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Service & Software Global Retargeting Software Market 2026 by Company, Regions, Type and Application, Forecast to 2032

  • RnM4670419
    • |
  • 10 February, 2026
    • |
  • Global
    • |
  • 104 Pages
    • |
  • GIR
    • |
  • Service & Software

According to our (Global Info Research) latest study, the global Retargeting Software market size was valued at US$ 2263 million in 2025 and is forecast to a readjusted size of US$ 5148 million by 2032 with a CAGR of 12.6% during review period.
Repositioning software is a digital tool used by businesses or teams to reassess and dynamically adjust market, customer, and product goals. It helps clarify new positioning directions, break down target paths, align resource allocation, and continuously monitor execution effectiveness and achievement.
Global Market Future Development Trends
From an application perspective, repositioning software is evolving from a "strategic planning tool" to a continuously iterating management system. In a rapidly changing market environment, companies no longer rely on cyclical strategy formulation but instead use software to achieve rolling adjustments to goals, hypothesis testing, and rapid correction, with demand significantly increasing, especially during product transformation, market restructuring, and organizational changes.
From a technology perspective, data-driven and AI-assisted decision-making are becoming core directions. Software will integrate market data, customer behavior, financial and operational metrics, using analytical models and scenario simulations to help assess the feasibility and risks of new goals. It will also support management in comparing multiple options and making decisions through visualization, improving the scientific rigor and speed of repositioning.
From a market and customer structure perspective, demand is spreading from large enterprises to SMEs, startups, and innovative teams. The North American and European markets are more mature, while the Asia-Pacific region is growing faster, driven by digital transformation and increased entrepreneurial activity. In terms of product form, subscription-based SaaS, integration with OKR/strategic management tools, and the combination of consulting services and software will become important development paths for the industry.
This report is a detailed and comprehensive analysis for global Retargeting Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Retargeting Software market size and forecasts, in consumption value ($ Million), 2021-2032
Global Retargeting Software market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global Retargeting Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global Retargeting Software market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Retargeting Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Retargeting Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include AdRoll, Jabmo（Bloomreach）, Outbrain, SteelHouse（MNTN）, Justuno, Criteo, Mailchimp（Intuit ）, ReTargeter（AdRoll ）, OptiMonk（MailerLite）, Marin Software, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Retargeting Software market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Cloud Based
On Premises
Market segment by Goal Level
Strategic Repositioning Software
Business/Product-Level Positioning Tools
Team/Individual Goal Repositioning Tools
Market segment by Intelligence Level
Rule-Driven
Data Analysis-Driven
AI-Assisted Decision-Making
Market segment by Application
Large Enterprises
SMEs
Market segment by players, this report covers
AdRoll
Jabmo（Bloomreach）
Outbrain
SteelHouse（MNTN）
Justuno
Criteo
Mailchimp（Intuit ）
ReTargeter（AdRoll ）
OptiMonk（MailerLite）
Marin Software
Retargeting（RTB House）
S4 Capital
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Retargeting Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Retargeting Software, with revenue, gross margin, and global market share of Retargeting Software from 2021 to 2026.
Chapter 3, the Retargeting Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and Retargeting Software market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Retargeting Software.
Chapter 13, to describe Retargeting Software research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Retargeting Software by Type
    • 1.3.1 Overview: Global Retargeting Software Market Size by Type: 2021 Versus 2025 Versus 2032
    • 1.3.2 Global Retargeting Software Consumption Value Market Share by Type in 2025
    • 1.3.3 Cloud Based
    • 1.3.4 On Premises
  • 1.4 Classification of Retargeting Software by Goal Level
    • 1.4.1 Overview: Global Retargeting Software Market Size by Goal Level: 2021 Versus 2025 Versus 2032
    • 1.4.2 Global Retargeting Software Consumption Value Market Share by Goal Level in 2025
    • 1.4.3 Strategic Repositioning Software
    • 1.4.4 Business/Product-Level Positioning Tools
    • 1.4.5 Team/Individual Goal Repositioning Tools
  • 1.5 Classification of Retargeting Software by Intelligence Level
    • 1.5.1 Overview: Global Retargeting Software Market Size by Intelligence Level: 2021 Versus 2025 Versus 2032
    • 1.5.2 Global Retargeting Software Consumption Value Market Share by Intelligence Level in 2025
    • 1.5.3 Rule-Driven
    • 1.5.4 Data Analysis-Driven
    • 1.5.5 AI-Assisted Decision-Making
  • 1.6 Global Retargeting Software Market by Application
    • 1.6.1 Overview: Global Retargeting Software Market Size by Application: 2021 Versus 2025 Versus 2032
    • 1.6.2 Large Enterprises
    • 1.6.3 SMEs
  • 1.7 Global Retargeting Software Market Size & Forecast
  • 1.8 Global Retargeting Software Market Size and Forecast by Region
    • 1.8.1 Global Retargeting Software Market Size by Region: 2021 VS 2025 VS 2032
    • 1.8.2 Global Retargeting Software Market Size by Region, (2021-2032)
    • 1.8.3 North America Retargeting Software Market Size and Prospect (2021-2032)
    • 1.8.4 Europe Retargeting Software Market Size and Prospect (2021-2032)
    • 1.8.5 Asia-Pacific Retargeting Software Market Size and Prospect (2021-2032)
    • 1.8.6 South America Retargeting Software Market Size and Prospect (2021-2032)
    • 1.8.7 Middle East & Africa Retargeting Software Market Size and Prospect (2021-2032)

