Report Detail

Service & Software Global Interactive Marketing Market 2024 by Company, Regions, Type and Application, Forecast to 2030

  • RnM4594458
  • |
  • 12 June, 2024
  • |
  • Global
  • |
  • 129 Pages
  • |
  • GIR (Global Info Research)
  • |
  • Service & Software

According to our (Global Info Research) latest study, the global Interactive Marketing market size was valued at USD million in 2023 and is forecast to a readjusted size of USD million by 2030 with a CAGR of % during review period.
Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly.
The Global Info Research report includes an overview of the development of the Interactive Marketing industry chain, the market status of Retail and Consumer Goods (Online Interactive Advertising, Offline Interactive Advertising), BFSI (Online Interactive Advertising, Offline Interactive Advertising), and key enterprises in developed and developing market, and analysed the cutting-edge technology, patent, hot applications and market trends of Interactive Marketing.
Regionally, the report analyzes the Interactive Marketing markets in key regions. North America and Europe are experiencing steady growth, driven by government initiatives and increasing consumer awareness. Asia-Pacific, particularly China, leads the global Interactive Marketing market, with robust domestic demand, supportive policies, and a strong manufacturing base.
Key Features:
The report presents comprehensive understanding of the Interactive Marketing market. It provides a holistic view of the industry, as well as detailed insights into individual components and stakeholders. The report analysis market dynamics, trends, challenges, and opportunities within the Interactive Marketing industry.
The report involves analyzing the market at a macro level:
Market Sizing and Segmentation: Report collect data on the overall market size, including the revenue generated, and market share of different by Type (e.g., Online Interactive Advertising, Offline Interactive Advertising).
Industry Analysis: Report analyse the broader industry trends, such as government policies and regulations, technological advancements, consumer preferences, and market dynamics. This analysis helps in understanding the key drivers and challenges influencing the Interactive Marketing market.
Regional Analysis: The report involves examining the Interactive Marketing market at a regional or national level. Report analyses regional factors such as government incentives, infrastructure development, economic conditions, and consumer behaviour to identify variations and opportunities within different markets.
Market Projections: Report covers the gathered data and analysis to make future projections and forecasts for the Interactive Marketing market. This may include estimating market growth rates, predicting market demand, and identifying emerging trends.
The report also involves a more granular approach to Interactive Marketing:
Company Analysis: Report covers individual Interactive Marketing players, suppliers, and other relevant industry players. This analysis includes studying their financial performance, market positioning, product portfolios, partnerships, and strategies.
Consumer Analysis: Report covers data on consumer behaviour, preferences, and attitudes towards Interactive Marketing This may involve surveys, interviews, and analysis of consumer reviews and feedback from different by Application (Retail and Consumer Goods, BFSI).
Technology Analysis: Report covers specific technologies relevant to Interactive Marketing. It assesses the current state, advancements, and potential future developments in Interactive Marketing areas.
