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Service & Software Global Marketing Analytics Software Supply, Demand and Key Producers, 2026-2032

  • RnM4627947
    • |
  • 22 January, 2026
    • |
  • Global
    • |
  • 142 Pages
    • |
  • GIR
    • |
  • Service & Software

The global Marketing Analytics Software market size is expected to reach $ 8413 million by 2032, rising at a market growth of 10.8% CAGR during the forecast period (2026-2032).
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.
In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc. France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent. In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.
This report studies the global Marketing Analytics Software demand, key companies, and key regions.
This report is a detailed and comprehensive analysis of the world market for Marketing Analytics Software, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2025 as the base year. This report explores demand trends and competition, as well as details the characteristics of Marketing Analytics Software that contribute to its increasing demand across many markets.
Highlights and key features of the study
Global Marketing Analytics Software total market, 2021-2032, (USD Million)
Global Marketing Analytics Software total market by region & country, CAGR, 2021-2032, (USD Million)
U.S. VS China: Marketing Analytics Software total market, key domestic companies, and share, (USD Million)
Global Marketing Analytics Software revenue by player, revenue and market share 2021-2026, (USD Million)
Global Marketing Analytics Software total market by End User, CAGR, 2021-2032, (USD Million)
Global Marketing Analytics Software total market by Vertical Industry, CAGR, 2021-2032, (USD Million)
This report profiles major players in the global Marketing Analytics Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include HubSpot, Semrush, Google Analytics, Tableau, ClickUp, AgencyAnalytics, OWOX BI, Whatagraph, Sensor Tower, MoEngage, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the world Marketing Analytics Software market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by End User, and by Vertical Industry. Data is given for the years 2021-2032 by year with 2025 as the base year, 2026 as the estimate year, and 2027-2032 as the forecast year.
Global Marketing Analytics Software Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World
Global Marketing Analytics Software Market, Segmentation by End User:
SMEs
Large Enterprises
Global Marketing Analytics Software Market, Segmentation by Vertical Industry:
Retail and eCommerce
BFSI
Media and Entertainment
Travel and Hospitality
Education
Others
Companies Profiled:
HubSpot
Semrush
Google Analytics
Tableau
ClickUp
AgencyAnalytics
OWOX BI
Whatagraph
Sensor Tower
MoEngage
SAP Emarsys
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Mailchimp
Key Questions Answered
1. How big is the global Marketing Analytics Software market?
2. What is the demand of the global Marketing Analytics Software market?
3. What is the year over year growth of the global Marketing Analytics Software market?
4. What is the total value of the global Marketing Analytics Software market?
5. Who are the Major Players in the global Marketing Analytics Software market?
6. What are the growth factors driving the market demand?


1 Supply Summary

  • 1.1 Marketing Analytics Software Introduction
  • 1.2 World Marketing Analytics Software Market Size & Forecast (2021 & 2025 & 2032)
  • 1.3 World Marketing Analytics Software Total Market by Region (by Headquarter Location)
    • 1.3.1 World Marketing Analytics Software Market Size by Region (2021-2032), (by Headquarter Location)
    • 1.3.2 United States Based Company Marketing Analytics Software Revenue (2021-2032)
    • 1.3.3 China Based Company Marketing Analytics Software Revenue (2021-2032)
    • 1.3.4 Europe Based Company Marketing Analytics Software Revenue (2021-2032)
    • 1.3.5 Japan Based Company Marketing Analytics Software Revenue (2021-2032)
    • 1.3.6 South Korea Based Company Marketing Analytics Software Revenue (2021-2032)
    • 1.3.7 ASEAN Based Company Marketing Analytics Software Revenue (2021-2032)
    • 1.3.8 India Based Company Marketing Analytics Software Revenue (2021-2032)
  • 1.4 Market Drivers, Restraints and Trends
    • 1.4.1 Marketing Analytics Software Market Drivers
    • 1.4.2 Factors Affecting Demand
    • 1.4.3 Major Market Trends

