Report Detail
Global Real-Time Bidding (RTB) Technology Market Growth (Status and Outlook) 2019-2024
- RnM3181907 |
- 25 March, 2019 |
- Global |
- 118 Pages |
- LPI(LP Information) |
- Service & Software
Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
According to this study, over the next five years the Real-Time Bidding (RTB) Technology market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019. In particular, this report presents the global revenue market share of key companies in Real-Time Bidding (RTB) Technology business, shared in Chapter 3.
This report presents a comprehensive overview, market shares and growth opportunities of Real-Time Bidding (RTB) Technology market by product type, application, key companies and key regions.
This study considers the Real-Time Bidding (RTB) Technology value generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.
Open
Invited
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
Media and Entertainment
Games
Retail and E-Commerce
Travel and Luxury
Mobile Apps
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Google
WPP plc
Adobe
CRITEO ADVERTISING
Facebook
PubMatic
Smaato
Yandex
Salesforce
Rubicon Project
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Real-Time Bidding (RTB) Technology market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Real-Time Bidding (RTB) Technology market by identifying its various subsegments.
Focuses on the key global Real-Time Bidding (RTB) Technology players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Real-Time Bidding (RTB) Technology with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Real-Time Bidding (RTB) Technology submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Contents
2019-2024 Global Real-Time Bidding (RTB) Technology Market Report (Status and Outlook)
1 Scope of the Report
- 1.1 Market Introduction
- 1.2 Research Objectives
- 1.3 Years Considered
- 1.4 Market Research Methodology
- 1.5 Economic Indicators
- 1.6 Currency Considered
2 Executive Summary
- 2.1 World Market Overview
- 2.1.1 Global Real-Time Bidding (RTB) Technology Market Size 2014-2024
- 2.1.2 Real-Time Bidding (RTB) Technology Market Size CAGR by Region
- 2.2 Real-Time Bidding (RTB) Technology Segment by Type
- 2.2.1 Open
- 2.2.2 Invited
- 2.3 Real-Time Bidding (RTB) Technology Market Size by Type
- 2.3.1 Global Real-Time Bidding (RTB) Technology Market Size Market Share by Type (2014-2019)
- 2.3.2 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Type (2014-2019)
- 2.4 Real-Time Bidding (RTB) Technology Segment by Application
- 2.4.1 Media and Entertainment
- 2.4.2 Games
- 2.4.3 Retail and E-Commerce
- 2.4.4 Travel and Luxury
- 2.4.5 Mobile Apps
- 2.5 Real-Time Bidding (RTB) Technology Market Size by Application
- 2.5.1 Global Real-Time Bidding (RTB) Technology Market Size Market Share by Application (2014-2019)
- 2.5.2 Global Real-Time Bidding (RTB) Technology Market Size Growth Rate by Application (2014-2019)
3 Global Real-Time Bidding (RTB) Technology by Players
- 3.1 Global Real-Time Bidding (RTB) Technology Market Size Market Share by Players
- 3.1.1 Global Real-Time Bidding (RTB) Technology Market Size by Players (2017-2019)
- 3.1.2 Global Real-Time Bidding (RTB) Technology Market Size Market Share by Players (2017-2019)
- 3.2 Global Real-Time Bidding (RTB) Technology Key Players Head office and Products Offered
