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Service & Software Global Next Generation AntiVirus Market 2026 by Company, Regions, Type and Application, Forecast to 2032

  • RnM4671624
    • |
  • 10 February, 2026
    • |
  • Global
    • |
  • 108 Pages
    • |
  • GIR
    • |
  • Service & Software

According to our (Global Info Research) latest study, the global Next Generation AntiVirus market size was valued at US$ million in 2025 and is forecast to a readjusted size of US$ million by 2032 with a CAGR of %during review period.
Next-generation antivirus software is an intelligent, behavior-driven, and cloud-collaborative endpoint malware protection technology system developed in contrast to traditional signature-based antivirus technologies. NGAV, relying on machine learning, behavioral analysis, threat intelligence, cloud-based big data modeling, and real-time monitoring capabilities, can identify and block malicious behavior even in the absence of signatures, unknown samples, file-less attacks, and multi-stage attack chains. It is one of the core components of modern endpoint protection platforms.
Gross Margin Levels
Next-generation antivirus/modern endpoint security belongs to the typical high-margin SaaS/software sector. On the one hand, the main costs of the products are concentrated in R&D investment and cloud infrastructure, with extremely low marginal costs for a single new endpoint; on the other hand, the subscription model of enterprise customers allows ARR (Average Revenue Expected) to accumulate continuously, resulting in gross margins far higher than traditional hardware and on-premises software. Taking cloud-native NGAV vendors as an example, their disclosed GAAP gross margins in the past two years have typically been in the range of 70%–78%. Although traditional security vendors have more diversified product lines overall, the gross margins of endpoint security/platform businesses also remain high, with overall operating profit margins around 18–24%. In summary, under the "pure software + cloud subscription + security platform package" model, the ex-factory/subscription gross margin of the NGAV industry can be roughly considered to be in the range of 65%–80%, with a central value of about 70%–75%. After deducting the high investment in sales and R&D, leading vendors are gradually transitioning from losses to operating profits, while long-tail vendors are still in a growth stage characterized by "high gross margins but high expenses."
Industry Drivers
The core forces driving the continued expansion of the next-generation antivirus market can be summarized into four main lines: threat evolution, architectural changes, IT landscape transformation, and compliance pressures. First, the global cyberattack landscape is becoming increasingly complex, with ransomware, supply chain attacks, fileless attacks, and living-off-the-land techniques constantly proliferating. Traditional signature-based antivirus software is no longer effective against combined attacks of "zero-day + unsigned + multi-stage," making NGAV/EPP, based on behavioral analysis, machine learning, and real-time threat intelligence, the "new standard" for enterprise endpoint security. Second, enterprise IT architectures are rapidly evolving towards cloudification, remote work, and mobility. Endpoint forms are expanding from PCs to mobile devices, virtual desktops, cloud workloads, and IoT/OT devices, leading to an exponential increase in the attack surface. This forces customers to upgrade from single-point antivirus tools to modern endpoint security platforms that combine "unified cloud management + cross-platform agents + XDR integration."
This report is a detailed and comprehensive analysis for global Next Generation AntiVirus market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Next Generation AntiVirus market size and forecasts, in consumption value ($ Million), 2021-2032
