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Service & Software Global In-Game Advertising Market 2026 by Company, Regions, Type and Application, Forecast to 2032

  • RnM4670616
    • |
  • 10 February, 2026
    • |
  • Global
    • |
  • 138 Pages
    • |
  • GIR
    • |
  • Service & Software

According to our (Global Info Research) latest study, the global In-Game Advertising market size was valued at US$ 22262 million in 2025 and is forecast to a readjusted size of US$ 43821 million by 2032 with a CAGR of 10.0% during review period.
In-game advertising refers to commercial advertising content digitally embedded within the operating environment of video games. It is a precise marketing model that leverages the game's traffic ecosystem. These advertisements target game users as their core audience and achieve brand exposure and user conversion through varying degrees of integration with game scenes, gameplay, and storylines. Its core characteristic is the integration of the advertising medium with the gaming experience. Advertising formats cover a wide range of types, from explicit to implicit, including full-screen advertisements on game loading screens, pop-up advertisements on pause screens (forms independent of gameplay), and native advertising deeply integrated with game content, such as brand billboards in virtual game environments, virtual product placements used by characters, and brand activities linked to task rewards.
The in-game advertising market is undergoing a profound transformation towards precision, contextualization, and ecosystem integration, driven by the scaling of the gaming industry and advancements in marketing technology. On the demand side, the gaming user base continues to expand and exhibits distinct segmentation characteristics. From mobile casual games to AAA console titles and cloud gaming, different game categories are creating diverse traffic pools, attracting increased investment from brands across various industries, including fast-moving consumer goods, digital products, automotive, and cultural tourism, no longer limited to traditional game-related categories. Simultaneously, brands are demanding greater traceability of marketing effectiveness, forcing in-game advertising to shift from simple exposure to a focus on both brand building and performance. Integration with gameplay, storylines, and virtual environments is deepening, with native advertising becoming increasingly prevalent to minimize disruption to the player experience.
Technological innovation and business model iteration are the core drivers of market growth, leading to continuous optimization of the industry landscape. On one hand, the application of big data, AI algorithms, and blockchain technology enables precise user profiling, intelligent advertising optimization, and real-time monitoring of marketing effectiveness. New advertising formats such as virtual influencer endorsements and digital collectible collaborations are constantly emerging, enhancing advertising interactivity and immersion. On the other hand, advertising monetization models are becoming more diversified, extending from traditional models based on impressions to those based on interactions, conversions, and customized brand game activities. Some game developers are also building their own advertising platforms to achieve independent traffic management and maximize value. Furthermore, the improvement of cross-platform gaming ecosystems and strengthened regulatory compliance are driving the industry towards standardization and high quality, with deep collaboration between brands and game IPs becoming a core competitive advantage in the future.
This report is a detailed and comprehensive analysis for global In-Game Advertising market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global In-Game Advertising market size and forecasts, in consumption value ($ Million), 2021-2032
Global In-Game Advertising market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global In-Game Advertising market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global In-Game Advertising market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for In-Game Advertising
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global In-Game Advertising market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Playwire, Anzu, Overwolf, Gameloft, Bidstack, Venatus, ironSource, Frameplay, Unity, Super League, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
In-Game Advertising market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Dynamic In-Game Advertising (DIGA)
Static In-Game Advertising
Other
Market segment by Form
Non-invasive
Minimally Invasive
Invasive
Market segment by Carrier
Mobile Devices
Console / PC
Market segment by Application
Food and Beverage
Automobile
Medical Health
Consumer Goods
Travel
Education
Others
Market segment by players, this report covers
Playwire
Anzu
Overwolf
Gameloft
Bidstack
Venatus
ironSource
Frameplay
Unity
Super League
Adverty
AdInMo
StackAdapt
AdMob
AppLovin
Eskimi
Adelphic
Interact
Chartboost
Liftoff
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe In-Game Advertising product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of In-Game Advertising, with revenue, gross margin, and global market share of In-Game Advertising from 2021 to 2026.
Chapter 3, the In-Game Advertising competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and In-Game Advertising market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of In-Game Advertising.
Chapter 13, to describe In-Game Advertising research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of In-Game Advertising by Type
    • 1.3.1 Overview: Global In-Game Advertising Market Size by Type: 2021 Versus 2025 Versus 2032
    • 1.3.2 Global In-Game Advertising Consumption Value Market Share by Type in 2025
    • 1.3.3 Dynamic In-Game Advertising (DIGA)
    • 1.3.4 Static In-Game Advertising
    • 1.3.5 Other
  • 1.4 Classification of In-Game Advertising by Form
    • 1.4.1 Overview: Global In-Game Advertising Market Size by Form: 2021 Versus 2025 Versus 2032
    • 1.4.2 Global In-Game Advertising Consumption Value Market Share by Form in 2025
    • 1.4.3 Non-invasive
    • 1.4.4 Minimally Invasive
    • 1.4.5 Invasive
  • 1.5 Classification of In-Game Advertising by Carrier
    • 1.5.1 Overview: Global In-Game Advertising Market Size by Carrier: 2021 Versus 2025 Versus 2032
    • 1.5.2 Global In-Game Advertising Consumption Value Market Share by Carrier in 2025
    • 1.5.3 Mobile Devices
    • 1.5.4 Console / PC
  • 1.6 Global In-Game Advertising Market by Application
    • 1.6.1 Overview: Global In-Game Advertising Market Size by Application: 2021 Versus 2025 Versus 2032
    • 1.6.2 Food and Beverage
    • 1.6.3 Automobile
    • 1.6.4 Medical Health
    • 1.6.5 Consumer Goods
    • 1.6.6 Travel
    • 1.6.7 Education
    • 1.6.8 Others
  • 1.7 Global In-Game Advertising Market Size & Forecast
  • 1.8 Global In-Game Advertising Market Size and Forecast by Region
    • 1.8.1 Global In-Game Advertising Market Size by Region: 2021 VS 2025 VS 2032
    • 1.8.2 Global In-Game Advertising Market Size by Region, (2021-2032)
    • 1.8.3 North America In-Game Advertising Market Size and Prospect (2021-2032)
    • 1.8.4 Europe In-Game Advertising Market Size and Prospect (2021-2032)
    • 1.8.5 Asia-Pacific In-Game Advertising Market Size and Prospect (2021-2032)
    • 1.8.6 South America In-Game Advertising Market Size and Prospect (2021-2032)
    • 1.8.7 Middle East & Africa In-Game Advertising Market Size and Prospect (2021-2032)

