Report Detail

Report Summary:
The report titled "Programmatic Advertising Platform Market" offers a primary overview of the Programmatic Advertising Platform industry covering different product definitions, classifications, and participants in the industry chain structure. The quantitative and qualitative analysis is provided for the global Programmatic Advertising Platform market considering competitive landscape, development trends, and key critical success factors (CSFs) prevailing in the Programmatic Advertising Platform industry.
Historical Forecast Period
2013 - 2017 – Historical Year for Programmatic Advertising Platform Market
2018 – Base Year for Programmatic Advertising Platform Market
2019-2026 – Forecast Period for Programmatic Advertising Platform Market
Key Developments in the Programmatic Advertising Platform Market
To describe Programmatic Advertising Platform Introduction, product type and application, market overview, market analysis by countries, market opportunities, market risk, market driving force;
To analyze the manufacturers of Programmatic Advertising Platform, with profile, main business, news, sales, price, revenue and market share in 2016 and 2018;
To display the competitive situation among the top manufacturers in Global, with sales, revenue and market share in 2016 and 2018;
To show the market by type and application, with sales, price, revenue, market share and growth rate by type and application, from 2013 to 2019;
To analyze the key countries by manufacturers, Type and Application, covering North America, Europe, Asia Pacific, Middle-East and South America, with sales, revenue and market share by manufacturers, types and applications;
Programmatic Advertising Platform market forecast, by countries, type and application, with sales, price, revenue and growth rate forecast, from 2019 to 2026;
To analyze the manufacturing cost, key raw materials and manufacturing process etc.
To analyze the industrial chain, sourcing strategy and downstream end users (buyers);
To describe Programmatic Advertising Platform sales channel, distributors, traders, dealers etc.
To describe Programmatic Advertising Platform Research Findings and Conclusion, Appendix, methodology and data source
Market Segment by Manufacturers, this report covers
• Adobe Systems Incorporated
• Rubicon Project Inc.
• DataXu Inc.
• AOL Inc. (Verizon Communications Inc.)
• AppNexus Inc.
• Yahoo! Inc.
• MediaMath Inc.
• Google Inc. (Doubleclick)
• Adroll.com
• Rocket Fuel Inc.
• The Trade Desk
• Connexity, Inc.
• IPONWEB Holding Limited (BidSwitch)
• RadiumOne, Inc.
• Turn Inc.
• Adform
• Between Digital
• Centro, Inc.
• Beeswax
• Fluct
Market Segment by Countries, covering
• North America (United States, Canada, Mexico) Market Revenue and/or Volume
Europe (Germany, UK, France, Russia, Italy) Market Revenue and/or Volume
Asia Pacific (China, Japan, Korea, India, Southeast Asia) Market Revenue and/or Volume
Middle-East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa) Market Revenue and/or Volume
South America (Brazil, Argentina, Colombia) Market Revenue and/or Volume
Market Segment by Type, covers
• Desktop Display
• Desktop Video
• Mobile Display
• Mobile Video
Market Segment by Applications, can be divided into
• Governance
• Commerical
• Others
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Table of Contents

    1. Methodology and Scope

    • 1.1. Methodology
      • 1.1.1. Initial data exploration
      • 1.1.2. Statistical model and forecast
      • 1.1.3. Industry insights and validation
      • 1.1.4. Definitions forecast parameters
    • 1.2. Data sources
      • 1.2.1. Secondary
      • 1.2.2. Primary

    2 Market Overview

    • 2.1 Programmatic Advertising Platform Introduction
    • 2.2 Market Analysis by Type
      • 2.2.1 Desktop Display
      • 2.2.2 Desktop Video
      • 2.2.3 Mobile Display
      • 2.2.4 Mobile Video
    • 2.3 Market Analysis by Applications
      • 2.3.1 Governance
      • 2.3.2 Commerical
      • 2.3.3 Others
    • 2.4 Market Analysis by Regions
      • 2.4.1 North America (United States, Canada and Mexico)
        • 2.4.1.1 United States Market Status and Outlook (2013-2026)
        • 2.4.1.2 Canada Market Status and Outlook (2013-2026)
        • 2.4.1.3 Mexico Market Status and Outlook (2013-2026)
      • 2.4.2 Europe (Germany, France, UK, Russia and Italy)
        • 2.4.2.1 Germany Market Status and Outlook (2013-2026)
        • 2.4.2.2 France Market Status and Outlook (2013-2026)
        • 2.4.2.3 UK Market Status and Outlook (2013-2026)
        • 2.4.2.4 Russia Market Status and Outlook (2013-2026)
        • 2.4.2.5 Italy Market Status and Outlook (2013-2026)
      • 2.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
        • 2.4.3.1 China Market Status and Outlook (2013-2026)
        • 2.4.3.2 Japan Market Status and Outlook (2013-2026)
        • 2.4.3.3 Korea Market Status and Outlook (2013-2026)
        • 2.4.3.4 India Market Status and Outlook (2013-2026)
        • 2.4.3.5 Southeast Asia Market Status and Outlook (2013-2026)
      • 2.4.4 South America, Middle East and Africa
        • 2.4.4.1 Brazil Market Status and Outlook (2013-2026)
        • 2.4.4.2 Egypt Market Status and Outlook (2013-2026)
        • 2.4.4.3 Saudi Arabia Market Status and Outlook (2013-2026)
        • 2.4.4.4 South Africa Market Status and Outlook (2013-2026)
        • 2.4.4.5 Nigeria Market Status and Outlook (2013-2026)
    • 2.5 Market Dynamics
      • 2.5.1 Market Opportunities
      • 2.5.2 Market Risk
      • 2.5.3 Market Driving Force
    • 2.6 Market Competition News and Trend
      • 2.6.1 Merger, Consolidation or Acquisition News
      • 2.6.2 Investment or Disinvestment News
      • 2.6.3 New Product Development and Launch