Competitive Landscape: By analyzing individual companies, suppliers, and consumers, the report present insights into the competitive landscape of the Interactive Marketing market. This analysis helps understand market share, competitive advantages, and potential areas for differentiation among industry players.
Market Validation: The report involves validating findings and projections through primary research, such as surveys, interviews, and focus groups.
Market Segmentation
Interactive Marketing market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Online Interactive Advertising
Offline Interactive Advertising
Market segment by Application
Retail and Consumer Goods
BFSI
IT & Telecommunication
Media and Entertainment
Travel
Transportation
Supply Chain and Logistics
Healthcare
Energy & Power and Utilities
Market segment by players, this report covers
George P. Johnson
Mood Media
KEO Marketing
Grey Advertising
Wieden+Kennedy
Butler
Shine
Stern & Partners
Ogilvy & Mather
BBDO
Crispin Porter + Bogusky
The Martin Agency
Deutsch
Droga5
Mullen Advertising
nxtConcepts
Market segment by regions, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, UK, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Australia and Rest of Asia-Pacific)
South America (Brazil, Argentina and Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Interactive Marketing product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Interactive Marketing, with revenue, gross margin and global market share of Interactive Marketing from 2019 to 2024.
Chapter 3, the Interactive Marketing competitive situation, revenue and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and application, with consumption value and growth rate by Type, application, from 2019 to 2030.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2019 to 2024.and Interactive Marketing market forecast, by regions, type and application, with consumption value, from 2025 to 2030.
Chapter 11, market dynamics, drivers, restraints, trends and Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Interactive Marketing.
Chapter 13, to describe Interactive Marketing research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope of Interactive Marketing
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Interactive Marketing by Type
    • 1.3.1 Overview: Global Interactive Marketing Market Size by Type: 2019 Versus 2023 Versus 2030
    • 1.3.2 Global Interactive Marketing Consumption Value Market Share by Type in 2023
    • 1.3.3 Online Interactive Advertising
    • 1.3.4 Offline Interactive Advertising
  • 1.4 Global Interactive Marketing Market by Application
    • 1.4.1 Overview: Global Interactive Marketing Market Size by Application: 2019 Versus 2023 Versus 2030
    • 1.4.2 Retail and Consumer Goods
    • 1.4.3 BFSI
    • 1.4.4 IT & Telecommunication
    • 1.4.5 Media and Entertainment
    • 1.4.6 Travel
    • 1.4.7 Transportation
    • 1.4.8 Supply Chain and Logistics
    • 1.4.9 Healthcare
    • 1.4.10 Energy & Power and Utilities
  • 1.5 Global Interactive Marketing Market Size & Forecast
  • 1.6 Global Interactive Marketing Market Size and Forecast by Region
    • 1.6.1 Global Interactive Marketing Market Size by Region: 2019 VS 2023 VS 2030
    • 1.6.2 Global Interactive Marketing Market Size by Region, (2019-2030)
    • 1.6.3 North America Interactive Marketing Market Size and Prospect (2019-2030)
    • 1.6.4 Europe Interactive Marketing Market Size and Prospect (2019-2030)
    • 1.6.5 Asia-Pacific Interactive Marketing Market Size and Prospect (2019-2030)
    • 1.6.6 South America Interactive Marketing Market Size and Prospect (2019-2030)
    • 1.6.7 Middle East and Africa Interactive Marketing Market Size and Prospect (2019-2030)

