Report Detail

Service & Software Global DSP (Demand-Side Platform) Market Growth (Status and Outlook) 2019-2024

  • RnM3282621
  • |
  • 08 April, 2019
  • |
  • Global
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  • 133 Pages
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  • LPI(LP Information)
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  • Service & Software

DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
RTB is the most widely used DSP (Demand-Side Platform) in market, which accounts for about 67.17% of the whole DSP (Demand-Side Platform) market, because of its widely used by the majority companies.
From the view of region, the United States has about 38% market share in the world in 2018. Although Europe hold the smaller market, they will witness their faster growth in the next few years with the development of economy in these regions.

According to this study, over the next five years the DSP (Demand-Side Platform) market will register a 26.3% CAGR in terms of revenue, the global market size will reach US$ 31300 million by 2024, from US$ 9770 million in 2019. In particular, this report presents the global revenue market share of key companies in DSP (Demand-Side Platform) business, shared in Chapter 3.

This report presents a comprehensive overview, market shares and growth opportunities of DSP (Demand-Side Platform) market by product type, application, key companies and key regions.

This study considers the DSP (Demand-Side Platform) value generated from the sales of the following segments:

Segmentation by product type: breakdown data from 2014 to 2019 in Section 2.3; and forecast to 2024 in section 10.7.
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 10.8.
Retail
Automotive
Financial
Telecom
Others

This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Criteo
Double Click
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Dataxu
Mediamath
SocioMatic
Sizmek
Tubemogul
Oath Inc
AdForm
Amobee
Centro Inc

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key players and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives
To study and analyze the global DSP (Demand-Side Platform) market size by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of DSP (Demand-Side Platform) market by identifying its various subsegments.
Focuses on the key global DSP (Demand-Side Platform) players, to define, describe and analyze the value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the DSP (Demand-Side Platform) with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the size of DSP (Demand-Side Platform) submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.


Table of Contents

    2019-2024 Global DSP (Demand-Side Platform) Market Report (Status and Outlook)

      1 Scope of the Report

      • 1.1 Market Introduction
      • 1.2 Research Objectives
      • 1.3 Years Considered
      • 1.4 Market Research Methodology
      • 1.5 Economic Indicators
      • 1.6 Currency Considered

      2 Executive Summary

      • 2.1 World Market Overview
        • 2.1.1 Global DSP (Demand-Side Platform) Market Size 2014-2024
        • 2.1.2 DSP (Demand-Side Platform) Market Size CAGR by Region
      • 2.2 DSP (Demand-Side Platform) Segment by Type
        • 2.2.1 RTB (Real Time Bidding)
        • 2.2.2 PPB (Programmatic Premium Buying)
      • 2.3 DSP (Demand-Side Platform) Market Size by Type
        • 2.3.1 Global DSP (Demand-Side Platform) Market Size Market Share by Type (2014-2019)
        • 2.3.2 Global DSP (Demand-Side Platform) Market Size Growth Rate by Type (2014-2019)
      • 2.4 DSP (Demand-Side Platform) Segment by Application
        • 2.4.1 Retail
        • 2.4.2 Automotive
        • 2.4.3 Financial
        • 2.4.4 Telecom
        • 2.4.5 Others
      • 2.5 DSP (Demand-Side Platform) Market Size by Application
        • 2.5.1 Global DSP (Demand-Side Platform) Market Size Market Share by Application (2014-2019)
        • 2.5.2 Global DSP (Demand-Side Platform) Market Size Growth Rate by Application (2014-2019)

      3 Global DSP (Demand-Side Platform) by Players

      • 3.1 Global DSP (Demand-Side Platform) Market Size Market Share by Players
        • 3.1.1 Global DSP (Demand-Side Platform) Market Size by Players (2017-2019)
        • 3.1.2 Global DSP (Demand-Side Platform) Market Size Market Share by Players (2017-2019)
      • 3.2 Global DSP (Demand-Side Platform) Key Players Head office and Products Offered
      • 3.3 Market Concentration Rate Analysis
        • 3.3.1 Competition Landscape Analysis
        • 3.3.2 Concentration Ratio (CR3, CR5 and CR10) (2017-2019)
      • 3.4 New Products and Potential Entrants
      • 3.5 Mergers & Acquisitions, Expansion