    3 Global Programmatic Advertising Platform Sales, Revenue, Market Share and Competition by Manufacturer (2016-2018)

    • 3.1 Global Programmatic Advertising Platform Sales and Market Share by Manufacturer (2016-2018)
    • 3.2 Global Programmatic Advertising Platform Revenue and Market Share by Manufacturer (2016-2018)
    • 3.3 Market Concentration Rate
      • 3.3.1 Top 3 Programmatic Advertising Platform Manufacturer Market Share
      • 3.3.2 Top 6 Programmatic Advertising Platform Manufacturer Market Share
    • 3.4 Market Competition Trend

    4 Manufacturers Profiles

    • 4.1 Adobe Systems Incorporated
      • 4.1.1 Business Overview
      • 4.1.2 Programmatic Advertising Platform Type and Applications
        • 4.1.2.1 Product A
        • 4.1.2.2 Product B
      • 4.1.3 Programmatic Advertising Platform Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.2 Rubicon Project Inc.
      • 4.2.1 Business Overview
      • 4.2.2 Programmatic Advertising Platform Type and Applications
        • 4.2.2.1 Product A
        • 4.2.2.2 Product B
      • 4.2.3 Programmatic Advertising Platform Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.3 DataXu Inc.
      • 4.3.1 Business Overview
      • 4.3.2 Programmatic Advertising Platform Type and Applications
        • 4.3.2.1 Product A
        • 4.3.2.2 Product B
      • 4.3.3 Programmatic Advertising Platform Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.4 AOL Inc. (Verizon Communications Inc.)
      • 4.4.1 Business Overview
      • 4.4.2 Programmatic Advertising Platform Type and Applications
        • 4.4.2.1 Product A
        • 4.4.2.2 Product B
      • 4.4.3 Programmatic Advertising Platform Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.5 AppNexus Inc.
      • 4.5.1 Business Overview
      • 4.5.2 Programmatic Advertising Platform Type and Applications
        • 4.5.2.1 Product A
        • 4.5.2.2 Product B
      • 4.5.3 Programmatic Advertising Platform Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.6 Yahoo! Inc.
      • 4.6.1 Business Overview
      • 4.6.2 Programmatic Advertising Platform Type and Applications
        • 4.6.2.1 Product A
        • 4.6.2.2 Product B
      • 4.6.3 Yahoo! Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.7 MediaMath Inc.
      • 4.7.1 Business Overview
      • 4.7.2 Programmatic Advertising Platform Type and Applications
        • 4.7.2.1 Product A
        • 4.7.2.2 Product B
      • 4.7.3 MediaMath Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.8 Google Inc. (Doubleclick)
      • 4.8.1 Business Overview
      • 4.8.2 Programmatic Advertising Platform Type and Applications
        • 4.8.2.1 Product A
        • 4.8.2.2 Product B
      • 4.8.3 Google Inc. (Doubleclick) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.9 Adroll.com
      • 4.9.1 Business Overview
      • 4.9.2 Programmatic Advertising Platform Type and Applications
        • 4.9.2.1 Product A
        • 4.9.2.2 Product B
      • 4.9.3 Adroll.com Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.10 Rocket Fuel Inc.
      • 4.10.1 Business Overview
      • 4.10.2 Programmatic Advertising Platform Type and Applications
        • 4.10.2.1 Product A
        • 4.10.2.2 Product B
      • 4.10.3 Rocket Fuel Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.11 The Trade Desk
      • 4.11.1 Business Overview
      • 4.11.2 Programmatic Advertising Platform Type and Applications
        • 4.11.2.1 Product A
        • 4.11.2.2 Product B
      • 4.11.3 The Trade Desk Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.12 Connexity, Inc.
      • 4.12.1 Business Overview
      • 4.12.2 Programmatic Advertising Platform Type and Applications
        • 4.12.2.1 Product A
        • 4.12.2.2 Product B
      • 4.12.3 Connexity, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.13 IPONWEB Holding Limited (BidSwitch)
      • 4.13.1 Business Overview
      • 4.13.2 Programmatic Advertising Platform Type and Applications
        • 4.13.2.1 Product A
        • 4.13.2.2 Product B
      • 4.13.3 IPONWEB Holding Limited (BidSwitch) Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.14 RadiumOne, Inc.
      • 4.14.1 Business Overview
      • 4.14.2 Programmatic Advertising Platform Type and Applications
        • 4.14.2.1 Product A
        • 4.14.2.2 Product B
      • 4.14.3 RadiumOne, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.15 Turn Inc.
      • 4.15.1 Business Overview
      • 4.15.2 Programmatic Advertising Platform Type and Applications
        • 4.15.2.1 Product A
        • 4.15.2.2 Product B
      • 4.15.3 Turn Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.16 Adform
      • 4.16.1 Business Overview
      • 4.16.2 Programmatic Advertising Platform Type and Applications
        • 4.16.2.1 Product A
        • 4.16.2.2 Product B
      • 4.16.3 Adform Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.17 Between Digital
      • 4.17.1 Business Overview
      • 4.17.2 Programmatic Advertising Platform Type and Applications
        • 4.17.2.1 Product A
        • 4.17.2.2 Product B
      • 4.17.3 Between Digital Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.18 Centro, Inc.
      • 4.18.1 Business Overview
      • 4.18.2 Programmatic Advertising Platform Type and Applications
        • 4.18.2.1 Product A
        • 4.18.2.2 Product B
      • 4.18.3 Centro, Inc. Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)
    • 4.19 Beeswax
      • 4.19.1 Business Overview
      • 4.19.2 Programmatic Advertising Platform Type and Applications
        • 4.19.2.1 Product A
        • 4.19.2.2 Product B
      • 4.19.3 Beeswax Product Name Sales, Price, Revenue, Gross Margin and Market Share (2016-2018)

