Report Detail
Global Licensed Merchandise Market Professional Survey Report 2019
- RnM3720885 |
- 03 September, 2019 |
- Global |
- 125 Pages |
- QYResearch |
- Consumer Goods
In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
In marketing, one of the definitions of merchandising is the practice in which the brand or image from one product or service is used to sell another. Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, which then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image. For the owners of the IP (intellectual property) in question, merchandising is a very popular source of revenue, due to the low cost of letting a third party manufacture the merchandise, while the IP owners collect the merchandising fees.
The global Licensed Merchandise market was valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.
This report focuses on Licensed Merchandise volume and value at global level, regional level and company level. From a global perspective, this report represents overall Licensed Merchandise market size by analyzing historical data and future prospect.
Regionally, this report categorizes the production, apparent consumption, export and import of Licensed Merchandise in North America, Europe, China, Japan, Southeast Asia and India.
For each manufacturer covered, this report analyzes their Licensed Merchandise manufacturing sites, capacity, production, ex-factory price, revenue and market share in global market.
The following manufacturers are covered:
Fanatics
G-III Apparel Group
Hasbro
NBCUniversal Media
The Walt Disney Company
Warner Bros. Consumer Products
Adidas
Bioworld
Cartoon Network
Columbia Sportswear
DreamWorks Animations
Discovery Consumer Products
Entertainment One
Everlast Worldwide
Hanesbrands
Knights Apparel
Mattel
Nike
Prada
Puma
Rainbow
Ralph Lauren
Reebok
Sanrio
Twentieth Century Fox Consumer Products
Under Armour
Segment by Regions
North America
Europe
China
Japan
Southeast Asia
India
Segment by Type
Apparels
Toys
Accessories
Video games
Home decoration
Segment by Application
Entertainment
Corporate trademarks
Fashion
Sports
Table of Contents
Executive Summary
1 Industry Overview of Licensed Merchandise
- 1.1 Definition of Licensed Merchandise
- 1.2 Licensed Merchandise Segment by Type
- 1.2.1 Global Licensed Merchandise Production Growth Rate Comparison by Types (2014-2025)
- 1.2.2 Apparels
- 1.2.3 Toys
- 1.2.4 Accessories
- 1.2.5 Video games
- 1.2.6 Home decoration
- 1.3 Licensed Merchandise Segment by Applications
- 1.3.1 Global Licensed Merchandise Consumption Comparison by Applications (2014-2025)
- 1.3.2 Entertainment
- 1.3.3 Corporate trademarks
- 1.3.4 Fashion
- 1.3.5 Sports
- 1.4 Global Licensed Merchandise Overall Market
- 1.4.1 Global Licensed Merchandise Revenue (2014-2025)
- 1.4.2 Global Licensed Merchandise Production (2014-2025)
- 1.4.3 North America Licensed Merchandise Status and Prospect (2014-2025)
- 1.4.4 Europe Licensed Merchandise Status and Prospect (2014-2025)
- 1.4.5 China Licensed Merchandise Status and Prospect (2014-2025)
- 1.4.6 Japan Licensed Merchandise Status and Prospect (2014-2025)
- 1.4.7 Southeast Asia Licensed Merchandise Status and Prospect (2014-2025)
- 1.4.8 India Licensed Merchandise Status and Prospect (2014-2025)
2 Manufacturing Cost Structure Analysis
- 2.1 Raw Material and Suppliers
- 2.2 Manufacturing Cost Structure Analysis of Licensed Merchandise
- 2.3 Manufacturing Process Analysis of Licensed Merchandise
- 2.4 Industry Chain Structure of Licensed Merchandise
3 Development and Manufacturing Plants Analysis of Licensed Merchandise
- 3.1 Capacity and Commercial Production Date
- 3.2 Global Licensed Merchandise Manufacturing Plants Distribution
- 3.3 Major Manufacturers Technology Source and Market Position of Licensed Merchandise
