Global Portable and Handheld TV Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032

According to our (Global Info Research) latest study, the global Portable and Handheld TV market size was valued at US$ 76.11 million in 2025 and is forecast to a readjusted size of US$ 91.92 million by 2032 with a CAGR of 2.8% during review period.
In 2024, global sales of portable and handheld TVs will be approximately 1.2 million units, with an average selling price of approximately US$60 per unit. A Portable and Handheld TV is a portable device for watching television that usually uses a TFT LCD or OLED color display. Many of these devices resemble handheld transistor radios.
The main drivers of the portable and handheld TV market include the following:
1. Technological advancements and product innovations drive market upgrades
1. Display technology breakthroughs and improved image quality
OLED and MicroLED technology iterations
Upgraded resolution and refresh rates: Portable devices support 4K/8K resolutions, combined with a 120Hz refresh rate, meeting user demands for high-definition and smooth content.
2. Breakthroughs in battery life and fast charging
High-energy-density battery applications: BAK's N18650CL-29 battery cell supports 1C charging and 3C discharge. A 20-minute fast charge provides 4 hours of battery life, and a 3-hour full charge provides over 30 hours of use, alleviating battery life concerns on mobile devices.
Energy-saving technology optimization: Low-power chips (such as the Qualcomm QCC3021) and intelligent power management extend device battery life.
3. 5G and satellite communication integration expands application scenarios
Dual-mode communication capabilities: The Big Walnut Satellite handheld terminal supports seamless switching between 5G networks and satellite communications, ensuring communication through satellite relay in unreachable areas (such as remote mountainous areas and oceans), enabling meter-level positioning and real-time data transmission in emergency rescue scenarios. Low Latency and High Bandwidth: 5G network latency is as low as 1ms, supporting real-time 8K video transmission. Combined with edge computing, it enhances interactivity (e.g., remote control and cloud gaming).
II. Evolving Consumer Demand and Diversified Use Cases Drive Growth
1. Deepening Mobile Entertainment Habits
User Expansion: By 2025, global mobile TV users will exceed 1.2 billion, with China accounting for over 50% (600 million). Young people aged 25-35 will account for 60%, with a preference for short videos (average daily views of 10 billion) and live streaming.
Content Consumption Upgrade: Growing user demand for high-definition video (4K/8K) and interactive entertainment (AI recommendations, virtual reality) is driving platforms to improve content quality and personalized services.
2. Diversified Use Cases
Outdoor and Emergency Use: Portable TVs are becoming essential tools for outdoor activities (camping, travel) and emergency rescue (communication in earthquake-stricken areas), supporting real-time positioning, data transmission, and HD video backhaul.
In-car and Smart Home Integration: 5G and IoT technologies connect portable devices with in-car systems and smart homes, enabling multi-screen interaction and remote control. 3. Content Personalization and Business Model Innovation
Adoption of AI Recommendation Systems: Platforms using personalized recommendation algorithms (such as TikTok) have seen a 30% increase in user viewing time and click-through rates, with paid subscription models accounting for over 40% of the total.
Emerging content formats are on the rise: The short video market has surpassed 200 billion yuan, the live streaming market has reached 100 billion yuan, and VR/AR content is being integrated into mobile TV. For example, Tencent's VR game "Honor of Kings" has over 100 million users.
III. Policy Support and Infrastructure Improvement: Building an Ecosystem
1. Digital TV Conversion Policies Promote Device Upgrades
Mandatory HD Standards: The State Administration of Radio and Television requires the phasing out of standard-definition channels by the end of 2025, the full rollout of HD/UHD terminals, and the HD production and broadcasting coverage of prefecture-level and above TV stations exceeding 90%.
Set-top Box Integration: Millions of ultra-high-definition plug-in miniature set-top boxes have been deployed, simplifying device connectivity (controlled by a single remote control) and improving the user experience. 2. 5G Network Coverage and Infrastructure Construction
Accelerating 5G Adoption: By 2025, 5G network coverage will exceed 95% of the population, with transmission speeds reaching 20Gbps, supporting real-time 8K content transmission and low-latency interactivity.
Satellite Communications Subsidies: Government funding for satellite terminal R&D will reduce equipment costs and promote the adoption of satellite TV in remote areas.
3. Industry Standards and Policy Support
Incentives for Technological Innovation: Tax and fee reductions, and R&D subsidies (such as those for MicroLED production line construction) will reduce business costs and encourage investment in core technologies such as 5G and AI.
Consumer Market Stimulation: Consumer vouchers and trade-in subsidies will boost demand for portable TVs.
The growth of the portable and handheld TV market is driven by three major factors: technological upgrades (display, battery, and communications), expanding demand scenarios (mobile entertainment, emergency response, and in-car use), and policy support (HD standards, 5G infrastructure, and subsidies). In the future, as technologies such as MicroLED and 6G mature, the market will further evolve towards ultra-high definition and intelligent technologies, creating a comprehensive growth engine from hardware innovation to the content ecosystem.
This report is a detailed and comprehensive analysis for global Portable and Handheld TV market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Portable and Handheld TV market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2021-2032
Global Portable and Handheld TV market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2021-2032
Global Portable and Handheld TV market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2021-2032
Global Portable and Handheld TV market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Portable and Handheld TV
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Portable and Handheld TV market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Tyler, XORO, SuperSonic, Inc, Pyle Audio, Axess Products Corporation, Naxa, August International, GJY, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Portable and Handheld TV market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
LCD
OLED
Market segment by Application
Residential
Commercial
Major players covered
Tyler
XORO
SuperSonic, Inc
Pyle Audio
Axess Products Corporation
Naxa
August International
GJY
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Portable and Handheld TV product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Portable and Handheld TV, with price, sales quantity, revenue, and global market share of Portable and Handheld TV from 2021 to 2026.
Chapter 3, the Portable and Handheld TV competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Portable and Handheld TV breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and Portable and Handheld TV market forecast, by regions, by Type, and by Application, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Portable and Handheld TV.
Chapter 14 and 15, to describe Portable and Handheld TV sales channel, distributors, customers, research findings and conclusion.