According to our (Global Info Research) latest study, the global HNB Smoking Set market size was valued at US$ 1398 million in 2025 and is forecast to a readjusted size of US$ 3148 million by 2032 with a CAGR of 12.4% during review period.
HNB (Heated Tobacco Products) are tobacco products that work by continuously heating a specially designed tobacco cartridge containing tobacco at a temperature below combustion levels to produce a nicotine-containing aerosol for inhalation. HNB reduces the temperature at which the tobacco forms the nicotine aerosol by heating, rather than burning, thus avoiding the incomplete combustion and high-temperature release of harmful substances associated with traditional cigarettes, reducing harmful substance release by up to 90%. An HNB Smoking Set is an electronic device used to heat tobacco-based products at a controlled temperature, producing a nicotine-containing aerosol for inhalation through heating rather than combustion. Its core principle involves using an electric heating element, ceramic heating element, or metal heating needle to heat the tobacco material to approximately 250–350°C, causing the tobacco to release inhalable substances, rather than the high-temperature combustion process of approximately 800°C in traditional cigarettes. These smoking devices are typically used with dedicated heat-sticks or tobacco capsules. The devices themselves do not contain tobacco; their function is to control the heating temperature to achieve thermal decomposition of the tobacco material without open flame combustion, and to stably release inhalable aerosols. These products are generally classified as "non-combustion tobacco delivery devices." The devices consist of circuit boards, chips, heating elements, batteries, and plastic parts, and are durable goods, usually manufactured by external contractors or in partnership with manufacturers. The main heating technologies include resistance, electromagnetic, and infrared heating. The core challenge is solving problems such as heating efficiency, uneven heating leading to a burnt taste, and cleaning and maintenance. In 2024, global HNB Smoking Set production reached 38.33 million units, with an average selling price of US$31.43 per unit, a gross profit margin of approximately 30.28%, and an annual production of 36 million units. Downstream customers include China National Tobacco Corporation, Altria, British American Tobacco, Japan Tobacco, Imperial Tobacco, and Philip Morris International.
Heated tobacco products (HNB) can satisfy nicotine intake while reducing the harm to the human body caused by harmful substances such as tar emitted during the high-temperature combustion of traditional tobacco, thus alleviating the psychological burden of traditional smokers and consumers who want to consume nicotine. From a product perspective, mature HNB products overseas, such as IQOS, have gained recognition from consumers in Japan, South Korea, Russia, and other countries, with rapidly increasing penetration rates. Currently, China's regulation of e-cigarettes is similar to that of tobacco products, and there are no clear policies yet for HNB products. The strength of policy regulation depends on how governments in different countries define the attributes of e-cigarette products, primarily based on factors such as the level of awareness/acceptance regarding the harm reduction benefits of e-cigarettes, their appeal to young people, and the acceptance that they can effectively reduce the smoking rate of traditional tobacco.
This report is a detailed and comprehensive analysis for global HNB Smoking Set market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global HNB Smoking Set market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2021-2032
Global HNB Smoking Set market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2021-2032
Global HNB Smoking Set market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2021-2032
Global HNB Smoking Set market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for HNB Smoking Set
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global HNB Smoking Set market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Flextronics International Ltd, Venture, Ploom TECH(JT), SMOORE, Shenzhen First Union Technology Co., Ltd, China Boton Group, Shenzhen Weitao Technology Co., Ltd., Intretech, Shenzhen Huayu Technology Development Co., Ltd., Shenzhen Aiweibati Technology Co., Ltd., etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
HNB Smoking Set market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Resistance Heating
Electromagnetic Heating
Infrared Heating
Other
Market segment by Gender
Male
Female
Market segment by Sales
Direct Selling
Distribution
Market segment by Application
Online Channels
Offline Channels
Major players covered
Flextronics International Ltd
Venture
Ploom TECH(JT)
SMOORE
Shenzhen First Union Technology Co., Ltd
China Boton Group
Shenzhen Weitao Technology Co., Ltd.
Intretech
Shenzhen Huayu Technology Development Co., Ltd.
Shenzhen Aiweibati Technology Co., Ltd.
BYD Precision Manufacture Co., Ltd.
Shenzhen Jinjia Group Co., Ltd.
Shanghai Shunho New Materials Technology Co.,Ltd. (Shenzhen Luxinfeng Technology Co., Ltd.)
Anhui Genuine New Materials Co., Ltd.
ALD Group Limited
Shenzhen Everwin Precision Technology Co.,Ltd.
BUDDY
Shenzhen Yuyan(Royal Tobacco) Industrial Limited
Kunshan Kersen Science and Technology Co., Ltd.
Key Material Co., Ltd.
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe HNB Smoking Set product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of HNB Smoking Set, with price, sales quantity, revenue, and global market share of HNB Smoking Set from 2021 to 2026.
Chapter 3, the HNB Smoking Set competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the HNB Smoking Set breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2021 to 2032.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2021 to 2032.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2021 to 2026.and HNB Smoking Set market forecast, by regions, by Type, and by Application, with sales and revenue, from 2027 to 2032.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of HNB Smoking Set.
Chapter 14 and 15, to describe HNB Smoking Set sales channel, distributors, customers, research findings and conclusion.
Summary:
Get latest Market Research Reports on HNB Smoking Set. Industry analysis & Market Report on HNB Smoking Set is a syndicated market report, published as Global HNB Smoking Set Market 2026 by Manufacturers, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of HNB Smoking Set market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.