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Consumer Goods Global Loungewear Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

  • RnM4628258
    • |
  • 26 September, 2025
    • |
  • Global
    • |
  • 139 Pages
    • |
  • GIR
    • |
  • Consumer Goods

According to our (Global Info Research) latest study, the global Loungewear market size was valued at US$ 5418 million in 2024 and is forecast to a readjusted size of USD 9278 million by 2031 with a CAGR of 7.4% during review period.
Loungewear refers to a category of clothing designed for comfort, relaxation, and leisure. Straddling the line between casual wear and sleepwear, loungewear is versatile, offering a balance of coziness and style. It typically includes items like soft T-shirts, sweatpants, leggings, hoodies, robes, and relaxed-fit dresses. Initially perceived as home-centric clothing, loungewear has evolved into a fashion statement, reflecting a growing preference for comfortable yet chic attire in both private and public settings.
This shift has been significantly influenced by lifestyle changes, especially during the COVID-19 pandemic, which redefined work, social, and leisure dynamics. As people spent more time at home and remote work became mainstream, the demand for stylish, functional, and comfortable clothing surged, cementing loungewear's status as a major segment in the global apparel market.
Loungewear is not limited to functional use; it is increasingly recognized as a fashion category. Many consumers prioritize aesthetics in their choices, leading to the popularity of coordinated sets, muted colors, and minimalist designs. The market also aligns with broader trends, such as sustainability, inclusivity, and personalization, which further shape consumer preferences.
The rise of self-care and wellness movements has influenced consumer behavior, with many individuals seeking clothing that enhances relaxation and mental well-being. Loungewear, often associated with comfort and leisure, aligns perfectly with these values, making it a preferred choice for home and downtime.
The proliferation of online shopping has revolutionized the way consumers access loungewear. E-commerce platforms offer convenience, variety, and personalized recommendations, enabling brands to reach wider audiences. The rise of direct-to-consumer brands specializing in loungewear has further intensified competition and innovation in the market.
Athleisure, a trend that blends athletic and leisurewear, has had a spillover effect on the loungewear market. Consumers increasingly seek multifunctional clothing that transitions seamlessly from home to casual outings, gym sessions, or travel. Loungewear items, such as joggers and hoodies, often overlap with athleisure styles, expanding their appeal.
The key players of loungewear include Cosmo Lady, Hong Xing, ShenZhen HuiJie, Nan Ji Ren, AutumnDeer, etc. The top three players hold a share over 10% of China market. In terms of product type, Women Loungewear is the largest segment, occupied for a share of 75%, and in terms of application, Offline has a share about 60 percent.
This report is a detailed and comprehensive analysis for global Loungewear market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Sales Channel. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Loungewear market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Loungewear market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Loungewear market size and forecasts, by Type and by Sales Channel, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global Loungewear market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Loungewear
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Loungewear market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include San Li Ren, Lululemon Athletica, Triumph International, Fruit of Loom, Hanes Brands, L Brands, Victoria's Secret, Uniqlo, Hong Xing, Cosmo Lady, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Loungewear market is split by Type and by Sales Channel. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Sales Channel in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Women Loungewear
Men Loungewear
Kid Loungewear
Market segment by Sales Channel
Offline
Online
Major players covered
San Li Ren
Lululemon Athletica
Triumph International
Fruit of Loom
Hanes Brands
L Brands
Victoria's Secret
Uniqlo
Hong Xing
Cosmo Lady
ShenZhen HuiJie
EmbryForm
AutumnDeer
Gukoo
Hodohome
Aimer
Nan Ji Ren
Bananain
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Loungewear product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Loungewear, with price, sales quantity, revenue, and global market share of Loungewear from 2020 to 2025.
Chapter 3, the Loungewear competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Loungewear breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and by Sales Channel, with sales market share and growth rate by Type, by Sales Channel, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Loungewear market forecast, by regions, by Type, and by Sales Channel, with sales and revenue, from 2026 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Loungewear.
Chapter 14 and 15, to describe Loungewear sales channel, distributors, customers, research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Market Analysis by Type
    • 1.3.1 Overview: Global Loungewear Consumption Value by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Women Loungewear
    • 1.3.3 Men Loungewear
    • 1.3.4 Kid Loungewear
  • 1.4 Market Analysis by Sales Channel
    • 1.4.1 Overview: Global Loungewear Consumption Value by Sales Channel: 2020 Versus 2024 Versus 2031
    • 1.4.2 Offline
    • 1.4.3 Online
  • 1.5 Global Loungewear Market Size & Forecast
    • 1.5.1 Global Loungewear Consumption Value (2020 & 2024 & 2031)
    • 1.5.2 Global Loungewear Sales Quantity (2020-2031)
    • 1.5.3 Global Loungewear Average Price (2020-2031)

