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Service & Software Global Location-based Advertising Market 2023 by Company, Regions, Type and Application, Forecast to 2029

  • RnM4538651
    • |
  • 10 July, 2023
    • |
  • Global
    • |
  • 100 Pages
    • |
  • GIR (Global Info Research)
    • |
  • Service & Software

According to our (Global Info Research) latest study, the global Location-based Advertising market size was valued at USD million in 2022 and is forecast to a readjusted size of USD million by 2029 with a CAGR of % during review period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The widespread adoption of smartphones and other mobile devices has been a significant driver for location-based advertising. As more people carry these devices with them wherever they go, it enables advertisers to target users based on their precise location and deliver relevant ads.
Advancements in location tracking technologies such as GPS (Global Positioning System), Wi-Fi, beacons, and NFC (Near Field Communication) have made it easier for advertisers to identify the real-time location of users. These technologies provide accurate and up-to-date location data, enabling targeted and personalized advertising campaigns.
Location-based advertising allows for highly targeted and personalized marketing messages. By leveraging location data, advertisers can deliver ads that are relevant to the user's immediate surroundings, preferences, and interests. This level of personalization enhances user engagement and increases the effectiveness of advertising campaigns.
Location-based advertising refers to the practice of delivering targeted advertisements to individuals based on their geographic location. It leverages technologies such as GPS, Wi-Fi, and cellular networks to determine the location of mobile devices or other connected devices. By knowing a user's location, advertisers can deliver relevant and timely ads that are tailored to their specific context.
This report is a detailed and comprehensive analysis for global Location-based Advertising market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2023, are provided.
Key Features:
Global Location-based Advertising market size and forecasts, in consumption value ($ Million), 2018-2029
Global Location-based Advertising market size and forecasts by region and country, in consumption value ($ Million), 2018-2029
Global Location-based Advertising market size and forecasts, by Type and by Application, in consumption value ($ Million), 2018-2029
Global Location-based Advertising market shares of main players, in revenue ($ Million), 2018-2023
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Location-based Advertising
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Location-based Advertising market based on the following parameters - company overview, production, value, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Cirius Technologies, Foursquare, PlaceIQ, GroundTruth and Quotient, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, COVID-19 and Russia-Ukraine War Influence.
Market segmentation
Location-based Advertising market is split by Type and by Application. For the period 2018-2029, the growth among segments provide accurate calculations and forecasts for consumption value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Geo-Fencing
Geo Conquesting
Beacons
Geo-Targeting
Other
Market segment by Application
Retail
Hospitality
Healthcare
BFSI
Education
Transportation and Logistics
Automotive
Others
Market segment by players, this report covers
Cirius Technologies
Foursquare
PlaceIQ
GroundTruth
Quotient
Groupon
Placecast
Scanbuy
Shopkick
Telenity
AdMoove
AdNear
Sekel Tech
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Location-based Advertising product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Location-based Advertising, with revenue, gross margin and global market share of Location-based Advertising from 2018 to 2023.
Chapter 3, the Location-based Advertising competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2018 to 2029.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2018 to 2023.and Location-based Advertising market forecast, by regions, type and application, with consumption value, from 2024 to 2029.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis, and Influence of COVID-19 and Russia-Ukraine War
Chapter 12, the key raw materials and key suppliers, and industry chain of Location-based Advertising.
Chapter 13, to describe Location-based Advertising research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope of Location-based Advertising
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Location-based Advertising by Type
    • 1.3.1 Overview: Global Location-based Advertising Market Size by Type: 2018 Versus 2022 Versus 2029
    • 1.3.2 Global Location-based Advertising Consumption Value Market Share by Type in 2022
    • 1.3.3 Geo-Fencing
    • 1.3.4 Geo Conquesting
    • 1.3.5 Beacons
    • 1.3.6 Geo-Targeting
    • 1.3.7 Other
  • 1.4 Global Location-based Advertising Market by Application
    • 1.4.1 Overview: Global Location-based Advertising Market Size by Application: 2018 Versus 2022 Versus 2029
    • 1.4.2 Retail
    • 1.4.3 Hospitality
    • 1.4.4 Healthcare
    • 1.4.5 BFSI
    • 1.4.6 Education
    • 1.4.7 Transportation and Logistics
    • 1.4.8 Automotive
    • 1.4.9 Others
  • 1.5 Global Location-based Advertising Market Size & Forecast
  • 1.6 Global Location-based Advertising Market Size and Forecast by Region
    • 1.6.1 Global Location-based Advertising Market Size by Region: 2018 VS 2022 VS 2029
    • 1.6.2 Global Location-based Advertising Market Size by Region, (2018-2029)
    • 1.6.3 North America Location-based Advertising Market Size and Prospect (2018-2029)
    • 1.6.4 Europe Location-based Advertising Market Size and Prospect (2018-2029)
    • 1.6.5 Asia-Pacific Location-based Advertising Market Size and Prospect (2018-2029)
    • 1.6.6 South America Location-based Advertising Market Size and Prospect (2018-2029)
    • 1.6.7 Middle East and Africa Location-based Advertising Market Size and Prospect (2018-2029)