2 Company Profiles

  • 2.1 Playwire
    • 2.1.1 Playwire Details
    • 2.1.2 Playwire Major Business
    • 2.1.3 Playwire In-Game Advertising Product and Solutions
    • 2.1.4 Playwire In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.1.5 Playwire Recent Developments and Future Plans
  • 2.2 Anzu
    • 2.2.1 Anzu Details
    • 2.2.2 Anzu Major Business
    • 2.2.3 Anzu In-Game Advertising Product and Solutions
    • 2.2.4 Anzu In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.2.5 Anzu Recent Developments and Future Plans
  • 2.3 Overwolf
    • 2.3.1 Overwolf Details
    • 2.3.2 Overwolf Major Business
    • 2.3.3 Overwolf In-Game Advertising Product and Solutions
    • 2.3.4 Overwolf In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.3.5 Overwolf Recent Developments and Future Plans
  • 2.4 Gameloft
    • 2.4.1 Gameloft Details
    • 2.4.2 Gameloft Major Business
    • 2.4.3 Gameloft In-Game Advertising Product and Solutions
    • 2.4.4 Gameloft In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.4.5 Gameloft Recent Developments and Future Plans
  • 2.5 Bidstack
    • 2.5.1 Bidstack Details
    • 2.5.2 Bidstack Major Business
    • 2.5.3 Bidstack In-Game Advertising Product and Solutions
    • 2.5.4 Bidstack In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.5.5 Bidstack Recent Developments and Future Plans
  • 2.6 Venatus
    • 2.6.1 Venatus Details
    • 2.6.2 Venatus Major Business
    • 2.6.3 Venatus In-Game Advertising Product and Solutions
    • 2.6.4 Venatus In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.6.5 Venatus Recent Developments and Future Plans
  • 2.7 ironSource
    • 2.7.1 ironSource Details
    • 2.7.2 ironSource Major Business
    • 2.7.3 ironSource In-Game Advertising Product and Solutions
    • 2.7.4 ironSource In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.7.5 ironSource Recent Developments and Future Plans
  • 2.8 Frameplay
    • 2.8.1 Frameplay Details
    • 2.8.2 Frameplay Major Business
    • 2.8.3 Frameplay In-Game Advertising Product and Solutions
    • 2.8.4 Frameplay In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.8.5 Frameplay Recent Developments and Future Plans
  • 2.9 Unity
    • 2.9.1 Unity Details
    • 2.9.2 Unity Major Business
    • 2.9.3 Unity In-Game Advertising Product and Solutions
    • 2.9.4 Unity In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.9.5 Unity Recent Developments and Future Plans
  • 2.10 Super League
    • 2.10.1 Super League Details
    • 2.10.2 Super League Major Business
    • 2.10.3 Super League In-Game Advertising Product and Solutions
    • 2.10.4 Super League In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.10.5 Super League Recent Developments and Future Plans
  • 2.11 Adverty
    • 2.11.1 Adverty Details
    • 2.11.2 Adverty Major Business
    • 2.11.3 Adverty In-Game Advertising Product and Solutions
    • 2.11.4 Adverty In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.11.5 Adverty Recent Developments and Future Plans
  • 2.12 AdInMo
    • 2.12.1 AdInMo Details
    • 2.12.2 AdInMo Major Business
    • 2.12.3 AdInMo In-Game Advertising Product and Solutions