2 Demand Summary

  • 2.1 World Marketing Analytics Software Consumption Value (2021-2032)
  • 2.2 World Marketing Analytics Software Consumption Value by Region
    • 2.2.1 World Marketing Analytics Software Consumption Value by Region (2021-2026)
    • 2.2.2 World Marketing Analytics Software Consumption Value Forecast by Region (2027-2032)
  • 2.3 United States Marketing Analytics Software Consumption Value (2021-2032)
  • 2.4 China Marketing Analytics Software Consumption Value (2021-2032)
  • 2.5 Europe Marketing Analytics Software Consumption Value (2021-2032)
  • 2.6 Japan Marketing Analytics Software Consumption Value (2021-2032)
  • 2.7 South Korea Marketing Analytics Software Consumption Value (2021-2032)
  • 2.8 ASEAN Marketing Analytics Software Consumption Value (2021-2032)
  • 2.9 India Marketing Analytics Software Consumption Value (2021-2032)

3 World Marketing Analytics Software Companies Competitive Analysis

  • 3.1 World Marketing Analytics Software Revenue by Player (2021-2026)
  • 3.2 Industry Rank and Concentration Rate (CR)
    • 3.2.1 Global Marketing Analytics Software Industry Rank of Major Players
    • 3.2.2 Global Concentration Ratios (CR4) for Marketing Analytics Software in 2025
    • 3.2.3 Global Concentration Ratios (CR8) for Marketing Analytics Software in 2025
  • 3.3 Marketing Analytics Software Company Evaluation Quadrant
  • 3.4 Marketing Analytics Software Market: Overall Company Footprint Analysis
    • 3.4.1 Marketing Analytics Software Market: Region Footprint
    • 3.4.2 Marketing Analytics Software Market: Company Product Type Footprint
    • 3.4.3 Marketing Analytics Software Market: Company Product Application Footprint
  • 3.5 Competitive Environment
    • 3.5.1 Historical Structure of the Industry
    • 3.5.2 Barriers of Market Entry
    • 3.5.3 Factors of Competition
  • 3.6 Mergers & Acquisitions Activity

4 United States VS China VS Rest of World (by Headquarter Location)

  • 4.1 United States VS China: Marketing Analytics Software Revenue Comparison (by Headquarter Location)
    • 4.1.1 United States VS China: Marketing Analytics Software Revenue Comparison (2021 & 2025 & 2032) (by Headquarter Location)
    • 4.1.2 United States VS China: Marketing Analytics Software Revenue Market Share Comparison (2021 & 2025 & 2032)
  • 4.2 United States Based Companies VS China Based Companies: Marketing Analytics Software Consumption Value Comparison
    • 4.2.1 United States VS China: Marketing Analytics Software Consumption Value Comparison (2021 & 2025 & 2032)
    • 4.2.2 United States VS China: Marketing Analytics Software Consumption Value Market Share Comparison (2021 & 2025 & 2032)
  • 4.3 United States Based Marketing Analytics Software Companies and Market Share, 2021-2026
    • 4.3.1 United States Based Marketing Analytics Software Companies, Headquarters (States, Country)
    • 4.3.2 United States Based Companies Marketing Analytics Software Revenue, (2021-2026)
  • 4.4 China Based Companies Marketing Analytics Software Revenue and Market Share, 2021-2026
    • 4.4.1 China Based Marketing Analytics Software Companies, Company Headquarters (Province, Country)
    • 4.4.2 China Based Companies Marketing Analytics Software Revenue, (2021-2026)
  • 4.5 Rest of World Based Marketing Analytics Software Companies and Market Share, 2021-2026
    • 4.5.1 Rest of World Based Marketing Analytics Software Companies, Headquarters (Province, Country)
    • 4.5.2 Rest of World Based Companies Marketing Analytics Software Revenue (2021-2026)

5 Market Analysis by End User

  • 5.1 World Marketing Analytics Software Market Size Overview by End User: 2021 VS 2025 VS 2032
  • 5.2 Segment Introduction by End User
    • 5.2.1 SMEs
    • 5.2.2 Large Enterprises
  • 5.3 Market Segment by End User
    • 5.3.1 World Marketing Analytics Software Market Size by End User (2021-2026)
    • 5.3.2 World Marketing Analytics Software Market Size by End User (2027-2032)
    • 5.3.3 World Marketing Analytics Software Market Size Market Share by End User (2027-2032)

