Global TV Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

According to our (Global Info Research) latest study, the global TV market size was valued at US$ 82860 million in 2024 and is forecast to a readjusted size of USD 94830 million by 2031 with a CAGR of 2.1% during review period.
Television (Television, TV, Video) refers to a device that uses electronic technology to transmit active picture pictures and audio signals, ie, a television receiver. It is also an important broadcast and video communication tool.
Samsung was the global greatest company in TV industry, with the market Share of 17% , followed by TCL, LG, Hisense, Skyworth, Sony, Phillips+AOC, MI, Sharp, Panasonic, Changhong, Haier, Vizio, Konka, Funai.
The driving factors of the TV market are complex and diverse, involving multiple aspects, mainly including technological progress, changes in consumer demand, market competition pattern, policies and regulations, and coordinated development of the industrial chain. The following is a detailed analysis of these driving factors:
1. Technological progress
Technological progress is the core driving force for the development of the TV market. With the continuous innovation in display technology, projection technology, image processing technology and other fields, the picture quality, color, contrast and other aspects of TV products have been significantly improved, providing users with a more realistic visual experience. For example, the continuous development and iteration of new display technologies such as OLED, QD-OLED, Mini LED, quantum dots and laser TV have brought the picture quality of TV products to a new height. At the same time, these new technologies can also integrate more new functions, such as ultra-high-definition picture quality, HDR, high refresh rate, etc., to meet consumers' ever-increasing requirements for TV products.
2. Changes in consumer demand
Changes in consumer demand are also an important factor driving the development of the TV market. With the improvement of the quality of life, consumers' demand for TV products is also changing. In addition to the basic audio-visual experience, consumers are beginning to pay more attention to the intelligence, customization, and environmental protection performance of products. They pursue a clearer and smoother audio-visual experience, as well as a more convenient and intelligent operation method. Therefore, color TV companies need to continuously carry out technological innovation and product upgrades to meet the diverse needs of consumers. For example, the rise of smart TVs in recent years is a direct reflection of consumers' increased demand for smart TV products.
3. Market competition pattern
The impact of changes in the market competition pattern on the TV market cannot be ignored. The color TV industry is highly competitive, and major well-known brands are competing fiercely in the market. Brand influence, product reputation, after-sales service and other aspects will affect consumer purchasing decisions. Therefore, companies need to establish a strong brand image, improve product quality and after-sales service level to gain market share. At the same time, companies also need to pay attention to the dynamics of competitors and adjust market strategies in a timely manner to maintain competitive advantages. For example, some companies enhance their market competitiveness by launching high-end TV products and strengthening brand marketing.
4. Policies and regulations
The impact of policies and regulations on the TV market is mainly reflected in industry standards and entry barriers, tax policies and environmental protection policies. The industry standards and entry barriers issued by the government will directly affect the production and operation of enterprises. Enterprises need to comply with relevant laws and regulations, improve product quality and ensure that products meet standard requirements. Tax policies have a direct impact on corporate profitability and cost structure. Color TV companies need to pay close attention to changes in tax policies, plan tax planning reasonably, and reduce tax burden pressure. In addition, with the increasing environmental protection requirements, color TV companies need to pay attention to changes in environmental protection policies, promote clean production, reduce environmental pollution, and enhance corporate image and sustainable development capabilities.
5. Collaborative development of the industrial chain
The collaborative development of the industrial chain is an important measure to promote the healthy development of the TV market. The industrial chain covers multiple links such as panels, chips, display technology, design and manufacturing, and each link is closely connected. The collaborative cooperation between upstream and downstream enterprises in the industrial chain can promote technological innovation and product upgrades and improve the overall competitiveness of the industry. For example, the close cooperation between panel manufacturers and color TV manufacturers can promote the continuous innovation and upgrading of display technology and improve the picture quality and performance of TV products.
In summary, the driving factors of the TV market involve many aspects, including technological progress, changes in consumer demand, market competition pattern, policies and regulations, and collaborative development of the industrial chain. These factors interact with each other and jointly promote the continuous development of the TV market.
This report is a detailed and comprehensive analysis for global TV market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Retail Channels. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global TV market size and forecasts, in consumption value ($ Million), sales quantity (M Units), and average selling prices (USD/Unit), 2020-2031
Global TV market size and forecasts by region and country, in consumption value ($ Million), sales quantity (M Units), and average selling prices (USD/Unit), 2020-2031
Global TV market size and forecasts, by Type and by Retail Channels, in consumption value ($ Million), sales quantity (M Units), and average selling prices (USD/Unit), 2020-2031
Global TV market shares of main players, shipments in revenue ($ Million), sales quantity (M Units), and ASP (USD/Unit), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for TV
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global TV market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Samsung, TCL, LG, Hisense, Skyworth, Sony, Phillips+AOC, MI, Sharp, Panasonic, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
TV market is split by Type and by Retail Channels. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Retail Channels in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Under 60 Inch
60-70 Inch
Above 70 Inch
Market segment by Retail Channels
Hypermarket & Supermarket
Specialty Store
Online
Others
Major players covered
Samsung
TCL
LG
Hisense
Skyworth
Sony
Phillips+AOC
MI
Sharp
Panasonic
Changhong
Haier
Vizio
Konka
Funai
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe TV product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of TV, with price, sales quantity, revenue, and global market share of TV from 2020 to 2025.
Chapter 3, the TV competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the TV breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and by Retail Channels, with sales market share and growth rate by Type, by Retail Channels, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and TV market forecast, by regions, by Type, and by Retail Channels, with sales and revenue, from 2026 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of TV.
Chapter 14 and 15, to describe TV sales channel, distributors, customers, research findings and conclusion.