- 3.3 Market Concentration Rate Analysis
- 3.3.1 Competition Landscape Analysis
- 3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2017-2019)
- 3.4 New Products and Potential Entrants
- 3.5 Mergers & Acquisitions, Expansion
4 Real-Time Bidding (RTB) Technology by Regions
- 4.1 Real-Time Bidding (RTB) Technology Market Size by Regions
- 4.2 Americas Real-Time Bidding (RTB) Technology Market Size Growth
- 4.3 APAC Real-Time Bidding (RTB) Technology Market Size Growth
- 4.4 Europe Real-Time Bidding (RTB) Technology Market Size Growth
- 4.5 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size Growth
5 Americas
- 5.1 Americas Real-Time Bidding (RTB) Technology Market Size by Countries
- 5.2 Americas Real-Time Bidding (RTB) Technology Market Size by Type
- 5.3 Americas Real-Time Bidding (RTB) Technology Market Size by Application
- 5.4 United States
- 5.5 Canada
- 5.6 Mexico
- 5.7 Key Economic Indicators of Few Americas Countries
6 APAC
- 6.1 APAC Real-Time Bidding (RTB) Technology Market Size by Countries
- 6.2 APAC Real-Time Bidding (RTB) Technology Market Size by Type
- 6.3 APAC Real-Time Bidding (RTB) Technology Market Size by Application
- 6.4 China
- 6.5 Japan
- 6.6 Korea
- 6.7 Southeast Asia
- 6.8 India
- 6.9 Australia
- 6.10 Key Economic Indicators of Few APAC Countries
7 Europe
- 7.1 Europe Real-Time Bidding (RTB) Technology by Countries
- 7.2 Europe Real-Time Bidding (RTB) Technology Market Size by Type
- 7.3 Europe Real-Time Bidding (RTB) Technology Market Size by Application
- 7.4 Germany
- 7.5 France
- 7.6 UK
- 7.7 Italy
- 7.8 Russia
- 7.9 Spain
- 7.10 Key Economic Indicators of Few Europe Countries
8 Middle East & Africa
- 8.1 Middle East & Africa Real-Time Bidding (RTB) Technology by Countries
- 8.2 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Type
- 8.3 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Application
- 8.4 Egypt
- 8.5 South Africa
- 8.6 Israel
- 8.7 Turkey
- 8.8 GCC Countries
9 Market Drivers, Challenges and Trends
- 9.1 Market Drivers and Impact
- 9.1.1 Growing Demand from Key Regions
- 9.1.2 Growing Demand from Key Applications and Potential Industries
- 9.2 Market Challenges and Impact
- 9.3 Market Trends
10 Global Real-Time Bidding (RTB) Technology Market Forecast
- 10.1 Global Real-Time Bidding (RTB) Technology Market Size Forecast (2019-2024)
- 10.2 Global Real-Time Bidding (RTB) Technology Forecast by Regions
- 10.2.1 Global Real-Time Bidding (RTB) Technology Forecast by Regions (2019-2024)
- 10.2.2 Americas Market Forecast
- 10.2.3 APAC Market Forecast
- 10.2.4 Europe Market Forecast
- 10.2.5 Middle East & Africa Market Forecast
- 10.3 Americas Forecast by Countries
- 10.3.1 United States Market Forecast
- 10.3.2 Canada Market Forecast
- 10.3.3 Mexico Market Forecast
- 10.3.4 Brazil Market Forecast
- 10.4 APAC Forecast by Countries
- 10.4.1 China Market Forecast
- 10.4.2 Japan Market Forecast
- 10.4.3 Korea Market Forecast
- 10.4.4 Southeast Asia Market Forecast
- 10.4.5 India Market Forecast
- 10.4.6 Australia Market Forecast
- 10.5 Europe Forecast by Countries
- 10.5.1 Germany Market Forecast
- 10.5.2 France Market Forecast
- 10.5.3 UK Market Forecast
- 10.5.4 Italy Market Forecast
- 10.5.5 Russia Market Forecast
- 10.5.6 Spain Market Forecast
- 10.6 Middle East & Africa Forecast by Countries
- 10.6.1 Egypt Market Forecast
- 10.6.2 South Africa Market Forecast
- 10.6.3 Israel Market Forecast