2 Company Profiles

  • 2.1 George P. Johnson
    • 2.1.1 George P. Johnson Details
    • 2.1.2 George P. Johnson Major Business
    • 2.1.3 George P. Johnson Interactive Marketing Product and Solutions
    • 2.1.4 George P. Johnson Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.1.5 George P. Johnson Recent Developments and Future Plans
  • 2.2 Mood Media
    • 2.2.1 Mood Media Details
    • 2.2.2 Mood Media Major Business
    • 2.2.3 Mood Media Interactive Marketing Product and Solutions
    • 2.2.4 Mood Media Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.2.5 Mood Media Recent Developments and Future Plans
  • 2.3 KEO Marketing
    • 2.3.1 KEO Marketing Details
    • 2.3.2 KEO Marketing Major Business
    • 2.3.3 KEO Marketing Interactive Marketing Product and Solutions
    • 2.3.4 KEO Marketing Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.3.5 KEO Marketing Recent Developments and Future Plans
  • 2.4 Grey Advertising
    • 2.4.1 Grey Advertising Details
    • 2.4.2 Grey Advertising Major Business
    • 2.4.3 Grey Advertising Interactive Marketing Product and Solutions
    • 2.4.4 Grey Advertising Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.4.5 Grey Advertising Recent Developments and Future Plans
  • 2.5 Wieden+Kennedy
    • 2.5.1 Wieden+Kennedy Details
    • 2.5.2 Wieden+Kennedy Major Business
    • 2.5.3 Wieden+Kennedy Interactive Marketing Product and Solutions
    • 2.5.4 Wieden+Kennedy Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.5.5 Wieden+Kennedy Recent Developments and Future Plans
  • 2.6 Butler
    • 2.6.1 Butler Details
    • 2.6.2 Butler Major Business
    • 2.6.3 Butler Interactive Marketing Product and Solutions
    • 2.6.4 Butler Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.6.5 Butler Recent Developments and Future Plans
  • 2.7 Shine
    • 2.7.1 Shine Details
    • 2.7.2 Shine Major Business
    • 2.7.3 Shine Interactive Marketing Product and Solutions
    • 2.7.4 Shine Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.7.5 Shine Recent Developments and Future Plans
  • 2.8 Stern & Partners
    • 2.8.1 Stern & Partners Details
    • 2.8.2 Stern & Partners Major Business
    • 2.8.3 Stern & Partners Interactive Marketing Product and Solutions
    • 2.8.4 Stern & Partners Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.8.5 Stern & Partners Recent Developments and Future Plans
  • 2.9 Ogilvy & Mather
    • 2.9.1 Ogilvy & Mather Details
    • 2.9.2 Ogilvy & Mather Major Business
    • 2.9.3 Ogilvy & Mather Interactive Marketing Product and Solutions
    • 2.9.4 Ogilvy & Mather Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.9.5 Ogilvy & Mather Recent Developments and Future Plans
  • 2.10 BBDO
    • 2.10.1 BBDO Details
    • 2.10.2 BBDO Major Business
    • 2.10.3 BBDO Interactive Marketing Product and Solutions
    • 2.10.4 BBDO Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.10.5 BBDO Recent Developments and Future Plans
  • 2.11 Crispin Porter + Bogusky
    • 2.11.1 Crispin Porter + Bogusky Details
    • 2.11.2 Crispin Porter + Bogusky Major Business
    • 2.11.3 Crispin Porter + Bogusky Interactive Marketing Product and Solutions
    • 2.11.4 Crispin Porter + Bogusky Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.11.5 Crispin Porter + Bogusky Recent Developments and Future Plans
  • 2.12 The Martin Agency
    • 2.12.1 The Martin Agency Details
    • 2.12.2 The Martin Agency Major Business
    • 2.12.3 The Martin Agency Interactive Marketing Product and Solutions
    • 2.12.4 The Martin Agency Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.12.5 The Martin Agency Recent Developments and Future Plans
  • 2.13 Deutsch
    • 2.13.1 Deutsch Details
    • 2.13.2 Deutsch Major Business
    • 2.13.3 Deutsch Interactive Marketing Product and Solutions
    • 2.13.4 Deutsch Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.13.5 Deutsch Recent Developments and Future Plans
  • 2.14 Droga5
    • 2.14.1 Droga5 Details
    • 2.14.2 Droga5 Major Business
    • 2.14.3 Droga5 Interactive Marketing Product and Solutions
    • 2.14.4 Droga5 Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.14.5 Droga5 Recent Developments and Future Plans
  • 2.15 Mullen Advertising
    • 2.15.1 Mullen Advertising Details
    • 2.15.2 Mullen Advertising Major Business
    • 2.15.3 Mullen Advertising Interactive Marketing Product and Solutions
    • 2.15.4 Mullen Advertising Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.15.5 Mullen Advertising Recent Developments and Future Plans
  • 2.16 nxtConcepts
    • 2.16.1 nxtConcepts Details
    • 2.16.2 nxtConcepts Major Business
    • 2.16.3 nxtConcepts Interactive Marketing Product and Solutions
    • 2.16.4 nxtConcepts Interactive Marketing Revenue, Gross Margin and Market Share (2019-2024)
    • 2.16.5 nxtConcepts Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Interactive Marketing Revenue and Share by Players (2019-2024)
  • 3.2 Market Share Analysis (2023)
    • 3.2.1 Market Share of Interactive Marketing by Company Revenue
    • 3.2.2 Top 3 Interactive Marketing Players Market Share in 2023
    • 3.2.3 Top 6 Interactive Marketing Players Market Share in 2023
  • 3.3 Interactive Marketing Market: Overall Company Footprint Analysis
    • 3.3.1 Interactive Marketing Market: Region Footprint
    • 3.3.2 Interactive Marketing Market: Company Product Type Footprint
    • 3.3.3 Interactive Marketing Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Interactive Marketing Consumption Value and Market Share by Type (2019-2024)
  • 4.2 Global Interactive Marketing Market Forecast by Type (2025-2030)

5 Market Size Segment by Application

  • 5.1 Global Interactive Marketing Consumption Value Market Share by Application (2019-2024)
  • 5.2 Global Interactive Marketing Market Forecast by Application (2025-2030)

