Global Social Media Analytics Market - Premium Insight, Industry Trends, FPNV Positioning Matrix, Competitive News Feed Analysis, Company Usability Profiles, Market Sizing & Forecasts to 2024 (Q3 2018 Update)

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Stakeholders

2. Research & Forecasting

• 2.1. Research Methodology
  • 2.1.1. Research Instruments
    • 2.1.1.1. Secondary Instrument
    • 2.1.1.2. Primary Instrument
  • 2.1.2. Research Approaches
    • 2.1.2.1. Bottom-up Approach
    • 2.1.2.2. Top-down Approach
  • 2.1.3. Research Reliability & Validity
  • 2.1.4. Research Assumptions
  • 2.1.5. Vendor Inclusion Criteria
• 2.2. Forecasting Methodology
  • 2.2.1. Methodology for Market Estimation & Forecasting
  • 2.2.2. Significance and Importance of the Market Estimation & Forecasting

3. Executive Summary

4. Premium Insight

• 4.1. Market Connectivity
• 4.2. Market Data Feed
• 4.3. Market Vendor Ranking Analysis
• 4.4. Market Dynamics
  • 4.4.1. Drivers
  • 4.4.2. Restraints
  • 4.4.3. Opportunities
  • 4.4.4. Challenges
• 4.5. Porter’s Five Forces Analysis
  • 4.5.1. Threat of New Entrants
  • 4.5.2. Threat of Substitutes
  • 4.5.3. Bargaining Power of Customers
  • 4.5.4. Bargaining Power of Suppliers
  • 4.5.5. Industry Rivalry
• 4.6. Customizable Chatbots
• 4.7. Social Listening Tools
• 4.8. In-Platform Messaging & Instagram Stories
• 4.9. Augmented-Reality & Face Filters

5. Global Social Media Analytics Market, by Type

• 5.1. Introduction
• 5.2. Descriptive Analytics
• 5.3. Predictive Analytics
• 5.4. Prescriptive Analytics

6. Global Social Media Analytics Market, by Industry

• 6.1. Introduction
• 6.2. Aerospace & Defense
• 6.3. Automotive & Transportation
• 6.4. Banking, Financial Services & Insurance
• 6.5. Building, Construction & Real Estate
• 6.6. Consumer Goods & Retail
• 6.7. Education
• 6.8. Energy & Utilities
• 6.9. Government & Public Sector
• 6.10. Healthcare & Life Sciences
• 6.11. Information Technology
• 6.12. Manufacturing
• 6.13. Media & Entertainment
• 6.14. Telecommunication
• 6.15. Travel & Hospitality

7. Global Social Media Analytics Market, by Application

• 7.1. Introduction
• 7.2. Competitor Benchmarking
• 7.3. Customer Behavioural Analysis
• 7.4. Customer Segmentation & Targeting
• 7.5. Marketing Management
• 7.6. Multichannel Campaign Management

8. Global Social Media Analytics Market, by Geography

• 8.1. Introduction
• 8.2. Americas Social Media Analytics Market
  • 8.2.1. Americas Social Media Analytics Market, by Country
    • 8.2.1.1. United States
    • 8.2.1.2. Brazil
    • 8.2.1.3. Canada
    • 8.2.1.4. Mexico
    • 8.2.1.5. Argentina
  • 8.2.2. Americas Social Media Analytics Market, by Type
  • 8.2.3. Americas Social Media Analytics Market, by Industry
  • 8.2.4. Americas Social Media Analytics Market, by Application
• 8.3. Europe, Middle East & Africa Social Media Analytics Market
  • 8.3.1. Europe, Middle East & Africa Social Media Analytics Market, by Country
    • 8.3.1.1. United Kingdom
    • 8.3.1.2. Germany
    • 8.3.1.3. France
    • 8.3.1.4. Saudi Arabia
    • 8.3.1.5. United Arab Emirates
    • 8.3.1.6. Italy
    • 8.3.1.7. Russia
  • 8.3.2. Europe, Middle East & Africa Social Media Analytics Market, by Type
  • 8.3.3. Europe, Middle East & Africa Social Media Analytics Market, by Industry
  • 8.3.4. Europe, Middle East & Africa Social Media Analytics Market, by Application
• 8.4. Asia-Pacific Social Media Analytics Market
  • 8.4.1. Asia-Pacific Social Media Analytics Market, by Country
    • 8.4.1.1. China
    • 8.4.1.2. Japan
    • 8.4.1.3. India
    • 8.4.1.4. Australia
  • 8.4.2. Asia-Pacific Social Media Analytics Market, by Type
  • 8.4.3. Asia-Pacific Social Media Analytics Market, by Industry
  • 8.4.4. Asia-Pacific Social Media Analytics Market, by Application

