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Service & Software Global Social Media Analytics Market 2025 by Company, Regions, Type and Application, Forecast to 2031

  • RnM4652028
    • |
  • 05 December, 2025
    • |
  • Global
    • |
  • 140 Pages
    • |
  • GIR
    • |
  • Service & Software

According to our (Global Info Research) latest study, the global Social Media Analytics market size was valued at US$ million in 2024 and is forecast to a readjusted size of USD million by 2031 with a CAGR of %during review period.
The goal of any business analytic tool is to analyze data and extract actionable and commercially relevant information that you can use to increase results or performance. Social media analytics is the process of gathering data from social media sites, blogs and other stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer.
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media analytics is considered the basic foundation for enabling an enterprises to:
• Execute focused engagements like one-to-one and one-to-many
• Enhance social collaboration over a variety of business functions, such as customer service, marketing, support, etc.
• Maximize the customer experience
Social media is a good medium to understand real-time consumer choices, intentions and sentiments. The most prevalent application of social media analytics is to get to know the customer base on a more emotional level to help better target customer service and marketing.
The largest application of North America Social Media Analytics market is Customer Behavioral Analysis, with a share more than 25%, followed by Customer Segmentation and Targeting and Competitor Benchmarking, both share are nearly 35%. Retail is the largest end user, with over than 40% market share.
This report is a detailed and comprehensive analysis for global Social Media Analytics market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Social Media Analytics market size and forecasts, in consumption value ($ Million), 2020-2031
Global Social Media Analytics market size and forecasts by region and country, in consumption value ($ Million), 2020-2031
Global Social Media Analytics market size and forecasts, by Type and by Application, in consumption value ($ Million), 2020-2031
Global Social Media Analytics market shares of main players, in revenue ($ Million), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Social Media Analytics
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Social Media Analytics market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include IBM, Oracle, Salesforce, Adobe Systems, SAS Institute, Clarabridge, Netbase Solutions, Brandwatch, Talkwalker, GoodData, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Social Media Analytics market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Customer Segmentation and Targeting
Multichannel Campaign Management
Competitor Benchmarking
Customer Behavioral Analysis
Marketing Measurement
Market segment by Application
Banking, Financial Services and Insurance (BFSI)
Telecommunications and IT
Retail
Healthcare
Government
Media and Entertainment
Transportation and Logistics
Others
Market segment by players, this report covers
IBM
Oracle
Salesforce
Adobe Systems
SAS Institute
Clarabridge
Netbase Solutions
Brandwatch
Talkwalker
GoodData
Crimson Hexagon
Simply Measured
Sysomos
Digimind
Unmetric
Cision US
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Social Media Analytics product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Social Media Analytics, with revenue, gross margin, and global market share of Social Media Analytics from 2020 to 2025.
Chapter 3, the Social Media Analytics competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2020 to 2031
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2020 to 2025.and Social Media Analytics market forecast, by regions, by Type and by Application, with consumption value, from 2026 to 2031.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Social Media Analytics.
Chapter 13, to describe Social Media Analytics research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Social Media Analytics by Type
    • 1.3.1 Overview: Global Social Media Analytics Market Size by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Global Social Media Analytics Consumption Value Market Share by Type in 2024
    • 1.3.3 Customer Segmentation and Targeting
    • 1.3.4 Multichannel Campaign Management
    • 1.3.5 Competitor Benchmarking
    • 1.3.6 Customer Behavioral Analysis
    • 1.3.7 Marketing Measurement
  • 1.4 Global Social Media Analytics Market by Application
    • 1.4.1 Overview: Global Social Media Analytics Market Size by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 Banking, Financial Services and Insurance (BFSI)
    • 1.4.3 Telecommunications and IT
    • 1.4.4 Retail
    • 1.4.5 Healthcare
    • 1.4.6 Government
    • 1.4.7 Media and Entertainment
    • 1.4.8 Transportation and Logistics
    • 1.4.9 Others
  • 1.5 Global Social Media Analytics Market Size & Forecast
  • 1.6 Global Social Media Analytics Market Size and Forecast by Region
    • 1.6.1 Global Social Media Analytics Market Size by Region: 2020 VS 2024 VS 2031
    • 1.6.2 Global Social Media Analytics Market Size by Region, (2020-2031)
    • 1.6.3 North America Social Media Analytics Market Size and Prospect (2020-2031)
    • 1.6.4 Europe Social Media Analytics Market Size and Prospect (2020-2031)
    • 1.6.5 Asia-Pacific Social Media Analytics Market Size and Prospect (2020-2031)
    • 1.6.6 South America Social Media Analytics Market Size and Prospect (2020-2031)
    • 1.6.7 Middle East & Africa Social Media Analytics Market Size and Prospect (2020-2031)

