Report Detail
Global Marketing Automation Software Market Growth (Status and Outlook) 2019-2024
- RnM3072226 |
- 07 March, 2019 |
- Global |
- 158 Pages |
- LPI(LP Information) |
- Service & Software
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
Marketing Automation Software is primarily split into: Campaign Management, Email Marketing, Mobile Application, Inbound Marketing, Lead Nurturing and Lead Scoring, Reporting and Analytics and Social Media Marketing. And Email Marketing is the most widely used type which takes up about 32.39% % of the global market in 2017.
USA is the largest sales region of Marketing Automation Software in the world in the past few years. USA market took up about 53.95% the global market in 2017, while Europe was 23.84%.
The rise of cloud computing and social platforms enabled the growth of Marketing Automation Software from the earlier software product, and both cloud and social platforms now support much of the Marketing Automation Software capabilities.
According to this study, over the next five years the Marketing Automation Software market will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2024, from US$ xx million in 2019. In particular, this report presents the global revenue market share of key companies in Marketing Automation Software business, shared in Chapter 3.
This report presents a comprehensive overview, market shares and growth opportunities of Marketing Automation Software market by product type, application, key companies and key regions.
This study considers the Marketing Automation Software value generated from the sales of the following segments:
Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.
Campaign Management
Email Marketing
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.
Research objectives
To study and analyze the global Marketing Automation Software market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Marketing Automation Software market by identifying its various subsegments.
Focuses on the key global Marketing Automation Software players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Marketing Automation Software with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of Marketing Automation Software submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Contents
2019-2024 Global Marketing Automation Software Market Report (Status and Outlook)
1 Scope of the Report
- 1.1 Market Introduction
- 1.2 Research Objectives
- 1.3 Years Considered
- 1.4 Market Research Methodology
- 1.5 Economic Indicators
- 1.6 Currency Considered
2 Executive Summary
- 2.1 World Market Overview
- 2.1.1 Global Marketing Automation Software Market Size 2014-2024
- 2.1.2 Marketing Automation Software Market Size CAGR by Region
- 2.2 Marketing Automation Software Segment by Type
- 2.2.1 Campaign Management
- 2.2.2 Email Marketing
- 2.2.3 Mobile Application
- 2.2.4 Inbound Marketing
- 2.2.5 Lead Nurturing and Lead Scoring
- 2.2.6 Reporting and Analytics
- 2.2.7 Social Media Marketing
- 2.2.8 Others
- 2.3 Marketing Automation Software Market Size by Type
- 2.3.1 Global Marketing Automation Software Market Size Market Share by Type (2014-2019)
- 2.3.2 Global Marketing Automation Software Market Size Growth Rate by Type (2014-2019)
- 2.4 Marketing Automation Software Segment by Application
- 2.4.1 Large Enterprises
- 2.4.2 Small and Mid-sized Enterprises (SMEs)
- 2.5 Marketing Automation Software Market Size by Application
- 2.5.1 Global Marketing Automation Software Market Size Market Share by Application (2014-2019)
- 2.5.2 Global Marketing Automation Software Market Size Growth Rate by Application (2014-2019)
3 Global Marketing Automation Software by Players
- 3.1 Global Marketing Automation Software Market Size Market Share by Players
- 3.1.1 Global Marketing Automation Software Market Size by Players (2017-2019)
- 3.1.2 Global Marketing Automation Software Market Size Market Share by Players (2017-2019)
- 3.2 Global Marketing Automation Software Key Players Head office and Products Offered
- 3.3 Market Concentration Rate Analysis
- 3.3.1 Competition Landscape Analysis
- 3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2017-2019)
- 3.4 New Products and Potential Entrants
- 3.5 Mergers & Acquisitions, Expansion
4 Marketing Automation Software by Regions
- 4.1 Marketing Automation Software Market Size by Regions
- 4.2 Americas Marketing Automation Software Market Size Growth
- 4.3 APAC Marketing Automation Software Market Size Growth
- 4.4 Europe Marketing Automation Software Market Size Growth
- 4.5 Middle East & Africa Marketing Automation Software Market Size Growth
5 Americas
- 5.1 Americas Marketing Automation Software Market Size by Countries
- 5.2 Americas Marketing Automation Software Market Size by Type
- 5.3 Americas Marketing Automation Software Market Size by Application
- 5.4 United States
- 5.5 Canada
- 5.6 Mexico
- 5.7 Key Economic Indicators of Few Americas Countries
6 APAC
- 6.1 APAC Marketing Automation Software Market Size by Countries
- 6.2 APAC Marketing Automation Software Market Size by Type
- 6.3 APAC Marketing Automation Software Market Size by Application
- 6.4 China
- 6.5 Japan
- 6.6 Korea
- 6.7 Southeast Asia
- 6.8 India
- 6.9 Australia
- 6.10 Key Economic Indicators of Few APAC Countries
7 Europe
- 7.1 Europe Marketing Automation Software by Countries
- 7.2 Europe Marketing Automation Software Market Size by Type
