Report Detail

Service & Software Global Programmatic Display Advertising Market Size, Status and Forecast 2019-2025

  • RnM3476585
  • |
  • 06 March, 2020
  • |
  • Global
  • |
  • 126 Pages
  • |
  • QYResearch
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  • Service & Software

This report focuses on the global Programmatic Display Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Display Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study
Facebook
Google (Doubleclick)
Alibaba
Adobe Systems Incorporated
Tencent
AppNexus
Amazon
JD.com
Yahoo
Verizon Communications
eBay
Booking
Expedia
MediaMath
Baidu
Rakuten
Rocket Fuel
The Trade Desk
Adroll
Sina

Market segment by Type, the product can be split into
Real Time Bidding
Private Marketplace
Automated Guaranteed
Market segment by Application, split into
E-commerce Ads
Travel Ads
Game Ads
Others

Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Programmatic Display Advertising status, future forecast, growth opportunity, key market and key players.
To present the Programmatic Display Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Programmatic Display Advertising are as follows:
History Year: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.


Table of Contents

    1 Report Overview

    • 1.1 Study Scope
    • 1.2 Key Market Segments
    • 1.3 Players Covered: Ranking by Programmatic Display Advertising Revenue
    • 1.4 Market Analysis by Type
      • 1.4.1 Global Programmatic Display Advertising Market Size Growth Rate by Type: 2020 VS 2026
      • 1.4.2 Real Time Bidding
      • 1.4.3 Private Marketplace
      • 1.4.4 Automated Guaranteed
    • 1.5 Market by Application
      • 1.5.1 Global Programmatic Display Advertising Market Share by Application: 2020 VS 2026
      • 1.5.2 E-commerce Ads
      • 1.5.3 Travel Ads
      • 1.5.4 Game Ads
      • 1.5.5 Others
    • 1.6 Study Objectives
    • 1.7 Years Considered

    2 Global Growth Trends by Regions

    • 2.1 Programmatic Display Advertising Market Perspective (2015-2026)
    • 2.2 Programmatic Display Advertising Growth Trends by Regions
      • 2.2.1 Programmatic Display Advertising Market Size by Regions: 2015 VS 2020 VS 2026
      • 2.2.2 Programmatic Display Advertising Historic Market Share by Regions (2015-2020)
      • 2.2.3 Programmatic Display Advertising Forecasted Market Size by Regions (2021-2026)
    • 2.3 Industry Trends and Growth Strategy
      • 2.3.1 Market Top Trends
      • 2.3.2 Market Drivers
      • 2.3.3 Market Challenges
      • 2.3.4 Porter’s Five Forces Analysis
      • 2.3.5 Programmatic Display Advertising Market Growth Strategy
      • 2.3.6 Primary Interviews with Key Programmatic Display Advertising Players (Opinion Leaders)

    3 Competition Landscape by Key Players

    • 3.1 Global Top Programmatic Display Advertising Players by Market Size
      • 3.1.1 Global Top Programmatic Display Advertising Players by Revenue (2015-2020)
      • 3.1.2 Global Programmatic Display Advertising Revenue Market Share by Players (2015-2020)
      • 3.1.3 Global Programmatic Display Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
    • 3.2 Global Programmatic Display Advertising Market Concentration Ratio
      • 3.2.1 Global Programmatic Display Advertising Market Concentration Ratio (CR5 and HHI)
      • 3.2.2 Global Top 10 and Top 5 Companies by Programmatic Display Advertising Revenue in 2019
    • 3.3 Programmatic Display Advertising Key Players Head office and Area Served
    • 3.4 Key Players Programmatic Display Advertising Product Solution and Service
    • 3.5 Date of Enter into Programmatic Display Advertising Market
    • 3.6 Mergers & Acquisitions, Expansion Plans

    4 Breakdown Data by Type (2015-2026)

    • 4.1 Global Programmatic Display Advertising Historic Market Size by Type (2015-2020)
    • 4.2 Global Programmatic Display Advertising Forecasted Market Size by Type (2021-2026)

    5 Programmatic Display Advertising Breakdown Data by Application (2015-2026)

    • 5.1 Global Programmatic Display Advertising Market Size by Application (2015-2020)
    • 5.2 Global Programmatic Display Advertising Forecasted Market Size by Application (2021-2026)

    6 North America

    • 6.1 North America Programmatic Display Advertising Market Size (2015-2020)
    • 6.2 Programmatic Display Advertising Key Players in North America (2019-2020)
    • 6.3 North America Programmatic Display Advertising Market Size by Type (2015-2020)
    • 6.4 North America Programmatic Display Advertising Market Size by Application (2015-2020)

    7 Europe

    • 7.1 Europe Programmatic Display Advertising Market Size (2015-2020)
    • 7.2 Programmatic Display Advertising Key Players in Europe (2019-2020)
    • 7.3 Europe Programmatic Display Advertising Market Size by Type (2015-2020)
    • 7.4 Europe Programmatic Display Advertising Market Size by Application (2015-2020)