Global Next Generation AntiVirus market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global Next Generation AntiVirus market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global Next Generation AntiVirus market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Next Generation AntiVirus
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Next Generation AntiVirus market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Microsoft, CrowdStrike, Trend Micro, Trellix, Palo Alto Networks, Broadcom, Sophos, Bitdefender, Cisco, VMware Carbon Black, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Next Generation AntiVirus market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Behavior and Event-Driven
AI-Driven
Others
Market segment by Deployment Method
Cloud-based
On-premise
Market segment by User Scale
Large Enterprise
SMEs
Market segment by Application
Finance and Insurance
Manufacturing
Internet and High Technology
Others
Market segment by players, this report covers
Microsoft
CrowdStrike
Trend Micro
Trellix
Palo Alto Networks
Broadcom
Sophos
Bitdefender
Cisco
VMware Carbon Black
Check Point
Malwarebytes
Fortinet
BlackBerry Cylance
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Next Generation AntiVirus product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Next Generation AntiVirus, with revenue, gross margin, and global market share of Next Generation AntiVirus from 2021 to 2026.
Chapter 3, the Next Generation AntiVirus competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and Next Generation AntiVirus market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Next Generation AntiVirus.
Chapter 13, to describe Next Generation AntiVirus research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Next Generation AntiVirus by Type
    • 1.3.1 Overview: Global Next Generation AntiVirus Market Size by Type: 2021 Versus 2025 Versus 2032
    • 1.3.2 Global Next Generation AntiVirus Consumption Value Market Share by Type in 2025
    • 1.3.3 Behavior and Event-Driven
    • 1.3.4 AI-Driven
    • 1.3.5 Others
  • 1.4 Classification of Next Generation AntiVirus by Deployment Method
    • 1.4.1 Overview: Global Next Generation AntiVirus Market Size by Deployment Method: 2021 Versus 2025 Versus 2032
    • 1.4.2 Global Next Generation AntiVirus Consumption Value Market Share by Deployment Method in 2025
    • 1.4.3 Cloud-based
    • 1.4.4 On-premise
  • 1.5 Classification of Next Generation AntiVirus by User Scale
    • 1.5.1 Overview: Global Next Generation AntiVirus Market Size by User Scale: 2021 Versus 2025 Versus 2032
    • 1.5.2 Global Next Generation AntiVirus Consumption Value Market Share by User Scale in 2025
    • 1.5.3 Large Enterprise
    • 1.5.4 SMEs
  • 1.6 Global Next Generation AntiVirus Market by Application
    • 1.6.1 Overview: Global Next Generation AntiVirus Market Size by Application: 2021 Versus 2025 Versus 2032
    • 1.6.2 Finance and Insurance
    • 1.6.3 Manufacturing
    • 1.6.4 Internet and High Technology
    • 1.6.5 Others
  • 1.7 Global Next Generation AntiVirus Market Size & Forecast
  • 1.8 Global Next Generation AntiVirus Market Size and Forecast by Region
    • 1.8.1 Global Next Generation AntiVirus Market Size by Region: 2021 VS 2025 VS 2032
    • 1.8.2 Global Next Generation AntiVirus Market Size by Region, (2021-2032)
    • 1.8.3 North America Next Generation AntiVirus Market Size and Prospect (2021-2032)
    • 1.8.4 Europe Next Generation AntiVirus Market Size and Prospect (2021-2032)
    • 1.8.5 Asia-Pacific Next Generation AntiVirus Market Size and Prospect (2021-2032)
    • 1.8.6 South America Next Generation AntiVirus Market Size and Prospect (2021-2032)
    • 1.8.7 Middle East & Africa Next Generation AntiVirus Market Size and Prospect (2021-2032)