- 7.3 Europe Marketing Automation Software Market Size by Application
- 7.4 Germany
- 7.5 France
- 7.6 UK
- 7.7 Italy
- 7.8 Russia
- 7.9 Spain
- 7.10 Key Economic Indicators of Few Europe Countries
8 Middle East & Africa
- 8.1 Middle East & Africa Marketing Automation Software by Countries
- 8.2 Middle East & Africa Marketing Automation Software Market Size by Type
- 8.3 Middle East & Africa Marketing Automation Software Market Size by Application
- 8.4 Egypt
- 8.5 South Africa
- 8.6 Israel
- 8.7 Turkey
- 8.8 GCC Countries
9 Market Drivers, Challenges and Trends
- 9.1 Market Drivers and Impact
- 9.1.1 Growing Demand from Key Regions
- 9.1.2 Growing Demand from Key Applications and Potential Industries
- 9.2 Market Challenges and Impact
- 9.3 Market Trends
10 Global Marketing Automation Software Market Forecast
- 10.1 Global Marketing Automation Software Market Size Forecast (2019-2024)
- 10.2 Global Marketing Automation Software Forecast by Regions
- 10.2.1 Global Marketing Automation Software Forecast by Regions (2019-2024)
- 10.2.2 Americas Market Forecast
- 10.2.3 APAC Market Forecast
- 10.2.4 Europe Market Forecast
- 10.2.5 Middle East & Africa Market Forecast
- 10.3 Americas Forecast by Countries
- 10.3.1 United States Market Forecast
- 10.3.2 Canada Market Forecast
- 10.3.3 Mexico Market Forecast
- 10.3.4 Brazil Market Forecast
- 10.4 APAC Forecast by Countries
- 10.4.1 China Market Forecast
- 10.4.2 Japan Market Forecast
- 10.4.3 Korea Market Forecast
- 10.4.4 Southeast Asia Market Forecast
- 10.4.5 India Market Forecast
- 10.4.6 Australia Market Forecast
- 10.5 Europe Forecast by Countries
- 10.5.1 Germany Market Forecast
- 10.5.2 France Market Forecast
- 10.5.3 UK Market Forecast
- 10.5.4 Italy Market Forecast
- 10.5.5 Russia Market Forecast
- 10.5.6 Spain Market Forecast
- 10.6 Middle East & Africa Forecast by Countries
- 10.6.1 Egypt Market Forecast
- 10.6.2 South Africa Market Forecast
- 10.6.3 Israel Market Forecast
- 10.6.4 Turkey Market Forecast
- 10.6.5 GCC Countries Market Forecast
- 10.7 Global Marketing Automation Software Forecast by Type
- 10.8 Global Marketing Automation Software Forecast by Application
11 Key Players Analysis
- 11.1 HubSpot
- 11.1.1 Company Details
- 11.1.2 Marketing Automation Software Product Offered
- 11.1.3 HubSpot Marketing Automation Software Revenue, Gross Margin and Market Share (2017-2019)
- 11.1.4 Main Business Overview
- 11.1.5 HubSpot News
- 11.2 Marketo
- 11.2.1 Company Details
- 11.2.2 Marketing Automation Software Product Offered
- 11.2.3 Marketo Marketing Automation Software Revenue, Gross Margin and Market Share (2017-2019)
- 11.2.4 Main Business Overview
- 11.2.5 Marketo News
- 11.3 Act-On Software
- 11.3.1 Company Details
- 11.3.2 Marketing Automation Software Product Offered
- 11.3.3 Act-On Software Marketing Automation Software Revenue, Gross Margin and Market Share (2017-2019)
- 11.3.4 Main Business Overview
- 11.3.5 Act-On Software News
- 11.4 Salesforce
- 11.4.1 Company Details
- 11.4.2 Marketing Automation Software Product Offered
- 11.4.3 Salesforce Marketing Automation Software Revenue, Gross Margin and Market Share (2017-2019)
- 11.4.4 Main Business Overview
- 11.4.5 Salesforce News
- 11.5 Adobe Systems
- 11.5.1 Company Details
- 11.5.2 Marketing Automation Software Product Offered
- 11.5.3 Adobe Systems Marketing Automation Software Revenue, Gross Margin and Market Share (2017-2019)
- 11.5.4 Main Business Overview
- 11.5.5 Adobe Systems News
- 11.6 Oracle
- 11.6.1 Company Details
- 11.6.2 Marketing Automation Software Product Offered
- 11.6.3 Oracle Marketing Automation Software Revenue, Gross Margin and Market Share (2017-2019)
- 11.6.4 Main Business Overview
- 11.6.5 Oracle News
- 11.7 Infusionsoft
- 11.7.1 Company Details
- 11.7.2 Marketing Automation Software Product Offered
- 11.7.3 Infusionsoft Marketing Automation Software Revenue, Gross Margin and Market Share (2017-2019)
- 11.7.4 Main Business Overview
- 11.7.5 Infusionsoft News
- 11.8 IBM
- 11.8.1 Company Details
- 11.8.2 Marketing Automation Software Product Offered
- 11.8.3 IBM Marketing Automation Software Revenue, Gross Margin and Market Share (2017-2019)
- 11.8.4 Main Business Overview
- 11.8.5 IBM News
- 11.9 Cognizant
- 11.9.1 Company Details
- 11.9.2 Marketing Automation Software Product Offered
- 11.9.3 Cognizant Marketing Automation Software Revenue, Gross Margin and Market Share (2017-2019)
- 11.9.4 Main Business Overview
- 11.9.5 Cognizant News
- 11.10 ETrigue
- 11.10.1 Company Details
- 11.10.2 Marketing Automation Software Product Offered
- 11.10.3 ETrigue Marketing Automation Software Revenue, Gross Margin and Market Share (2017-2019)
- 11.10.4 Main Business Overview
- 11.10.5 ETrigue News
- 11.11 GreenRope
- 11.12 Hatchbuck
- 11.13 IContact
- 11.14 LeadSquared
- 11.15 MarcomCentral
- 11.16 Salesfusion
- 11.17 SALESmanago
- 11.18 SAP
- 11.19 SAS Institute
- 11.20 SharpSpring
- 11.21 Aprimo
12 Research Findings and Conclusion
Summary:
Get latest Market Research Reports on Marketing Automation Software. Industry analysis & Market Report on Marketing Automation Software is a syndicated market report, published as Global Marketing Automation Software Market Growth (Status and Outlook) 2019-2024. It is complete Research Study and Industry Analysis of Marketing Automation Software market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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