6 Market Analysis by Vertical Industry

  • 6.1 World Marketing Analytics Software Market Size Overview by Vertical Industry: 2021 VS 2025 VS 2032
  • 6.2 Segment Introduction by Vertical Industry
    • 6.2.1 Retail and eCommerce
    • 6.2.2 BFSI
    • 6.2.3 Media and Entertainment
    • 6.2.4 Travel and Hospitality
    • 6.2.5 Education
    • 6.2.6 Others
  • 6.3 Market Segment by Vertical Industry
    • 6.3.1 World Marketing Analytics Software Market Size by Vertical Industry (2021-2026)
    • 6.3.2 World Marketing Analytics Software Market Size by Vertical Industry (2027-2032)
    • 6.3.3 World Marketing Analytics Software Market Size Market Share by Vertical Industry (2021-2032)

7 Company Profiles

  • 7.1 HubSpot
    • 7.1.1 HubSpot Details
    • 7.1.2 HubSpot Major Business
    • 7.1.3 HubSpot Marketing Analytics Software Product and Services
    • 7.1.4 HubSpot Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.1.5 HubSpot Recent Developments/Updates
    • 7.1.6 HubSpot Competitive Strengths & Weaknesses
  • 7.2 Semrush
    • 7.2.1 Semrush Details
    • 7.2.2 Semrush Major Business
    • 7.2.3 Semrush Marketing Analytics Software Product and Services
    • 7.2.4 Semrush Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.2.5 Semrush Recent Developments/Updates
    • 7.2.6 Semrush Competitive Strengths & Weaknesses
  • 7.3 Google Analytics
    • 7.3.1 Google Analytics Details
    • 7.3.2 Google Analytics Major Business
    • 7.3.3 Google Analytics Marketing Analytics Software Product and Services
    • 7.3.4 Google Analytics Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.3.5 Google Analytics Recent Developments/Updates
    • 7.3.6 Google Analytics Competitive Strengths & Weaknesses
  • 7.4 Tableau
    • 7.4.1 Tableau Details
    • 7.4.2 Tableau Major Business
    • 7.4.3 Tableau Marketing Analytics Software Product and Services
    • 7.4.4 Tableau Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.4.5 Tableau Recent Developments/Updates
    • 7.4.6 Tableau Competitive Strengths & Weaknesses
  • 7.5 ClickUp
    • 7.5.1 ClickUp Details
    • 7.5.2 ClickUp Major Business
    • 7.5.3 ClickUp Marketing Analytics Software Product and Services
    • 7.5.4 ClickUp Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.5.5 ClickUp Recent Developments/Updates
    • 7.5.6 ClickUp Competitive Strengths & Weaknesses
  • 7.6 AgencyAnalytics
    • 7.6.1 AgencyAnalytics Details
    • 7.6.2 AgencyAnalytics Major Business
    • 7.6.3 AgencyAnalytics Marketing Analytics Software Product and Services
    • 7.6.4 AgencyAnalytics Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.6.5 AgencyAnalytics Recent Developments/Updates
    • 7.6.6 AgencyAnalytics Competitive Strengths & Weaknesses
  • 7.7 OWOX BI
    • 7.7.1 OWOX BI Details
    • 7.7.2 OWOX BI Major Business
    • 7.7.3 OWOX BI Marketing Analytics Software Product and Services
    • 7.7.4 OWOX BI Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.7.5 OWOX BI Recent Developments/Updates
    • 7.7.6 OWOX BI Competitive Strengths & Weaknesses
  • 7.8 Whatagraph
    • 7.8.1 Whatagraph Details
    • 7.8.2 Whatagraph Major Business
    • 7.8.3 Whatagraph Marketing Analytics Software Product and Services
    • 7.8.4 Whatagraph Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.8.5 Whatagraph Recent Developments/Updates
    • 7.8.6 Whatagraph Competitive Strengths & Weaknesses
  • 7.9 Sensor Tower
    • 7.9.1 Sensor Tower Details
    • 7.9.2 Sensor Tower Major Business
    • 7.9.3 Sensor Tower Marketing Analytics Software Product and Services
    • 7.9.4 Sensor Tower Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.9.5 Sensor Tower Recent Developments/Updates
    • 7.9.6 Sensor Tower Competitive Strengths & Weaknesses
  • 7.10 MoEngage
    • 7.10.1 MoEngage Details
    • 7.10.2 MoEngage Major Business
    • 7.10.3 MoEngage Marketing Analytics Software Product and Services
    • 7.10.4 MoEngage Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.10.5 MoEngage Recent Developments/Updates
    • 7.10.6 MoEngage Competitive Strengths & Weaknesses
  • 7.11 SAP Emarsys
    • 7.11.1 SAP Emarsys Details
    • 7.11.2 SAP Emarsys Major Business
