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Chemical & Material Global Polyurethane Resin for Inks Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032

  • RnM4731606
    • |
  • 13 August, 2026
    • |
  • Global
    • |
  • 126 Pages
    • |
  • GIR
    • |
  • Chemical & Material

According to our (Global Info Research) latest study, the global Polyurethane Resin for Inks market size was valued at US$ 736 million in 2025 and is forecast to a readjusted size of US$ 991 million by 2032 with a CAGR of 4.4% during review period.
Polyurethane resins for printing inks serve as binders, film-forming resins, or laminating resins. Their primary function is to bond pigments, additives, and substrates together while imparting properties such as adhesion, flexibility, abrasion resistance, heat resistance, lamination strength, and printability. These resins are commonly used in gravure, flexographic, and inkjet printing, as well as in packaging lamination inks, surface printing inks, and digital textile printing inks.
Upstream raw materials primarily include isocyanates, polyester polyols, polyether polyols, polycarbonate polyols, chain extenders, hydrophilic monomers, solvents, and functional additives. Isocyanates determine the resin's resistance to yellowing, heat resistance, and reactivity; aromatic systems offer lower costs and high film strength, whereas aliphatic systems provide superior weatherability and resistance to yellowing. Polyester polyols tend to enhance adhesion, strength, and solvent resistance; polyether polyols improve flexibility and low-temperature performance; and polycarbonate polyols are utilized in systems requiring high durability and strong adhesion.
Global sales volume is projected to reach approximately 170,000 metric tons in 2025, with prevailing market prices ranging from $3,800 to $4,500 per ton. Major manufacturers in the industry typically achieve gross profit margins of approximately 25% to 40%.
The demand for polyurethane resins in printing inks is primarily driven by the upgrading of flexible packaging, the shift toward water-based and low-VOC formulations, the growth of industrial inkjet printing, and increasingly stringent safety standards for food packaging. Compared to conventional acrylic, nitrocellulose, or vinyl chloride-vinyl acetate resins, polyurethane resins offer superior performance in terms of adhesion to plastic films, flexibility, lamination strength, abrasion resistance, and retort resistance; consequently, their share in high-end packaging inks, lamination inks, and inkjet inks is expected to rise. Key industry challenges include raw material price volatility, rigorous safety management requirements for isocyanates and solvents, and the difficulty of balancing drying speed with water resistance in water-based systems, alongside pressures regarding migration, odor, and regulatory compliance for food packaging inks.
This report is a detailed and comprehensive analysis for global Polyurethane Resin for Inks market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Polyurethane Resin for Inks market size and forecasts, in consumption value ($ Million), sales quantity (Tons), and average selling prices (US$/Ton), 2021-2032
Global Polyurethane Resin for Inks market size and forecasts by region and country, in consumption value ($ Million), sales quantity (Tons), and average selling prices (US$/Ton), 2021-2032