2 Manufacturers Profiles

  • 2.1 San Li Ren
    • 2.1.1 San Li Ren Details
    • 2.1.2 San Li Ren Major Business
    • 2.1.3 San Li Ren Loungewear Product and Services
    • 2.1.4 San Li Ren Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 San Li Ren Recent Developments/Updates
  • 2.2 Lululemon Athletica
    • 2.2.1 Lululemon Athletica Details
    • 2.2.2 Lululemon Athletica Major Business
    • 2.2.3 Lululemon Athletica Loungewear Product and Services
    • 2.2.4 Lululemon Athletica Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Lululemon Athletica Recent Developments/Updates
  • 2.3 Triumph International
    • 2.3.1 Triumph International Details
    • 2.3.2 Triumph International Major Business
    • 2.3.3 Triumph International Loungewear Product and Services
    • 2.3.4 Triumph International Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 Triumph International Recent Developments/Updates
  • 2.4 Fruit of Loom
    • 2.4.1 Fruit of Loom Details
    • 2.4.2 Fruit of Loom Major Business
    • 2.4.3 Fruit of Loom Loungewear Product and Services
    • 2.4.4 Fruit of Loom Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 Fruit of Loom Recent Developments/Updates
  • 2.5 Hanes Brands
    • 2.5.1 Hanes Brands Details
    • 2.5.2 Hanes Brands Major Business
    • 2.5.3 Hanes Brands Loungewear Product and Services
    • 2.5.4 Hanes Brands Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Hanes Brands Recent Developments/Updates
  • 2.6 L Brands
    • 2.6.1 L Brands Details
    • 2.6.2 L Brands Major Business
    • 2.6.3 L Brands Loungewear Product and Services
    • 2.6.4 L Brands Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 L Brands Recent Developments/Updates
  • 2.7 Victoria's Secret
    • 2.7.1 Victoria's Secret Details
    • 2.7.2 Victoria's Secret Major Business
    • 2.7.3 Victoria's Secret Loungewear Product and Services
    • 2.7.4 Victoria's Secret Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Victoria's Secret Recent Developments/Updates
  • 2.8 Uniqlo
    • 2.8.1 Uniqlo Details
    • 2.8.2 Uniqlo Major Business
    • 2.8.3 Uniqlo Loungewear Product and Services
    • 2.8.4 Uniqlo Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 Uniqlo Recent Developments/Updates
  • 2.9 Hong Xing
    • 2.9.1 Hong Xing Details
    • 2.9.2 Hong Xing Major Business
    • 2.9.3 Hong Xing Loungewear Product and Services
    • 2.9.4 Hong Xing Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 Hong Xing Recent Developments/Updates
  • 2.10 Cosmo Lady
    • 2.10.1 Cosmo Lady Details
    • 2.10.2 Cosmo Lady Major Business
    • 2.10.3 Cosmo Lady Loungewear Product and Services
    • 2.10.4 Cosmo Lady Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 Cosmo Lady Recent Developments/Updates
  • 2.11 ShenZhen HuiJie
    • 2.11.1 ShenZhen HuiJie Details
    • 2.11.2 ShenZhen HuiJie Major Business
    • 2.11.3 ShenZhen HuiJie Loungewear Product and Services
    • 2.11.4 ShenZhen HuiJie Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 ShenZhen HuiJie Recent Developments/Updates
  • 2.12 EmbryForm
    • 2.12.1 EmbryForm Details
    • 2.12.2 EmbryForm Major Business
    • 2.12.3 EmbryForm Loungewear Product and Services
    • 2.12.4 EmbryForm Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 EmbryForm Recent Developments/Updates
  • 2.13 AutumnDeer
    • 2.13.1 AutumnDeer Details
    • 2.13.2 AutumnDeer Major Business
    • 2.13.3 AutumnDeer Loungewear Product and Services
    • 2.13.4 AutumnDeer Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.13.5 AutumnDeer Recent Developments/Updates
  • 2.14 Gukoo
    • 2.14.1 Gukoo Details
    • 2.14.2 Gukoo Major Business
    • 2.14.3 Gukoo Loungewear Product and Services
    • 2.14.4 Gukoo Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.14.5 Gukoo Recent Developments/Updates
  • 2.15 Hodohome
    • 2.15.1 Hodohome Details
    • 2.15.2 Hodohome Major Business
    • 2.15.3 Hodohome Loungewear Product and Services
    • 2.15.4 Hodohome Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.15.5 Hodohome Recent Developments/Updates
  • 2.16 Aimer
    • 2.16.1 Aimer Details
    • 2.16.2 Aimer Major Business
    • 2.16.3 Aimer Loungewear Product and Services
    • 2.16.4 Aimer Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.16.5 Aimer Recent Developments/Updates
  • 2.17 Nan Ji Ren
    • 2.17.1 Nan Ji Ren Details
    • 2.17.2 Nan Ji Ren Major Business
    • 2.17.3 Nan Ji Ren Loungewear Product and Services
    • 2.17.4 Nan Ji Ren Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.17.5 Nan Ji Ren Recent Developments/Updates
  • 2.18 Bananain
    • 2.18.1 Bananain Details
    • 2.18.2 Bananain Major Business
    • 2.18.3 Bananain Loungewear Product and Services
    • 2.18.4 Bananain Loungewear Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.18.5 Bananain Recent Developments/Updates

