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Service & Software Global Marketing Analytics Software Market 2023 by Company, Regions, Type and Application, Forecast to 2029

  • RnM4527700
    • |
  • 12 April, 2023
    • |
  • Global
    • |
  • 112 Pages
    • |
  • GIR (Global Info Research)
    • |
  • Service & Software

Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.
According to our (Global Info Research) latest study, the global Marketing Analytics Software market size was valued at USD 3044.8 million in 2022 and is forecast to a readjusted size of USD 6162.6 million by 2029 with a CAGR of 10.6% during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc.
France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent.
In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.
This report is a detailed and comprehensive analysis for global Marketing Analytics Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by End User and by Vertical Industry. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
Key Features:
Global Marketing Analytics Software market size and forecasts, in consumption value ($ Million), 2018-2029
Global Marketing Analytics Software market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Marketing Analytics Software market size and forecasts, by End User and by Vertical Industry, in consumption value ($ Million), 2018-2029
Global Marketing Analytics Software market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Marketing Analytics Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Marketing Analytics Software market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include HubSpot, Semrush, Looker Data Sciences (Google), Insider. and LeadsRx, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market segmentation
Marketing Analytics Software market is split by End User and by Vertical Industry. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by End User and by Vertical Industry. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by End User
SMEs
Large Enterprises
Market segment by Vertical Industry
Retail & eCommerce
Banking & Insurance
Media & Entertaiment
Travel & Hospitality
Education
Others
Market segment by players, this report covers
HubSpot
Semrush
Looker Data Sciences (Google)
Insider.
LeadsRx
SharpSpring
OWOX BI
Whatagraph BV
Pathmatics (Sensor Tower)
MoEngage
Emarsys (SAP)
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Marketing Analytics Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Marketing Analytics Software, with revenue, gross margin and global market share of Marketing Analytics Software from 2018 to 2023.
Chapter 3, the Marketing Analytics Software competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by End User and application, with consumption value and growth rate by End User, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Marketing Analytics Software market forecast, by regions, end user and vertical industry, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Marketing Analytics Software.
Chapter 13, to describe Marketing Analytics Software research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope of Marketing Analytics Software
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Marketing Analytics Software by End User
    • 1.3.1 Overview: Global Marketing Analytics Software Market Size by End User: 2018 Versus 2022 Versus 2029
    • 1.3.2 Global Marketing Analytics Software Consumption Value Market Share by End User in 2022
    • 1.3.3 SMEs
    • 1.3.4 Large Enterprises
  • 1.4 Global Marketing Analytics Software Market by Vertical Industry
    • 1.4.1 Overview: Global Marketing Analytics Software Market Size by Vertical Industry: 2018 Versus 2022 Versus 2029
    • 1.4.2 Retail & eCommerce
    • 1.4.3 Banking & Insurance
    • 1.4.4 Media & Entertaiment
    • 1.4.5 Travel & Hospitality
    • 1.4.6 Education
    • 1.4.7 Others
  • 1.5 Global Marketing Analytics Software Market Size & Forecast
  • 1.6 Global Marketing Analytics Software Market Size and Forecast by Region
    • 1.6.1 Global Marketing Analytics Software Market Size by Region: 2018 VS 2022 VS 2029
    • 1.6.2 Global Marketing Analytics Software Market Size by Region, (2018-2029)
    • 1.6.3 North America Marketing Analytics Software Market Size and Prospect (2018-2029)
    • 1.6.4 Europe Marketing Analytics Software Market Size and Prospect (2018-2029)
    • 1.6.5 Asia-Pacific Marketing Analytics Software Market Size and Prospect (2018-2029)
    • 1.6.6 South America Marketing Analytics Software Market Size and Prospect (2018-2029)
    • 1.6.7 Middle East and Africa Marketing Analytics Software Market Size and Prospect (2018-2029)