Global Polyurethane Resin for Inks market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (Tons), and average selling prices (US$/Ton), 2021-2032
Global Polyurethane Resin for Inks market shares of main players, shipments in revenue ($ Million), sales quantity (Tons), and ASP (US$/Ton), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Polyurethane Resin for Inks
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Polyurethane Resin for Inks market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include DIC, Covestro, BASF, Lubrizol, allnex, TEXA, US Polymers-Accurez, SONGWON, Sanyo Chemical, Arakawa Chemical, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Polyurethane Resin for Inks market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Water-based
Solvent-based
Market segment by Printing Processes
Gravure Inks
Flexographic Inks
Inkjet Inks
Market segment by Resin Structure
Aliphatic Polyurethane
Aromatic Polyurethane
Other
Market segment by Application
Flexible Packaging
Labels
Paper Products
Textiles
Industrial
Others
Major players covered
DIC
Covestro
BASF
Lubrizol
allnex
TEXA
US Polymers-Accurez
SONGWON
Sanyo Chemical
Arakawa Chemical
Morchem
DRC Resins
Mitsui Chemicals
Taiwan PU Corporation
Zhongshan Mingri Coating Materials
Beijing Comens New Materials
Guangdong Xinhui Chemical
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Polyurethane Resin for Inks product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Polyurethane Resin for Inks, with price, sales quantity, revenue, and global market share of Polyurethane Resin for Inks from 2021 to 2026.
Chapter 3, the Polyurethane Resin for Inks competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Polyurethane Resin for Inks breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and Polyurethane Resin for Inks market forecast, by regions, by Type, and by Application, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Polyurethane Resin for Inks.
Chapter 14 and 15, to describe Polyurethane Resin for Inks sales channel, distributors, customers, research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Market Analysis by Type
    • 1.3.1 Overview: Global Polyurethane Resin for Inks Consumption Value by Type: 2021 Versus 2025 Versus 2032
    • 1.3.2 Water-based
    • 1.3.3 Solvent-based
  • 1.4 Market Analysis by Printing Processes
    • 1.4.1 Overview: Global Polyurethane Resin for Inks Consumption Value by Printing Processes: 2021 Versus 2025 Versus 2032
    • 1.4.2 Gravure Inks
    • 1.4.3 Flexographic Inks
    • 1.4.4 Inkjet Inks
  • 1.5 Market Analysis by Resin Structure
    • 1.5.1 Overview: Global Polyurethane Resin for Inks Consumption Value by Resin Structure: 2021 Versus 2025 Versus 2032
    • 1.5.2 Aliphatic Polyurethane
    • 1.5.3 Aromatic Polyurethane
    • 1.5.4 Other
  • 1.6 Market Analysis by Application
    • 1.6.1 Overview: Global Polyurethane Resin for Inks Consumption Value by Application: 2021 Versus 2025 Versus 2032
    • 1.6.2 Flexible Packaging
    • 1.6.3 Labels
    • 1.6.4 Paper Products
    • 1.6.5 Textiles
    • 1.6.6 Industrial
    • 1.6.7 Others
  • 1.7 Global Polyurethane Resin for Inks Market Size & Forecast
    • 1.7.1 Global Polyurethane Resin for Inks Consumption Value (2021 & 2025 & 2032)
    • 1.7.2 Global Polyurethane Resin for Inks Sales Quantity (2021-2032)
    • 1.7.3 Global Polyurethane Resin for Inks Average Price (2021-2032)

