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Machinery & Equipment Global General Purpose Generator Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031

  • RnM4628373
    • |
  • 26 September, 2025
    • |
  • Global
    • |
  • 110 Pages
    • |
  • GIR
    • |
  • Machinery & Equipment

According to our (Global Info Research) latest study, the global General Purpose Generator market size was valued at US$ 10660 million in 2024 and is forecast to a readjusted size of USD 14320 million by 2031 with a CAGR of 4.0% during review period.
A General Purpose Generator is a versatile, portable, or stationary device designed to produce electrical power for a wide range of applications. Unlike specialized generators tailored for specific tasks, general-purpose generators provide flexible power solutions for various needs, making them suitable for use in homes, small businesses, construction sites, and recreational activities.
Increasing Demand for Uninterrupted Power Supply: Frequent power outages due to natural disasters and aging infrastructure have heightened the need for reliable backup power solutions. Consumers and businesses are investing in generators to ensure continuity during electrical disruptions.
Growth in Outdoor and Recreational Activities: The rising popularity of outdoor pursuits such as camping and tailgating has increased the demand for portable generators. These devices provide essential power for appliances and electronic devices in remote locations.
Industrial and Commercial Expansion: Rapid industrialization and the expansion of commercial sectors, especially in emerging economies, have led to a surge in demand for generators to support operations in areas with unreliable power supply.
Technological Advancements: Innovations in generator technology, including enhanced fuel efficiency, reduced noise levels, and improved portability, have made general purpose generators more appealing to a broader consumer base.
Stringent Environmental Regulations: The implementation of environmental policies aimed at reducing emissions has driven the development of eco-friendly generators, influencing market dynamics.
Increased Awareness of Emergency Preparedness: Heightened awareness of the importance of emergency preparedness has led households and businesses to invest in generators as part of their contingency planning.
This report is a detailed and comprehensive analysis for global General Purpose Generator market. Both quantitative and qualitative analyses are presented by manufacturers, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global General Purpose Generator market size and forecasts, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global General Purpose Generator market size and forecasts by region and country, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global General Purpose Generator market size and forecasts, by Type and by Application, in consumption value ($ Million), sales quantity (K Units), and average selling prices (US$/Unit), 2020-2031
Global General Purpose Generator market shares of main players, shipments in revenue ($ Million), sales quantity (K Units), and ASP (US$/Unit), 2020-2025
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for General Purpose Generator
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global General Purpose Generator market based on the following parameters - company overview, sales quantity, revenue, price, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Generac, Cummins, Caterpillar, MTU, Atlas Copco, Honda Power Equipment, Multiquip, Kohler, Wacker Neuson, Briggs & Stratton, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market Segmentation
General Purpose Generator market is split by Type and by Application. For the period 2020-2031, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of volume and value. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
Natural Gas
Gasoline
Diesel Fuel
Other
Market segment by Application
Residential
Commercial
Industrial
Major players covered
Generac
Cummins
Caterpillar
MTU
Atlas Copco
Honda Power Equipment
Multiquip
Kohler
Wacker Neuson
Briggs & Stratton
Yamaha
Eaton
Grupel
Hipower Systems
Market segment by region, regional analysis covers
North America (United States, Canada, and Mexico)
Europe (Germany, France, United Kingdom, Russia, Italy, and Rest of Europe)
Asia-Pacific (China, Japan, Korea, India, Southeast Asia, and Australia)
South America (Brazil, Argentina, Colombia, and Rest of South America)
Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa, and Rest of Middle East & Africa)
The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe General Purpose Generator product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top manufacturers of General Purpose Generator, with price, sales quantity, revenue, and global market share of General Purpose Generator from 2020 to 2025.
Chapter 3, the General Purpose Generator competitive situation, sales quantity, revenue, and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the General Purpose Generator breakdown data are shown at the regional level, to show the sales quantity, consumption value, and growth by regions, from 2020 to 2031.
Chapter 5 and 6, to segment the sales by Type and by Application, with sales market share and growth rate by Type, by Application, from 2020 to 2031.
Chapter 7, 8, 9, 10 and 11, to break the sales data at the country level, with sales quantity, consumption value, and market share for key countries in the world, from 2020 to 2025.and General Purpose Generator market forecast, by regions, by Type, and by Application, with sales and revenue, from 2026 to 2031.
Chapter 12, market dynamics, drivers, restraints, trends, and Porters Five Forces analysis.
Chapter 13, the key raw materials and key suppliers, and industry chain of General Purpose Generator.
Chapter 14 and 15, to describe General Purpose Generator sales channel, distributors, customers, research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Market Analysis by Type
    • 1.3.1 Overview: Global General Purpose Generator Consumption Value by Type: 2020 Versus 2024 Versus 2031
    • 1.3.2 Natural Gas
    • 1.3.3 Gasoline
    • 1.3.4 Diesel Fuel
    • 1.3.5 Other
  • 1.4 Market Analysis by Application
    • 1.4.1 Overview: Global General Purpose Generator Consumption Value by Application: 2020 Versus 2024 Versus 2031
    • 1.4.2 Residential
    • 1.4.3 Commercial
    • 1.4.4 Industrial
  • 1.5 Global General Purpose Generator Market Size & Forecast
    • 1.5.1 Global General Purpose Generator Consumption Value (2020 & 2024 & 2031)
    • 1.5.2 Global General Purpose Generator Sales Quantity (2020-2031)
    • 1.5.3 Global General Purpose Generator Average Price (2020-2031)

