Report Detail

Consumer Goods Global Massage Chair Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032

  • RnM4667625
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  • 22 January, 2026
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  • Global
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  • 140 Pages
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  • GIR
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  • Consumer Goods

According to our (Global Info Research) latest study, the global Massage Chair market size was valued at US$ 4342 million in 2025 and is forecast to a readjusted size of US$ 7439 million by 2032 with a CAGR of 8.1% during review period.
A massage chair is a specially designed piece of furniture that provides body massages using various techniques such as kneading, tapping, rolling, and stretching. It employs electric motors and airbag systems to mimic the hand movements of a professional masseuse, relieving muscle tension, promoting blood circulation, and relaxing the body and mind. Modern massage chairs often come equipped with multiple features, including heating, music playback, foot massage, and smart program settings, allowing users to select different massage modes and intensities according to their personal needs.
In recent years, the market demand for massage chairs has significantly increased as people become more conscious of health and comfortable living. The global massage chair market is expected to continue expanding at a high compound annual growth rate (CAGR). Particularly in the Asia-Pacific region, countries like China and Japan have emerged as major consumer markets due to their focus on health products and increased purchasing power. Additionally, advances in massage chair technology, such as smart controls and personalized settings, make them increasingly appealing to consumers. As the pace of life accelerates and work-related stress rises, massage chairs are being seen by more individuals as an ideal choice for relaxation and revitalization, further driving market growth.
In the massage chair market, major companies like Panasonic, Osaki, and Inada hold significant market shares. These companies enhance their brand competitiveness through continuous technological innovations and high-quality customer service. Many businesses are also strengthening their online sales channels to meet the growing consumer demand for online shopping.
Massage chairs can be classified into home, commercial, and medical types. Home massage chairs are primarily used for personal relaxation, commercial chairs are found in salons and gyms, while medical chairs are used mainly for rehabilitation. Regionally, the Asia-Pacific region (especially China and Japan) is the largest market, followed by North America and Europe, driven by an emphasis on health products and increased purchasing power.
The origins of massage chairs date back to the 1960s, with early models being relatively simple and limited in functionality. As technology advanced, massage chairs gradually incorporated electric motors, airbag systems, and various advanced massage techniques, evolving into smart devices that integrate multiple functions.
Supportive government policies in various countries towards the health industry have promoted the growth of the massage chair market. For instance, some nations implement health promotion programs that increase public awareness of healthy lifestyles, indirectly boosting the demand for massage chairs.
Technological advancements are a key factor in the evolution of massage chairs. Recent applications of smart controls, artificial intelligence, and big data analytics have enabled massage chairs to offer more personalized user experiences and improve massage effectiveness.
Current market trends indicate a shift towards smarter, more portable, and multifunctional designs. Consumers increasingly demand high-tech massage chairs, with growing expectations for product design and comfort.
The supply chain for massage chairs includes raw material suppliers, manufacturers, distributors, and retailers. The coordination and cooperation among these segments are crucial for the overall efficiency and growth of the industry.
Consumer focus on health and comfort, rising economic levels, and lifestyle changes are significant influencing factors in the massage chair market.
Drivers of growth in the massage chair market include increasing life stress, heightened attention to health management, and technological advancements leading to new product releases.
Frequent merger and acquisition activities within the industry allow companies to expand their product lines and market shares. Notably, established brands often acquire startups or smaller manufacturers to enhance their technological capabilities and market competitiveness.
Regular new product launches are a key strategy for companies to maintain competitive advantages. Many firms attract consumer attention by introducing massage chairs with new features and improved designs to meet market demands.
In the future, companies will focus more on sustainable development and digital transformation in their market planning, aiming to improve production efficiency and environmental friendliness while ensuring product quality to adapt to the evolving market landscape.
This report is a detailed and comprehensive analysis for global Massage Chair market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Massage Chair market size and forecasts, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2021-2032
Global Massage Chair market size and forecasts by region and country, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2021-2032
Global Massage Chair market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (Units), and average selling prices (US$/Unit), 2021-2032
Global Massage Chair market shares of main players, shipments in revenue ($ Million), sales quantity (Units), and ASP (US$/Unit), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Massage Chair
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Massage Chair market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Panasonic, Osaki, Family Inada, Fujiiryoki, Human Touch, OSIM, Luraco, Infinity, Ogawa, Daito-THRIVE, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Massage Chair market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Full Body Massage Chairs
Upper Body Massage Chairs
Market segment by Application
Residential Use
Commercial Use
Major players covered
Panasonic
Osaki
Family Inada
Fujiiryoki
Human Touch
OSIM
Luraco
Infinity
Ogawa
Daito-THRIVE
BODYFRIEND
OTO Bodycare
Rotal
Tokuyo
ITSU
Irest Group
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Massage Chair product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Massage Chair, with price, sales quantity, revenue, and global market share of Massage Chair from 2021 to 2026.
Chapter 3, the Massage Chair competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Massage Chair breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and Massage Chair market forecast, by regions, by Type, and by Application, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Massage Chair.
Chapter 14 and 15, to describe Massage Chair sales channel, distributors, customers, research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Market Analysis by Type
    • 1.3.1 Overview: Global Massage Chair Consumption Value by Type: 2021 Versus 2025 Versus 2032
    • 1.3.2 Full Body Massage Chairs
    • 1.3.3 Upper Body Massage Chairs
  • 1.4 Market Analysis by Application
    • 1.4.1 Overview: Global Massage Chair Consumption Value by Application: 2021 Versus 2025 Versus 2032
    • 1.4.2 Residential Use
    • 1.4.3 Commercial Use
  • 1.5 Global Massage Chair Market Size & Forecast
    • 1.5.1 Global Massage Chair Consumption Value (2021 & 2025 & 2032)
    • 1.5.2 Global Massage Chair Sales Quantity (2021-2032)
    • 1.5.3 Global Massage Chair Average Price (2021-2032)

