dynamics

  • 11.1 Consumer Insight Service Market Drivers
  • 11.2 Consumer Insight Service Market Restraints
  • 11.3 Consumer Insight Service Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Consumer Insight Service Industry Chain
  • 12.2 Consumer Insight Service Upstream Analysis
  • 12.3 Consumer Insight Service Midstream Analysis
  • 12.4 Consumer Insight Service Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Consumer Insight Service. Industry analysis & Market Report on Consumer Insight Service is a syndicated market report, published as Global Consumer Insight Service Market 2025 by Company, Regions, Type and Application, Forecast to 2031. It is complete Research Study and Industry Analysis of Consumer Insight Service market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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