2 Manufacturers Profiles

  • 2.1 Generac
    • 2.1.1 Generac Details
    • 2.1.2 Generac Major Business
    • 2.1.3 Generac General Purpose Generator Product and Services
    • 2.1.4 Generac General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.1.5 Generac Recent Developments/Updates
  • 2.2 Cummins
    • 2.2.1 Cummins Details
    • 2.2.2 Cummins Major Business
    • 2.2.3 Cummins General Purpose Generator Product and Services
    • 2.2.4 Cummins General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.2.5 Cummins Recent Developments/Updates
  • 2.3 Caterpillar
    • 2.3.1 Caterpillar Details
    • 2.3.2 Caterpillar Major Business
    • 2.3.3 Caterpillar General Purpose Generator Product and Services
    • 2.3.4 Caterpillar General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.3.5 Caterpillar Recent Developments/Updates
  • 2.4 MTU
    • 2.4.1 MTU Details
    • 2.4.2 MTU Major Business
    • 2.4.3 MTU General Purpose Generator Product and Services
    • 2.4.4 MTU General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.4.5 MTU Recent Developments/Updates
  • 2.5 Atlas Copco
    • 2.5.1 Atlas Copco Details
    • 2.5.2 Atlas Copco Major Business
    • 2.5.3 Atlas Copco General Purpose Generator Product and Services
    • 2.5.4 Atlas Copco General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.5.5 Atlas Copco Recent Developments/Updates
  • 2.6 Honda Power Equipment
    • 2.6.1 Honda Power Equipment Details
    • 2.6.2 Honda Power Equipment Major Business
    • 2.6.3 Honda Power Equipment General Purpose Generator Product and Services
    • 2.6.4 Honda Power Equipment General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.6.5 Honda Power Equipment Recent Developments/Updates
  • 2.7 Multiquip
    • 2.7.1 Multiquip Details
    • 2.7.2 Multiquip Major Business
    • 2.7.3 Multiquip General Purpose Generator Product and Services
    • 2.7.4 Multiquip General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.7.5 Multiquip Recent Developments/Updates
  • 2.8 Kohler
    • 2.8.1 Kohler Details
    • 2.8.2 Kohler Major Business
    • 2.8.3 Kohler General Purpose Generator Product and Services
    • 2.8.4 Kohler General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.8.5 Kohler Recent Developments/Updates
  • 2.9 Wacker Neuson
    • 2.9.1 Wacker Neuson Details
    • 2.9.2 Wacker Neuson Major Business
    • 2.9.3 Wacker Neuson General Purpose Generator Product and Services
    • 2.9.4 Wacker Neuson General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.9.5 Wacker Neuson Recent Developments/Updates
  • 2.10 Briggs & Stratton
    • 2.10.1 Briggs & Stratton Details
    • 2.10.2 Briggs & Stratton Major Business
    • 2.10.3 Briggs & Stratton General Purpose Generator Product and Services
    • 2.10.4 Briggs & Stratton General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.10.5 Briggs & Stratton Recent Developments/Updates
  • 2.11 Yamaha
    • 2.11.1 Yamaha Details
    • 2.11.2 Yamaha Major Business
    • 2.11.3 Yamaha General Purpose Generator Product and Services
    • 2.11.4 Yamaha General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.11.5 Yamaha Recent Developments/Updates
  • 2.12 Eaton
    • 2.12.1 Eaton Details
    • 2.12.2 Eaton Major Business
    • 2.12.3 Eaton General Purpose Generator Product and Services
    • 2.12.4 Eaton General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.12.5 Eaton Recent Developments/Updates
  • 2.13 Grupel
    • 2.13.1 Grupel Details
    • 2.13.2 Grupel Major Business
    • 2.13.3 Grupel General Purpose Generator Product and Services
    • 2.13.4 Grupel General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.13.5 Grupel Recent Developments/Updates
  • 2.14 Hipower Systems
    • 2.14.1 Hipower Systems Details
    • 2.14.2 Hipower Systems Major Business
    • 2.14.3 Hipower Systems General Purpose Generator Product and Services
    • 2.14.4 Hipower Systems General Purpose Generator Sales Quantity, Average Price, Revenue, Gross Margin and Market Share (2020-2025)
    • 2.14.5 Hipower Systems Recent Developments/Updates