2 Company Profiles

  • 2.1 Cirius Technologies
    • 2.1.1 Cirius Technologies Details
    • 2.1.2 Cirius Technologies Major Business
    • 2.1.3 Cirius Technologies Location-based Advertising Product and Solutions
    • 2.1.4 Cirius Technologies Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.1.5 Cirius Technologies Recent Developments and Future Plans
  • 2.2 Foursquare
    • 2.2.1 Foursquare Details
    • 2.2.2 Foursquare Major Business
    • 2.2.3 Foursquare Location-based Advertising Product and Solutions
    • 2.2.4 Foursquare Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.2.5 Foursquare Recent Developments and Future Plans
  • 2.3 PlaceIQ
    • 2.3.1 PlaceIQ Details
    • 2.3.2 PlaceIQ Major Business
    • 2.3.3 PlaceIQ Location-based Advertising Product and Solutions
    • 2.3.4 PlaceIQ Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.3.5 PlaceIQ Recent Developments and Future Plans
  • 2.4 GroundTruth
    • 2.4.1 GroundTruth Details
    • 2.4.2 GroundTruth Major Business
    • 2.4.3 GroundTruth Location-based Advertising Product and Solutions
    • 2.4.4 GroundTruth Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.4.5 GroundTruth Recent Developments and Future Plans
  • 2.5 Quotient
    • 2.5.1 Quotient Details
    • 2.5.2 Quotient Major Business
    • 2.5.3 Quotient Location-based Advertising Product and Solutions
    • 2.5.4 Quotient Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.5.5 Quotient Recent Developments and Future Plans
  • 2.6 Groupon
    • 2.6.1 Groupon Details
    • 2.6.2 Groupon Major Business
    • 2.6.3 Groupon Location-based Advertising Product and Solutions
    • 2.6.4 Groupon Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.6.5 Groupon Recent Developments and Future Plans
  • 2.7 Placecast
    • 2.7.1 Placecast Details
    • 2.7.2 Placecast Major Business
    • 2.7.3 Placecast Location-based Advertising Product and Solutions
    • 2.7.4 Placecast Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.7.5 Placecast Recent Developments and Future Plans
  • 2.8 Scanbuy
    • 2.8.1 Scanbuy Details
    • 2.8.2 Scanbuy Major Business
    • 2.8.3 Scanbuy Location-based Advertising Product and Solutions
    • 2.8.4 Scanbuy Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.8.5 Scanbuy Recent Developments and Future Plans
  • 2.9 Shopkick
    • 2.9.1 Shopkick Details
    • 2.9.2 Shopkick Major Business
    • 2.9.3 Shopkick Location-based Advertising Product and Solutions
    • 2.9.4 Shopkick Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.9.5 Shopkick Recent Developments and Future Plans
  • 2.10 Telenity
    • 2.10.1 Telenity Details
    • 2.10.2 Telenity Major Business
    • 2.10.3 Telenity Location-based Advertising Product and Solutions
    • 2.10.4 Telenity Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.10.5 Telenity Recent Developments and Future Plans
  • 2.11 AdMoove
    • 2.11.1 AdMoove Details
    • 2.11.2 AdMoove Major Business
    • 2.11.3 AdMoove Location-based Advertising Product and Solutions
    • 2.11.4 AdMoove Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.11.5 AdMoove Recent Developments and Future Plans
  • 2.12 AdNear
    • 2.12.1 AdNear Details
    • 2.12.2 AdNear Major Business
    • 2.12.3 AdNear Location-based Advertising Product and Solutions
    • 2.12.4 AdNear Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.12.5 AdNear Recent Developments and Future Plans
  • 2.13 Sekel Tech
    • 2.13.1 Sekel Tech Details
    • 2.13.2 Sekel Tech Major Business
    • 2.13.3 Sekel Tech Location-based Advertising Product and Solutions
    • 2.13.4 Sekel Tech Location-based Advertising Revenue, Gross Margin and Market Share (2018-2023)
    • 2.13.5 Sekel Tech Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Location-based Advertising Revenue and Share by Players (2018-2023)
  • 3.2 Market Share Analysis (2022)
    • 3.2.1 Market Share of Location-based Advertising by Company Revenue
    • 3.2.2 Top 3 Location-based Advertising Players Market Share in 2022
    • 3.2.3 Top 6 Location-based Advertising Players Market Share in 2022
  • 3.3 Location-based Advertising Market: Overall Company Footprint Analysis
    • 3.3.1 Location-based Advertising Market: Region Footprint
    • 3.3.2 Location-based Advertising Market: Company Product Type Footprint
    • 3.3.3 Location-based Advertising Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Location-based Advertising Consumption Value and Market Share by Type (2018-2023)
  • 4.2 Global Location-based Advertising Market Forecast by Type (2024-2029)