- 3.4 Recent Development and Expansion Plans
4 Key Figures of Major Manufacturers
- 4.1 Licensed Merchandise Production and Capacity Analysis
- 4.2 Licensed Merchandise Revenue Analysis
- 4.3 Licensed Merchandise Price Analysis
- 4.4 Market Concentration Degree
5 Licensed Merchandise Regional Market Analysis
- 5.1 Licensed Merchandise Production by Regions
- 5.1.1 Global Licensed Merchandise Production by Regions
- 5.1.2 Global Licensed Merchandise Revenue by Regions
- 5.2 Licensed Merchandise Consumption by Regions
- 5.3 North America Licensed Merchandise Market Analysis
- 5.3.1 North America Licensed Merchandise Production
- 5.3.2 North America Licensed Merchandise Revenue
- 5.3.3 Key Manufacturers in North America
- 5.3.4 North America Licensed Merchandise Import and Export
- 5.4 Europe Licensed Merchandise Market Analysis
- 5.4.1 Europe Licensed Merchandise Production
- 5.4.2 Europe Licensed Merchandise Revenue
- 5.4.3 Key Manufacturers in Europe
- 5.4.4 Europe Licensed Merchandise Import and Export
- 5.5 China Licensed Merchandise Market Analysis
- 5.5.1 China Licensed Merchandise Production
- 5.5.2 China Licensed Merchandise Revenue
- 5.5.3 Key Manufacturers in China
- 5.5.4 China Licensed Merchandise Import and Export
- 5.6 Japan Licensed Merchandise Market Analysis
- 5.6.1 Japan Licensed Merchandise Production
- 5.6.2 Japan Licensed Merchandise Revenue
- 5.6.3 Key Manufacturers in Japan
- 5.6.4 Japan Licensed Merchandise Import and Export
- 5.7 Southeast Asia Licensed Merchandise Market Analysis
- 5.7.1 Southeast Asia Licensed Merchandise Production
- 5.7.2 Southeast Asia Licensed Merchandise Revenue
- 5.7.3 Key Manufacturers in Southeast Asia
- 5.7.4 Southeast Asia Licensed Merchandise Import and Export
- 5.8 India Licensed Merchandise Market Analysis
- 5.8.1 India Licensed Merchandise Production
- 5.8.2 India Licensed Merchandise Revenue
- 5.8.3 Key Manufacturers in India
- 5.8.4 India Licensed Merchandise Import and Export
6 Licensed Merchandise Segment Market Analysis (by Type)
- 6.1 Global Licensed Merchandise Production by Type
- 6.2 Global Licensed Merchandise Revenue by Type
- 6.3 Licensed Merchandise Price by Type
7 Licensed Merchandise Segment Market Analysis (by Application)
- 7.1 Global Licensed Merchandise Consumption by Application
- 7.2 Global Licensed Merchandise Consumption Market Share by Application (2014-2019)
8 Licensed Merchandise Major Manufacturers Analysis
- 8.1 Fanatics
- 8.1.1 Fanatics Licensed Merchandise Production Sites and Area Served
- 8.1.2 Fanatics Product Introduction, Application and Specification
- 8.1.3 Fanatics Licensed Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
- 8.1.4 Main Business and Markets Served
- 8.2 G-III Apparel Group
- 8.2.1 G-III Apparel Group Licensed Merchandise Production Sites and Area Served
- 8.2.2 G-III Apparel Group Product Introduction, Application and Specification
- 8.2.3 G-III Apparel Group Licensed Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
- 8.2.4 Main Business and Markets Served
- 8.3 Hasbro
- 8.3.1 Hasbro Licensed Merchandise Production Sites and Area Served
- 8.3.2 Hasbro Product Introduction, Application and Specification
- 8.3.3 Hasbro Licensed Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
- 8.3.4 Main Business and Markets Served
- 8.4 NBCUniversal Media
- 8.4.1 NBCUniversal Media Licensed Merchandise Production Sites and Area Served
- 8.4.2 NBCUniversal Media Product Introduction, Application and Specification
- 8.4.3 NBCUniversal Media Licensed Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
- 8.4.4 Main Business and Markets Served
- 8.5 The Walt Disney Company
- 8.5.1 The Walt Disney Company Licensed Merchandise Production Sites and Area Served