2 Manufacturers Profiles

  • 2.1 Panasonic
    • 2.1.1 Panasonic Details
    • 2.1.2 Panasonic Major Business
    • 2.1.3 Panasonic Massage Chair Product and Services
    • 2.1.4 Panasonic Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.1.5 Panasonic Recent Developments/Updates
  • 2.2 Osaki
    • 2.2.1 Osaki Details
    • 2.2.2 Osaki Major Business
    • 2.2.3 Osaki Massage Chair Product and Services
    • 2.2.4 Osaki Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.2.5 Osaki Recent Developments/Updates
  • 2.3 Family Inada
    • 2.3.1 Family Inada Details
    • 2.3.2 Family Inada Major Business
    • 2.3.3 Family Inada Massage Chair Product and Services
    • 2.3.4 Family Inada Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.3.5 Family Inada Recent Developments/Updates
  • 2.4 Fujiiryoki
    • 2.4.1 Fujiiryoki Details
    • 2.4.2 Fujiiryoki Major Business
    • 2.4.3 Fujiiryoki Massage Chair Product and Services
    • 2.4.4 Fujiiryoki Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.4.5 Fujiiryoki Recent Developments/Updates
  • 2.5 Human Touch
    • 2.5.1 Human Touch Details
    • 2.5.2 Human Touch Major Business
    • 2.5.3 Human Touch Massage Chair Product and Services
    • 2.5.4 Human Touch Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.5.5 Human Touch Recent Developments/Updates
  • 2.6 OSIM
    • 2.6.1 OSIM Details
    • 2.6.2 OSIM Major Business
    • 2.6.3 OSIM Massage Chair Product and Services
    • 2.6.4 OSIM Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.6.5 OSIM Recent Developments/Updates
  • 2.7 Luraco
    • 2.7.1 Luraco Details
    • 2.7.2 Luraco Major Business
    • 2.7.3 Luraco Massage Chair Product and Services
    • 2.7.4 Luraco Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.7.5 Luraco Recent Developments/Updates
  • 2.8 Infinity
    • 2.8.1 Infinity Details
    • 2.8.2 Infinity Major Business
    • 2.8.3 Infinity Massage Chair Product and Services
    • 2.8.4 Infinity Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.8.5 Infinity Recent Developments/Updates
  • 2.9 Ogawa
    • 2.9.1 Ogawa Details
    • 2.9.2 Ogawa Major Business
    • 2.9.3 Ogawa Massage Chair Product and Services
    • 2.9.4 Ogawa Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.9.5 Ogawa Recent Developments/Updates
  • 2.10 Daito-THRIVE
    • 2.10.1 Daito-THRIVE Details
    • 2.10.2 Daito-THRIVE Major Business
    • 2.10.3 Daito-THRIVE Massage Chair Product and Services
    • 2.10.4 Daito-THRIVE Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.10.5 Daito-THRIVE Recent Developments/Updates
  • 2.11 BODYFRIEND
    • 2.11.1 BODYFRIEND Details
    • 2.11.2 BODYFRIEND Major Business
    • 2.11.3 BODYFRIEND Massage Chair Product and Services
    • 2.11.4 BODYFRIEND Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.11.5 BODYFRIEND Recent Developments/Updates
  • 2.12 OTO Bodycare
    • 2.12.1 OTO Bodycare Details
    • 2.12.2 OTO Bodycare Major Business
    • 2.12.3 OTO Bodycare Massage Chair Product and Services
    • 2.12.4 OTO Bodycare Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.12.5 OTO Bodycare Recent Developments/Updates
  • 2.13 Rotal
    • 2.13.1 Rotal Details
    • 2.13.2 Rotal Major Business
    • 2.13.3 Rotal Massage Chair Product and Services
    • 2.13.4 Rotal Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.13.5 Rotal Recent Developments/Updates
  • 2.14 Tokuyo
    • 2.14.1 Tokuyo Details
    • 2.14.2 Tokuyo Major Business
    • 2.14.3 Tokuyo Massage Chair Product and Services
    • 2.14.4 Tokuyo Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.14.5 Tokuyo Recent Developments/Updates
  • 2.15 ITSU
    • 2.15.1 ITSU Details
    • 2.15.2 ITSU Major Business
    • 2.15.3 ITSU Massage Chair Product and Services
    • 2.15.4 ITSU Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.15.5 ITSU Recent Developments/Updates
  • 2.16 Irest Group
    • 2.16.1 Irest Group Details
    • 2.16.2 Irest Group Major Business
    • 2.16.3 Irest Group Massage Chair Product and Services
    • 2.16.4 Irest Group Massage Chair Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2021-2026)
    • 2.16.5 Irest Group Recent Developments/Updates

