According to our (Global Info Research) latest study, the global IoT Asset Tracking Solutions market size was valued at US$ 5257 million in 2025 and is forecast to a readjusted size of US$ 11344 million by 2032 with a CAGR of 11.6% during review period.
IoT Asset Tracking Solutions refer to a complete set of digital solutions that use IoT technology to continuously monitor, visualize, and manage the location, status, and usage of various enterprise assets in indoor or outdoor environments.
Gross Margin Levels
The gross margin of IoT asset tracking solutions essentially depends on the "hardware proportion" and the "subscription level." In the early stages of the industry or under a model primarily focused on end-user sales, the gross margin of hardware such as trackers/tags is typically low to medium (and is also affected by the costs of communication modules, sensors, batteries, casings, and certifications), while the gross margin of software such as platform subscriptions, data services, alarms, and analytics is higher. As solutions move towards "platform subscriptions + scalable connectivity + standardized delivery," the overall gross margin is usually boosted by software subscriptions. Leading subscription-based operational platform companies can demonstrate higher gross margin levels (e.g., Samsara's disclosed gross margin is in the 70%+ range), reflecting the strengthening of the unit economic model by "software/scalability."
Industry Drivers
The core driver of growth in IoT asset tracking solutions is not simply "location capability," but rather the rising demand from enterprises for cross-scenario visualization and verifiable operations. On one hand, supply chain fluctuations and inventory and turnover pressures force enterprises to incorporate "asset utilization, in-transit risks, loss, and idleness" into quantifiable management. On the other hand, declining costs of cellular and low-power networks, positioning, and sensors make it economically viable to "equip more assets with connectable tags/terminals," driving rapid expansion in terminal usage (ABI projects significant growth in usage from 2023 to 2029). Simultaneously, demands for cold chain compliance (temperature/unpacking/vibration traceability), equipment leasing and construction machinery anti-theft, medical asset inventory and circulation efficiency, and park security and personnel/forklift coordination are pushing asset tracking from a "single-point location tool" to a "process and risk control platform."
This report is a detailed and comprehensive analysis for global IoT Asset Tracking Solutions market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global IoT Asset Tracking Solutions market size and forecasts, in consumption value ($ Million), 2021-2032
Global IoT Asset Tracking Solutions market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global IoT Asset Tracking Solutions market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global IoT Asset Tracking Solutions market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for IoT Asset Tracking Solutions
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global IoT Asset Tracking Solutions market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include ORBCOMM, Samsara, Geotab, Verizon Connect, Webfleet, Teletrac Navman, Fleet Complete, Powerfleet, Zonar Systems, Trackunit, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
IoT Asset Tracking Solutions market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Cellular Type
Non-Cellular Type
Market segment by Tracking Objects
Fixed Assets
Mobile Assets
Consumable Assets
Market segment by Deployment Methods
Cloud-based
On-premise
Market segment by Application
Logistics and Supply Chain
Cold Chain Food
Manufacturing
Others
Market segment by players, this report covers
ORBCOMM
Samsara
Geotab
Verizon Connect
Webfleet
Teletrac Navman
Fleet Complete
Powerfleet
Zonar Systems
Trackunit
Spireon
Ruptela
Teltonika Telematics
Jimi IoT
Digital Matter
Nexxiot
Traxens
Globe Tracker
Sensitech
Roambee
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe IoT Asset Tracking Solutions product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of IoT Asset Tracking Solutions, with revenue, gross margin, and global market share of IoT Asset Tracking Solutions from 2021 to 2026.
Chapter 3, the IoT Asset Tracking Solutions competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and IoT Asset Tracking Solutions market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of IoT Asset Tracking Solutions.
Chapter 13, to describe IoT Asset Tracking Solutions research findings and conclusion.
Summary:
Get latest Market Research Reports on IoT Asset Tracking Solutions. Industry analysis & Market Report on IoT Asset Tracking Solutions is a syndicated market report, published as Global IoT Asset Tracking Solutions Market 2026 by Company, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of IoT Asset Tracking Solutions market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.