Report Detail
Global Digital OOH Market Size, Status and Forecast 2019-2025
- RnM3466942 |
- 16 July, 2019 |
- Global |
- 98 Pages |
- QYResearch |
- Service & Software
Digital out-of-home (DOOH) refers to dynamic media distributed across placed-based networks in venues including, but not limited to: cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barber shops, and public spaces. PQ Media defines DOOH by two major platforms, digital place-based networks (DPN) and digital billboards & signage (DBB); DOOH networks typically feature independently addressable screens, kiosks, jukeboxes and/or jumbotrons. DOOH media benefits location owners and advertisers alike in being able to engage customers and/or audiences and extend the reach and effectiveness of marketing messages. It is also referred to as digital signage.
The rising expenditure of the FMCG industry is one of the key trends that will gain traction in the digital OOH market during the forecast period. With the increasing popularity of FMCG market, there is a rise in the advertising budget. The introduction of several products and the growing competition between FMCG manufacturers, companies are focusing on adopting new advertising platforms to help them reach a wide range of customers.
Characterized by the presence of several players, the digital OOH market appears to be highly fragmented.
APAC will be the major revenue contributor to the out-of-home digital advertising market throughout the forecast period. Factors such as the growing infrastructure and the growth of the fast-moving consumer goods market, will drive the growth of the digital OOH market in this region.
In 2018, the global Digital OOH market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.
This report focuses on the global Digital OOH status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Digital OOH development in United States, Europe and China.
The key players covered in this study
Clear Channel Outdoor
JCDecaux
Lamar Advertising
OUTFRONT Media
...
Market segment by Type, the product can be split into
In-store advertising
Outdoor advertising
Market segment by Application, split into
Retail
Recreation
Banking
Transportation
Education
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America
The study objectives of this report are:
To analyze global Digital OOH status, future forecast, growth opportunity, key market and key players.
To present the Digital OOH development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.
In this study, the years considered to estimate the market size of Digital OOH are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Table of Contents
1 Report Overview
- 1.1 Study Scope
- 1.2 Key Market Segments
- 1.3 Players Covered
- 1.4 Market Analysis by Type
- 1.4.1 Global Digital OOH Market Size Growth Rate by Type (2014-2025)
- 1.4.2 In-store advertising
- 1.4.3 Outdoor advertising
- 1.5 Market by Application
- 1.5.1 Global Digital OOH Market Share by Application (2014-2025)
- 1.5.2 Retail
- 1.5.3 Recreation
- 1.5.4 Banking
- 1.5.5 Transportation
- 1.5.6 Education
- 1.6 Study Objectives
- 1.7 Years Considered
2 Global Growth Trends
- 2.1 Digital OOH Market Size
- 2.2 Digital OOH Growth Trends by Regions
- 2.2.1 Digital OOH Market Size by Regions (2014-2025)
- 2.2.2 Digital OOH Market Share by Regions (2014-2019)
- 2.3 Industry Trends
- 2.3.1 Market Top Trends
- 2.3.2 Market Drivers
- 2.3.3 Market Opportunities
3 Market Share by Key Players
- 3.1 Digital OOH Market Size by Manufacturers
- 3.1.1 Global Digital OOH Revenue by Manufacturers (2014-2019)
- 3.1.2 Global Digital OOH Revenue Market Share by Manufacturers (2014-2019)
- 3.1.3 Global Digital OOH Market Concentration Ratio (CR5 and HHI)