3 Competitive Environment: Massage Chair by Manufacturer

  • 3.1 Global Massage Chair Sales Quantity by Manufacturer (2021-2026)
  • 3.2 Global Massage Chair Revenue by Manufacturer (2021-2026)
  • 3.3 Global Massage Chair Average Price by Manufacturer (2021-2026)
  • 3.4 Market Share Analysis (2025)
    • 3.4.1 Producer Shipments of Massage Chair by Manufacturer Revenue ($MM) and Market Share (%): 2025
    • 3.4.2 Top 3 Massage Chair Manufacturer Market Share in 2025
    • 3.4.3 Top 6 Massage Chair Manufacturer Market Share in 2025
  • 3.5 Massage Chair Market: Overall Company Footprint Analysis
    • 3.5.1 Massage Chair Market: Region Footprint
    • 3.5.2 Massage Chair Market: Company Product Type Footprint
    • 3.5.3 Massage Chair Market: Company Product Application Footprint
  • 3.6 New Market Entrants and Barriers to Market Entry
  • 3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

  • 4.1 Global Massage Chair Market Size by Region
    • 4.1.1 Global Massage Chair Sales Quantity by Region (2021-2032)
    • 4.1.2 Global Massage Chair Consumption Value by Region (2021-2032)
    • 4.1.3 Global Massage Chair Average Price by Region (2021-2032)
  • 4.2 North America Massage Chair Consumption Value (2021-2032)
  • 4.3 Europe Massage Chair Consumption Value (2021-2032)
  • 4.4 Asia-Pacific Massage Chair Consumption Value (2021-2032)
  • 4.5 South America Massage Chair Consumption Value (2021-2032)
  • 4.6 Middle East & Africa Massage Chair Consumption Value (2021-2032)

5 Market Segment by Type

  • 5.1 Global Massage Chair Sales Quantity by Type (2021-2032)
  • 5.2 Global Massage Chair Consumption Value by Type (2021-2032)
  • 5.3 Global Massage Chair Average Price by Type (2021-2032)

6 Market Segment by Application

  • 6.1 Global Massage Chair Sales Quantity by Application (2021-2032)
  • 6.2 Global Massage Chair Consumption Value by Application (2021-2032)
  • 6.3 Global Massage Chair Average Price by Application (2021-2032)

7 North America

  • 7.1 North America Massage Chair Sales Quantity by Type (2021-2032)
  • 7.2 North America Massage Chair Sales Quantity by Application (2021-2032)
  • 7.3 North America Massage Chair Market Size by Country
    • 7.3.1 North America Massage Chair Sales Quantity by Country (2021-2032)
    • 7.3.2 North America Massage Chair Consumption Value by Country (2021-2032)
    • 7.3.3 United States Market Size and Forecast (2021-2032)
    • 7.3.4 Canada Market Size and Forecast (2021-2032)
    • 7.3.5 Mexico Market Size and Forecast (2021-2032)

