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Chemical & Material Global Latex Paint Wetting Agent Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

  • RnM4649937
    • |
  • 18 November, 2025
    • |
  • Global
    • |
  • 111 Pages
    • |
  • GIR
    • |
  • Chemical & Material

According to our (Global Info Research) latest study, the global Latex Paint Wetting Agent market size was valued at US$ 209 million in 2024 and is forecast to a readjusted size of USD 318 million by 2031 with a CAGR of 6.2% during review period.
In this report, we will assess the current U.S. tariff framework alongside international policy adaptations, analyzing their effects on competitive market structures, regional economic dynamics, and supply chain resilience.
Latex paint wetting agent is a surfactant added to the latex paint formula. It is mainly used to reduce the surface tension of the liquid system, thereby enhancing the spreadability and wetting ability of the latex paint on the substrate surface and improving the dispersion of pigments and fillers in the system. It can effectively promote the uniform adhesion of paint on materials such as walls, wood, and metal, reduce surface defects such as shrinkage holes, fish eyes, and brush marks, and improve construction leveling and coating quality. The use of wetting agents in latex paints not only helps to improve the product's construction performance and appearance consistency, but also helps to improve pigment utilization and storage stability. It is one of the indispensable key functional additives in modern high-performance coating systems.
This report is a detailed and comprehensive analysis for global Latex Paint Wetting Agent market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Latex Paint Wetting Agent market size and forecasts, in consumption value ($ Million), sales quantity (kg), and average selling prices (US$/g), 2020-2031
Global Latex Paint Wetting Agent market size and forecasts by region and country, in consumption value ($ Million), sales quantity (kg), and average selling prices (US$/g), 2020-2031
Global Latex Paint Wetting Agent market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (kg), and average selling prices (US$/g), 2020-2031
Global Latex Paint Wetting Agent market shares of main players, shipments in revenue ($ Million), sales quantity (kg), and ASP (US$/g), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Latex Paint Wetting Agent
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Latex Paint Wetting Agent market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include BASF, Dow, Clariant, Evonik, Elementis, Ashland, Lubrizol, Nouryon, Wanhua Chemical Group, Zhejiang Transfar, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
Latex Paint Wetting Agent market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Non-Ionic Wetting Agent
Ionic Wetting Agent
Others
Market segment by Application
Architectural Coatings Industry
Automotive Coatings Industry
Others
Major players covered
BASF
Dow
Clariant
Evonik
Elementis
Ashland
Lubrizol
Nouryon
Wanhua Chemical Group
Zhejiang Transfar
DYMATIC CHEMICALS
Shanghai ChangFeng Chemical Management
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Latex Paint Wetting Agent product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of Latex Paint Wetting Agent, with price, sales quantity, revenue, and global market share of Latex Paint Wetting Agent from 2020 to 2025.
Chapter 3, the Latex Paint Wetting Agent competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Latex Paint Wetting Agent breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and Latex Paint Wetting Agent market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of Latex Paint Wetting Agent.
Chapter 14 and 15, to describe Latex Paint Wetting Agent sales channel, distributors, customers, research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Market Analysis by Type
    • 1.3.1 Overview: Global Latex Paint Wetting Agent Consumption Value by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Non-Ionic Wetting Agent
    • 1.3.3 Ionic Wetting Agent
    • 1.3.4 Others
  • 1.4 Market Analysis by Application
    • 1.4.1 Overview: Global Latex Paint Wetting Agent Consumption Value by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 Architectural Coatings Industry
    • 1.4.3 Automotive Coatings Industry
    • 1.4.4 Others
  • 1.5 Global Latex Paint Wetting Agent Market Size & Forecast
    • 1.5.1 Global Latex Paint Wetting Agent Consumption Value (2020 & 2024 & 2031)
    • 1.5.2 Global Latex Paint Wetting Agent Sales Quantity (2020-2031)
    • 1.5.3 Global Latex Paint Wetting Agent Average Price (2020-2031)