    5 Global Programmatic Advertising Platform Market Analysis by Regions

    • 5.1 Global Programmatic Advertising Platform Sales, Revenue and Market Share by Regions
      • 5.1.1 Global Programmatic Advertising Platform Sales and Market Share by Regions (2013-2018)
      • 5.1.2 Global Programmatic Advertising Platform Revenue and Market Share by Regions (2013-2018)
    • 5.2 North America Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 5.3 Europe Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 5.4 Asia-Pacific Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 5.5 South America Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 5.6 Middle East and Africa Programmatic Advertising Platform Sales and Growth Rate (2013-2018)

    6 North America Programmatic Advertising Platform by Countries

    • 6.1 North America Programmatic Advertising Platform Sales, Revenue and Market Share by Countries
      • 6.1.1 North America Programmatic Advertising Platform Sales and Market Share by Countries (2013-2018)
      • 6.1.2 North America Programmatic Advertising Platform Revenue and Market Share by Countries (2013-2018)
    • 6.2 United States Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 6.3 Canada Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 6.4 Mexico Programmatic Advertising Platform Sales and Growth Rate (2013-2018)

    7 Europe Programmatic Advertising Platform by Countries

    • 7.1 Europe Programmatic Advertising Platform Sales, Revenue and Market Share by Countries
      • 7.1.1 Europe Programmatic Advertising Platform Sales and Market Share by Countries (2013-2018)
      • 7.1.2 Europe Programmatic Advertising Platform Revenue and Market Share by Countries (2013-2018)
    • 7.2 Germany Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 7.3 UK Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 7.4 France Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 7.5 Russia Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 7.6 Italy Programmatic Advertising Platform Sales and Growth Rate (2013-2018)

    8 Asia-Pacific Programmatic Advertising Platform by Countries

    • 8.1 Asia-Pacific Programmatic Advertising Platform Sales, Revenue and Market Share by Countries
      • 8.1.1 Asia-Pacific Programmatic Advertising Platform Sales and Market Share by Countries (2013-2018)
      • 8.1.2 Asia-Pacific Programmatic Advertising Platform Revenue and Market Share by Countries (2013-2018)
    • 8.2 China Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 8.3 Japan Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 8.4 Korea Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 8.5 India Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 8.6 Southeast Asia Programmatic Advertising Platform Sales and Growth Rate (2013-2018)

    9 South America Programmatic Advertising Platform by Countries

    • 9.1 South America Programmatic Advertising Platform Sales, Revenue and Market Share by Countries
      • 9.1.1 South America Programmatic Advertising Platform Sales and Market Share by Countries (2013-2018)
      • 9.1.2 South America Programmatic Advertising Platform Revenue and Market Share by Countries (2013-2018)
    • 9.2 Brazil Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 9.3 Argentina Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 9.4 Colombia Programmatic Advertising Platform Sales and Growth Rate (2013-2018)