2 Company Profiles

  • 2.1 Microsoft
    • 2.1.1 Microsoft Details
    • 2.1.2 Microsoft Major Business
    • 2.1.3 Microsoft Next Generation AntiVirus Product and Solutions
    • 2.1.4 Microsoft Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.1.5 Microsoft Recent Developments and Future Plans
  • 2.2 CrowdStrike
    • 2.2.1 CrowdStrike Details
    • 2.2.2 CrowdStrike Major Business
    • 2.2.3 CrowdStrike Next Generation AntiVirus Product and Solutions
    • 2.2.4 CrowdStrike Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.2.5 CrowdStrike Recent Developments and Future Plans
  • 2.3 Trend Micro
    • 2.3.1 Trend Micro Details
    • 2.3.2 Trend Micro Major Business
    • 2.3.3 Trend Micro Next Generation AntiVirus Product and Solutions
    • 2.3.4 Trend Micro Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.3.5 Trend Micro Recent Developments and Future Plans
  • 2.4 Trellix
    • 2.4.1 Trellix Details
    • 2.4.2 Trellix Major Business
    • 2.4.3 Trellix Next Generation AntiVirus Product and Solutions
    • 2.4.4 Trellix Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.4.5 Trellix Recent Developments and Future Plans
  • 2.5 Palo Alto Networks
    • 2.5.1 Palo Alto Networks Details
    • 2.5.2 Palo Alto Networks Major Business
    • 2.5.3 Palo Alto Networks Next Generation AntiVirus Product and Solutions
    • 2.5.4 Palo Alto Networks Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.5.5 Palo Alto Networks Recent Developments and Future Plans
  • 2.6 Broadcom
    • 2.6.1 Broadcom Details
    • 2.6.2 Broadcom Major Business
    • 2.6.3 Broadcom Next Generation AntiVirus Product and Solutions
    • 2.6.4 Broadcom Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.6.5 Broadcom Recent Developments and Future Plans
  • 2.7 Sophos
    • 2.7.1 Sophos Details
    • 2.7.2 Sophos Major Business
    • 2.7.3 Sophos Next Generation AntiVirus Product and Solutions
    • 2.7.4 Sophos Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.7.5 Sophos Recent Developments and Future Plans
  • 2.8 Bitdefender
    • 2.8.1 Bitdefender Details
    • 2.8.2 Bitdefender Major Business
    • 2.8.3 Bitdefender Next Generation AntiVirus Product and Solutions
    • 2.8.4 Bitdefender Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.8.5 Bitdefender Recent Developments and Future Plans
  • 2.9 Cisco
    • 2.9.1 Cisco Details
    • 2.9.2 Cisco Major Business
    • 2.9.3 Cisco Next Generation AntiVirus Product and Solutions
    • 2.9.4 Cisco Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.9.5 Cisco Recent Developments and Future Plans
  • 2.10 VMware Carbon Black
    • 2.10.1 VMware Carbon Black Details
    • 2.10.2 VMware Carbon Black Major Business
    • 2.10.3 VMware Carbon Black Next Generation AntiVirus Product and Solutions
    • 2.10.4 VMware Carbon Black Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.10.5 VMware Carbon Black Recent Developments and Future Plans
  • 2.11 Check Point
    • 2.11.1 Check Point Details
    • 2.11.2 Check Point Major Business
    • 2.11.3 Check Point Next Generation AntiVirus Product and Solutions
    • 2.11.4 Check Point Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.11.5 Check Point Recent Developments and Future Plans
  • 2.12 Malwarebytes
    • 2.12.1 Malwarebytes Details
    • 2.12.2 Malwarebytes Major Business
    • 2.12.3 Malwarebytes Next Generation AntiVirus Product and Solutions
    • 2.12.4 Malwarebytes Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.12.5 Malwarebytes Recent Developments and Future Plans
  • 2.13 Fortinet
    • 2.13.1 Fortinet Details
    • 2.13.2 Fortinet Major Business
    • 2.13.3 Fortinet Next Generation AntiVirus Product and Solutions
    • 2.13.4 Fortinet Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.13.5 Fortinet Recent Developments and Future Plans
  • 2.14 BlackBerry Cylance
    • 2.14.1 BlackBerry Cylance Details
    • 2.14.2 BlackBerry Cylance Major Business
    • 2.14.3 BlackBerry Cylance Next Generation AntiVirus Product and Solutions
    • 2.14.4 BlackBerry Cylance Next Generation AntiVirus Revenue, Gross Margin and Market Share (2021-2026)
    • 2.14.5 BlackBerry Cylance Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Next Generation AntiVirus Revenue and Share by Players (2021-2026)
  • 3.2 Market Share Analysis (2025)
    • 3.2.1 Market Share of Next Generation AntiVirus by Company Revenue
    • 3.2.2 Top 3 Next Generation AntiVirus Players Market Share in 2025
    • 3.2.3 Top 6 Next Generation AntiVirus Players Market Share in 2025
  • 3.3 Next Generation AntiVirus Market: Overall Company Footprint Analysis
    • 3.3.1 Next Generation AntiVirus Market: Region Footprint
    • 3.3.2 Next Generation AntiVirus Market: Company Product Type Footprint
    • 3.3.3 Next Generation AntiVirus Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Next Generation AntiVirus Consumption Value and Market Share by Type (2021-2026)
  • 4.2 Global Next Generation AntiVirus Market Forecast by Type (2027-2032)

