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Service & Software Global Advertising Intelligence Tool Market 2025 by Company, Regions, Type and Application, Forecast to 2031

  • RnM4627479
    • |
  • 26 September, 2025
    • |
  • Global
    • |
  • 149 Pages
    • |
  • GIR
    • |
  • Service & Software

According to our latest research, the global Advertising Intelligence Tool market size will reach USD 10020 million in 2031, growing at a CAGR of 14.6% over the analysis period.
Advertising intelligence tools are specialized software solutions designed to provide insights into advertising campaigns' performance, strategies, and competition. These tools gather data from various sources, including advertising platforms, social media, search engines, and websites. They analyze the collected data to evaluate the effectiveness of advertising campaigns. This includes calculating key performance indicators (KPIs) such as return on ad spend (ROAS), click - through rate (CTR), and conversion rate. By comparing a company's own advertising performance with that of its competitors, these tools help identify areas where the company is outperforming or underperforming. This enables businesses to adjust their strategies accordingly.
The global advertising intelligence tool market is expected to grow steadily. Driven by the increasing importance of data driven decision making in advertising, the market is predicted to expand. The growing volume of mobile advertising impressions and the rising demand from end - users for functions such as identifying competition, ensuring brand safety, and improving performance are the main drivers of market growth. The continuous development of digital advertising and the need for advertisers to optimize their advertising strategies also contribute to the growth of this market.
The market has a moderate level of competition, with many well - known companies and some emerging startups. Technological innovation is a key competitive factor. Companies are constantly improving the accuracy and comprehensiveness of data collection and analysis, and enhancing the intelligence and visualization of tools. For example, some tools use artificial intelligence and machine learning algorithms to predict market trends and user behavior, providing more valuable insights for advertisers.
Development Trends：
There is a trend of integrating advertising intelligence tools with other marketing tools, such as customer relationship management (CRM) systems and marketing automation platforms. This integration enables better data sharing and process optimization, improving the overall efficiency of marketing campaigns.
With the increasing attention to data privacy, advertising intelligence tool providers need to strengthen data protection measures to ensure the security and privacy of user data. This includes complying with relevant regulations such as the General Data Protection Regulation (GDPR) and implementing strict access control and data encryption technologies.
Advertisers are increasingly inclined to conduct advertising campaigns across multiple platforms and regions. Therefore, advertising intelligence tools are required to have the ability to collect and analyze data across platforms and regions, helping advertisers better understand the global market and formulate unified advertising strategies.
This report is a detailed and comprehensive analysis for global Advertising Intelligence Tool market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Advertising Intelligence Tool market size and forecasts, in consumption value ($ Million), 2020-2031
Global Advertising Intelligence Tool market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Advertising Intelligence Tool market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Advertising Intelligence Tool market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Advertising Intelligence Tool
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Advertising Intelligence Tool market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Semrush, Adbeat, PowerAdSpy, Sensor Tower, AdMobiSpy, Anstrex, SocialPeta, Oracle, iSpionage, Pathmatics, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Advertising Intelligence Tool market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Cloud Based
On-Premises
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
Semrush
Adbeat
PowerAdSpy
Sensor Tower
AdMobiSpy
Anstrex
SocialPeta
Oracle
iSpionage
Pathmatics
Soomla
Similarweb
BIScience
WhatRunsWhere.com
Mobile Action
Numerator
adjinn
Admetricks
App Annie
Apptica
Apptopia
BrandTotal
Kantar
Macaw.pro
Nielsen
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Advertising Intelligence Tool product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Advertising Intelligence Tool, with revenue, gross margin, and global market share of Advertising Intelligence Tool from 2020 to 2025.
Chapter 3, the Advertising Intelligence Tool competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Advertising Intelligence Tool market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Advertising Intelligence Tool.
Chapter 13, to describe Advertising Intelligence Tool research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Advertising Intelligence Tool by Type
    • 1.3.1 Overview: Global Advertising Intelligence Tool Market Size by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Global Advertising Intelligence Tool Consumption Value Market Share by Type in 2024
    • 1.3.3 Cloud Based
    • 1.3.4 On-Premises
  • 1.4 Global Advertising Intelligence Tool Market by Application
    • 1.4.1 Overview: Global Advertising Intelligence Tool Market Size by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 Large Enterprises
    • 1.4.3 SMEs
  • 1.5 Global Advertising Intelligence Tool Market Size & Forecast
  • 1.6 Global Advertising Intelligence Tool Market Size and Forecast by Region
    • 1.6.1 Global Advertising Intelligence Tool Market Size by Region: 2020 VS 2024 VS 2031
    • 1.6.2 Global Advertising Intelligence Tool Market Size by Region, (2020-2031)
    • 1.6.3 North America Advertising Intelligence Tool Market Size and Prospect (2020-2031)
    • 1.6.4 Europe Advertising Intelligence Tool Market Size and Prospect (2020-2031)
    • 1.6.5 Asia-Pacific Advertising Intelligence Tool Market Size and Prospect (2020-2031)
    • 1.6.6 South America Advertising Intelligence Tool Market Size and Prospect (2020-2031)
    • 1.6.7 Middle East & Africa Advertising Intelligence Tool Market Size and Prospect (2020-2031)