2 Manufacturers Profiles

  • 2.1 BASF
    • 2.1.1 BASF Details
    • 2.1.2 BASF Major Business
    • 2.1.3 BASF Latex Paint Wetting Agent Product and Services
    • 2.1.4 BASF Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 BASF Recent Developments/Updates
  • 2.2 Dow
    • 2.2.1 Dow Details
    • 2.2.2 Dow Major Business
    • 2.2.3 Dow Latex Paint Wetting Agent Product and Services
    • 2.2.4 Dow Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Dow Recent Developments/Updates
  • 2.3 Clariant
    • 2.3.1 Clariant Details
    • 2.3.2 Clariant Major Business
    • 2.3.3 Clariant Latex Paint Wetting Agent Product and Services
    • 2.3.4 Clariant Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 Clariant Recent Developments/Updates
  • 2.4 Evonik
    • 2.4.1 Evonik Details
    • 2.4.2 Evonik Major Business
    • 2.4.3 Evonik Latex Paint Wetting Agent Product and Services
    • 2.4.4 Evonik Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 Evonik Recent Developments/Updates
  • 2.5 Elementis
    • 2.5.1 Elementis Details
    • 2.5.2 Elementis Major Business
    • 2.5.3 Elementis Latex Paint Wetting Agent Product and Services
    • 2.5.4 Elementis Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Elementis Recent Developments/Updates
  • 2.6 Ashland
    • 2.6.1 Ashland Details
    • 2.6.2 Ashland Major Business
    • 2.6.3 Ashland Latex Paint Wetting Agent Product and Services
    • 2.6.4 Ashland Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Ashland Recent Developments/Updates
  • 2.7 Lubrizol
    • 2.7.1 Lubrizol Details
    • 2.7.2 Lubrizol Major Business
    • 2.7.3 Lubrizol Latex Paint Wetting Agent Product and Services
    • 2.7.4 Lubrizol Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Lubrizol Recent Developments/Updates
  • 2.8 Nouryon
    • 2.8.1 Nouryon Details
    • 2.8.2 Nouryon Major Business
    • 2.8.3 Nouryon Latex Paint Wetting Agent Product and Services
    • 2.8.4 Nouryon Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 Nouryon Recent Developments/Updates
  • 2.9 Wanhua Chemical Group
    • 2.9.1 Wanhua Chemical Group Details
    • 2.9.2 Wanhua Chemical Group Major Business
    • 2.9.3 Wanhua Chemical Group Latex Paint Wetting Agent Product and Services
    • 2.9.4 Wanhua Chemical Group Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 Wanhua Chemical Group Recent Developments/Updates
  • 2.10 Zhejiang Transfar
    • 2.10.1 Zhejiang Transfar Details
    • 2.10.2 Zhejiang Transfar Major Business
    • 2.10.3 Zhejiang Transfar Latex Paint Wetting Agent Product and Services
    • 2.10.4 Zhejiang Transfar Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 Zhejiang Transfar Recent Developments/Updates
  • 2.11 DYMATIC CHEMICALS
    • 2.11.1 DYMATIC CHEMICALS Details
    • 2.11.2 DYMATIC CHEMICALS Major Business
    • 2.11.3 DYMATIC CHEMICALS Latex Paint Wetting Agent Product and Services
    • 2.11.4 DYMATIC CHEMICALS Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 DYMATIC CHEMICALS Recent Developments/Updates
  • 2.12 Shanghai ChangFeng Chemical Management
    • 2.12.1 Shanghai ChangFeng Chemical Management Details
    • 2.12.2 Shanghai ChangFeng Chemical Management Major Business
    • 2.12.3 Shanghai ChangFeng Chemical Management Latex Paint Wetting Agent Product and Services
    • 2.12.4 Shanghai ChangFeng Chemical Management Latex Paint Wetting Agent Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 Shanghai ChangFeng Chemical Management Recent Developments/Updates