    • 2.12.4 AdInMo In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.12.5 AdInMo Recent Developments and Future Plans
  • 2.13 StackAdapt
    • 2.13.1 StackAdapt Details
    • 2.13.2 StackAdapt Major Business
    • 2.13.3 StackAdapt In-Game Advertising Product and Solutions
    • 2.13.4 StackAdapt In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.13.5 StackAdapt Recent Developments and Future Plans
  • 2.14 AdMob
    • 2.14.1 AdMob Details
    • 2.14.2 AdMob Major Business
    • 2.14.3 AdMob In-Game Advertising Product and Solutions
    • 2.14.4 AdMob In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.14.5 AdMob Recent Developments and Future Plans
  • 2.15 AppLovin
    • 2.15.1 AppLovin Details
    • 2.15.2 AppLovin Major Business
    • 2.15.3 AppLovin In-Game Advertising Product and Solutions
    • 2.15.4 AppLovin In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.15.5 AppLovin Recent Developments and Future Plans
  • 2.16 Eskimi
    • 2.16.1 Eskimi Details
    • 2.16.2 Eskimi Major Business
    • 2.16.3 Eskimi In-Game Advertising Product and Solutions
    • 2.16.4 Eskimi In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.16.5 Eskimi Recent Developments and Future Plans
  • 2.17 Adelphic
    • 2.17.1 Adelphic Details
    • 2.17.2 Adelphic Major Business
    • 2.17.3 Adelphic In-Game Advertising Product and Solutions
    • 2.17.4 Adelphic In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.17.5 Adelphic Recent Developments and Future Plans
  • 2.18 Interact
    • 2.18.1 Interact Details
    • 2.18.2 Interact Major Business
    • 2.18.3 Interact In-Game Advertising Product and Solutions
    • 2.18.4 Interact In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.18.5 Interact Recent Developments and Future Plans
  • 2.19 Chartboost
    • 2.19.1 Chartboost Details
    • 2.19.2 Chartboost Major Business
    • 2.19.3 Chartboost In-Game Advertising Product and Solutions
    • 2.19.4 Chartboost In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.19.5 Chartboost Recent Developments and Future Plans
  • 2.20 Liftoff
    • 2.20.1 Liftoff Details
    • 2.20.2 Liftoff Major Business
    • 2.20.3 Liftoff In-Game Advertising Product and Solutions
    • 2.20.4 Liftoff In-Game Advertising Revenue, Gross Margin and Market Share (2021-2026)
    • 2.20.5 Liftoff Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global In-Game Advertising Revenue and Share by Players (2021-2026)
  • 3.2 Market Share Analysis (2025)
    • 3.2.1 Market Share of In-Game Advertising by Company Revenue
    • 3.2.2 Top 3 In-Game Advertising Players Market Share in 2025
    • 3.2.3 Top 6 In-Game Advertising Players Market Share in 2025
  • 3.3 In-Game Advertising Market: Overall Company Footprint Analysis
    • 3.3.1 In-Game Advertising Market: Region Footprint
    • 3.3.2 In-Game Advertising Market: Company Product Type Footprint
    • 3.3.3 In-Game Advertising Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global In-Game Advertising Consumption Value and Market Share by Type (2021-2026)
  • 4.2 Global In-Game Advertising Market Forecast by Type (2027-2032)