2 Company Profiles

  • 2.1 Semrush
    • 2.1.1 Semrush Details
    • 2.1.2 Semrush Major Business
    • 2.1.3 Semrush Advertising Intelligence Tool Product and Solutions
    • 2.1.4 Semrush Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 Semrush Recent Developments and Future Plans
  • 2.2 Adbeat
    • 2.2.1 Adbeat Details
    • 2.2.2 Adbeat Major Business
    • 2.2.3 Adbeat Advertising Intelligence Tool Product and Solutions
    • 2.2.4 Adbeat Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Adbeat Recent Developments and Future Plans
  • 2.3 PowerAdSpy
    • 2.3.1 PowerAdSpy Details
    • 2.3.2 PowerAdSpy Major Business
    • 2.3.3 PowerAdSpy Advertising Intelligence Tool Product and Solutions
    • 2.3.4 PowerAdSpy Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 PowerAdSpy Recent Developments and Future Plans
  • 2.4 Sensor Tower
    • 2.4.1 Sensor Tower Details
    • 2.4.2 Sensor Tower Major Business
    • 2.4.3 Sensor Tower Advertising Intelligence Tool Product and Solutions
    • 2.4.4 Sensor Tower Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 Sensor Tower Recent Developments and Future Plans
  • 2.5 AdMobiSpy
    • 2.5.1 AdMobiSpy Details
    • 2.5.2 AdMobiSpy Major Business
    • 2.5.3 AdMobiSpy Advertising Intelligence Tool Product and Solutions
    • 2.5.4 AdMobiSpy Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 AdMobiSpy Recent Developments and Future Plans
  • 2.6 Anstrex
    • 2.6.1 Anstrex Details
    • 2.6.2 Anstrex Major Business
    • 2.6.3 Anstrex Advertising Intelligence Tool Product and Solutions
    • 2.6.4 Anstrex Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Anstrex Recent Developments and Future Plans
  • 2.7 SocialPeta
    • 2.7.1 SocialPeta Details
    • 2.7.2 SocialPeta Major Business
    • 2.7.3 SocialPeta Advertising Intelligence Tool Product and Solutions
    • 2.7.4 SocialPeta Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 SocialPeta Recent Developments and Future Plans
  • 2.8 Oracle
    • 2.8.1 Oracle Details
    • 2.8.2 Oracle Major Business
    • 2.8.3 Oracle Advertising Intelligence Tool Product and Solutions
    • 2.8.4 Oracle Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 Oracle Recent Developments and Future Plans
  • 2.9 iSpionage
    • 2.9.1 iSpionage Details
    • 2.9.2 iSpionage Major Business
    • 2.9.3 iSpionage Advertising Intelligence Tool Product and Solutions
    • 2.9.4 iSpionage Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 iSpionage Recent Developments and Future Plans
  • 2.10 Pathmatics
    • 2.10.1 Pathmatics Details
    • 2.10.2 Pathmatics Major Business
    • 2.10.3 Pathmatics Advertising Intelligence Tool Product and Solutions
    • 2.10.4 Pathmatics Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 Pathmatics Recent Developments and Future Plans
  • 2.11 Soomla
    • 2.11.1 Soomla Details
    • 2.11.2 Soomla Major Business
    • 2.11.3 Soomla Advertising Intelligence Tool Product and Solutions
    • 2.11.4 Soomla Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 Soomla Recent Developments and Future Plans
  • 2.12 Similarweb
    • 2.12.1 Similarweb Details
    • 2.12.2 Similarweb Major Business
    • 2.12.3 Similarweb Advertising Intelligence Tool Product and Solutions
    • 2.12.4 Similarweb Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 Similarweb Recent Developments and Future Plans
  • 2.13 BIScience
    • 2.13.1 BIScience Details
    • 2.13.2 BIScience Major Business
    • 2.13.3 BIScience Advertising Intelligence Tool Product and Solutions
    • 2.13.4 BIScience Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.13.5 BIScience Recent Developments and Future Plans
  • 2.14 WhatRunsWhere.com
    • 2.14.1 WhatRunsWhere.com Details
    • 2.14.2 WhatRunsWhere.com Major Business
    • 2.14.3 WhatRunsWhere.com Advertising Intelligence Tool Product and Solutions
    • 2.14.4 WhatRunsWhere.com Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.14.5 WhatRunsWhere.com Recent Developments and Future Plans
  • 2.15 Mobile Action