3 Competitive Environment: Latex Paint Wetting Agent by Manufacturer

  • 3.1 Global Latex Paint Wetting Agent Sales Quantity by Manufacturer (2020-2025)
  • 3.2 Global Latex Paint Wetting Agent Revenue by Manufacturer (2020-2025)
  • 3.3 Global Latex Paint Wetting Agent Average Price by Manufacturer (2020-2025)
  • 3.4 Market Share Analysis (2024)
    • 3.4.1 Producer Shipments of Latex Paint Wetting Agent by Manufacturer Revenue ($MM) and Market Share (%): 2024
    • 3.4.2 Top 3 Latex Paint Wetting Agent Manufacturer Market Share in 2024
    • 3.4.3 Top 6 Latex Paint Wetting Agent Manufacturer Market Share in 2024
  • 3.5 Latex Paint Wetting Agent Market: Overall Company Footprint Analysis
    • 3.5.1 Latex Paint Wetting Agent Market: Region Footprint
    • 3.5.2 Latex Paint Wetting Agent Market: Company Product Type Footprint
    • 3.5.3 Latex Paint Wetting Agent Market: Company Product Application Footprint
  • 3.6 New Market Entrants and Barriers to Market Entry
  • 3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

  • 4.1 Global Latex Paint Wetting Agent Market Size by Region
    • 4.1.1 Global Latex Paint Wetting Agent Sales Quantity by Region (2020-2031)
    • 4.1.2 Global Latex Paint Wetting Agent Consumption Value by Region (2020-2031)
    • 4.1.3 Global Latex Paint Wetting Agent Average Price by Region (2020-2031)
  • 4.2 North America Latex Paint Wetting Agent Consumption Value (2020-2031)
  • 4.3 Europe Latex Paint Wetting Agent Consumption Value (2020-2031)
  • 4.4 Asia-Pacific Latex Paint Wetting Agent Consumption Value (2020-2031)
  • 4.5 South America Latex Paint Wetting Agent Consumption Value (2020-2031)
  • 4.6 Middle East & Africa Latex Paint Wetting Agent Consumption Value (2020-2031)

5 Market Segment by Type

  • 5.1 Global Latex Paint Wetting Agent Sales Quantity by Type (2020-2031)
  • 5.2 Global Latex Paint Wetting Agent Consumption Value by Type (2020-2031)
  • 5.3 Global Latex Paint Wetting Agent Average Price by Type (2020-2031)

6 Market Segment by Application

  • 6.1 Global Latex Paint Wetting Agent Sales Quantity by Application (2020-2031)
  • 6.2 Global Latex Paint Wetting Agent Consumption Value by Application (2020-2031)
  • 6.3 Global Latex Paint Wetting Agent Average Price by Application (2020-2031)

7 North America

  • 7.1 North America Latex Paint Wetting Agent Sales Quantity by Type (2020-2031)
  • 7.2 North America Latex Paint Wetting Agent Sales Quantity by Application (2020-2031)
  • 7.3 North America Latex Paint Wetting Agent Market Size by Country
    • 7.3.1 North America Latex Paint Wetting Agent Sales Quantity by Country (2020-2031)
    • 7.3.2 North America Latex Paint Wetting Agent Consumption Value by Country (2020-2031)
    • 7.3.3 United States Market Size and Forecast (2020-2031)
    • 7.3.4 Canada Market Size and Forecast (2020-2031)
    • 7.3.5 Mexico Market Size and Forecast (2020-2031)

8 Europe

  • 8.1 Europe Latex Paint Wetting Agent Sales Quantity by Type (2020-2031)
  • 8.2 Europe Latex Paint Wetting Agent Sales Quantity by Application (2020-2031)
  • 8.3 Europe Latex Paint Wetting Agent Market Size by Country
    • 8.3.1 Europe Latex Paint Wetting Agent Sales Quantity by Country (2020-2031)
    • 8.3.2 Europe Latex Paint Wetting Agent Consumption Value by Country (2020-2031)
    • 8.3.3 Germany Market Size and Forecast (2020-2031)
    • 8.3.4 France Market Size and Forecast (2020-2031)
    • 8.3.5 United Kingdom Market Size and Forecast (2020-2031)
    • 8.3.6 Russia Market Size and Forecast (2020-2031)
    • 8.3.7 Italy Market Size and Forecast (2020-2031)