5 Market Size Segment by Application

  • 5.1 Global Location-based Advertising Consumption Value Market Share by Application (2018-2023)
  • 5.2 Global Location-based Advertising Market Forecast by Application (2024-2029)

6 North America

  • 6.1 North America Location-based Advertising Consumption Value by Type (2018-2029)
  • 6.2 North America Location-based Advertising Consumption Value by Application (2018-2029)
  • 6.3 North America Location-based Advertising Market Size by Country
    • 6.3.1 North America Location-based Advertising Consumption Value by Country (2018-2029)
    • 6.3.2 United States Location-based Advertising Market Size and Forecast (2018-2029)
    • 6.3.3 Canada Location-based Advertising Market Size and Forecast (2018-2029)
    • 6.3.4 Mexico Location-based Advertising Market Size and Forecast (2018-2029)

7 Europe

  • 7.1 Europe Location-based Advertising Consumption Value by Type (2018-2029)
  • 7.2 Europe Location-based Advertising Consumption Value by Application (2018-2029)
  • 7.3 Europe Location-based Advertising Market Size by Country
    • 7.3.1 Europe Location-based Advertising Consumption Value by Country (2018-2029)
    • 7.3.2 Germany Location-based Advertising Market Size and Forecast (2018-2029)
    • 7.3.3 France Location-based Advertising Market Size and Forecast (2018-2029)
    • 7.3.4 United Kingdom Location-based Advertising Market Size and Forecast (2018-2029)
    • 7.3.5 Russia Location-based Advertising Market Size and Forecast (2018-2029)
    • 7.3.6 Italy Location-based Advertising Market Size and Forecast (2018-2029)

8 Asia-Pacific

  • 8.1 Asia-Pacific Location-based Advertising Consumption Value by Type (2018-2029)
  • 8.2 Asia-Pacific Location-based Advertising Consumption Value by Application (2018-2029)
  • 8.3 Asia-Pacific Location-based Advertising Market Size by Region
    • 8.3.1 Asia-Pacific Location-based Advertising Consumption Value by Region (2018-2029)
    • 8.3.2 China Location-based Advertising Market Size and Forecast (2018-2029)
    • 8.3.3 Japan Location-based Advertising Market Size and Forecast (2018-2029)
    • 8.3.4 South Korea Location-based Advertising Market Size and Forecast (2018-2029)
    • 8.3.5 India Location-based Advertising Market Size and Forecast (2018-2029)
    • 8.3.6 Southeast Asia Location-based Advertising Market Size and Forecast (2018-2029)
    • 8.3.7 Australia Location-based Advertising Market Size and Forecast (2018-2029)

9 South America

  • 9.1 South America Location-based Advertising Consumption Value by Type (2018-2029)
  • 9.2 South America Location-based Advertising Consumption Value by Application (2018-2029)
  • 9.3 South America Location-based Advertising Market Size by Country
    • 9.3.1 South America Location-based Advertising Consumption Value by Country (2018-2029)
    • 9.3.2 Brazil Location-based Advertising Market Size and Forecast (2018-2029)
    • 9.3.3 Argentina Location-based Advertising Market Size and Forecast (2018-2029)

10 Middle East & Africa

  • 10.1 Middle East & Africa Location-based Advertising Consumption Value by Type (2018-2029)
  • 10.2 Middle East & Africa Location-based Advertising Consumption Value by Application (2018-2029)
  • 10.3 Middle East & Africa Location-based Advertising Market Size by Country
    • 10.3.1 Middle East & Africa Location-based Advertising Consumption Value by Country (2018-2029)
    • 10.3.2 Turkey Location-based Advertising Market Size and Forecast (2018-2029)
    • 10.3.3 Saudi Arabia Location-based Advertising Market Size and Forecast (2018-2029)
    • 10.3.4 UAE Location-based Advertising Market Size and Forecast (2018-2029)

11 Market Dynamics

  • 11.1 Location-based Advertising Market Drivers
  • 11.2 Location-based Advertising Market Restraints
  • 11.3 Location-based Advertising Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry
  • 11.5 Influence of COVID-19 and Russia-Ukraine War
    • 11.5.1 Influence of COVID-19
    • 11.5.2 Influence of Russia-Ukraine War

12 Industry Chain Analysis

  • 12.1 Location-based Advertising Industry Chain
  • 12.2 Location-based Advertising Upstream Analysis
  • 12.3 Location-based Advertising Midstream Analysis
  • 12.4 Location-based Advertising Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Location-based Advertising. Industry analysis & Market Report on Location-based Advertising is a syndicated market report, published as Global Location-based Advertising Market 2023 by Company, Regions, Type and Application, Forecast to 2029. It is complete Research Study and Industry Analysis of Location-based Advertising market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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