    • 2.15.1 Mobile Action Details
    • 2.15.2 Mobile Action Major Business
    • 2.15.3 Mobile Action Advertising Intelligence Tool Product and Solutions
    • 2.15.4 Mobile Action Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.15.5 Mobile Action Recent Developments and Future Plans
  • 2.16 Numerator
    • 2.16.1 Numerator Details
    • 2.16.2 Numerator Major Business
    • 2.16.3 Numerator Advertising Intelligence Tool Product and Solutions
    • 2.16.4 Numerator Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.16.5 Numerator Recent Developments and Future Plans
  • 2.17 adjinn
    • 2.17.1 adjinn Details
    • 2.17.2 adjinn Major Business
    • 2.17.3 adjinn Advertising Intelligence Tool Product and Solutions
    • 2.17.4 adjinn Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.17.5 adjinn Recent Developments and Future Plans
  • 2.18 Admetricks
    • 2.18.1 Admetricks Details
    • 2.18.2 Admetricks Major Business
    • 2.18.3 Admetricks Advertising Intelligence Tool Product and Solutions
    • 2.18.4 Admetricks Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.18.5 Admetricks Recent Developments and Future Plans
  • 2.19 App Annie
    • 2.19.1 App Annie Details
    • 2.19.2 App Annie Major Business
    • 2.19.3 App Annie Advertising Intelligence Tool Product and Solutions
    • 2.19.4 App Annie Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.19.5 App Annie Recent Developments and Future Plans
  • 2.20 Apptica
    • 2.20.1 Apptica Details
    • 2.20.2 Apptica Major Business
    • 2.20.3 Apptica Advertising Intelligence Tool Product and Solutions
    • 2.20.4 Apptica Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.20.5 Apptica Recent Developments and Future Plans
  • 2.21 Apptopia
    • 2.21.1 Apptopia Details
    • 2.21.2 Apptopia Major Business
    • 2.21.3 Apptopia Advertising Intelligence Tool Product and Solutions
    • 2.21.4 Apptopia Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.21.5 Apptopia Recent Developments and Future Plans
  • 2.22 BrandTotal
    • 2.22.1 BrandTotal Details
    • 2.22.2 BrandTotal Major Business
    • 2.22.3 BrandTotal Advertising Intelligence Tool Product and Solutions
    • 2.22.4 BrandTotal Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.22.5 BrandTotal Recent Developments and Future Plans
  • 2.23 Kantar
    • 2.23.1 Kantar Details
    • 2.23.2 Kantar Major Business
    • 2.23.3 Kantar Advertising Intelligence Tool Product and Solutions
    • 2.23.4 Kantar Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.23.5 Kantar Recent Developments and Future Plans
  • 2.24 Macaw.pro
    • 2.24.1 Macaw.pro Details
    • 2.24.2 Macaw.pro Major Business
    • 2.24.3 Macaw.pro Advertising Intelligence Tool Product and Solutions
    • 2.24.4 Macaw.pro Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.24.5 Macaw.pro Recent Developments and Future Plans
  • 2.25 Nielsen
    • 2.25.1 Nielsen Details
    • 2.25.2 Nielsen Major Business
    • 2.25.3 Nielsen Advertising Intelligence Tool Product and Solutions
    • 2.25.4 Nielsen Advertising Intelligence Tool Revenue, Gross Margin and Market Share (2020-2025)
    • 2.25.5 Nielsen Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Advertising Intelligence Tool Revenue and Share by Players (2020-2025)
  • 3.2 Market Share Analysis (2024)
    • 3.2.1 Market Share of Advertising Intelligence Tool by Company Revenue
    • 3.2.2 Top 3 Advertising Intelligence Tool Players Market Share in 2024
    • 3.2.3 Top 6 Advertising Intelligence Tool Players Market Share in 2024
  • 3.3 Advertising Intelligence Tool Market: Overall Company Footprint Analysis
    • 3.3.1 Advertising Intelligence Tool Market: Region Footprint
    • 3.3.2 Advertising Intelligence Tool Market: Company Product Type Footprint
    • 3.3.3 Advertising Intelligence Tool Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Advertising Intelligence Tool Consumption Value and Market Share by Type (2020-2025)
  • 4.2 Global Advertising Intelligence Tool Market Forecast by Type (2026-2031)