    8 China

    • 8.1 China Programmatic Display Advertising Market Size (2015-2020)
    • 8.2 Programmatic Display Advertising Key Players in China (2019-2020)
    • 8.3 China Programmatic Display Advertising Market Size by Type (2015-2020)
    • 8.4 China Programmatic Display Advertising Market Size by Application (2015-2020)

    9 Japan

    • 9.1 Japan Programmatic Display Advertising Market Size (2015-2020)
    • 9.2 Programmatic Display Advertising Key Players in Japan (2019-2020)
    • 9.3 Japan Programmatic Display Advertising Market Size by Type (2015-2020)
    • 9.4 Japan Programmatic Display Advertising Market Size by Application (2015-2020)

    10 Southeast Asia

    • 10.1 Southeast Asia Programmatic Display Advertising Market Size (2015-2020)
    • 10.2 Programmatic Display Advertising Key Players in Southeast Asia (2019-2020)
    • 10.3 Southeast Asia Programmatic Display Advertising Market Size by Type (2015-2020)
    • 10.4 Southeast Asia Programmatic Display Advertising Market Size by Application (2015-2020)

    11 India

    • 11.1 India Programmatic Display Advertising Market Size (2015-2020)
    • 11.2 Programmatic Display Advertising Key Players in India (2019-2020)
    • 11.3 India Programmatic Display Advertising Market Size by Type (2015-2020)
    • 11.4 India Programmatic Display Advertising Market Size by Application (2015-2020)

    12 Central & South America

    • 12.1 Central & South America Programmatic Display Advertising Market Size (2015-2020)
    • 12.2 Programmatic Display Advertising Key Players in Central & South America (2019-2020)
    • 12.3 Central & South America Programmatic Display Advertising Market Size by Type (2015-2020)
    • 12.4 Central & South America Programmatic Display Advertising Market Size by Application (2015-2020)

