According to our (Global Info Research) latest study, the global Water Activity Meter market size was valued at US$ 66.2 million in 2024 and is forecast to a readjusted size of USD 91.6 million by 2031 with a CAGR of 5.0% during review period.
Water Activity Meter (Aw for short, also known as water activity, water activity) mainly reflects the amount of free water in the food in a balanced state, the stability of the food and the possibility of microbial reproduction and what can cause changes in food quality Chemical, enzymatic, and physical changes are often used to measure the ability of microorganisms to tolerate dryness. By measuring the water activity of food and choosing reasonable packaging and storage methods, the use of preservatives can be reduced, and the shelf life of food, grain, fruits and vegetables can be judged.
The water activity meter market is experiencing significant growth, driven by various trends and developments across industries. Below are the key trends shaping the market:
1. Increasing Demand in Food Safety and Quality Control
Rising Food Safety Regulations: Governments and regulatory bodies worldwide are implementing stricter food safety standards, driving the adoption of water activity meters to ensure product quality and shelf life.
Preventing Microbial Growth: Water activity measurement is critical for controlling microbial growth in food products, making it essential for food manufacturers.
Growth in Processed and Packaged Foods: The expanding processed food industry is boosting demand for water activity meters to maintain product consistency and safety.
2. Growing Adoption in the Pharmaceutical Industry
Quality Assurance: Water activity meters are increasingly used in pharmaceuticals to ensure the stability and efficacy of drugs, particularly in solid dosage forms like tablets and capsules.
Regulatory Compliance: Strict regulations in the pharmaceutical industry, such as those from the FDA and EMA, are driving the need for accurate water activity measurement.
3. Technological Advancements
Improved Accuracy and Speed: Modern water activity meters offer higher accuracy, faster measurement times, and enhanced user interfaces, making them more appealing to end-users.
Portable and Handheld Devices: There is a growing trend toward portable and handheld water activity meters, enabling on-site testing and real-time decision-making.
Integration with IoT and Smart Features: Advanced meters now come with IoT connectivity, data logging, and cloud-based analytics, allowing for better data management and remote monitoring.
4. Expansion in Emerging Markets
Asia-Pacific Growth: Countries like China, India, and Southeast Asian nations are witnessing rapid growth in the food and pharmaceutical sectors, driving demand for water activity meters.
Latin America and Middle East: Increasing awareness of food safety and quality control in these regions is creating new opportunities for market expansion.
5. Sustainability and Green Technologies
Eco-Friendly Solutions: Manufacturers are focusing on developing energy-efficient and environmentally friendly water activity meters to meet the growing demand for sustainable technologies.
Reduced Waste: Accurate water activity measurement helps reduce food and product waste by optimizing storage conditions and extending shelf life.
6. Customization and Industry-Specific Solutions
Tailored Solutions: Companies are developing industry-specific water activity meters to meet the unique needs of sectors like cosmetics, pet food, and agriculture.
User-Friendly Designs: Manufacturers are focusing on intuitive designs and software interfaces to make the devices accessible to non-technical users.
7. Challenges in the Market
High Costs: Advanced water activity meters can be expensive, limiting adoption among small and medium-sized enterprises (SMEs).
Lack of Awareness: In some regions, there is limited awareness about the importance of water activity measurement, hindering market growth.
Technical Complexity: Operating and maintaining high-precision instruments requires skilled personnel, which can be a barrier for some users.
8. Future Outlook
Increased Automation: The integration of water activity meters with automated production lines is expected to grow, particularly in large-scale manufacturing facilities.
Rise of AI and Machine Learning: AI-powered water activity meters capable of predictive analytics and trend analysis are likely to emerge, offering deeper insights into product quality.
Expansion into New Applications: Beyond food and pharmaceuticals, water activity meters are finding applications in cosmetics, animal feed, and even construction materials.
The water activity meter market is poised for steady growth, driven by technological advancements, regulatory requirements, and increasing awareness of product quality and safety. Key trends such as portable devices, IoT integration, and sustainability will shape the future of the market. However, addressing challenges like high costs and technical complexity will be crucial for broader adoption.
This report is a detailed and comprehensive analysis for global Water Activity Meter market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Water Activity Meter market size and forecasts, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2020-2031
Global Water Activity Meter market size and forecasts by region and country, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2020-2031
Global Water Activity Meter market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2020-2031
Global Water Activity Meter market shares of main players, shipments in revenue ($ Million), sales quantity (Units), and ASP (US$/Unit), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Water Activity Meter
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Water Activity Meter market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Novasina, AquaLab (Addium), Rotronic (Process Sensing Technologies), humimeter (Schaller Messtechnikg), Freund Corporation, SIBATA SCIENTIFIC TECHNOLOGY, Driesen + Kern GmbH, Steroglass, Shenzhen Guanya, Zhejiang NADE Scientific Instrument, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Water Activity Meter market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Portable Water Activity Meter
Benchtop Water Activity Meter
Market segment by Application
Food Industry
Pharma Industry
Cosmetics Industry
Scientific Research
Others
Major players covered
Novasina
AquaLab (Addium)
Rotronic (Process Sensing Technologies)
humimeter (Schaller Messtechnikg)
Freund Corporation
SIBATA SCIENTIFIC TECHNOLOGY
Driesen + Kern GmbH
Steroglass
Shenzhen Guanya
Zhejiang NADE Scientific Instrument
Zhejiang TAILIN Bioengineering
Qingdao Realltech Instruments
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Water Activity Meter product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Water Activity Meter, with price, sales quantity, revenue, and global market share of Water Activity Meter from 2020 to 2025.
Chapter 3, the Water Activity Meter competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Water Activity Meter breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Water Activity Meter market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Water Activity Meter.
Chapter 14 and 15, to describe Water Activity Meter sales channel, distributors, customers, research findings and conclusion.
Summary:
Get latest Market Research Reports on Water Activity Meter. Industry analysis & Market Report on Water Activity Meter is a syndicated market report, published as Global Water Activity Meter Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031. It is complete Research Study and Industry Analysis of Water Activity Meter market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.