2 Company Profiles

  • 2.1 AdRoll
    • 2.1.1 AdRoll Details
    • 2.1.2 AdRoll Major Business
    • 2.1.3 AdRoll Retargeting Software Product and Solutions
    • 2.1.4 AdRoll Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.1.5 AdRoll Recent Developments and Future Plans
  • 2.2 Jabmo（Bloomreach）
    • 2.2.1 Jabmo（Bloomreach） Details
    • 2.2.2 Jabmo（Bloomreach） Major Business
    • 2.2.3 Jabmo（Bloomreach） Retargeting Software Product and Solutions
    • 2.2.4 Jabmo（Bloomreach） Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.2.5 Jabmo（Bloomreach） Recent Developments and Future Plans
  • 2.3 Outbrain
    • 2.3.1 Outbrain Details
    • 2.3.2 Outbrain Major Business
    • 2.3.3 Outbrain Retargeting Software Product and Solutions
    • 2.3.4 Outbrain Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.3.5 Outbrain Recent Developments and Future Plans
  • 2.4 SteelHouse（MNTN）
    • 2.4.1 SteelHouse（MNTN） Details
    • 2.4.2 SteelHouse（MNTN） Major Business
    • 2.4.3 SteelHouse（MNTN） Retargeting Software Product and Solutions
    • 2.4.4 SteelHouse（MNTN） Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.4.5 SteelHouse（MNTN） Recent Developments and Future Plans
  • 2.5 Justuno
    • 2.5.1 Justuno Details
    • 2.5.2 Justuno Major Business
    • 2.5.3 Justuno Retargeting Software Product and Solutions
    • 2.5.4 Justuno Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.5.5 Justuno Recent Developments and Future Plans
  • 2.6 Criteo
    • 2.6.1 Criteo Details
    • 2.6.2 Criteo Major Business
    • 2.6.3 Criteo Retargeting Software Product and Solutions
    • 2.6.4 Criteo Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.6.5 Criteo Recent Developments and Future Plans
  • 2.7 Mailchimp（Intuit ）
    • 2.7.1 Mailchimp（Intuit ） Details
    • 2.7.2 Mailchimp（Intuit ） Major Business
    • 2.7.3 Mailchimp（Intuit ） Retargeting Software Product and Solutions
    • 2.7.4 Mailchimp（Intuit ） Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.7.5 Mailchimp（Intuit ） Recent Developments and Future Plans
  • 2.8 ReTargeter（AdRoll ）
    • 2.8.1 ReTargeter（AdRoll ） Details
    • 2.8.2 ReTargeter（AdRoll ） Major Business
    • 2.8.3 ReTargeter（AdRoll ） Retargeting Software Product and Solutions
    • 2.8.4 ReTargeter（AdRoll ） Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.8.5 ReTargeter（AdRoll ） Recent Developments and Future Plans
  • 2.9 OptiMonk（MailerLite）
    • 2.9.1 OptiMonk（MailerLite） Details
    • 2.9.2 OptiMonk（MailerLite） Major Business
    • 2.9.3 OptiMonk（MailerLite） Retargeting Software Product and Solutions
    • 2.9.4 OptiMonk（MailerLite） Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.9.5 OptiMonk（MailerLite） Recent Developments and Future Plans
  • 2.10 Marin Software
    • 2.10.1 Marin Software Details
    • 2.10.2 Marin Software Major Business
    • 2.10.3 Marin Software Retargeting Software Product and Solutions
    • 2.10.4 Marin Software Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.10.5 Marin Software Recent Developments and Future Plans
  • 2.11 Retargeting（RTB House）
    • 2.11.1 Retargeting（RTB House） Details
    • 2.11.2 Retargeting（RTB House） Major Business
    • 2.11.3 Retargeting（RTB House） Retargeting Software Product and Solutions
    • 2.11.4 Retargeting（RTB House） Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.11.5 Retargeting（RTB House） Recent Developments and Future Plans
  • 2.12 S4 Capital
    • 2.12.1 S4 Capital Details
    • 2.12.2 S4 Capital Major Business
    • 2.12.3 S4 Capital Retargeting Software Product and Solutions
    • 2.12.4 S4 Capital Retargeting Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.12.5 S4 Capital Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Retargeting Software Revenue and Share by Players (2021-2026)
  • 3.2 Market Share Analysis (2025)
    • 3.2.1 Market Share of Retargeting Software by Company Revenue
    • 3.2.2 Top 3 Retargeting Software Players Market Share in 2025
    • 3.2.3 Top 6 Retargeting Software Players Market Share in 2025
  • 3.3 Retargeting Software Market: Overall Company Footprint Analysis
    • 3.3.1 Retargeting Software Market: Region Footprint
    • 3.3.2 Retargeting Software Market: Company Product Type Footprint
    • 3.3.3 Retargeting Software Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Retargeting Software Consumption Value and Market Share by Type (2021-2026)
  • 4.2 Global Retargeting Software Market Forecast by Type (2027-2032)