2 Company Profiles

  • 2.1 HubSpot
    • 2.1.1 HubSpot Details
    • 2.1.2 HubSpot Major Business
    • 2.1.3 HubSpot Marketing Analytics Software Product and Solutions
    • 2.1.4 HubSpot Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.1.5 HubSpot Recent Developments and Future Plans
  • 2.2 Semrush
    • 2.2.1 Semrush Details
    • 2.2.2 Semrush Major Business
    • 2.2.3 Semrush Marketing Analytics Software Product and Solutions
    • 2.2.4 Semrush Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.2.5 Semrush Recent Developments and Future Plans
  • 2.3 Looker Data Sciences (Google)
    • 2.3.1 Looker Data Sciences (Google) Details
    • 2.3.2 Looker Data Sciences (Google) Major Business
    • 2.3.3 Looker Data Sciences (Google) Marketing Analytics Software Product and Solutions
    • 2.3.4 Looker Data Sciences (Google) Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.3.5 Looker Data Sciences (Google) Recent Developments and Future Plans
  • 2.4 Insider.
    • 2.4.1 Insider. Details
    • 2.4.2 Insider. Major Business
    • 2.4.3 Insider. Marketing Analytics Software Product and Solutions
    • 2.4.4 Insider. Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.4.5 Insider. Recent Developments and Future Plans
  • 2.5 LeadsRx
    • 2.5.1 LeadsRx Details
    • 2.5.2 LeadsRx Major Business
    • 2.5.3 LeadsRx Marketing Analytics Software Product and Solutions
    • 2.5.4 LeadsRx Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.5.5 LeadsRx Recent Developments and Future Plans
  • 2.6 SharpSpring
    • 2.6.1 SharpSpring Details
    • 2.6.2 SharpSpring Major Business
    • 2.6.3 SharpSpring Marketing Analytics Software Product and Solutions
    • 2.6.4 SharpSpring Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.6.5 SharpSpring Recent Developments and Future Plans
  • 2.7 OWOX BI
    • 2.7.1 OWOX BI Details
    • 2.7.2 OWOX BI Major Business
    • 2.7.3 OWOX BI Marketing Analytics Software Product and Solutions
    • 2.7.4 OWOX BI Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.7.5 OWOX BI Recent Developments and Future Plans
  • 2.8 Whatagraph BV
    • 2.8.1 Whatagraph BV Details
    • 2.8.2 Whatagraph BV Major Business
    • 2.8.3 Whatagraph BV Marketing Analytics Software Product and Solutions
    • 2.8.4 Whatagraph BV Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.8.5 Whatagraph BV Recent Developments and Future Plans
  • 2.9 Pathmatics (Sensor Tower)
    • 2.9.1 Pathmatics (Sensor Tower) Details
    • 2.9.2 Pathmatics (Sensor Tower) Major Business
    • 2.9.3 Pathmatics (Sensor Tower) Marketing Analytics Software Product and Solutions
    • 2.9.4 Pathmatics (Sensor Tower) Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.9.5 Pathmatics (Sensor Tower) Recent Developments and Future Plans
  • 2.10 MoEngage
    • 2.10.1 MoEngage Details
    • 2.10.2 MoEngage Major Business
    • 2.10.3 MoEngage Marketing Analytics Software Product and Solutions
    • 2.10.4 MoEngage Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.10.5 MoEngage Recent Developments and Future Plans
  • 2.11 Emarsys (SAP)
    • 2.11.1 Emarsys (SAP) Details
    • 2.11.2 Emarsys (SAP) Major Business
    • 2.11.3 Emarsys (SAP) Marketing Analytics Software Product and Solutions
    • 2.11.4 Emarsys (SAP) Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.11.5 Emarsys (SAP) Recent Developments and Future Plans
  • 2.12 SALESmanago
    • 2.12.1 SALESmanago Details
    • 2.12.2 SALESmanago Major Business
    • 2.12.3 SALESmanago Marketing Analytics Software Product and Solutions
    • 2.12.4 SALESmanago Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.12.5 SALESmanago Recent Developments and Future Plans
  • 2.13 CleverTap
    • 2.13.1 CleverTap Details
    • 2.13.2 CleverTap Major Business
    • 2.13.3 CleverTap Marketing Analytics Software Product and Solutions
    • 2.13.4 CleverTap Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.13.5 CleverTap Recent Developments and Future Plans
  • 2.14 Act-On Software
    • 2.14.1 Act-On Software Details
    • 2.14.2 Act-On Software Major Business
    • 2.14.3 Act-On Software Marketing Analytics Software Product and Solutions
    • 2.14.4 Act-On Software Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.14.5 Act-On Software Recent Developments and Future Plans
  • 2.15 TapClicks
    • 2.15.1 TapClicks Details
    • 2.15.2 TapClicks Major Business
    • 2.15.3 TapClicks Marketing Analytics Software Product and Solutions
    • 2.15.4 TapClicks Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.15.5 TapClicks Recent Developments and Future Plans
  • 2.16 Ometria
    • 2.16.1 Ometria Details
    • 2.16.2 Ometria Major Business
    • 2.16.3 Ometria Marketing Analytics Software Product and Solutions
    • 2.16.4 Ometria Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.16.5 Ometria Recent Developments and Future Plans
  • 2.17 Adverity
    • 2.17.1 Adverity Details
    • 2.17.2 Adverity Major Business
    • 2.17.3 Adverity Marketing Analytics Software Product and Solutions
    • 2.17.4 Adverity Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.17.5 Adverity Recent Developments and Future Plans
  • 2.18 Optimove
    • 2.18.1 Optimove Details
    • 2.18.2 Optimove Major Business
    • 2.18.3 Optimove Marketing Analytics Software Product and Solutions
    • 2.18.4 Optimove Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.18.5 Optimove Recent Developments and Future Plans
  • 2.19 Funnel
    • 2.19.1 Funnel Details
    • 2.19.2 Funnel Major Business
    • 2.19.3 Funnel Marketing Analytics Software Product and Solutions
    • 2.19.4 Funnel Marketing Analytics Software Revenue, Gross Margin and Market Share (2018-2023)
    • 2.19.5 Funnel Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Marketing Analytics Software Revenue and Share by Players (2018-2023)
  • 3.2 Market Share Analysis (2022)
    • 3.2.1 Market Share of Marketing Analytics Software by Company Revenue
    • 3.2.2 Top 3 Marketing Analytics Software Players Market Share in 2022
    • 3.2.3 Top 6 Marketing Analytics Software Players Market Share in 2022
  • 3.3 Marketing Analytics Software Market: Overall Company Footprint Analysis
    • 3.3.1 Marketing Analytics Software Market: Region Footprint
    • 3.3.2 Marketing Analytics Software Market: Company Product Type Footprint
    • 3.3.3 Marketing Analytics Software Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by End User

