Report Detail

Other Targeting Consumers at the Bottom of the Pyramid in Developed Markets

  • RnM2890693
  • |
  • 07 February, 2019
  • |
  • Global
  • |
  • 31 Pages
  • |
  • Euromonitor
  • |
  • Other

In developed markets, the middle class is typically considered the consuming class and is, therefore, the key target of consumer-focused businesses. It is, however, important to note that consumers at the bottom of the pyramid also represent a substantial market, and that they can often afford to spend on more than just essential goods. Insights into their behaviours, values, and priorities can help businesses capture this consumer segment and grow.

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Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Targeting Consumers at the Bottom of the Pyramid in Developed Markets

    Euromonitor International

      January 2019

        Introduction

          BOP Consumers’ Spending and Behaviour

            Doing Business at The BOP

              Case Studies

                Conclusion

                Summary:
                Get latest Market Research Reports on Targeting Consumers at the Bottom of the Pyramid in Developed Markets. Industry analysis & Market Report on Targeting Consumers at the Bottom of the Pyramid in Developed Markets is a syndicated market report, published as Targeting Consumers at the Bottom of the Pyramid in Developed Markets. It is complete Research Study and Industry Analysis of Targeting Consumers at the Bottom of the Pyramid in Developed Markets market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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