Mobile Advertising Market in India 2015

Slide 1: Executive Summary

Macroeconomic Indicators

Slide 2: GDP at Factor Cost: Quarterly (2011-12 - 2014-15), Inflation Rate: Monthly (Jul 2013 - Dec 2013)

Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 - Jul 2013), Exchange Rate: Half Yearly (Apr 2014 - Sep 2014)

Slide 4: Lending Rate: Annual (2011-12 - 2014-15), Trade Balance: Annual (2010-11 - 2013-14), FDI: Annual (2009-10 - 2012-13)

Introduction

Slide 5: Mobile Advertising (Ad) - Overview

Slide 6: Mobile Marketing Ecosystem

Slide 7: Mobile Marketing Value Chain

Slide 8: Mobile Advertising Benefits

Slide 9: Mobile Advertising Frameworks

Slide 10-12: Mobile Advertisement Formats

Market Overview

Slide 13-16: Market Overview - Global, Market Overview - India

Drivers & Challenges

Slide 17: Drivers and Challenges - Summary

Slide 18-22: Drivers

Slide 23: Challenges

Recent Developments

Slide 24-25: Key Recent Developments - Biometric Solutions

Competitive Landscape

Slide 26: Porter's Five Forces Analysis

Slide 27-30: Competitive Benchmarking

Slide 31-58: Major Private Players

Market Opportunities

Slide 59-61: Market Opportunity - Potential Verticals

Slide 62-63: Market Opportunity - Specific Areas

Slide 64: Other Opportunity Areas - Prominent Trends in Foreign Markets

Strategic Recommendations

Slide 65-66: Recommendations

Appendix

Slide 67: Key Ratios Description

Slide 68: Sources of Information