5 Market Size Segment by Application

  • 5.1 Global Retargeting Software Consumption Value Market Share by Application (2021-2026)
  • 5.2 Global Retargeting Software Market Forecast by Application (2027-2032)

6 North America

  • 6.1 North America Retargeting Software Consumption Value by Type (2021-2032)
  • 6.2 North America Retargeting Software Market Size by Application (2021-2032)
  • 6.3 North America Retargeting Software Market Size by Country
    • 6.3.1 North America Retargeting Software Consumption Value by Country (2021-2032)
    • 6.3.2 United States Retargeting Software Market Size and Forecast (2021-2032)
    • 6.3.3 Canada Retargeting Software Market Size and Forecast (2021-2032)
    • 6.3.4 Mexico Retargeting Software Market Size and Forecast (2021-2032)

7 Europe

  • 7.1 Europe Retargeting Software Consumption Value by Type (2021-2032)
  • 7.2 Europe Retargeting Software Consumption Value by Application (2021-2032)
  • 7.3 Europe Retargeting Software Market Size by Country
    • 7.3.1 Europe Retargeting Software Consumption Value by Country (2021-2032)
    • 7.3.2 Germany Retargeting Software Market Size and Forecast (2021-2032)
    • 7.3.3 France Retargeting Software Market Size and Forecast (2021-2032)
    • 7.3.4 United Kingdom Retargeting Software Market Size and Forecast (2021-2032)
    • 7.3.5 Russia Retargeting Software Market Size and Forecast (2021-2032)
    • 7.3.6 Italy Retargeting Software Market Size and Forecast (2021-2032)

8 Asia-Pacific

  • 8.1 Asia-Pacific Retargeting Software Consumption Value by Type (2021-2032)
  • 8.2 Asia-Pacific Retargeting Software Consumption Value by Application (2021-2032)
  • 8.3 Asia-Pacific Retargeting Software Market Size by Region
    • 8.3.1 Asia-Pacific Retargeting Software Consumption Value by Region (2021-2032)
    • 8.3.2 China Retargeting Software Market Size and Forecast (2021-2032)
    • 8.3.3 Japan Retargeting Software Market Size and Forecast (2021-2032)
    • 8.3.4 South Korea Retargeting Software Market Size and Forecast (2021-2032)
    • 8.3.5 India Retargeting Software Market Size and Forecast (2021-2032)
    • 8.3.6 Southeast Asia Retargeting Software Market Size and Forecast (2021-2032)
    • 8.3.7 Australia Retargeting Software Market Size and Forecast (2021-2032)

9 South America

  • 9.1 South America Retargeting Software Consumption Value by Type (2021-2032)
  • 9.2 South America Retargeting Software Consumption Value by Application (2021-2032)
  • 9.3 South America Retargeting Software Market Size by Country
    • 9.3.1 South America Retargeting Software Consumption Value by Country (2021-2032)
    • 9.3.2 Brazil Retargeting Software Market Size and Forecast (2021-2032)
    • 9.3.3 Argentina Retargeting Software Market Size and Forecast (2021-2032)

10 Middle East & Africa

  • 10.1 Middle East & Africa Retargeting Software Consumption Value by Type (2021-2032)
  • 10.2 Middle East & Africa Retargeting Software Consumption Value by Application (2021-2032)
  • 10.3 Middle East & Africa Retargeting Software Market Size by Country
    • 10.3.1 Middle East & Africa Retargeting Software Consumption Value by Country (2021-2032)
    • 10.3.2 Turkey Retargeting Software Market Size and Forecast (2021-2032)
    • 10.3.3 Saudi Arabia Retargeting Software Market Size and Forecast (2021-2032)
    • 10.3.4 UAE Retargeting Software Market Size and Forecast (2021-2032)

11 Market Dynamics

  • 11.1 Retargeting Software Market Drivers
  • 11.2 Retargeting Software Market Restraints
  • 11.3 Retargeting Software Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Retargeting Software Industry Chain
  • 12.2 Retargeting Software Upstream Analysis
  • 12.3 Retargeting Software Midstream Analysis
  • 12.4 Retargeting Software Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Retargeting Software. Industry analysis & Market Report on Retargeting Software is a syndicated market report, published as Global Retargeting Software Market 2026 by Company, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of Retargeting Software market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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