- 10.6.4 Turkey Market Forecast
- 10.6.5 GCC Countries Market Forecast
- 10.7 Global Real-Time Bidding (RTB) Technology Forecast by Type
- 10.8 Global Real-Time Bidding (RTB) Technology Forecast by Application
11 Key Players Analysis
- 11.1 Google
- 11.1.1 Company Details
- 11.1.2 Real-Time Bidding (RTB) Technology Product Offered
- 11.1.3 Google Real-Time Bidding (RTB) Technology Revenue, Gross Margin and Market Share (2017-2019)
- 11.1.4 Main Business Overview
- 11.1.5 Google News
- 11.2 WPP plc
- 11.2.1 Company Details
- 11.2.2 Real-Time Bidding (RTB) Technology Product Offered
- 11.2.3 WPP plc Real-Time Bidding (RTB) Technology Revenue, Gross Margin and Market Share (2017-2019)
- 11.2.4 Main Business Overview
- 11.2.5 WPP plc News
- 11.3 Adobe
- 11.3.1 Company Details
- 11.3.2 Real-Time Bidding (RTB) Technology Product Offered
- 11.3.3 Adobe Real-Time Bidding (RTB) Technology Revenue, Gross Margin and Market Share (2017-2019)
- 11.3.4 Main Business Overview
- 11.3.5 Adobe News
- 11.4 CRITEO ADVERTISING
- 11.4.1 Company Details
- 11.4.2 Real-Time Bidding (RTB) Technology Product Offered
- 11.4.3 CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Revenue, Gross Margin and Market Share (2017-2019)
- 11.4.4 Main Business Overview
- 11.4.5 CRITEO ADVERTISING News
- 11.5 Facebook
- 11.5.1 Company Details
- 11.5.2 Real-Time Bidding (RTB) Technology Product Offered
- 11.5.3 Facebook Real-Time Bidding (RTB) Technology Revenue, Gross Margin and Market Share (2017-2019)
- 11.5.4 Main Business Overview
- 11.5.5 Facebook News
- 11.6 PubMatic
- 11.6.1 Company Details
- 11.6.2 Real-Time Bidding (RTB) Technology Product Offered
- 11.6.3 PubMatic Real-Time Bidding (RTB) Technology Revenue, Gross Margin and Market Share (2017-2019)
- 11.6.4 Main Business Overview
- 11.6.5 PubMatic News
- 11.7 Smaato
- 11.7.1 Company Details
- 11.7.2 Real-Time Bidding (RTB) Technology Product Offered
- 11.7.3 Smaato Real-Time Bidding (RTB) Technology Revenue, Gross Margin and Market Share (2017-2019)
- 11.7.4 Main Business Overview
- 11.7.5 Smaato News
- 11.8 Yandex
- 11.8.1 Company Details
- 11.8.2 Real-Time Bidding (RTB) Technology Product Offered
- 11.8.3 Yandex Real-Time Bidding (RTB) Technology Revenue, Gross Margin and Market Share (2017-2019)
- 11.8.4 Main Business Overview
- 11.8.5 Yandex News
- 11.9 Salesforce
- 11.9.1 Company Details
- 11.9.2 Real-Time Bidding (RTB) Technology Product Offered
- 11.9.3 Salesforce Real-Time Bidding (RTB) Technology Revenue, Gross Margin and Market Share (2017-2019)
- 11.9.4 Main Business Overview
- 11.9.5 Salesforce News
- 11.10 Rubicon Project
- 11.10.1 Company Details
- 11.10.2 Real-Time Bidding (RTB) Technology Product Offered
- 11.10.3 Rubicon Project Real-Time Bidding (RTB) Technology Revenue, Gross Margin and Market Share (2017-2019)
- 11.10.4 Main Business Overview
- 11.10.5 Rubicon Project News
12 Research Findings and Conclusion
Summary:
Get latest Market Research Reports on Real-Time Bidding (RTB) Technology . Industry analysis & Market Report on Real-Time Bidding (RTB) Technology is a syndicated market report, published as Global Real-Time Bidding (RTB) Technology Market Growth (Status and Outlook) 2019-2024. It is complete Research Study and Industry Analysis of Real-Time Bidding (RTB) Technology market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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