According to our (Global Info Research) latest study, the global Personal Vaginal Lubricant market size was valued at US$ 1419 million in 2025 and is forecast to a readjusted size of US$ 2434 million by 2032 with a CAGR of 8.1% during review period.
In 2025, global Personal Vaginal Lubricant production reached approximately 68.95 million units, with an average global market price of around US$ 20 per unit. In 2025, the global 's total production capacity of Personal Vaginal Lubricant reached 86.18 million units. The industry average gross profit margin of this product reached 40%.Personal vaginal lubricants are personal care products specifically designed to enhance vaginal lubrication, reduce friction and discomfort, and improve the safety and pleasure of sexual activity. By mimicking the lubricating properties of natural secretions, they effectively address vaginal dryness caused by physiological, psychological, age-related, or medication-related factors. They are used during intercourse, masturbation, or medical examinations. Modern high-quality lubricants emphasize their formulation, typically using water-based, silicone-based, or oil-based carriers, and prioritize safety, non-irritation, pH balance, and compatibility with contraceptives. Their core value lies in maintaining mucosal health, enhancing the quality of sexual experience, and promoting positive sexual health awareness through external assistance.
The market outlook for personal vaginal lubricants continues to be positive, transforming from a discreet auxiliary product into a mainstream necessity for sexual health and personal care. The core driving forces are the increasing openness and popularization of sexual health awareness globally, the rise of women's independent consumption consciousness, and the growing emphasis on quality of sexual life and reproductive health maintenance. The market exhibits clear trends of product segmentation and consumption upgrading: consumers are no longer satisfied with basic lubrication functions but seek products with safer ingredients, more diverse functions, and additional care benefits. Meanwhile, the combination of privacy and educational value from online channels has greatly promoted market penetration and growth. In the future, with further technological research and development, innovative products that combine medical-grade safety, personalized experience, and sustainable development concepts will become key to competition, driving further expansion of the market.
This report is a detailed and comprehensive analysis for global Personal Vaginal Lubricant market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Personal Vaginal Lubricant market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2021-2032
Global Personal Vaginal Lubricant market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2021-2032
Global Personal Vaginal Lubricant market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2021-2032
Global Personal Vaginal Lubricant market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Personal Vaginal Lubricant
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Personal Vaginal Lubricant market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Durex, Astroglide, Sliquid, Church & Dwight Co., Inc., BioFilm, Inc., Reckitt Benckiser Group plc, LifeStyles Healthcare Pte Ltd, Lovehoney Group Ltd, Mayer Laboratory Inc., Trigg Laboratories, Inc., etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Personal Vaginal Lubricant market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Water Based
Oil Based
Silicon-based
Market segment by Ingredient Source
Needs
General Use
Market segment by Needs
General Use
Specialized for Allergies
Specialized for Pregnant Women
Specialized for Menopausal Women
Others
Market segment by Application
Online Sales
Offline Sales
Major players covered
Durex
Astroglide
Sliquid
Church & Dwight Co., Inc.
BioFilm, Inc.
Reckitt Benckiser Group plc
LifeStyles Healthcare Pte Ltd
Lovehoney Group Ltd
Mayer Laboratory Inc.
Trigg Laboratories, Inc.
The Yes Yes Company Ltd.
Topco Sales
Ansell
Blossom Organics
Bodywise
Clean stream
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Personal Vaginal Lubricant product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Personal Vaginal Lubricant, with price, sales quantity, revenue, and global market share of Personal Vaginal Lubricant from 2021 to 2026.
Chapter 3, the Personal Vaginal Lubricant competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Personal Vaginal Lubricant breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and Personal Vaginal Lubricant market forecast, by regions, by Type, and by Application, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Personal Vaginal Lubricant.
Chapter 14 and 15, to describe Personal Vaginal Lubricant sales channel, distributors, customers, research findings and conclusion.
Summary:
Get latest Market Research Reports on Personal Vaginal Lubricant. Industry analysis & Market Report on Personal Vaginal Lubricant is a syndicated market report, published as Global Personal Vaginal Lubricant Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of Personal Vaginal Lubricant market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.