2 Company Profiles

  • 2.1 IBM
    • 2.1.1 IBM Details
    • 2.1.2 IBM Major Business
    • 2.1.3 IBM Social Media Analytics Product and Solutions
    • 2.1.4 IBM Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 IBM Recent Developments and Future Plans
  • 2.2 Oracle
    • 2.2.1 Oracle Details
    • 2.2.2 Oracle Major Business
    • 2.2.3 Oracle Social Media Analytics Product and Solutions
    • 2.2.4 Oracle Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Oracle Recent Developments and Future Plans
  • 2.3 Salesforce
    • 2.3.1 Salesforce Details
    • 2.3.2 Salesforce Major Business
    • 2.3.3 Salesforce Social Media Analytics Product and Solutions
    • 2.3.4 Salesforce Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 Salesforce Recent Developments and Future Plans
  • 2.4 Adobe Systems
    • 2.4.1 Adobe Systems Details
    • 2.4.2 Adobe Systems Major Business
    • 2.4.3 Adobe Systems Social Media Analytics Product and Solutions
    • 2.4.4 Adobe Systems Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 Adobe Systems Recent Developments and Future Plans
  • 2.5 SAS Institute
    • 2.5.1 SAS Institute Details
    • 2.5.2 SAS Institute Major Business
    • 2.5.3 SAS Institute Social Media Analytics Product and Solutions
    • 2.5.4 SAS Institute Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 SAS Institute Recent Developments and Future Plans
  • 2.6 Clarabridge
    • 2.6.1 Clarabridge Details
    • 2.6.2 Clarabridge Major Business
    • 2.6.3 Clarabridge Social Media Analytics Product and Solutions
    • 2.6.4 Clarabridge Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Clarabridge Recent Developments and Future Plans
  • 2.7 Netbase Solutions
    • 2.7.1 Netbase Solutions Details
    • 2.7.2 Netbase Solutions Major Business
    • 2.7.3 Netbase Solutions Social Media Analytics Product and Solutions
    • 2.7.4 Netbase Solutions Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Netbase Solutions Recent Developments and Future Plans
  • 2.8 Brandwatch
    • 2.8.1 Brandwatch Details
    • 2.8.2 Brandwatch Major Business
    • 2.8.3 Brandwatch Social Media Analytics Product and Solutions
    • 2.8.4 Brandwatch Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 Brandwatch Recent Developments and Future Plans
  • 2.9 Talkwalker
    • 2.9.1 Talkwalker Details
    • 2.9.2 Talkwalker Major Business
    • 2.9.3 Talkwalker Social Media Analytics Product and Solutions
    • 2.9.4 Talkwalker Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 Talkwalker Recent Developments and Future Plans
  • 2.10 GoodData
    • 2.10.1 GoodData Details
    • 2.10.2 GoodData Major Business
    • 2.10.3 GoodData Social Media Analytics Product and Solutions
    • 2.10.4 GoodData Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 GoodData Recent Developments and Future Plans
  • 2.11 Crimson Hexagon
    • 2.11.1 Crimson Hexagon Details
    • 2.11.2 Crimson Hexagon Major Business
    • 2.11.3 Crimson Hexagon Social Media Analytics Product and Solutions
    • 2.11.4 Crimson Hexagon Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 Crimson Hexagon Recent Developments and Future Plans
  • 2.12 Simply Measured
    • 2.12.1 Simply Measured Details
    • 2.12.2 Simply Measured Major Business
    • 2.12.3 Simply Measured Social Media Analytics Product and Solutions
    • 2.12.4 Simply Measured Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 Simply Measured Recent Developments and Future Plans
  • 2.13 Sysomos
    • 2.13.1 Sysomos Details
    • 2.13.2 Sysomos Major Business
    • 2.13.3 Sysomos Social Media Analytics Product and Solutions
    • 2.13.4 Sysomos Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.13.5 Sysomos Recent Developments and Future Plans
  • 2.14 Digimind
    • 2.14.1 Digimind Details
    • 2.14.2 Digimind Major Business
    • 2.14.3 Digimind Social Media Analytics Product and Solutions
    • 2.14.4 Digimind Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.14.5 Digimind Recent Developments and Future Plans
  • 2.15 Unmetric
    • 2.15.1 Unmetric Details
    • 2.15.2 Unmetric Major Business
    • 2.15.3 Unmetric Social Media Analytics Product and Solutions
    • 2.15.4 Unmetric Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.15.5 Unmetric Recent Developments and Future Plans
  • 2.16 Cision US
    • 2.16.1 Cision US Details
    • 2.16.2 Cision US Major Business
    • 2.16.3 Cision US Social Media Analytics Product and Solutions
    • 2.16.4 Cision US Social Media Analytics Revenue, Gross Margin and Market Share (2020-2025)
    • 2.16.5 Cision US Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Social Media Analytics Revenue and Share by Players (2020-2025)
  • 3.2 Market Share Analysis (2024)
    • 3.2.1 Market Share of Social Media Analytics by Company Revenue
    • 3.2.2 Top 3 Social Media Analytics Players Market Share in 2024
    • 3.2.3 Top 6 Social Media Analytics Players Market Share in 2024
  • 3.3 Social Media Analytics Market: Overall Company Footprint Analysis
    • 3.3.1 Social Media Analytics Market: Region Footprint
    • 3.3.2 Social Media Analytics Market: Company Product Type Footprint
    • 3.3.3 Social Media Analytics Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Social Media Analytics Consumption Value and Market Share by Type (2020-2025)
  • 4.2 Global Social Media Analytics Market Forecast by Type (2026-2031)