3 Competitive Environment: Loungewear by Manufacturer

  • 3.1 Global Loungewear Sales Quantity by Manufacturer (2020-2025)
  • 3.2 Global Loungewear Revenue by Manufacturer (2020-2025)
  • 3.3 Global Loungewear Average Price by Manufacturer (2020-2025)
  • 3.4 Market Share Analysis (2024)
    • 3.4.1 Producer Shipments of Loungewear by Manufacturer Revenue ($MM) and Market Share (%): 2024
    • 3.4.2 Top 3 Loungewear Manufacturer Market Share in 2024
    • 3.4.3 Top 6 Loungewear Manufacturer Market Share in 2024
  • 3.5 Loungewear Market: Overall Company Footprint Analysis
    • 3.5.1 Loungewear Market: Region Footprint
    • 3.5.2 Loungewear Market: Company Product Type Footprint
    • 3.5.3 Loungewear Market: Company Product Application Footprint
  • 3.6 New Market Entrants and Barriers to Market Entry
  • 3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

  • 4.1 Global Loungewear Market Size by Region
    • 4.1.1 Global Loungewear Sales Quantity by Region (2020-2031)
    • 4.1.2 Global Loungewear Consumption Value by Region (2020-2031)
    • 4.1.3 Global Loungewear Average Price by Region (2020-2031)
  • 4.2 North America Loungewear Consumption Value (2020-2031)
  • 4.3 Europe Loungewear Consumption Value (2020-2031)
  • 4.4 Asia-Pacific Loungewear Consumption Value (2020-2031)
  • 4.5 South America Loungewear Consumption Value (2020-2031)
  • 4.6 Middle East & Africa Loungewear Consumption Value (2020-2031)

5 Market Segment by Type

  • 5.1 Global Loungewear Sales Quantity by Type (2020-2031)
  • 5.2 Global Loungewear Consumption Value by Type (2020-2031)
  • 5.3 Global Loungewear Average Price by Type (2020-2031)

6 Market Segment by Sales Channel

  • 6.1 Global Loungewear Sales Quantity by Sales Channel (2020-2031)
  • 6.2 Global Loungewear Consumption Value by Sales Channel (2020-2031)
  • 6.3 Global Loungewear Average Price by Sales Channel (2020-2031)

7 North America

  • 7.1 North America Loungewear Sales Quantity by Type (2020-2031)
  • 7.2 North America Loungewear Sales Quantity by Sales Channel (2020-2031)
  • 7.3 North America Loungewear Market Size by Country
    • 7.3.1 North America Loungewear Sales Quantity by Country (2020-2031)
    • 7.3.2 North America Loungewear Consumption Value by Country (2020-2031)
    • 7.3.3 United States Market Size and Forecast (2020-2031)
    • 7.3.4 Canada Market Size and Forecast (2020-2031)
    • 7.3.5 Mexico Market Size and Forecast (2020-2031)