  • 4.1 Global Marketing Analytics Software Consumption Value and Market Share by End User (2018-2023)
  • 4.2 Global Marketing Analytics Software Market Forecast by End User (2024-2029)

5 Market Size Segment by Vertical Industry

  • 5.1 Global Marketing Analytics Software Consumption Value Market Share by Vertical Industry (2018-2023)
  • 5.2 Global Marketing Analytics Software Market Forecast by Vertical Industry (2024-2029)

6 North America

  • 6.1 North America Marketing Analytics Software Consumption Value by End User (2018-2029)
  • 6.2 North America Marketing Analytics Software Consumption Value by Vertical Industry (2018-2029)
  • 6.3 North America Marketing Analytics Software Market Size by Country
    • 6.3.1 North America Marketing Analytics Software Consumption Value by Country (2018-2029)
    • 6.3.2 United States Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 6.3.3 Canada Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 6.3.4 Mexico Marketing Analytics Software Market Size and Forecast (2018-2029)

7 Europe

  • 7.1 Europe Marketing Analytics Software Consumption Value by End User (2018-2029)
  • 7.2 Europe Marketing Analytics Software Consumption Value by Vertical Industry (2018-2029)
  • 7.3 Europe Marketing Analytics Software Market Size by Country
    • 7.3.1 Europe Marketing Analytics Software Consumption Value by Country (2018-2029)
    • 7.3.2 Germany Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 7.3.3 France Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 7.3.4 United Kingdom Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 7.3.5 Russia Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 7.3.6 Italy Marketing Analytics Software Market Size and Forecast (2018-2029)

8 Asia-Pacific

  • 8.1 Asia-Pacific Marketing Analytics Software Consumption Value by End User (2018-2029)
  • 8.2 Asia-Pacific Marketing Analytics Software Consumption Value by Vertical Industry (2018-2029)
  • 8.3 Asia-Pacific Marketing Analytics Software Market Size by Region
    • 8.3.1 Asia-Pacific Marketing Analytics Software Consumption Value by Region (2018-2029)
    • 8.3.2 China Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 8.3.3 Japan Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 8.3.4 South Korea Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 8.3.5 India Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 8.3.6 Southeast Asia Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 8.3.7 Australia Marketing Analytics Software Market Size and Forecast (2018-2029)

9 South America

  • 9.1 South America Marketing Analytics Software Consumption Value by End User (2018-2029)
  • 9.2 South America Marketing Analytics Software Consumption Value by Vertical Industry (2018-2029)
  • 9.3 South America Marketing Analytics Software Market Size by Country
    • 9.3.1 South America Marketing Analytics Software Consumption Value by Country (2018-2029)
    • 9.3.2 Brazil Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 9.3.3 Argentina Marketing Analytics Software Market Size and Forecast (2018-2029)

10 Middle East & Africa

  • 10.1 Middle East & Africa Marketing Analytics Software Consumption Value by End User (2018-2029)
  • 10.2 Middle East & Africa Marketing Analytics Software Consumption Value by Vertical Industry (2018-2029)
  • 10.3 Middle East & Africa Marketing Analytics Software Market Size by Country
    • 10.3.1 Middle East & Africa Marketing Analytics Software Consumption Value by Country (2018-2029)
    • 10.3.2 Turkey Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 10.3.3 Saudi Arabia Marketing Analytics Software Market Size and Forecast (2018-2029)
    • 10.3.4 UAE Marketing Analytics Software Market Size and Forecast (2018-2029)

11 Market Dynamics

  • 11.1 Marketing Analytics Software Market Drivers
  • 11.2 Marketing Analytics Software Market Restraints
  • 11.3 Marketing Analytics Software Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry
  • 11.5 Influence of COVID-19 and Russia-Ukraine War
    • 11.5.1 Influence of COVID-19
    • 11.5.2 Influence of Russia-Ukraine War

12 Industry Chain Analysis

  • 12.1 Marketing Analytics Software Industry Chain
  • 12.2 Marketing Analytics Software Upstream Analysis
  • 12.3 Marketing Analytics Software Midstream Analysis
  • 12.4 Marketing Analytics Software Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Marketing Analytics Software. Industry analysis & Market Report on Marketing Analytics Software is a syndicated market report, published as Global Marketing Analytics Software Market 2023 by Company, Regions, Type and Application, Forecast to 2029. It is complete Research Study and Industry Analysis of Marketing Analytics Software market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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