5 Market Size Segment by Application

  • 5.1 Global In-Game Advertising Consumption Value Market Share by Application (2021-2026)
  • 5.2 Global In-Game Advertising Market Forecast by Application (2027-2032)

6 North America

  • 6.1 North America In-Game Advertising Consumption Value by Type (2021-2032)
  • 6.2 North America In-Game Advertising Market Size by Application (2021-2032)
  • 6.3 North America In-Game Advertising Market Size by Country
    • 6.3.1 North America In-Game Advertising Consumption Value by Country (2021-2032)
    • 6.3.2 United States In-Game Advertising Market Size and Forecast (2021-2032)
    • 6.3.3 Canada In-Game Advertising Market Size and Forecast (2021-2032)
    • 6.3.4 Mexico In-Game Advertising Market Size and Forecast (2021-2032)

7 Europe

  • 7.1 Europe In-Game Advertising Consumption Value by Type (2021-2032)
  • 7.2 Europe In-Game Advertising Consumption Value by Application (2021-2032)
  • 7.3 Europe In-Game Advertising Market Size by Country
    • 7.3.1 Europe In-Game Advertising Consumption Value by Country (2021-2032)
    • 7.3.2 Germany In-Game Advertising Market Size and Forecast (2021-2032)
    • 7.3.3 France In-Game Advertising Market Size and Forecast (2021-2032)
    • 7.3.4 United Kingdom In-Game Advertising Market Size and Forecast (2021-2032)
    • 7.3.5 Russia In-Game Advertising Market Size and Forecast (2021-2032)
    • 7.3.6 Italy In-Game Advertising Market Size and Forecast (2021-2032)

8 Asia-Pacific

  • 8.1 Asia-Pacific In-Game Advertising Consumption Value by Type (2021-2032)
  • 8.2 Asia-Pacific In-Game Advertising Consumption Value by Application (2021-2032)
  • 8.3 Asia-Pacific In-Game Advertising Market Size by Region
    • 8.3.1 Asia-Pacific In-Game Advertising Consumption Value by Region (2021-2032)
    • 8.3.2 China In-Game Advertising Market Size and Forecast (2021-2032)
    • 8.3.3 Japan In-Game Advertising Market Size and Forecast (2021-2032)
    • 8.3.4 South Korea In-Game Advertising Market Size and Forecast (2021-2032)
    • 8.3.5 India In-Game Advertising Market Size and Forecast (2021-2032)
    • 8.3.6 Southeast Asia In-Game Advertising Market Size and Forecast (2021-2032)
    • 8.3.7 Australia In-Game Advertising Market Size and Forecast (2021-2032)

9 South America

  • 9.1 South America In-Game Advertising Consumption Value by Type (2021-2032)
  • 9.2 South America In-Game Advertising Consumption Value by Application (2021-2032)
  • 9.3 South America In-Game Advertising Market Size by Country
    • 9.3.1 South America In-Game Advertising Consumption Value by Country (2021-2032)
    • 9.3.2 Brazil In-Game Advertising Market Size and Forecast (2021-2032)
    • 9.3.3 Argentina In-Game Advertising Market Size and Forecast (2021-2032)

10 Middle East & Africa

  • 10.1 Middle East & Africa In-Game Advertising Consumption Value by Type (2021-2032)
  • 10.2 Middle East & Africa In-Game Advertising Consumption Value by Application (2021-2032)
  • 10.3 Middle East & Africa In-Game Advertising Market Size by Country
    • 10.3.1 Middle East & Africa In-Game Advertising Consumption Value by Country (2021-2032)
    • 10.3.2 Turkey In-Game Advertising Market Size and Forecast (2021-2032)
    • 10.3.3 Saudi Arabia In-Game Advertising Market Size and Forecast (2021-2032)
    • 10.3.4 UAE In-Game Advertising Market Size and Forecast (2021-2032)

11 Market Dynamics

  • 11.1 In-Game Advertising Market Drivers
  • 11.2 In-Game Advertising Market Restraints
  • 11.3 In-Game Advertising Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 In-Game Advertising Industry Chain
  • 12.2 In-Game Advertising Upstream Analysis
  • 12.3 In-Game Advertising Midstream Analysis
  • 12.4 In-Game Advertising Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on In-Game Advertising. Industry analysis & Market Report on In-Game Advertising is a syndicated market report, published as Global In-Game Advertising Market 2026 by Company, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of In-Game Advertising market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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