According to our (Global Info Research) latest study, the global Sweepstakes Software market size was valued at US$ 596 million in 2025 and is forecast to a readjusted size of US$ 928 million by 2032 with a CAGR of 6.2% during review period.
Sweepstakes software, also referred to as competition marketing software, allows business to engage existing and potential customers through reward-based promotions.
Sweepstakes Software is a platform or suite of digital tools designed to create, launch, manage, and analyze promotional contests, giveaways, and sweepstakes. It automates the complex legal and operational requirements of running such promotions, ensuring compliance while maximizing participant engagement and data collection.
Market Drivers
1. Explosion of Digital Marketing: Brands are in a constant battle for consumer attention online. Sweepstakes are a proven high-engagement tactic to cut through the noise.
2. Demand for First-Party Data: With the phasing out of third-party cookies, sweepstakes are a powerful, consent-based tool for collecting valuable zero- and first-party data (emails, preferences, demographics).
3. Growth of Social Media & Influencer Marketing: Platforms like Instagram and TikTok have built-in contest features. Software is needed to manage complex, cross-platform campaigns and influencer-partnered giveaways professionally.
This report is a detailed and comprehensive analysis for global Sweepstakes Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Sweepstakes Software market size and forecasts, in consumption value ($ Million), 2021-2032
Global Sweepstakes Software market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global Sweepstakes Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global Sweepstakes Software market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Sweepstakes Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Sweepstakes Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Wishpond, Upland, QNTM (Qualifio), ShortStack, Votigo, Woobox, Apphub (ViralSweep), Gleam, Chetu, GammaSweep, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Sweepstakes Software market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Cloud Based
Web Based
Market segment by Business Model
Enterprise SaaS Platforms
Managed Service/Solution Providers
Specialized Niche Software
Market segment by Industry
Brand Marketing and Consumer Goods (CPG)
Retail and E-commerce
Media and Entertainment
Social/Sweepstakes Gaming
Other
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
Wishpond
Upland
QNTM (Qualifio)
ShortStack
Votigo
Woobox
Apphub (ViralSweep)
Gleam
Chetu
GammaSweep
NuxGame
KodeDice
TRUEiGTECH
CrustLab
My Gaming License
Whimsy Games
LuckyStreak
RiverSlot (RiverSweeps)
SoftSwiss
Vegangster
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Sweepstakes Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Sweepstakes Software, with revenue, gross margin, and global market share of Sweepstakes Software from 2021 to 2026.
Chapter 3, the Sweepstakes Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and Sweepstakes Software market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Sweepstakes Software.
Chapter 13, to describe Sweepstakes Software research findings and conclusion.
Summary:
Get latest Market Research Reports on Sweepstakes Software. Industry analysis & Market Report on Sweepstakes Software is a syndicated market report, published as Global Sweepstakes Software Market 2026 by Company, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of Sweepstakes Software market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.