5 Market Size Segment by Application

  • 5.1 Global Social Media Analytics Consumption Value Market Share by Application (2020-2025)
  • 5.2 Global Social Media Analytics Market Forecast by Application (2026-2031)

6 North America

  • 6.1 North America Social Media Analytics Consumption Value by Type (2020-2031)
  • 6.2 North America Social Media Analytics Market Size by Application (2020-2031)
  • 6.3 North America Social Media Analytics Market Size by Country
    • 6.3.1 North America Social Media Analytics Consumption Value by Country (2020-2031)
    • 6.3.2 United States Social Media Analytics Market Size and Forecast (2020-2031)
    • 6.3.3 Canada Social Media Analytics Market Size and Forecast (2020-2031)
    • 6.3.4 Mexico Social Media Analytics Market Size and Forecast (2020-2031)

7 Europe

  • 7.1 Europe Social Media Analytics Consumption Value by Type (2020-2031)
  • 7.2 Europe Social Media Analytics Consumption Value by Application (2020-2031)
  • 7.3 Europe Social Media Analytics Market Size by Country
    • 7.3.1 Europe Social Media Analytics Consumption Value by Country (2020-2031)
    • 7.3.2 Germany Social Media Analytics Market Size and Forecast (2020-2031)
    • 7.3.3 France Social Media Analytics Market Size and Forecast (2020-2031)
    • 7.3.4 United Kingdom Social Media Analytics Market Size and Forecast (2020-2031)
    • 7.3.5 Russia Social Media Analytics Market Size and Forecast (2020-2031)
    • 7.3.6 Italy Social Media Analytics Market Size and Forecast (2020-2031)

8 Asia-Pacific

  • 8.1 Asia-Pacific Social Media Analytics Consumption Value by Type (2020-2031)
  • 8.2 Asia-Pacific Social Media Analytics Consumption Value by Application (2020-2031)
  • 8.3 Asia-Pacific Social Media Analytics Market Size by Region
    • 8.3.1 Asia-Pacific Social Media Analytics Consumption Value by Region (2020-2031)
    • 8.3.2 China Social Media Analytics Market Size and Forecast (2020-2031)
    • 8.3.3 Japan Social Media Analytics Market Size and Forecast (2020-2031)
    • 8.3.4 South Korea Social Media Analytics Market Size and Forecast (2020-2031)
    • 8.3.5 India Social Media Analytics Market Size and Forecast (2020-2031)
    • 8.3.6 Southeast Asia Social Media Analytics Market Size and Forecast (2020-2031)
    • 8.3.7 Australia Social Media Analytics Market Size and Forecast (2020-2031)

9 South America

  • 9.1 South America Social Media Analytics Consumption Value by Type (2020-2031)
  • 9.2 South America Social Media Analytics Consumption Value by Application (2020-2031)
  • 9.3 South America Social Media Analytics Market Size by Country
    • 9.3.1 South America Social Media Analytics Consumption Value by Country (2020-2031)
    • 9.3.2 Brazil Social Media Analytics Market Size and Forecast (2020-2031)
    • 9.3.3 Argentina Social Media Analytics Market Size and Forecast (2020-2031)

10 Middle East & Africa

  • 10.1 Middle East & Africa Social Media Analytics Consumption Value by Type (2020-2031)
  • 10.2 Middle East & Africa Social Media Analytics Consumption Value by Application (2020-2031)
  • 10.3 Middle East & Africa Social Media Analytics Market Size by Country
    • 10.3.1 Middle East & Africa Social Media Analytics Consumption Value by Country (2020-2031)
    • 10.3.2 Turkey Social Media Analytics Market Size and Forecast (2020-2031)
    • 10.3.3 Saudi Arabia Social Media Analytics Market Size and Forecast (2020-2031)
    • 10.3.4 UAE Social Media Analytics Market Size and Forecast (2020-2031)

11 Market Dynamics

  • 11.1 Social Media Analytics Market Drivers
  • 11.2 Social Media Analytics Market Restraints
  • 11.3 Social Media Analytics Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Social Media Analytics Industry Chain
  • 12.2 Social Media Analytics Upstream Analysis
  • 12.3 Social Media Analytics Midstream Analysis
  • 12.4 Social Media Analytics Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Social Media Analytics. Industry analysis & Market Report on Social Media Analytics is a syndicated market report, published as Global Social Media Analytics Market 2025 by Company, Regions, Type and Application, Forecast to 2031. It is complete Research Study and Industry Analysis of Social Media Analytics market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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