Report Detail

Consumer Goods Opportunities in the Eastern Europe Haircare Sector

  • RnM3850710
  • |
  • 30 April, 2020
  • |
  • Global
  • |
  • 134 Pages
  • |
  • GlobalData
  • |
  • Consumer Goods

Opportunities in the Eastern Europe Haircare Sector

Summary

The Eastern Europe haircare sector is led by the shampoo category in value terms. Theperms & relaxers categories are expected to register the fastest value CAGR, followed by styling agents. Hypermarkets & supermarkets is the leading channel for the distribution of haircare sector in Eastern Europe. Rigid plastics was the most commonly used pack material in the sector, followed by flexible packaging. The Henkel AG & Co. KGaA, L'Oréal S.A., Unilever, Procter & Gamble, and Coty, Inc. are the leading players in the sector.

This Regional Profile report on the haircare sector in Eastern Europe provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2014-2024
- Category coverage: Value and growth analysis for Haircare with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
- Leading players: Market share of brands (in value and volume terms) and private labels (in value terms) in 2019
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, convenience stores, department stores, “dollar stores”, variety stores & general merchandise retailers, e-retailers, food & drinks specialists, hypermarkets & supermarkets, on-trade, and other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, glass, rigid metal and others; pack type data for: carton, bag/sachet, tub, bottle, jar and stand up pouch.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe haircare sector, analyzing data from 20 countries in the region. It includes analysis on the following -
- Market Environment: Includes sector size, market size, and growth analysis by category
- High-Potential Countries’ Analysis: Indicates changing share of value consumption in the various haircare by category across high-potential countries in Eastern Europe region. It also provides ‘Risk-Reward’ analysis of 4 countries across Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
- Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
- Competitive Environment: Provides an overview of leading companies in Eastern Europe region, besides analyzing growth of private label in the region
- Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe haircare sector in 2019. It covers six distribution channels - hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, convenience Stores, and others includes eRetailers, direct sellers, department stores, “dollar stores”, variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers
- Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare
- Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe’s haircare sector

Reasons to Buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates


Table of Contents

    Executive Summary

      1. Market Environment

        Market Size Analysis - Eastern Europe Compared to Other Regions

          Value and Volume Growth Analysis by Region

            Eastern Europe Market Growth Analysis by Country

              Eastern Europe Market Growth Analysis by Category

                2. High-Potential Countries’ Analysis

                  Methodology - Identifying High-Potential Countries

                    Top Four High-Potential Countries In Eastern Europe

                      Overview of High-Potential Countries in Eastern Europe

                        Growth Contribution Analysis by Country (1/4)

                          Growth Contribution Analysis by Country (2/4)

                            Growth Contribution Analysis by Country (3/4)

                              Growth Contribution Analysis by Country (4/4)

                                Value Share Analysis of Haircare Compared to Other Cosmetics & Toiletries Sectors

                                  Change in Consumption Levels by Country and Category

                                    Per Capita Consumption Analysis

                                      Per Capita Expenditure Analysis

                                        3. Country Deep Dive

                                          Overview of the Polish Haircare Sector

                                            Demographic Analysis - Poland

                                              Market Size Analysis of Top 10 Cities

                                                Market Size Analysis of Top 10 Cities by Categories

                                                  Top 10 Cities Contribution to Volume Growth

                                                    Key Trends in the Polish Haircare Sector

                                                      Overview of the Romanian Haircare Sector

                                                        Demographic Analysis - Romania

                                                          Market Size Analysis of Top Eight Cities

                                                            Market Size Analysis of Top Eight Cities by Categories

                                                              Top Eight Cities Contribution to Volume Growth

                                                                Key Trends in the Polish Haircare Sector

                                                                  Overview of Turkish Haircare Sector

                                                                    Demographic Analysis - Turkey

                                                                      Market Size Analysis of Top 10 Cities

                                                                        Market Size Analysis of Top 10 Cities by Categories

                                                                          Top 10 Cities Contribution to Volume Growth

                                                                            Key Trends in Turkish Haircare Sector

                                                                              Overview of the Czech Republic Haircare Sector

                                                                                Demographic Analysis - The Czech Republic

                                                                                  Market Size Analysis of Top Four Cities

                                                                                    Market Size Analysis of Top Four Cities by Categories

                                                                                      Top Four Cities Contribution to Volume Growth

                                                                                        Key Trends in the Czech Republic Haircare Sector

                                                                                          4. Success Stories

                                                                                            About Case Studies

                                                                                              Case Study: Batiste Dry Shampoo

                                                                                                Case Study: NIVEA® Hairmilk Natural Shine Shampoo

                                                                                                  Case Study: Hario Han Meo Ri Shampoo

                                                                                                    5. Competitive Environment

                                                                                                      Leading Companies Share in the Eastern Europe Haircare Sector

                                                                                                        Brand Share Analysis of Top Five Companies

                                                                                                          Leading Companies in the Eastern Europe Haircare Sector

                                                                                                            Leading Brands in the Eastern Europe Haircare Sector

                                                                                                              Private Label Penetration in the Eastern Europe Haircare Sector

                                                                                                                6. Distribution Analysis

                                                                                                                  Leading Distribution Channels by Country

                                                                                                                    Leading Distribution Channels by Category (1/2)

                                                                                                                      Leading Distribution Channels by Category (2/2)

                                                                                                                        7. Packaging Analysis

                                                                                                                          Growth Analysis by Key Pack Material and Pack Type

                                                                                                                            Growth Analysis by Closure Type and Primary Outer Type

                                                                                                                              8. Challenges and Future Outlook

                                                                                                                                Key Challenges in the Eastern European Haircare Sector

                                                                                                                                  Future Outlook of the Eastern European Haircare Sector

                                                                                                                                    Appendix

                                                                                                                                      Definitions

                                                                                                                                        About GlobalData

                                                                                                                                        Summary:
                                                                                                                                        Get latest Market Research Reports on Opportunities in the Eastern Europe Haircare Sector. Industry analysis & Market Report on Opportunities in the Eastern Europe Haircare Sector is a syndicated market report, published as Opportunities in the Eastern Europe Haircare Sector. It is complete Research Study and Industry Analysis of Opportunities in the Eastern Europe Haircare Sector market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

                                                                                                                                        Last updated on

                                                                                                                                        REPORT YOU MIGHT BE INTERESTED

                                                                                                                                        Purchase this Report

                                                                                                                                        $2,100.00
                                                                                                                                        $4,200.00
                                                                                                                                        $6,300.00
                                                                                                                                        1,654.80
                                                                                                                                        3,309.60
                                                                                                                                        4,964.40
                                                                                                                                        1,961.40
                                                                                                                                        3,922.80
                                                                                                                                        5,884.20
                                                                                                                                        330,498.00
                                                                                                                                        660,996.00
                                                                                                                                        991,494.00
                                                                                                                                        175,497.00
                                                                                                                                        350,994.00
                                                                                                                                        526,491.00
                                                                                                                                        Credit card Logo

                                                                                                                                        Related Reports


                                                                                                                                        Reason to Buy

                                                                                                                                        Request for Sample of this report