9. Competitive Strategic Window

• 9.1. Introduction
  • 9.1.1. Leverage Zone
  • 9.1.2. Vantage Zone
  • 9.1.3. Speculative Zone
  • 9.1.4. Bottleneck Zone

10. FPNV Positioning Matrix

• 10.1. Introduction
• 10.2. Scores
  • 10.2.1. Forefront
  • 10.2.2. Pathfinders
  • 10.2.3. Niche
  • 10.2.4. Vital
• 10.3. Business Strategy
• 10.4. Product Satisfaction

11. Competitive News Feed Analysis

12. Company Usability Profiles

• 12.1. Adobe Systems
• 12.2. Brandwatch
• 12.3. Clarabridge
• 12.4. Crimson Hexagon
• 12.5. Gooddata
• 12.6. Hootsuite
• 12.7. International Business Machines Corporation
• 12.8. NetBase Solutions
• 12.9. Oracle Corporation
• 12.10. SAS Institute
• 12.11. Salesforce.com, Inc.
• 12.12. Simply Measured
• 12.13. Sysomos
• 12.14. Tableau Software
• 12.15. Talkwalker Inc.

13. Appendix

• 13.1. Top Reports
• 13.2. Author Details

LIST OF TABLES (46 TABLES)

TABLE 1. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 2. GLOBAL SOCIAL MEDIA ANALYTICS MARKET RANKING, BY VENDORS, 2017

TABLE 3. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

TABLE 4. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DESCRIPTIVE ANALYTICS, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 5. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 6. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PRESCRIPTIVE ANALYTICS, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 7. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 8. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 9. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 10. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 11. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 12. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 13. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 14. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 15. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 16. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 17. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 18. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 19. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 20. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 21. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 22. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD MILLION)

TABLE 23. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPETITOR BENCHMARKING, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 24. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CUSTOMER BEHAVIOURAL ANALYSIS, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 25. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CUSTOMER SEGMENTATION & TARGETING, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 26. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY MARKETING MANAGEMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 27. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY MULTICHANNEL CAMPAIGN MANAGEMENT, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 28. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY GEOGRAPHY, 2016 - 2024 (USD MILLION)

TABLE 29. AMERICAS SOCIAL MEDIA ANALYTICS MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 30. AMERICAS SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

TABLE 31. AMERICAS SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 32. AMERICAS SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD MILLION)

TABLE 33. EUROPE, MIDDLE EAST & AFRICA SOCIAL MEDIA ANALYTICS MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 34. EUROPE, MIDDLE EAST & AFRICA SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

TABLE 35. EUROPE, MIDDLE EAST & AFRICA SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 36. EUROPE, MIDDLE EAST & AFRICA SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD MILLION)

TABLE 37. ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET SIZE, 2016 - 2024 (USD MILLION)

TABLE 38. ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2016 - 2024 (USD MILLION)

TABLE 39. ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY, 2016 - 2024 (USD MILLION)

TABLE 40. ASIA-PACIFIC SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2016 - 2024 (USD MILLION)