6 North America

  • 6.1 North America Interactive Marketing Consumption Value by Type (2019-2030)
  • 6.2 North America Interactive Marketing Consumption Value by Application (2019-2030)
  • 6.3 North America Interactive Marketing Market Size by Country
    • 6.3.1 North America Interactive Marketing Consumption Value by Country (2019-2030)
    • 6.3.2 United States Interactive Marketing Market Size and Forecast (2019-2030)
    • 6.3.3 Canada Interactive Marketing Market Size and Forecast (2019-2030)
    • 6.3.4 Mexico Interactive Marketing Market Size and Forecast (2019-2030)

7 Europe

  • 7.1 Europe Interactive Marketing Consumption Value by Type (2019-2030)
  • 7.2 Europe Interactive Marketing Consumption Value by Application (2019-2030)
  • 7.3 Europe Interactive Marketing Market Size by Country
    • 7.3.1 Europe Interactive Marketing Consumption Value by Country (2019-2030)
    • 7.3.2 Germany Interactive Marketing Market Size and Forecast (2019-2030)
    • 7.3.3 France Interactive Marketing Market Size and Forecast (2019-2030)
    • 7.3.4 United Kingdom Interactive Marketing Market Size and Forecast (2019-2030)
    • 7.3.5 Russia Interactive Marketing Market Size and Forecast (2019-2030)
    • 7.3.6 Italy Interactive Marketing Market Size and Forecast (2019-2030)

8 Asia-Pacific

  • 8.1 Asia-Pacific Interactive Marketing Consumption Value by Type (2019-2030)
  • 8.2 Asia-Pacific Interactive Marketing Consumption Value by Application (2019-2030)
  • 8.3 Asia-Pacific Interactive Marketing Market Size by Region
    • 8.3.1 Asia-Pacific Interactive Marketing Consumption Value by Region (2019-2030)
    • 8.3.2 China Interactive Marketing Market Size and Forecast (2019-2030)
    • 8.3.3 Japan Interactive Marketing Market Size and Forecast (2019-2030)
    • 8.3.4 South Korea Interactive Marketing Market Size and Forecast (2019-2030)
    • 8.3.5 India Interactive Marketing Market Size and Forecast (2019-2030)
    • 8.3.6 Southeast Asia Interactive Marketing Market Size and Forecast (2019-2030)
    • 8.3.7 Australia Interactive Marketing Market Size and Forecast (2019-2030)

9 South America

  • 9.1 South America Interactive Marketing Consumption Value by Type (2019-2030)
  • 9.2 South America Interactive Marketing Consumption Value by Application (2019-2030)
  • 9.3 South America Interactive Marketing Market Size by Country
    • 9.3.1 South America Interactive Marketing Consumption Value by Country (2019-2030)
    • 9.3.2 Brazil Interactive Marketing Market Size and Forecast (2019-2030)
    • 9.3.3 Argentina Interactive Marketing Market Size and Forecast (2019-2030)

10 Middle East & Africa

  • 10.1 Middle East & Africa Interactive Marketing Consumption Value by Type (2019-2030)
  • 10.2 Middle East & Africa Interactive Marketing Consumption Value by Application (2019-2030)
  • 10.3 Middle East & Africa Interactive Marketing Market Size by Country
    • 10.3.1 Middle East & Africa Interactive Marketing Consumption Value by Country (2019-2030)
    • 10.3.2 Turkey Interactive Marketing Market Size and Forecast (2019-2030)
    • 10.3.3 Saudi Arabia Interactive Marketing Market Size and Forecast (2019-2030)
    • 10.3.4 UAE Interactive Marketing Market Size and Forecast (2019-2030)

11 Market Dynamics

  • 11.1 Interactive Marketing Market Drivers
  • 11.2 Interactive Marketing Market Restraints
  • 11.3 Interactive Marketing Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Interactive Marketing Industry Chain
  • 12.2 Interactive Marketing Upstream Analysis
  • 12.3 Interactive Marketing Midstream Analysis
  • 12.4 Interactive Marketing Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Interactive Marketing. Industry analysis & Market Report on Interactive Marketing is a syndicated market report, published as Global Interactive Marketing Market 2024 by Company, Regions, Type and Application, Forecast to 2030. It is complete Research Study and Industry Analysis of Interactive Marketing market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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