3 Competitive Environment: General Purpose Generator by Manufacturer

  • 3.1 Global General Purpose Generator Sales Quantity by Manufacturer (2020-2025)
  • 3.2 Global General Purpose Generator Revenue by Manufacturer (2020-2025)
  • 3.3 Global General Purpose Generator Average Price by Manufacturer (2020-2025)
  • 3.4 Market Share Analysis (2024)
    • 3.4.1 Producer Shipments of General Purpose Generator by Manufacturer Revenue ($MM) and Market Share (%): 2024
    • 3.4.2 Top 3 General Purpose Generator Manufacturer Market Share in 2024
    • 3.4.3 Top 6 General Purpose Generator Manufacturer Market Share in 2024
  • 3.5 General Purpose Generator Market: Overall Company Footprint Analysis
    • 3.5.1 General Purpose Generator Market: Region Footprint
    • 3.5.2 General Purpose Generator Market: Company Product Type Footprint
    • 3.5.3 General Purpose Generator Market: Company Product Application Footprint
  • 3.6 New Market Entrants and Barriers to Market Entry
  • 3.7 Mergers, Acquisition, Agreements, and Collaborations

4 Consumption Analysis by Region

  • 4.1 Global General Purpose Generator Market Size by Region
    • 4.1.1 Global General Purpose Generator Sales Quantity by Region (2020-2031)
    • 4.1.2 Global General Purpose Generator Consumption Value by Region (2020-2031)
    • 4.1.3 Global General Purpose Generator Average Price by Region (2020-2031)
  • 4.2 North America General Purpose Generator Consumption Value (2020-2031)
  • 4.3 Europe General Purpose Generator Consumption Value (2020-2031)
  • 4.4 Asia-Pacific General Purpose Generator Consumption Value (2020-2031)
  • 4.5 South America General Purpose Generator Consumption Value (2020-2031)
  • 4.6 Middle East & Africa General Purpose Generator Consumption Value (2020-2031)

5 Market Segment by Type

  • 5.1 Global General Purpose Generator Sales Quantity by Type (2020-2031)
  • 5.2 Global General Purpose Generator Consumption Value by Type (2020-2031)
  • 5.3 Global General Purpose Generator Average Price by Type (2020-2031)

6 Market Segment by Application

  • 6.1 Global General Purpose Generator Sales Quantity by Application (2020-2031)
  • 6.2 Global General Purpose Generator Consumption Value by Application (2020-2031)
  • 6.3 Global General Purpose Generator Average Price by Application (2020-2031)

7 North America

  • 7.1 North America General Purpose Generator Sales Quantity by Type (2020-2031)
  • 7.2 North America General Purpose Generator Sales Quantity by Application (2020-2031)
  • 7.3 North America General Purpose Generator Market Size by Country
    • 7.3.1 North America General Purpose Generator Sales Quantity by Country (2020-2031)
    • 7.3.2 North America General Purpose Generator Consumption Value by Country (2020-2031)
    • 7.3.3 United States Market Size and Forecast (2020-2031)
    • 7.3.4 Canada Market Size and Forecast (2020-2031)
    • 7.3.5 Mexico Market Size and Forecast (2020-2031)

