According to our (Global Info Research) latest study, the global Laundry Additives market size was valued at US$ 2147 million in 2025 and is forecast to a readjusted size of US$ 2820 million by 2032 with a CAGR of 3.8% during review period.
Laundry Additives are supplemental chemical or biological agents added to laundry processes to enhance cleaning performance, remove stains, eliminate odors, soften fabrics, brighten colors, protect fibers, and improve overall washing efficiency beyond what standard detergents can achieve.
The laundry additives industry chain begins upstream with producers of surfactants, enzymes, optical brighteners, chelating agents, polymers, fragrances, encapsulation materials, and packaging components, continues midstream with chemical formulators and manufacturers that blend, process, stabilize, perfume, color, encapsulate, and package additives into liquid, powder, and gel formats, and ends downstream with detergent brand owners, distributors, online and offline retailers, commercial laundry service providers, hospitality and healthcare operators, and household consumers who integrate additives into wash cycles to improve fabric care, stain removal, and overall cleaning performance.
Current projects under construction and planned include expansions of enzyme fermentation capacities by major biosolution companies, investments in bio-based surfactant plants across Europe and Asia, development of new polymer soil-release technologies, establishment of specialty additive production facilities in emerging markets, modernization of fragrance encapsulation lines, regionalization of supply chains to reduce dependency on imported intermediates, sustainability-driven R&D initiatives for biodegradable and low-chemical-load additives, and collaborations between detergent brands and chemical producers to create premium, high-performance laundry additive formulations for global consumer and commercial markets.
2025 Global Market Average Gross Profit Margin: 22%.
The laundry additives market is expanding steadily as consumers and commercial laundry operators increasingly demand enhanced washing performance, fabric care, and odor control. Growth is driven by rising urbanization, higher disposable incomes, and a shift toward premium laundry routines that incorporate specialized boosters beyond traditional detergents. Significant innovation is occurring in enzyme-based and bio-based additives as sustainability becomes a major purchasing factor in both developed and emerging regions.
Asia-Pacific represents the largest growth region due to rapid population expansion, modern retail penetration, and increased use of washing machines. North America and Europe lead the premium segment, with strong adoption of fragrance beads, color protectants, and advanced stain removers. Market opportunities continue to emerge from commercial and industrial laundry sectors, including healthcare and hospitality, where hygiene requirements and high wash frequency drive demand for high-performance additive formulations. However, the industry faces risks such as raw material price volatility, tightening environmental regulations on chemicals, and growing scrutiny of microplastics and non-biodegradable polymers.
Competitive dynamics are influenced by innovation in encapsulated fragrances, enzyme efficiency, and multifunctional additive systems. Leading chemical producers are focusing on digital formulation tools and modular additive systems to support detergent manufacturers seeking faster product development cycles. In addition, small niche brands offering eco-friendly laundry boosters are gaining traction, challenging established mass-market products.
Overall, the market is transitioning toward more sustainable, high-performance, and value-added formulations that address specific cleaning challenges and evolving consumer preferences.
This report is a detailed and comprehensive analysis for global Laundry Additives market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Laundry Additives market size and forecasts, in consumption value ($ Million), 2021-2032
Global Laundry Additives market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global Laundry Additives market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global Laundry Additives market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Laundry Additives
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Laundry Additives market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include BASF, Croda, Evonik, Solvay, Clariant, Stepan, Huntsman, Ashland, Novonesis Novozymes, IFF, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Laundry Additives market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Surfactant-Based Additives
Enzyme-Based Additives
Polymer-Based Additives
Fragrance-Based Additives
Others
Market segment by Functional Category
Stain Removal Additives
Fabric Softening Additives
Color Protection Additives
Odor Control Additives
Others
Market segment by Laundry Physical Form
Liquid
Powder
Gel
Capsule/Bead
Others
Market segment by Application
Household Washing
Commercial Washing
Industrial Textile Washing
Hospitality & Healthcare Laundry
Others
Market segment by players, this report covers
BASF
Croda
Evonik
Solvay
Clariant
Stepan
Huntsman
Ashland
Novonesis Novozymes
IFF
Lubrizol
Nouryon
DOW
Kao
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Laundry Additives product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Laundry Additives, with revenue, gross margin, and global market share of Laundry Additives from 2021 to 2026.
Chapter 3, the Laundry Additives competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and Laundry Additives market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Laundry Additives.
Chapter 13, to describe Laundry Additives research findings and conclusion.
Summary:
Get latest Market Research Reports on Laundry Additives. Industry analysis & Market Report on Laundry Additives is a syndicated market report, published as Global Laundry Additives Market 2026 by Company, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of Laundry Additives market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.