5 Market Size Segment by Application

  • 5.1 Global Next Generation AntiVirus Consumption Value Market Share by Application (2021-2026)
  • 5.2 Global Next Generation AntiVirus Market Forecast by Application (2027-2032)

6 North America

  • 6.1 North America Next Generation AntiVirus Consumption Value by Type (2021-2032)
  • 6.2 North America Next Generation AntiVirus Market Size by Application (2021-2032)
  • 6.3 North America Next Generation AntiVirus Market Size by Country
    • 6.3.1 North America Next Generation AntiVirus Consumption Value by Country (2021-2032)
    • 6.3.2 United States Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 6.3.3 Canada Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 6.3.4 Mexico Next Generation AntiVirus Market Size and Forecast (2021-2032)

7 Europe

  • 7.1 Europe Next Generation AntiVirus Consumption Value by Type (2021-2032)
  • 7.2 Europe Next Generation AntiVirus Consumption Value by Application (2021-2032)
  • 7.3 Europe Next Generation AntiVirus Market Size by Country
    • 7.3.1 Europe Next Generation AntiVirus Consumption Value by Country (2021-2032)
    • 7.3.2 Germany Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 7.3.3 France Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 7.3.4 United Kingdom Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 7.3.5 Russia Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 7.3.6 Italy Next Generation AntiVirus Market Size and Forecast (2021-2032)

8 Asia-Pacific

  • 8.1 Asia-Pacific Next Generation AntiVirus Consumption Value by Type (2021-2032)
  • 8.2 Asia-Pacific Next Generation AntiVirus Consumption Value by Application (2021-2032)
  • 8.3 Asia-Pacific Next Generation AntiVirus Market Size by Region
    • 8.3.1 Asia-Pacific Next Generation AntiVirus Consumption Value by Region (2021-2032)
    • 8.3.2 China Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 8.3.3 Japan Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 8.3.4 South Korea Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 8.3.5 India Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 8.3.6 Southeast Asia Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 8.3.7 Australia Next Generation AntiVirus Market Size and Forecast (2021-2032)

9 South America

  • 9.1 South America Next Generation AntiVirus Consumption Value by Type (2021-2032)
  • 9.2 South America Next Generation AntiVirus Consumption Value by Application (2021-2032)
  • 9.3 South America Next Generation AntiVirus Market Size by Country
    • 9.3.1 South America Next Generation AntiVirus Consumption Value by Country (2021-2032)
    • 9.3.2 Brazil Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 9.3.3 Argentina Next Generation AntiVirus Market Size and Forecast (2021-2032)

10 Middle East & Africa

  • 10.1 Middle East & Africa Next Generation AntiVirus Consumption Value by Type (2021-2032)
  • 10.2 Middle East & Africa Next Generation AntiVirus Consumption Value by Application (2021-2032)
  • 10.3 Middle East & Africa Next Generation AntiVirus Market Size by Country
    • 10.3.1 Middle East & Africa Next Generation AntiVirus Consumption Value by Country (2021-2032)
    • 10.3.2 Turkey Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 10.3.3 Saudi Arabia Next Generation AntiVirus Market Size and Forecast (2021-2032)
    • 10.3.4 UAE Next Generation AntiVirus Market Size and Forecast (2021-2032)

11 Market Dynamics

  • 11.1 Next Generation AntiVirus Market Drivers
  • 11.2 Next Generation AntiVirus Market Restraints
  • 11.3 Next Generation AntiVirus Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Next Generation AntiVirus Industry Chain
  • 12.2 Next Generation AntiVirus Upstream Analysis
  • 12.3 Next Generation AntiVirus Midstream Analysis
  • 12.4 Next Generation AntiVirus Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Next Generation AntiVirus. Industry analysis & Market Report on Next Generation AntiVirus is a syndicated market report, published as Global Next Generation AntiVirus Market 2026 by Company, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of Next Generation AntiVirus market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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