2 Manufacturers Profiles

  • 2.1 DIC
    • 2.1.1 DIC Details
    • 2.1.2 DIC Major Business
    • 2.1.3 DIC Polyurethane Resin for Inks Product and Services
    • 2.1.4 DIC Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.1.5 DIC Recent Developments/Updates
  • 2.2 Covestro
    • 2.2.1 Covestro Details
    • 2.2.2 Covestro Major Business
    • 2.2.3 Covestro Polyurethane Resin for Inks Product and Services
    • 2.2.4 Covestro Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.2.5 Covestro Recent Developments/Updates
  • 2.3 BASF
    • 2.3.1 BASF Details
    • 2.3.2 BASF Major Business
    • 2.3.3 BASF Polyurethane Resin for Inks Product and Services
    • 2.3.4 BASF Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.3.5 BASF Recent Developments/Updates
  • 2.4 Lubrizol
    • 2.4.1 Lubrizol Details
    • 2.4.2 Lubrizol Major Business
    • 2.4.3 Lubrizol Polyurethane Resin for Inks Product and Services
    • 2.4.4 Lubrizol Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.4.5 Lubrizol Recent Developments/Updates
  • 2.5 allnex
    • 2.5.1 allnex Details
    • 2.5.2 allnex Major Business
    • 2.5.3 allnex Polyurethane Resin for Inks Product and Services
    • 2.5.4 allnex Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.5.5 allnex Recent Developments/Updates
  • 2.6 TEXA
    • 2.6.1 TEXA Details
    • 2.6.2 TEXA Major Business
    • 2.6.3 TEXA Polyurethane Resin for Inks Product and Services
    • 2.6.4 TEXA Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.6.5 TEXA Recent Developments/Updates
  • 2.7 US Polymers-Accurez
    • 2.7.1 US Polymers-Accurez Details
    • 2.7.2 US Polymers-Accurez Major Business
    • 2.7.3 US Polymers-Accurez Polyurethane Resin for Inks Product and Services
    • 2.7.4 US Polymers-Accurez Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.7.5 US Polymers-Accurez Recent Developments/Updates
  • 2.8 SONGWON
    • 2.8.1 SONGWON Details
    • 2.8.2 SONGWON Major Business
    • 2.8.3 SONGWON Polyurethane Resin for Inks Product and Services
    • 2.8.4 SONGWON Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.8.5 SONGWON Recent Developments/Updates
  • 2.9 Sanyo Chemical
    • 2.9.1 Sanyo Chemical Details
    • 2.9.2 Sanyo Chemical Major Business
    • 2.9.3 Sanyo Chemical Polyurethane Resin for Inks Product and Services
    • 2.9.4 Sanyo Chemical Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.9.5 Sanyo Chemical Recent Developments/Updates
  • 2.10 Arakawa Chemical
    • 2.10.1 Arakawa Chemical Details
    • 2.10.2 Arakawa Chemical Major Business
    • 2.10.3 Arakawa Chemical Polyurethane Resin for Inks Product and Services
    • 2.10.4 Arakawa Chemical Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.10.5 Arakawa Chemical Recent Developments/Updates
  • 2.11 Morchem
    • 2.11.1 Morchem Details
    • 2.11.2 Morchem Major Business
    • 2.11.3 Morchem Polyurethane Resin for Inks Product and Services
    • 2.11.4 Morchem Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.11.5 Morchem Recent Developments/Updates
  • 2.12 DRC Resins
    • 2.12.1 DRC Resins Details
    • 2.12.2 DRC Resins Major Business
    • 2.12.3 DRC Resins Polyurethane Resin for Inks Product and Services
    • 2.12.4 DRC Resins Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.12.5 DRC Resins Recent Developments/Updates
  • 2.13 Mitsui Chemicals
    • 2.13.1 Mitsui Chemicals Details
    • 2.13.2 Mitsui Chemicals Major Business
    • 2.13.3 Mitsui Chemicals Polyurethane Resin for Inks Product and Services
    • 2.13.4 Mitsui Chemicals Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.13.5 Mitsui Chemicals Recent Developments/Updates
  • 2.14 Taiwan PU Corporation
    • 2.14.1 Taiwan PU Corporation Details
    • 2.14.2 Taiwan PU Corporation Major Business
    • 2.14.3 Taiwan PU Corporation Polyurethane Resin for Inks Product and Services
    • 2.14.4 Taiwan PU Corporation Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.14.5 Taiwan PU Corporation Recent Developments/Updates
  • 2.15 Zhongshan Mingri Coating Materials
    • 2.15.1 Zhongshan Mingri Coating Materials Details
    • 2.15.2 Zhongshan Mingri Coating Materials Major Business
    • 2.15.3 Zhongshan Mingri Coating Materials Polyurethane Resin for Inks Product and Services
    • 2.15.4 Zhongshan Mingri Coating Materials Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.15.5 Zhongshan Mingri Coating Materials Recent Developments/Updates
  • 2.16 Beijing Comens New Materials
    • 2.16.1 Beijing Comens New Materials Details
    • 2.16.2 Beijing Comens New Materials Major Business
    • 2.16.3 Beijing Comens New Materials Polyurethane Resin for Inks Product and Services
    • 2.16.4 Beijing Comens New Materials Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.16.5 Beijing Comens New Materials Recent Developments/Updates
  • 2.17 Guangdong Xinhui Chemical
    • 2.17.1 Guangdong Xinhui Chemical Details
    • 2.17.2 Guangdong Xinhui Chemical Major Business
    • 2.17.3 Guangdong Xinhui Chemical Polyurethane Resin for Inks Product and Services
    • 2.17.4 Guangdong Xinhui Chemical Polyurethane Resin for Inks Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.17.5 Guangdong Xinhui Chemical Recent Developments/Updates