5 Market Size Segment by Application

  • 5.1 Global Advertising Intelligence Tool Consumption Value Market Share by Application (2020-2025)
  • 5.2 Global Advertising Intelligence Tool Market Forecast by Application (2026-2031)

6 North America

  • 6.1 North America Advertising Intelligence Tool Consumption Value by Type (2020-2031)
  • 6.2 North America Advertising Intelligence Tool Market Size by Application (2020-2031)
  • 6.3 North America Advertising Intelligence Tool Market Size by Country
    • 6.3.1 North America Advertising Intelligence Tool Consumption Value by Country (2020-2031)
    • 6.3.2 United States Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 6.3.3 Canada Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 6.3.4 Mexico Advertising Intelligence Tool Market Size and Forecast (2020-2031)

7 Europe

  • 7.1 Europe Advertising Intelligence Tool Consumption Value by Type (2020-2031)
  • 7.2 Europe Advertising Intelligence Tool Consumption Value by Application (2020-2031)
  • 7.3 Europe Advertising Intelligence Tool Market Size by Country
    • 7.3.1 Europe Advertising Intelligence Tool Consumption Value by Country (2020-2031)
    • 7.3.2 Germany Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 7.3.3 France Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 7.3.4 United Kingdom Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 7.3.5 Russia Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 7.3.6 Italy Advertising Intelligence Tool Market Size and Forecast (2020-2031)

8 Asia-Pacific

  • 8.1 Asia-Pacific Advertising Intelligence Tool Consumption Value by Type (2020-2031)
  • 8.2 Asia-Pacific Advertising Intelligence Tool Consumption Value by Application (2020-2031)
  • 8.3 Asia-Pacific Advertising Intelligence Tool Market Size by Region
    • 8.3.1 Asia-Pacific Advertising Intelligence Tool Consumption Value by Region (2020-2031)
    • 8.3.2 China Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 8.3.3 Japan Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 8.3.4 South Korea Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 8.3.5 India Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 8.3.6 Southeast Asia Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 8.3.7 Australia Advertising Intelligence Tool Market Size and Forecast (2020-2031)

9 South America

  • 9.1 South America Advertising Intelligence Tool Consumption Value by Type (2020-2031)
  • 9.2 South America Advertising Intelligence Tool Consumption Value by Application (2020-2031)
  • 9.3 South America Advertising Intelligence Tool Market Size by Country
    • 9.3.1 South America Advertising Intelligence Tool Consumption Value by Country (2020-2031)
    • 9.3.2 Brazil Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 9.3.3 Argentina Advertising Intelligence Tool Market Size and Forecast (2020-2031)

10 Middle East & Africa

  • 10.1 Middle East & Africa Advertising Intelligence Tool Consumption Value by Type (2020-2031)
  • 10.2 Middle East & Africa Advertising Intelligence Tool Consumption Value by Application (2020-2031)
  • 10.3 Middle East & Africa Advertising Intelligence Tool Market Size by Country
    • 10.3.1 Middle East & Africa Advertising Intelligence Tool Consumption Value by Country (2020-2031)
    • 10.3.2 Turkey Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 10.3.3 Saudi Arabia Advertising Intelligence Tool Market Size and Forecast (2020-2031)
    • 10.3.4 UAE Advertising Intelligence Tool Market Size and Forecast (2020-2031)

11 Market Dynamics

  • 11.1 Advertising Intelligence Tool Market Drivers
  • 11.2 Advertising Intelligence Tool Market Restraints
  • 11.3 Advertising Intelligence Tool Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Advertising Intelligence Tool Industry Chain
  • 12.2 Advertising Intelligence Tool Upstream Analysis
  • 12.3 Advertising Intelligence Tool Midstream Analysis
  • 12.4 Advertising Intelligence Tool Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Advertising Intelligence Tool. Industry analysis & Market Report on Advertising Intelligence Tool is a syndicated market report, published as Global Advertising Intelligence Tool Market 2025 by Company, Regions, Type and Application, Forecast to 2031. It is complete Research Study and Industry Analysis of Advertising Intelligence Tool market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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