9 Asia-Pacific

  • 9.1 Asia-Pacific Latex Paint Wetting Agent Sales Quantity by Type (2020-2031)
  • 9.2 Asia-Pacific Latex Paint Wetting Agent Sales Quantity by Application (2020-2031)
  • 9.3 Asia-Pacific Latex Paint Wetting Agent Market Size by Region
    • 9.3.1 Asia-Pacific Latex Paint Wetting Agent Sales Quantity by Region (2020-2031)
    • 9.3.2 Asia-Pacific Latex Paint Wetting Agent Consumption Value by Region (2020-2031)
    • 9.3.3 China Market Size and Forecast (2020-2031)
    • 9.3.4 Japan Market Size and Forecast (2020-2031)
    • 9.3.5 South Korea Market Size and Forecast (2020-2031)
    • 9.3.6 India Market Size and Forecast (2020-2031)
    • 9.3.7 Southeast Asia Market Size and Forecast (2020-2031)
    • 9.3.8 Australia Market Size and Forecast (2020-2031)

10 South America

  • 10.1 South America Latex Paint Wetting Agent Sales Quantity by Type (2020-2031)
  • 10.2 South America Latex Paint Wetting Agent Sales Quantity by Application (2020-2031)
  • 10.3 South America Latex Paint Wetting Agent Market Size by Country
    • 10.3.1 South America Latex Paint Wetting Agent Sales Quantity by Country (2020-2031)
    • 10.3.2 South America Latex Paint Wetting Agent Consumption Value by Country (2020-2031)
    • 10.3.3 Brazil Market Size and Forecast (2020-2031)
    • 10.3.4 Argentina Market Size and Forecast (2020-2031)

11 Middle East & Africa

  • 11.1 Middle East & Africa Latex Paint Wetting Agent Sales Quantity by Type (2020-2031)
  • 11.2 Middle East & Africa Latex Paint Wetting Agent Sales Quantity by Application (2020-2031)
  • 11.3 Middle East & Africa Latex Paint Wetting Agent Market Size by Country
    • 11.3.1 Middle East & Africa Latex Paint Wetting Agent Sales Quantity by Country (2020-2031)
    • 11.3.2 Middle East & Africa Latex Paint Wetting Agent Consumption Value by Country (2020-2031)
    • 11.3.3 Turkey Market Size and Forecast (2020-2031)
    • 11.3.4 Egypt Market Size and Forecast (2020-2031)
    • 11.3.5 Saudi Arabia Market Size and Forecast (2020-2031)
    • 11.3.6 South Africa Market Size and Forecast (2020-2031)

12 Market Dynamics

  • 12.1 Latex Paint Wetting Agent Market Drivers
  • 12.2 Latex Paint Wetting Agent Market Restraints
  • 12.3 Latex Paint Wetting Agent Trends Analysis
  • 12.4 Porters Five Forces Analysis
    • 12.4.1 Threat of New Entrants
    • 12.4.2 Bargaining Power of Suppliers
    • 12.4.3 Bargaining Power of Buyers
    • 12.4.4 Threat of Substitutes
    • 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

  • 13.1 Raw Material of Latex Paint Wetting Agent and Key Manufacturers
  • 13.2 Manufacturing Costs Percentage of Latex Paint Wetting Agent
  • 13.3 Latex Paint Wetting Agent Production Process
  • 13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

  • 14.1 Sales Channel
    • 14.1.1 Direct to End-User
    • 14.1.2 Distributors
  • 14.2 Latex Paint Wetting Agent Typical Distributors
  • 14.3 Latex Paint Wetting Agent Typical Customers

15 Research Findings and Conclusion

    16 Appendix

    • 16.1 Methodology
    • 16.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Latex Paint Wetting Agent. Industry analysis & Market Report on Latex Paint Wetting Agent is a syndicated market report, published as Global Latex Paint Wetting Agent Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031. It is complete Research Study and Industry Analysis of Latex Paint Wetting Agent market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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