8 Europe

  • 8.1 Europe Massage Chair Sales Quantity by Type (2021-2032)
  • 8.2 Europe Massage Chair Sales Quantity by Application (2021-2032)
  • 8.3 Europe Massage Chair Market Size by Country
    • 8.3.1 Europe Massage Chair Sales Quantity by Country (2021-2032)
    • 8.3.2 Europe Massage Chair Consumption Value by Country (2021-2032)
    • 8.3.3 Germany Market Size and Forecast (2021-2032)
    • 8.3.4 France Market Size and Forecast (2021-2032)
    • 8.3.5 United Kingdom Market Size and Forecast (2021-2032)
    • 8.3.6 Russia Market Size and Forecast (2021-2032)
    • 8.3.7 Italy Market Size and Forecast (2021-2032)

9 Asia-Pacific

  • 9.1 Asia-Pacific Massage Chair Sales Quantity by Type (2021-2032)
  • 9.2 Asia-Pacific Massage Chair Sales Quantity by Application (2021-2032)
  • 9.3 Asia-Pacific Massage Chair Market Size by Region
    • 9.3.1 Asia-Pacific Massage Chair Sales Quantity by Region (2021-2032)
    • 9.3.2 Asia-Pacific Massage Chair Consumption Value by Region (2021-2032)
    • 9.3.3 China Market Size and Forecast (2021-2032)
    • 9.3.4 Japan Market Size and Forecast (2021-2032)
    • 9.3.5 South Korea Market Size and Forecast (2021-2032)
    • 9.3.6 India Market Size and Forecast (2021-2032)
    • 9.3.7 Southeast Asia Market Size and Forecast (2021-2032)
    • 9.3.8 Australia Market Size and Forecast (2021-2032)

10 South America

  • 10.1 South America Massage Chair Sales Quantity by Type (2021-2032)
  • 10.2 South America Massage Chair Sales Quantity by Application (2021-2032)
  • 10.3 South America Massage Chair Market Size by Country
    • 10.3.1 South America Massage Chair Sales Quantity by Country (2021-2032)
    • 10.3.2 South America Massage Chair Consumption Value by Country (2021-2032)
    • 10.3.3 Brazil Market Size and Forecast (2021-2032)
    • 10.3.4 Argentina Market Size and Forecast (2021-2032)

11 Middle East & Africa

  • 11.1 Middle East & Africa Massage Chair Sales Quantity by Type (2021-2032)
  • 11.2 Middle East & Africa Massage Chair Sales Quantity by Application (2021-2032)
  • 11.3 Middle East & Africa Massage Chair Market Size by Country
    • 11.3.1 Middle East & Africa Massage Chair Sales Quantity by Country (2021-2032)
    • 11.3.2 Middle East & Africa Massage Chair Consumption Value by Country (2021-2032)
    • 11.3.3 Turkey Market Size and Forecast (2021-2032)
    • 11.3.4 Egypt Market Size and Forecast (2021-2032)
    • 11.3.5 Saudi Arabia Market Size and Forecast (2021-2032)
    • 11.3.6 South Africa Market Size and Forecast (2021-2032)

12 Market Dynamics

  • 12.1 Massage Chair Market Drivers
  • 12.2 Massage Chair Market Restraints
  • 12.3 Massage Chair Trends Analysis
  • 12.4 Porters Five Forces Analysis
    • 12.4.1 Threat of New Entrants
    • 12.4.2 Bargaining Power of Suppliers
    • 12.4.3 Bargaining Power of Buyers
    • 12.4.4 Threat of Substitutes
    • 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

  • 13.1 Raw Material of Massage Chair and Key Manufacturers
  • 13.2 Manufacturing Costs Percentage of Massage Chair
  • 13.3 Massage Chair Production Process
  • 13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

  • 14.1 Sales Channel
    • 14.1.1 Direct to End-User
    • 14.1.2 Distributors
  • 14.2 Massage Chair Typical Distributors
  • 14.3 Massage Chair Typical Customers

15 Research Findings and Conclusion

    16 Appendix

    • 16.1 Methodology
    • 16.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Massage Chair. Industry analysis & Market Report on Massage Chair is a syndicated market report, published as Global Massage Chair Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of Massage Chair market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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