- 8.5.2 The Walt Disney Company Product Introduction, Application and Specification
- 8.5.3 The Walt Disney Company Licensed Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
- 8.5.4 Main Business and Markets Served
- 8.6 Warner Bros. Consumer Products
- 8.6.1 Warner Bros. Consumer Products Licensed Merchandise Production Sites and Area Served
- 8.6.2 Warner Bros. Consumer Products Product Introduction, Application and Specification
- 8.6.3 Warner Bros. Consumer Products Licensed Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
- 8.6.4 Main Business and Markets Served
- 8.7 Adidas
- 8.7.1 Adidas Licensed Merchandise Production Sites and Area Served
- 8.7.2 Adidas Product Introduction, Application and Specification
- 8.7.3 Adidas Licensed Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
- 8.7.4 Main Business and Markets Served
- 8.8 Bioworld
- 8.8.1 Bioworld Licensed Merchandise Production Sites and Area Served
- 8.8.2 Bioworld Product Introduction, Application and Specification
- 8.8.3 Bioworld Licensed Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
- 8.8.4 Main Business and Markets Served
- 8.9 Cartoon Network
- 8.9.1 Cartoon Network Licensed Merchandise Production Sites and Area Served
- 8.9.2 Cartoon Network Product Introduction, Application and Specification
- 8.9.3 Cartoon Network Licensed Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
- 8.9.4 Main Business and Markets Served
- 8.10 Columbia Sportswear
- 8.10.1 Columbia Sportswear Licensed Merchandise Production Sites and Area Served
- 8.10.2 Columbia Sportswear Product Introduction, Application and Specification
- 8.10.3 Columbia Sportswear Licensed Merchandise Production, Revenue, Ex-factory Price and Gross Margin (2014-2019)
- 8.10.4 Main Business and Markets Served
- 8.11 DreamWorks Animations
- 8.12 Discovery Consumer Products
- 8.13 Entertainment One
- 8.14 Everlast Worldwide
- 8.15 Hanesbrands
- 8.16 Knights Apparel
- 8.17 Mattel
- 8.18 Nike
- 8.19 Prada
- 8.20 Puma
- 8.21 Rainbow
- 8.22 Ralph Lauren
- 8.23 Reebok
- 8.24 Sanrio
- 8.25 Twentieth Century Fox Consumer Products
- 8.26 Under Armour
9 Development Trend of Analysis of Licensed Merchandise Market
- 9.1 Global Licensed Merchandise Market Trend Analysis
- 9.1.1 Global Licensed Merchandise Market Size (Volume and Value) Forecast 2019-2025
- 9.2 Licensed Merchandise Regional Market Trend
- 9.2.1 North America Licensed Merchandise Forecast 2019-2025
- 9.2.2 Europe Licensed Merchandise Forecast 2019-2025
- 9.2.3 China Licensed Merchandise Forecast 2019-2025
- 9.2.4 Japan Licensed Merchandise Forecast 2019-2025
- 9.2.5 Southeast Asia Licensed Merchandise Forecast 2019-2025
- 9.2.6 India Licensed Merchandise Forecast 2019-2025
- 9.3 Licensed Merchandise Market Trend (Product Type)
- 9.4 Licensed Merchandise Market Trend (Application)
- 10.1 Marketing Channel
- 10.1.1 Direct Marketing
- 10.1.2 Indirect Marketing
- 10.3 Licensed Merchandise Customers
11 Market Dynamics
- 11.1 Market Trends
- 11.2 Opportunities
- 11.3 Market Drivers
- 11.4 Challenges
- 11.5 Influence Factors
12 Conclusion
13 Appendix
- 13.1 Methodology/Research Approach
- 13.1.1 Research Programs/Design
- 13.1.2 Market Size Estimation
- 13.1.3 Market Breakdown and Data Triangulation
- 13.2 Data Source
- 13.2.1 Secondary Sources
- 13.2.2 Primary Sources
- 13.3 Author List
Summary:
Get latest Market Research Reports on Licensed Merchandise. Industry analysis & Market Report on Licensed Merchandise is a syndicated market report, published as Global Licensed Merchandise Market Professional Survey Report 2019. It is complete Research Study and Industry Analysis of Licensed Merchandise market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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