Global Masala Chai Market Insights, Forecast to 2028

Market Analysis and Insights: Global Masala Chai Market
Masala chai is an Indian tea beverage made by boiling black tea in milk and water with a mixture of aromatic herbs and spices. The term chai originated from the Hindi word chai, which was derived from the Chinese word for tea, cha. In English, this spiced tea is commonly referred to as masala chai, or simply chai, even though the term refers to tea in general in the original language. According to stories, it originates from modern India and said that the king created masala chai as an ayurvedic energizing and refreshing beverage. Numerous coffee houses use the term chai latte or chai tea latte for their version to indicate that it is made with steamed milk, much like that used to make a caffè latte, but mixed with a spiced tea concentrate instead of espresso. By 1994, the term had gained currency on the U.S. coffeehouse scene.The beverage has gained worldwide popularity, becoming a feature in many coffee and tea houses.

Due to the COVID-19 pandemic, the global Masala Chai market size is estimated to be worth US$ million in 2022 and is forecast to a readjusted size of US$ million by 2028 with a CAGR of % during the forecast period 2022-2028. Fully considering the economic change by this health crisis, Loose Leaves accounting for % of the Masala Chai global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR from 2022 to 2028. While Retailing segment is altered to an % CAGR throughout this forecast period.

China Masala Chai market size is valued at US$ million in 2021, while the US and Europe Masala Chai are US$ million and US$ million, severally. The proportion of the US is % in 2021, while China and Europe are % and % respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period 2022-2028. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period. As for the Europe Masala Chai landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period 2022-2028.

The global key manufacturers of Masala Chai include Blue Lotus Mint, MEM, Rishi Tea, Samovar, Tata-Tea, Brooke Bond, Smith Teamaker, Vahdam and Twinings. etc. In 2021, the global top five players have a share approximately % in terms of revenue.

Market Segments

The authors of this research report have explored the key segments: Type and Application. The report offers an in-depth breakdown of type and application segments and their sub-segments. The lucrativeness and growth potential have been looked into by the industry experts in this report. This section of the report also provides sales and revenue forecast data by type and application segments based on sales, price, and revenue for the period 2017-2028. The specialists, to broaden the understanding of the users, have done value chain and raw material analysis in this section.

Segment by Type

Loose Leaves

Tea Bag

Others

Segment by Application

Retailing

Catering Services

Others

Consequence of Covid-19 Pandemic

The authors of this study have enlightened the readers on the rise and effect of the Covid-19 outbreak on the development. They have investigated the changes brought about in the demand/supply side, consumption, supply chain, and sales/manufacturing. The readers will get familiar with the measures that have helped the key players to bring the Masala Chai market back to the pre-covid levels.

Trends & Prospects

In this segment of the report, the specialists have delved into the key growth opportunities that are likely to emerge. This will aid the key players to simplify complex issues related to business and frame future strategies to compete in this competitive environment. This section will certainly assist the players to boldly position their business.

By Region

North America

United States

Canada

Europe

Germany

France

U.K.

Italy

Russia

Asia-Pacific

China

Japan

South Korea

India

Australia

China Taiwan

Indonesia

Thailand

Malaysia

Latin America

Mexico

Brazil

Argentina

Middle East & Africa

Turkey

Saudi Arabia

UAE

Competitive Outlook

In this section of the report, the researchers have done a comprehensive analysis of the prominent players operating and the strategies they are focusing on to combat the intense competition. Company profiles and share analysis of the prominent players are also provided in this section. They have also provided reliable sales and revenue data of the manufacturers for the period 2017-2022. With the assistance of this report, key players, stakeholders, and other participants will be able to stay abreast of the recent and upcoming developments in the business, further enabling them to make efficient choices. Mentioned below are the prime players taken into account in this research report:

Blue Lotus Mint

MEM

Rishi Tea

Samovar

Tata-Tea

Brooke Bond

Smith Teamaker

Vahdam

Twinings

Frequently Asked Questions

Which is the most lucrative product segment in the Masala Chai market?

Which are the prominent strategies of the Masala Chai market players?

Which factors are increasing the competition in the Masala Chai market?

Which are the recommendations provided by the Masala Chai industry experts?

Which region will witness rewarding growth during the forecast period?

What factors will curb the Masala Chai market growth?

Which product segment will register the fastest growth rate in the Masala Chai market?

Which emerging trends will impact the Masala Chai market growth?

Which are the high-impact rendering factors in the Masala Chai market?

Which companies will maintain their lead on the Masala Chai market?