      4 DSP (Demand-Side Platform) by Regions

      • 4.1 DSP (Demand-Side Platform) Market Size by Regions
      • 4.2 Americas DSP (Demand-Side Platform) Market Size Growth
      • 4.3 APAC DSP (Demand-Side Platform) Market Size Growth
      • 4.4 Europe DSP (Demand-Side Platform) Market Size Growth
      • 4.5 Middle East & Africa DSP (Demand-Side Platform) Market Size Growth

      5 Americas

      • 5.1 Americas DSP (Demand-Side Platform) Market Size by Countries
      • 5.2 Americas DSP (Demand-Side Platform) Market Size by Type
      • 5.3 Americas DSP (Demand-Side Platform) Market Size by Application
      • 5.4 United States
      • 5.5 Canada
      • 5.6 Mexico
      • 5.7 Key Economic Indicators of Few Americas Countries

      6 APAC

      • 6.1 APAC DSP (Demand-Side Platform) Market Size by Countries
      • 6.2 APAC DSP (Demand-Side Platform) Market Size by Type
      • 6.3 APAC DSP (Demand-Side Platform) Market Size by Application
      • 6.4 China
      • 6.5 Japan
      • 6.6 Korea
      • 6.7 Southeast Asia
      • 6.8 India
      • 6.9 Australia
      • 6.10 Key Economic Indicators of Few APAC Countries

      7 Europe

      • 7.1 Europe DSP (Demand-Side Platform) by Countries
      • 7.2 Europe DSP (Demand-Side Platform) Market Size by Type
      • 7.3 Europe DSP (Demand-Side Platform) Market Size by Application
      • 7.4 Germany
      • 7.5 France
      • 7.6 UK
      • 7.7 Italy
      • 7.8 Russia
      • 7.9 Spain
      • 7.10 Key Economic Indicators of Few Europe Countries

      8 Middle East & Africa

      • 8.1 Middle East & Africa DSP (Demand-Side Platform) by Countries
      • 8.2 Middle East & Africa DSP (Demand-Side Platform) Market Size by Type
      • 8.3 Middle East & Africa DSP (Demand-Side Platform) Market Size by Application
      • 8.4 Egypt
      • 8.5 South Africa
      • 8.6 Israel
      • 8.7 Turkey
      • 8.8 GCC Countries

      9 Market Drivers, Challenges and Trends

      • 9.1 Market Drivers and Impact
        • 9.1.1 Growing Demand from Key Regions
        • 9.1.2 Growing Demand from Key Applications and Potential Industries
      • 9.2 Market Challenges and Impact
      • 9.3 Market Trends

      10 Global DSP (Demand-Side Platform) Market Forecast

      • 10.1 Global DSP (Demand-Side Platform) Market Size Forecast (2019-2024)
      • 10.2 Global DSP (Demand-Side Platform) Forecast by Regions
        • 10.2.1 Global DSP (Demand-Side Platform) Forecast by Regions (2019-2024)
        • 10.2.2 Americas Market Forecast
        • 10.2.3 APAC Market Forecast
        • 10.2.4 Europe Market Forecast
        • 10.2.5 Middle East & Africa Market Forecast
      • 10.3 Americas Forecast by Countries
        • 10.3.1 United States Market Forecast
        • 10.3.2 Canada Market Forecast
        • 10.3.3 Mexico Market Forecast
        • 10.3.4 Brazil Market Forecast
      • 10.4 APAC Forecast by Countries
        • 10.4.1 China Market Forecast
        • 10.4.2 Japan Market Forecast
        • 10.4.3 Korea Market Forecast
        • 10.4.4 Southeast Asia Market Forecast
        • 10.4.5 India Market Forecast
        • 10.4.6 Australia Market Forecast
      • 10.5 Europe Forecast by Countries
        • 10.5.1 Germany Market Forecast
        • 10.5.2 France Market Forecast
        • 10.5.3 UK Market Forecast
        • 10.5.4 Italy Market Forecast
        • 10.5.5 Russia Market Forecast
        • 10.5.6 Spain Market Forecast
      • 10.6 Middle East & Africa Forecast by Countries
        • 10.6.1 Egypt Market Forecast
        • 10.6.2 South Africa Market Forecast
        • 10.6.3 Israel Market Forecast
        • 10.6.4 Turkey Market Forecast
        • 10.6.5 GCC Countries Market Forecast
      • 10.7 Global DSP (Demand-Side Platform) Forecast by Type
      • 10.8 Global DSP (Demand-Side Platform) Forecast by Application