3 Competitive Environment: Polyurethane Resin for Inks by Manufacturer

  • 3.1 Global Polyurethane Resin for Inks Sales Quantity by Manufacturer (2021-2026)
  • 3.2 Global Polyurethane Resin for Inks Revenue by Manufacturer (2021-2026)
  • 3.3 Global Polyurethane Resin for Inks Average Price by Manufacturer (2021-2026)
  • 3.4 Market Share Analysis (2025)
    • 3.4.1 Producer Shipments of Polyurethane Resin for Inks by Manufacturer Revenue ($MM) and Market Share (%): 2025
    • 3.4.2 Top 3 Polyurethane Resin for Inks Manufacturer Market Share in 2025
    • 3.4.3 Top 6 Polyurethane Resin for Inks Manufacturer Market Share in 2025
  • 3.5 Polyurethane Resin for Inks Market: Overall Company Footprint Analysis
    • 3.5.1 Polyurethane Resin for Inks Market: Region Footprint
    • 3.5.2 Polyurethane Resin for Inks Market: Company Product Type Footprint
    • 3.5.3 Polyurethane Resin for Inks Market: Company Product Application Footprint
  • 3.6 New Market Entrants and Barriers to Market Entry
  • 3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

  • 4.1 Global Polyurethane Resin for Inks Market Size by Region
    • 4.1.1 Global Polyurethane Resin for Inks Sales Quantity by Region (2021-2032)
    • 4.1.2 Global Polyurethane Resin for Inks Consumption Value by Region (2021-2032)
    • 4.1.3 Global Polyurethane Resin for Inks Average Price by Region (2021-2032)
  • 4.2 North America Polyurethane Resin for Inks Consumption Value (2021-2032)
  • 4.3 Europe Polyurethane Resin for Inks Consumption Value (2021-2032)
  • 4.4 Asia-Pacific Polyurethane Resin for Inks Consumption Value (2021-2032)
  • 4.5 South America Polyurethane Resin for Inks Consumption Value (2021-2032)
  • 4.6 Middle East & Africa Polyurethane Resin for Inks Consumption Value (2021-2032)

5 Market Segment by Type

  • 5.1 Global Polyurethane Resin for Inks Sales Quantity by Type (2021-2032)
  • 5.2 Global Polyurethane Resin for Inks Consumption Value by Type (2021-2032)
  • 5.3 Global Polyurethane Resin for Inks Average Price by Type (2021-2032)

6 Market Segment by Application

  • 6.1 Global Polyurethane Resin for Inks Sales Quantity by Application (2021-2032)
  • 6.2 Global Polyurethane Resin for Inks Consumption Value by Application (2021-2032)
  • 6.3 Global Polyurethane Resin for Inks Average Price by Application (2021-2032)

7 North America

  • 7.1 North America Polyurethane Resin for Inks Sales Quantity by Type (2021-2032)
  • 7.2 North America Polyurethane Resin for Inks Sales Quantity by Application (2021-2032)
  • 7.3 North America Polyurethane Resin for Inks Market Size by Country
    • 7.3.1 North America Polyurethane Resin for Inks Sales Quantity by Country (2021-2032)
    • 7.3.2 North America Polyurethane Resin for Inks Consumption Value by Country (2021-2032)
    • 7.3.3 United States Market Size and Forecast (2021-2032)
    • 7.3.4 Canada Market Size and Forecast (2021-2032)
    • 7.3.5 Mexico Market Size and Forecast (2021-2032)

8 Europe

  • 8.1 Europe Polyurethane Resin for Inks Sales Quantity by Type (2021-2032)
  • 8.2 Europe Polyurethane Resin for Inks Sales Quantity by Application (2021-2032)
  • 8.3 Europe Polyurethane Resin for Inks Market Size by Country
    • 8.3.1 Europe Polyurethane Resin for Inks Sales Quantity by Country (2021-2032)
    • 8.3.2 Europe Polyurethane Resin for Inks Consumption Value by Country (2021-2032)
    • 8.3.3 Germany Market Size and Forecast (2021-2032)
    • 8.3.4 France Market Size and Forecast (2021-2032)
    • 8.3.5 United Kingdom Market Size and Forecast (2021-2032)
    • 8.3.6 Russia Market Size and Forecast (2021-2032)
    • 8.3.7 Italy Market Size and Forecast (2021-2032)