8 Europe

  • 8.1 Europe General Purpose Generator Sales Quantity by Type (2020-2031)
  • 8.2 Europe General Purpose Generator Sales Quantity by Application (2020-2031)
  • 8.3 Europe General Purpose Generator Market Size by Country
    • 8.3.1 Europe General Purpose Generator Sales Quantity by Country (2020-2031)
    • 8.3.2 Europe General Purpose Generator Consumption Value by Country (2020-2031)
    • 8.3.3 Germany Market Size and Forecast (2020-2031)
    • 8.3.4 France Market Size and Forecast (2020-2031)
    • 8.3.5 United Kingdom Market Size and Forecast (2020-2031)
    • 8.3.6 Russia Market Size and Forecast (2020-2031)
    • 8.3.7 Italy Market Size and Forecast (2020-2031)

9 Asia-Pacific

  • 9.1 Asia-Pacific General Purpose Generator Sales Quantity by Type (2020-2031)
  • 9.2 Asia-Pacific General Purpose Generator Sales Quantity by Application (2020-2031)
  • 9.3 Asia-Pacific General Purpose Generator Market Size by Region
    • 9.3.1 Asia-Pacific General Purpose Generator Sales Quantity by Region (2020-2031)
    • 9.3.2 Asia-Pacific General Purpose Generator Consumption Value by Region (2020-2031)
    • 9.3.3 China Market Size and Forecast (2020-2031)
    • 9.3.4 Japan Market Size and Forecast (2020-2031)
    • 9.3.5 South Korea Market Size and Forecast (2020-2031)
    • 9.3.6 India Market Size and Forecast (2020-2031)
    • 9.3.7 Southeast Asia Market Size and Forecast (2020-2031)
    • 9.3.8 Australia Market Size and Forecast (2020-2031)

10 South America

  • 10.1 South America General Purpose Generator Sales Quantity by Type (2020-2031)
  • 10.2 South America General Purpose Generator Sales Quantity by Application (2020-2031)
  • 10.3 South America General Purpose Generator Market Size by Country
    • 10.3.1 South America General Purpose Generator Sales Quantity by Country (2020-2031)
    • 10.3.2 South America General Purpose Generator Consumption Value by Country (2020-2031)
    • 10.3.3 Brazil Market Size and Forecast (2020-2031)
    • 10.3.4 Argentina Market Size and Forecast (2020-2031)

11 Middle East & Africa

  • 11.1 Middle East & Africa General Purpose Generator Sales Quantity by Type (2020-2031)
  • 11.2 Middle East & Africa General Purpose Generator Sales Quantity by Application (2020-2031)
  • 11.3 Middle East & Africa General Purpose Generator Market Size by Country
    • 11.3.1 Middle East & Africa General Purpose Generator Sales Quantity by Country (2020-2031)
    • 11.3.2 Middle East & Africa General Purpose Generator Consumption Value by Country (2020-2031)
    • 11.3.3 Turkey Market Size and Forecast (2020-2031)
    • 11.3.4 Egypt Market Size and Forecast (2020-2031)
    • 11.3.5 Saudi Arabia Market Size and Forecast (2020-2031)
    • 11.3.6 South Africa Market Size and Forecast (2020-2031)

12 Market Dynamics

  • 12.1 General Purpose Generator Market Drivers
  • 12.2 General Purpose Generator Market Restraints
  • 12.3 General Purpose Generator Trends Analysis
  • 12.4 Porters Five Forces Analysis
    • 12.4.1 Threat of New Entrants
    • 12.4.2 Bargaining Power of Suppliers
    • 12.4.3 Bargaining Power of Buyers
    • 12.4.4 Threat of Substitutes
    • 12.4.5 Competitive Rivalry

13 Raw Material and Industry Chain

  • 13.1 Raw Material of General Purpose Generator and Key Manufacturers
  • 13.2 Manufacturing Costs Percentage of General Purpose Generator
  • 13.3 General Purpose Generator Production Process
  • 13.4 Industry Value Chain Analysis

14 Shipments by Distribution Channel

  • 14.1 Sales Channel
    • 14.1.1 Direct to End-User
    • 14.1.2 Distributors
  • 14.2 General Purpose Generator Typical Distributors
  • 14.3 General Purpose Generator Typical Customers

15 Research Findings and Conclusion

    16 Appendix

    • 16.1 Methodology
    • 16.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on General Purpose Generator. Industry analysis & Market Report on General Purpose Generator is a syndicated market report, published as Global General Purpose Generator Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031. It is complete Research Study and Industry Analysis of General Purpose Generator market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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