    10 Middle East and Africa Programmatic Advertising Platform by Countries

    • 10.1 Middle East and Africa Programmatic Advertising Platform Sales, Revenue and Market Share by Countries
      • 10.1.1 Middle East and Africa Programmatic Advertising Platform Sales and Market Share by Countries (2013-2018)
      • 10.1.2 Middle East and Africa Programmatic Advertising Platform Revenue and Market Share by Countries (2013-2018)
    • 10.2 Saudi Arabia Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 10.3 UAE Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 10.4 Egypt Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 10.5 Nigeria Programmatic Advertising Platform Sales and Growth Rate (2013-2018)
    • 10.6 South Africa Programmatic Advertising Platform Sales and Growth Rate (2013-2018)

    11 Global Programmatic Advertising Platform Market Segment by Type

    • 11.1 Global Programmatic Advertising Platform Sales, Revenue and Market Share by Type (2013-2018)
      • 11.1.1 Global Programmatic Advertising Platform Sales and Market Share by Type (2013-2018)
      • 11.1.2 Global Programmatic Advertising Platform Revenue and Market Share by Type (2013-2018)
    • 11.2 Desktop Display Sales Growth Rate and Price
      • 11.2.1 Global Desktop Display Sales Growth Rate (2013-2018)
      • 11.2.2 Global Desktop DisplayPrice (2013-2018)
    • 11.3 Desktop Video Sales Growth Rate and Price
      • 11.3.1 Global Desktop Video Sales Growth Rate (2013-2018)
      • 11.3.2 Global Desktop Video Price (2013-2018)
    • 11.4 Mobile Display Sales Growth Rate and Price
      • 11.4.1 Global Mobile Display Sales Growth Rate (2013-2018)
      • 11.4.2 Global Mobile Display Price (2013-2018)
    • 11.5 Mobile Video Sales Growth Rate and Price
      • 11.5.1 Global Mobile Video Sales Growth Rate (2013-2018)
      • 11.5.2 Global Mobile Video Price (2013-2018)

    12 Global Programmatic Advertising Platform Market Segment by Application

    • 12.1 Global Programmatic Advertising Platform Sales Market Share by Application (2013-2018)
    • 12.2 Governance Sales Growth Rate (2013-2018)
    • 12.3 Commerical Sales Growth Rate (2013-2018)
    • 12.4 Others Sales Growth Rate (2013-2018)

    13 Programmatic Advertising Platform Market Forecast (2019-2026)

    • 13.1 Global Programmatic Advertising Platform Sales, Revenue and Growth Rate (2019-2026)
    • 13.2 Programmatic Advertising Platform Market Forecast by Regions (2019-2026)
      • 13.2.1 North America Programmatic Advertising Platform Market Forecast (2019-2026)
      • 13.2.2 Europe Programmatic Advertising Platform Market Forecast (2019-2026)
      • 13.2.3 Asia-Pacific Programmatic Advertising Platform Market Forecast (2019-2026)
      • 13.2.4 South America Programmatic Advertising Platform Market Forecast (2019-2026)
      • 13.2.5 Middle East and Africa Programmatic Advertising Platform Market Forecast (2019-2026)
    • 13.3 Programmatic Advertising Platform Market Forecast by Type (2019-2026)
      • 13.3.1 Global Programmatic Advertising Platform Sales Forecast by Type (2019-2026)
      • 13.3.2 Global Programmatic Advertising Platform Market Share Forecast by Type (2019-2026)
    • 13.4 Programmatic Advertising Platform Market Forecast by Application (2019-2026)
      • 13.4.1 Global Programmatic Advertising Platform Sales Forecast by Application (2019-2026)
      • 13.4.2 Global Programmatic Advertising Platform Market Share Forecast by Application (2019-2026)

    14 Sales Channel, Distributors, Traders and Dealers

    • 14.1 Sales Channel
      • 14.1.1 Direct Marketing
      • 14.1.2 Indirect Marketing
      • 14.1.3 Marketing Channel Future Trend
    • 14.2 Market Positioning
      • 14.2.1 Pricing Strategy
      • 14.2.2 Brand Strategy
      • 14.2.3 Target Client
    • 14.3 Distributors, Traders and Dealers

    15 Research Findings and Conclusion

    Summary:
    Get latest Market Research Reports on Programmatic Advertising Platform. Industry analysis & Market Report on Programmatic Advertising Platform is a syndicated market report, published as Programmatic Advertising Platform-Global (North America, Europe, Asia-Pacific, South America, Middle East and Africa) Market Status and Trend Report 2013-2026. It is complete Research Study and Industry Analysis of Programmatic Advertising Platform market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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