9 Asia-Pacific

  • 9.1 Asia-Pacific Polyurethane Resin for Inks Sales Quantity by Type (2021-2032)
  • 9.2 Asia-Pacific Polyurethane Resin for Inks Sales Quantity by Application (2021-2032)
  • 9.3 Asia-Pacific Polyurethane Resin for Inks Market Size by Region
    • 9.3.1 Asia-Pacific Polyurethane Resin for Inks Sales Quantity by Region (2021-2032)
    • 9.3.2 Asia-Pacific Polyurethane Resin for Inks Consumption Value by Region (2021-2032)
    • 9.3.3 China Market Size and Forecast (2021-2032)
    • 9.3.4 Japan Market Size and Forecast (2021-2032)
    • 9.3.5 South Korea Market Size and Forecast (2021-2032)
    • 9.3.6 India Market Size and Forecast (2021-2032)
    • 9.3.7 Southeast Asia Market Size and Forecast (2021-2032)
    • 9.3.8 Australia Market Size and Forecast (2021-2032)

10 South America

  • 10.1 South America Polyurethane Resin for Inks Sales Quantity by Type (2021-2032)
  • 10.2 South America Polyurethane Resin for Inks Sales Quantity by Application (2021-2032)
  • 10.3 South America Polyurethane Resin for Inks Market Size by Country
    • 10.3.1 South America Polyurethane Resin for Inks Sales Quantity by Country (2021-2032)
    • 10.3.2 South America Polyurethane Resin for Inks Consumption Value by Country (2021-2032)
    • 10.3.3 Brazil Market Size and Forecast (2021-2032)
    • 10.3.4 Argentina Market Size and Forecast (2021-2032)

11 Middle East & Africa

  • 11.1 Middle East & Africa Polyurethane Resin for Inks Sales Quantity by Type (2021-2032)
  • 11.2 Middle East & Africa Polyurethane Resin for Inks Sales Quantity by Application (2021-2032)
  • 11.3 Middle East & Africa Polyurethane Resin for Inks Market Size by Country
    • 11.3.1 Middle East & Africa Polyurethane Resin for Inks Sales Quantity by Country (2021-2032)
    • 11.3.2 Middle East & Africa Polyurethane Resin for Inks Consumption Value by Country (2021-2032)
    • 11.3.3 Turkey Market Size and Forecast (2021-2032)
    • 11.3.4 Egypt Market Size and Forecast (2021-2032)
    • 11.3.5 Saudi Arabia Market Size and Forecast (2021-2032)
    • 11.3.6 South Africa Market Size and Forecast (2021-2032)

12 Market Dynamics

  • 12.1 Polyurethane Resin for Inks Market Drivers
  • 12.2 Polyurethane Resin for Inks Market Restraints
  • 12.3 Polyurethane Resin for Inks Trends Analysis
  • 12.4 Porters Five Forces Analysis
    • 12.4.1 Threat of New Entrants
    • 12.4.2 Bargaining Power of Suppliers
    • 12.4.3 Bargaining Power of Buyers
    • 12.4.4 Threat of Substitutes
    • 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

  • 13.1 Raw Material of Polyurethane Resin for Inks and Key Manufacturers
  • 13.2 Manufacturing Costs Percentage of Polyurethane Resin for Inks
  • 13.3 Polyurethane Resin for Inks Production Process
  • 13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

  • 14.1 Sales Channel
    • 14.1.1 Direct to End-User
    • 14.1.2 Distributors
  • 14.2 Polyurethane Resin for Inks Typical Distributors
  • 14.3 Polyurethane Resin for Inks Typical Customers

15 Research Findings and Conclusion

    16 Appendix

    • 16.1 Methodology
    • 16.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Polyurethane Resin for Inks. Industry analysis & Market Report on Polyurethane Resin for Inks is a syndicated market report, published as Global Polyurethane Resin for Inks Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of Polyurethane Resin for Inks market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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