8 Europe

  • 8.1 Europe Loungewear Sales Quantity by Type (2020-2031)
  • 8.2 Europe Loungewear Sales Quantity by Sales Channel (2020-2031)
  • 8.3 Europe Loungewear Market Size by Country
    • 8.3.1 Europe Loungewear Sales Quantity by Country (2020-2031)
    • 8.3.2 Europe Loungewear Consumption Value by Country (2020-2031)
    • 8.3.3 Germany Market Size and Forecast (2020-2031)
    • 8.3.4 France Market Size and Forecast (2020-2031)
    • 8.3.5 United Kingdom Market Size and Forecast (2020-2031)
    • 8.3.6 Russia Market Size and Forecast (2020-2031)
    • 8.3.7 Italy Market Size and Forecast (2020-2031)

9 Asia-Pacific

  • 9.1 Asia-Pacific Loungewear Sales Quantity by Type (2020-2031)
  • 9.2 Asia-Pacific Loungewear Sales Quantity by Sales Channel (2020-2031)
  • 9.3 Asia-Pacific Loungewear Market Size by Region
    • 9.3.1 Asia-Pacific Loungewear Sales Quantity by Region (2020-2031)
    • 9.3.2 Asia-Pacific Loungewear Consumption Value by Region (2020-2031)
    • 9.3.3 China Market Size and Forecast (2020-2031)
    • 9.3.4 Japan Market Size and Forecast (2020-2031)
    • 9.3.5 South Korea Market Size and Forecast (2020-2031)
    • 9.3.6 India Market Size and Forecast (2020-2031)
    • 9.3.7 Southeast Asia Market Size and Forecast (2020-2031)
    • 9.3.8 Australia Market Size and Forecast (2020-2031)

10 South America

  • 10.1 South America Loungewear Sales Quantity by Type (2020-2031)
  • 10.2 South America Loungewear Sales Quantity by Sales Channel (2020-2031)
  • 10.3 South America Loungewear Market Size by Country
    • 10.3.1 South America Loungewear Sales Quantity by Country (2020-2031)
    • 10.3.2 South America Loungewear Consumption Value by Country (2020-2031)
    • 10.3.3 Brazil Market Size and Forecast (2020-2031)
    • 10.3.4 Argentina Market Size and Forecast (2020-2031)

11 Middle East & Africa

  • 11.1 Middle East & Africa Loungewear Sales Quantity by Type (2020-2031)
  • 11.2 Middle East & Africa Loungewear Sales Quantity by Sales Channel (2020-2031)
  • 11.3 Middle East & Africa Loungewear Market Size by Country
    • 11.3.1 Middle East & Africa Loungewear Sales Quantity by Country (2020-2031)
    • 11.3.2 Middle East & Africa Loungewear Consumption Value by Country (2020-2031)
    • 11.3.3 Turkey Market Size and Forecast (2020-2031)
    • 11.3.4 Egypt Market Size and Forecast (2020-2031)
    • 11.3.5 Saudi Arabia Market Size and Forecast (2020-2031)
    • 11.3.6 South Africa Market Size and Forecast (2020-2031)

12 Market Dynamics

  • 12.1 Loungewear Market Drivers
  • 12.2 Loungewear Market Restraints
  • 12.3 Loungewear Trends Analysis
  • 12.4 Porters Five Forces Analysis
    • 12.4.1 Threat of New Entrants
    • 12.4.2 Bargaining Power of Suppliers
    • 12.4.3 Bargaining Power of Buyers
    • 12.4.4 Threat of Substitutes
    • 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

  • 13.1 Raw Material of Loungewear and Key Manufacturers
  • 13.2 Manufacturing Costs Percentage of Loungewear
  • 13.3 Loungewear Production Process
  • 13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

  • 14.1 Sales Channel
    • 14.1.1 Direct to End-User
    • 14.1.2 Distributors
  • 14.2 Loungewear Typical Distributors
  • 14.3 Loungewear Typical Customers

15 Research Findings and Conclusion

    16 Appendix

    • 16.1 Methodology
    • 16.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Loungewear. Industry analysis & Market Report on Loungewear is a syndicated market report, published as Global Loungewear Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031. It is complete Research Study and Industry Analysis of Loungewear market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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