      11 Key Players Analysis

      • 11.1 Criteo
        • 11.1.1 Company Details
        • 11.1.2 DSP (Demand-Side Platform) Product Offered
        • 11.1.3 Criteo DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2017-2019)
        • 11.1.4 Main Business Overview
        • 11.1.5 Criteo News
      • 11.2 Double Click
        • 11.2.1 Company Details
        • 11.2.2 DSP (Demand-Side Platform) Product Offered
        • 11.2.3 Double Click DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2017-2019)
        • 11.2.4 Main Business Overview
        • 11.2.5 Double Click News
      • 11.3 Facebook Ads Manager
        • 11.3.1 Company Details
        • 11.3.2 DSP (Demand-Side Platform) Product Offered
        • 11.3.3 Facebook Ads Manager DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2017-2019)
        • 11.3.4 Main Business Overview
        • 11.3.5 Facebook Ads Manager News
      • 11.4 Adobe
        • 11.4.1 Company Details
        • 11.4.2 DSP (Demand-Side Platform) Product Offered
        • 11.4.3 Adobe DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2017-2019)
        • 11.4.4 Main Business Overview
        • 11.4.5 Adobe News
      • 11.5 Trade Desk
        • 11.5.1 Company Details
        • 11.5.2 DSP (Demand-Side Platform) Product Offered
        • 11.5.3 Trade Desk DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2017-2019)
        • 11.5.4 Main Business Overview
        • 11.5.5 Trade Desk News
      • 11.6 Amazon (AAP)
        • 11.6.1 Company Details
        • 11.6.2 DSP (Demand-Side Platform) Product Offered
        • 11.6.3 Amazon (AAP) DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2017-2019)
        • 11.6.4 Main Business Overview
        • 11.6.5 Amazon (AAP) News
      • 11.7 Appnexus
        • 11.7.1 Company Details
        • 11.7.2 DSP (Demand-Side Platform) Product Offered
        • 11.7.3 Appnexus DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2017-2019)
        • 11.7.4 Main Business Overview
        • 11.7.5 Appnexus News
      • 11.8 Dataxu
        • 11.8.1 Company Details
        • 11.8.2 DSP (Demand-Side Platform) Product Offered
        • 11.8.3 Dataxu DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2017-2019)
        • 11.8.4 Main Business Overview
        • 11.8.5 Dataxu News
      • 11.9 Mediamath
        • 11.9.1 Company Details
        • 11.9.2 DSP (Demand-Side Platform) Product Offered
        • 11.9.3 Mediamath DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2017-2019)
        • 11.9.4 Main Business Overview
        • 11.9.5 Mediamath News
      • 11.10 SocioMatic
        • 11.10.1 Company Details
        • 11.10.2 DSP (Demand-Side Platform) Product Offered
        • 11.10.3 SocioMatic DSP (Demand-Side Platform) Revenue, Gross Margin and Market Share (2017-2019)
        • 11.10.4 Main Business Overview
        • 11.10.5 SocioMatic News
      • 11.11 Sizmek
      • 11.12 Tubemogul
      • 11.13 Oath Inc
      • 11.14 AdForm
      • 11.15 Amobee
      • 11.16 Centro Inc

      12 Research Findings and Conclusion

      Summary:
      Get latest Market Research Reports on DSP (Demand-Side Platform) . Industry analysis & Market Report on DSP (Demand-Side Platform) is a syndicated market report, published as Global DSP (Demand-Side Platform) Market Growth (Status and Outlook) 2019-2024. It is complete Research Study and Industry Analysis of DSP (Demand-Side Platform) market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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