    13 Key Players Profiles

    • 13.1 Facebook
      • 13.1.1 Facebook Company Details
      • 13.1.2 Facebook Business Overview and Its Total Revenue
      • 13.1.3 Facebook Programmatic Display Advertising Introduction
      • 13.1.4 Facebook Revenue in Programmatic Display Advertising Business (2015-2020))
      • 13.1.5 Facebook Recent Development
    • 13.2 Google (Doubleclick)
      • 13.2.1 Google (Doubleclick) Company Details
      • 13.2.2 Google (Doubleclick) Business Overview and Its Total Revenue
      • 13.2.3 Google (Doubleclick) Programmatic Display Advertising Introduction
      • 13.2.4 Google (Doubleclick) Revenue in Programmatic Display Advertising Business (2015-2020)
      • 13.2.5 Google (Doubleclick) Recent Development
    • 13.3 Alibaba
      • 13.3.1 Alibaba Company Details
      • 13.3.2 Alibaba Business Overview and Its Total Revenue
      • 13.3.3 Alibaba Programmatic Display Advertising Introduction
      • 13.3.4 Alibaba Revenue in Programmatic Display Advertising Business (2015-2020)
      • 13.3.5 Alibaba Recent Development
    • 13.4 Adobe Systems Incorporated
      • 13.4.1 Adobe Systems Incorporated Company Details
      • 13.4.2 Adobe Systems Incorporated Business Overview and Its Total Revenue
      • 13.4.3 Adobe Systems Incorporated Programmatic Display Advertising Introduction
      • 13.4.4 Adobe Systems Incorporated Revenue in Programmatic Display Advertising Business (2015-2020)
      • 13.4.5 Adobe Systems Incorporated Recent Development
    • 13.5 Tencent
      • 13.5.1 Tencent Company Details
      • 13.5.2 Tencent Business Overview and Its Total Revenue
      • 13.5.3 Tencent Programmatic Display Advertising Introduction
      • 13.5.4 Tencent Revenue in Programmatic Display Advertising Business (2015-2020)
      • 13.5.5 Tencent Recent Development
    • 13.6 AppNexus
      • 13.6.1 AppNexus Company Details
      • 13.6.2 AppNexus Business Overview and Its Total Revenue
      • 13.6.3 AppNexus Programmatic Display Advertising Introduction
      • 13.6.4 AppNexus Revenue in Programmatic Display Advertising Business (2015-2020)
      • 13.6.5 AppNexus Recent Development
    • 13.7 Amazon
      • 13.7.1 Amazon Company Details
      • 13.7.2 Amazon Business Overview and Its Total Revenue
      • 13.7.3 Amazon Programmatic Display Advertising Introduction
      • 13.7.4 Amazon Revenue in Programmatic Display Advertising Business (2015-2020)
      • 13.7.5 Amazon Recent Development
    • 13.8 JD.com
      • 13.8.1 JD.com Company Details
      • 13.8.2 JD.com Business Overview and Its Total Revenue
      • 13.8.3 JD.com Programmatic Display Advertising Introduction
      • 13.8.4 JD.com Revenue in Programmatic Display Advertising Business (2015-2020)
      • 13.8.5 JD.com Recent Development
    • 13.9 Yahoo
      • 13.9.1 Yahoo Company Details
      • 13.9.2 Yahoo Business Overview and Its Total Revenue
      • 13.9.3 Yahoo Programmatic Display Advertising Introduction
      • 13.9.4 Yahoo Revenue in Programmatic Display Advertising Business (2015-2020)
      • 13.9.5 Yahoo Recent Development
    • 13.10 Verizon Communications
      • 13.10.1 Verizon Communications Company Details
      • 13.10.2 Verizon Communications Business Overview and Its Total Revenue
      • 13.10.3 Verizon Communications Programmatic Display Advertising Introduction
      • 13.10.4 Verizon Communications Revenue in Programmatic Display Advertising Business (2015-2020)
      • 13.10.5 Verizon Communications Recent Development
    • 13.11 eBay
      • 10.11.1 eBay Company Details
      • 10.11.2 eBay Business Overview and Its Total Revenue
      • 10.11.3 eBay Programmatic Display Advertising Introduction
      • 10.11.4 eBay Revenue in Programmatic Display Advertising Business (2015-2020)
      • 10.11.5 eBay Recent Development
    • 13.12 Booking
      • 10.12.1 Booking Company Details
      • 10.12.2 Booking Business Overview and Its Total Revenue
      • 10.12.3 Booking Programmatic Display Advertising Introduction
      • 10.12.4 Booking Revenue in Programmatic Display Advertising Business (2015-2020)
      • 10.12.5 Booking Recent Development
    • 13.13 Expedia
      • 10.13.1 Expedia Company Details
      • 10.13.2 Expedia Business Overview and Its Total Revenue
      • 10.13.3 Expedia Programmatic Display Advertising Introduction
      • 10.13.4 Expedia Revenue in Programmatic Display Advertising Business (2015-2020)
      • 10.13.5 Expedia Recent Development
    • 13.14 MediaMath
      • 10.14.1 MediaMath Company Details
      • 10.14.2 MediaMath Business Overview and Its Total Revenue
      • 10.14.3 MediaMath Programmatic Display Advertising Introduction
      • 10.14.4 MediaMath Revenue in Programmatic Display Advertising Business (2015-2020)
      • 10.14.5 MediaMath Recent Development
    • 13.15 Baidu
      • 10.15.1 Baidu Company Details
      • 10.15.2 Baidu Business Overview and Its Total Revenue
      • 10.15.3 Baidu Programmatic Display Advertising Introduction
      • 10.15.4 Baidu Revenue in Programmatic Display Advertising Business (2015-2020)
      • 10.15.5 Baidu Recent Development
    • 13.16 Rakuten
      • 10.16.1 Rakuten Company Details
      • 10.16.2 Rakuten Business Overview and Its Total Revenue
      • 10.16.3 Rakuten Programmatic Display Advertising Introduction
      • 10.16.4 Rakuten Revenue in Programmatic Display Advertising Business (2015-2020)
      • 10.16.5 Rakuten Recent Development
    • 13.17 Rocket Fuel
      • 10.17.1 Rocket Fuel Company Details
      • 10.17.2 Rocket Fuel Business Overview and Its Total Revenue
      • 10.17.3 Rocket Fuel Programmatic Display Advertising Introduction
      • 10.17.4 Rocket Fuel Revenue in Programmatic Display Advertising Business (2015-2020)
      • 10.17.5 Rocket Fuel Recent Development
    • 13.18 The Trade Desk
      • 10.18.1 The Trade Desk Company Details
      • 10.18.2 The Trade Desk Business Overview and Its Total Revenue
      • 10.18.3 The Trade Desk Programmatic Display Advertising Introduction
      • 10.18.4 The Trade Desk Revenue in Programmatic Display Advertising Business (2015-2020)
      • 10.18.5 The Trade Desk Recent Development
    • 13.19 Adroll
      • 10.19.1 Adroll Company Details
      • 10.19.2 Adroll Business Overview and Its Total Revenue
      • 10.19.3 Adroll Programmatic Display Advertising Introduction
      • 10.19.4 Adroll Revenue in Programmatic Display Advertising Business (2015-2020)
      • 10.19.5 Adroll Recent Development
    • 13.20 Sina
      • 10.20.1 Sina Company Details
      • 10.20.2 Sina Business Overview and Its Total Revenue
      • 10.20.3 Sina Programmatic Display Advertising Introduction
      • 10.20.4 Sina Revenue in Programmatic Display Advertising Business (2015-2020)
      • 10.20.5 Sina Recent Development

    14 Analyst's Viewpoints/Conclusions

      15 Appendix

      • 15.1 Research Methodology
        • 15.1.1 Methodology/Research Approach
        • 15.1.2 Data Source
      • 15.2 Disclaimer

      Summary:
      Get latest Market Research Reports on Programmatic Display Advertising. Industry analysis & Market Report on Programmatic Display Advertising is a syndicated market report, published as Global Programmatic Display Advertising Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Programmatic Display Advertising market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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