TABLE 41. 360IRESEARCH SCORES FOR FOREFRONT IN SOCIAL MEDIA ANALYTICS MARKET

TABLE 42. 360IRESEARCH SCORES FOR PATHFINDERS IN SOCIAL MEDIA ANALYTICS MARKET

TABLE 43. 360IRESEARCH SCORES FOR NICHE IN SOCIAL MEDIA ANALYTICS MARKET

TABLE 44. 360IRESEARCH SCORES FOR VITAL IN SOCIAL MEDIA ANALYTICS MARKET

TABLE 45. 360IRESEARCH FPNV POSITIONING MATRIX BUSINESS STRATEGY FOR SOCIAL MEDIA ANALYTICS MARKET

TABLE 46. 360IRESEARCH FPNV POSITIONING MATRIX PRODUCT SATISFACTION FOR SOCIAL MEDIA ANALYTICS MARKET

LIST OF FIGURES (42 TABLES)

FIGURE 1. GLOBAL SOCIAL MEDIA ANALYTICS MARKET: YEARS CONSIDERED FOR THE STUDY

FIGURE 2. GLOBAL SOCIAL MEDIA ANALYTICS MARKET: KEY RESEARCH METHODOLOGY

FIGURE 3. GLOBAL SOCIAL MEDIA ANALYTICS MARKET: KEY RESEARCH INSTRUMENTS

FIGURE 4. GLOBAL SOCIAL MEDIA ANALYTICS MARKET: KEY SECONDARY INSTRUMENT SOURCES

FIGURE 5. GLOBAL SOCIAL MEDIA ANALYTICS MARKET: KEY POTENTIAL RESPONDENTS

FIGURE 6. GLOBAL SOCIAL MEDIA ANALYTICS MARKET: KEY BREAKDOWN OF PRIMARY INSTRUMENT

FIGURE 7. GLOBAL SOCIAL MEDIA ANALYTICS MARKET: KEY RESEARCH APPROACHES

FIGURE 8. GLOBAL SOCIAL MEDIA ANALYTICS MARKET: KEY DATA TRIANGULATION

FIGURE 9. GLOBAL SOCIAL MEDIA ANALYTICS MARKET: KEY RESEARCH ASSUMPTIONS

FIGURE 10. SOCIAL MEDIA ANALYTICS MARKET: KEY MARKET CONNECTIVITY

FIGURE 11. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, 2016 - 2024 (USD MILLION)

FIGURE 12. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2017 VS 2024 (USD MILLION)

FIGURE 13. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DESCRIPTIVE ANALYTICS, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 14. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PREDICTIVE ANALYTICS, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 15. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY PRESCRIPTIVE ANALYTICS, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 16. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INDUSTRY, 2017 VS 2024 (USD MILLION)

FIGURE 17. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY AEROSPACE & DEFENSE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 18. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 19. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 20. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 21. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 22. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY EDUCATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 23. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ENERGY & UTILITIES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 24. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 25. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 26. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY INFORMATION TECHNOLOGY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 27. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY MANUFACTURING, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 28. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 29. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TELECOMMUNICATION, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 30. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TRAVEL & HOSPITALITY, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 31. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2017 VS 2024 (USD MILLION)

FIGURE 32. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY COMPETITOR BENCHMARKING, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 33. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CUSTOMER BEHAVIOURAL ANALYSIS, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 34. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY CUSTOMER SEGMENTATION & TARGETING, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 35. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY MARKETING MANAGEMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 36. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY MULTICHANNEL CAMPAIGN MANAGEMENT, BY GEOGRAPHY, 2017 VS 2024 (USD MILLION)

FIGURE 37. GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, BY GEOGRAPHY, 2017 (USD MILLION)

FIGURE 38. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY TYPE, 2024

FIGURE 39. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY INDUSTRY, 2024

FIGURE 40. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY APPLICATION, 2024

FIGURE 41. 360IRESEARCH COMPETITIVE STRATEGIC WINDOW FOR GLOBAL SOCIAL MEDIA ANALYTICS MARKET, BY GEOGRAPHY, 2024

FIGURE 42. 360IRESEARCH FPNV POSITIONING MATRIX FOR SOCIAL MEDIA ANALYTICS MARKET