    • 7.11.3 SAP Emarsys Marketing Analytics Software Product and Services
    • 7.11.4 SAP Emarsys Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.11.5 SAP Emarsys Recent Developments/Updates
    • 7.11.6 SAP Emarsys Competitive Strengths & Weaknesses
  • 7.12 SALESmanago
    • 7.12.1 SALESmanago Details
    • 7.12.2 SALESmanago Major Business
    • 7.12.3 SALESmanago Marketing Analytics Software Product and Services
    • 7.12.4 SALESmanago Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.12.5 SALESmanago Recent Developments/Updates
    • 7.12.6 SALESmanago Competitive Strengths & Weaknesses
  • 7.13 CleverTap
    • 7.13.1 CleverTap Details
    • 7.13.2 CleverTap Major Business
    • 7.13.3 CleverTap Marketing Analytics Software Product and Services
    • 7.13.4 CleverTap Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.13.5 CleverTap Recent Developments/Updates
    • 7.13.6 CleverTap Competitive Strengths & Weaknesses
  • 7.14 Act-On Software
    • 7.14.1 Act-On Software Details
    • 7.14.2 Act-On Software Major Business
    • 7.14.3 Act-On Software Marketing Analytics Software Product and Services
    • 7.14.4 Act-On Software Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.14.5 Act-On Software Recent Developments/Updates
    • 7.14.6 Act-On Software Competitive Strengths & Weaknesses
  • 7.15 TapClicks
    • 7.15.1 TapClicks Details
    • 7.15.2 TapClicks Major Business
    • 7.15.3 TapClicks Marketing Analytics Software Product and Services
    • 7.15.4 TapClicks Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.15.5 TapClicks Recent Developments/Updates
    • 7.15.6 TapClicks Competitive Strengths & Weaknesses
  • 7.16 Ometria
    • 7.16.1 Ometria Details
    • 7.16.2 Ometria Major Business
    • 7.16.3 Ometria Marketing Analytics Software Product and Services
    • 7.16.4 Ometria Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.16.5 Ometria Recent Developments/Updates
    • 7.16.6 Ometria Competitive Strengths & Weaknesses
  • 7.17 Adverity
    • 7.17.1 Adverity Details
    • 7.17.2 Adverity Major Business
    • 7.17.3 Adverity Marketing Analytics Software Product and Services
    • 7.17.4 Adverity Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.17.5 Adverity Recent Developments/Updates
    • 7.17.6 Adverity Competitive Strengths & Weaknesses
  • 7.18 Optimove
    • 7.18.1 Optimove Details
    • 7.18.2 Optimove Major Business
    • 7.18.3 Optimove Marketing Analytics Software Product and Services
    • 7.18.4 Optimove Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.18.5 Optimove Recent Developments/Updates
    • 7.18.6 Optimove Competitive Strengths & Weaknesses
  • 7.19 Funnel
    • 7.19.1 Funnel Details
    • 7.19.2 Funnel Major Business
    • 7.19.3 Funnel Marketing Analytics Software Product and Services
    • 7.19.4 Funnel Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.19.5 Funnel Recent Developments/Updates
    • 7.19.6 Funnel Competitive Strengths & Weaknesses
  • 7.20 Mailchimp
    • 7.20.1 Mailchimp Details
    • 7.20.2 Mailchimp Major Business
    • 7.20.3 Mailchimp Marketing Analytics Software Product and Services
    • 7.20.4 Mailchimp Marketing Analytics Software Revenue, Gross Margin and Market Share (2021-2026)
    • 7.20.5 Mailchimp Recent Developments/Updates
    • 7.20.6 Mailchimp Competitive Strengths & Weaknesses

8 Industry Chain Analysis

  • 8.1 Marketing Analytics Software Industry Chain
  • 8.2 Marketing Analytics Software Upstream Analysis
  • 8.3 Marketing Analytics Software Midstream Analysis
  • 8.4 Marketing Analytics Software Downstream Analysis

9 Research Findings and Conclusion

    10 Appendix

    • 10.1 Methodology
    • 10.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Marketing Analytics Software. Industry analysis & Market Report on Marketing Analytics Software is a syndicated market report, published as Global Marketing Analytics Software Supply, Demand and Key Producers, 2026-2032. It is complete Research Study and Industry Analysis of Marketing Analytics Software market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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