- 3.2 Digital OOH Key Players Head office and Area Served
- 3.3 Key Players Digital OOH Product/Solution/Service
- 3.4 Date of Enter into Digital OOH Market
- 3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type and Application
- 4.1 Global Digital OOH Market Size by Type (2014-2019)
- 4.2 Global Digital OOH Market Size by Application (2014-2019)
5 United States
- 5.1 United States Digital OOH Market Size (2014-2019)
- 5.2 Digital OOH Key Players in United States
- 5.3 United States Digital OOH Market Size by Type
- 5.4 United States Digital OOH Market Size by Application
6 Europe
- 6.1 Europe Digital OOH Market Size (2014-2019)
- 6.2 Digital OOH Key Players in Europe
- 6.3 Europe Digital OOH Market Size by Type
- 6.4 Europe Digital OOH Market Size by Application
7 China
- 7.1 China Digital OOH Market Size (2014-2019)
- 7.2 Digital OOH Key Players in China
- 7.3 China Digital OOH Market Size by Type
- 7.4 China Digital OOH Market Size by Application
8 Japan
- 8.1 Japan Digital OOH Market Size (2014-2019)
- 8.2 Digital OOH Key Players in Japan
- 8.3 Japan Digital OOH Market Size by Type
- 8.4 Japan Digital OOH Market Size by Application
9 Southeast Asia
- 9.1 Southeast Asia Digital OOH Market Size (2014-2019)
- 9.2 Digital OOH Key Players in Southeast Asia
- 9.3 Southeast Asia Digital OOH Market Size by Type
- 9.4 Southeast Asia Digital OOH Market Size by Application
10 India
- 10.1 India Digital OOH Market Size (2014-2019)
- 10.2 Digital OOH Key Players in India
- 10.3 India Digital OOH Market Size by Type
- 10.4 India Digital OOH Market Size by Application
11 Central & South America
- 11.1 Central & South America Digital OOH Market Size (2014-2019)
- 11.2 Digital OOH Key Players in Central & South America
- 11.3 Central & South America Digital OOH Market Size by Type
- 11.4 Central & South America Digital OOH Market Size by Application
12 International Players Profiles
- 12.1 Clear Channel Outdoor
- 12.1.1 Clear Channel Outdoor Company Details
- 12.1.2 Company Description and Business Overview
- 12.1.3 Digital OOH Introduction
- 12.1.4 Clear Channel Outdoor Revenue in Digital OOH Business (2014-2019)
- 12.1.5 Clear Channel Outdoor Recent Development
- 12.2 JCDecaux
- 12.2.1 JCDecaux Company Details
- 12.2.2 Company Description and Business Overview
- 12.2.3 Digital OOH Introduction
- 12.2.4 JCDecaux Revenue in Digital OOH Business (2014-2019)
- 12.2.5 JCDecaux Recent Development
- 12.3 Lamar Advertising
- 12.3.1 Lamar Advertising Company Details
- 12.3.2 Company Description and Business Overview
- 12.3.3 Digital OOH Introduction
- 12.3.4 Lamar Advertising Revenue in Digital OOH Business (2014-2019)
- 12.3.5 Lamar Advertising Recent Development
- 12.4 OUTFRONT Media
- 12.4.1 OUTFRONT Media Company Details
- 12.4.2 Company Description and Business Overview
- 12.4.3 Digital OOH Introduction
- 12.4.4 OUTFRONT Media Revenue in Digital OOH Business (2014-2019)
- 12.4.5 OUTFRONT Media Recent Development
13 Market Forecast 2019-2025
- 13.1 Market Size Forecast by Regions
- 13.2 United States
- 13.3 Europe
- 13.4 China
- 13.5 Japan
- 13.6 Southeast Asia
- 13.7 India
- 13.8 Central & South America
- 13.9 Market Size Forecast by Product (2019-2025)
- 13.10 Market Size Forecast by Application (2019-2025)
14 Analyst's Viewpoints/Conclusions
15 Appendix
- 15.1 Research Methodology
- 15.1.1 Methodology/Research Approach
- 15.1.1.1 Research Programs/Design
- 15.1.1.2 Market Size Estimation
- 12.1.1.3 Market Breakdown and Data Triangulation
- 15.1.2 Data Source
- 15.1.2.1 Secondary Sources
- 15.1.2.2 Primary Sources
- 15.1.1 Methodology/Research Approach
- 15.2 Disclaimer
Summary:
Get latest Market Research Reports on Digital OOH. Industry analysis & Market Report on Digital OOH is a syndicated market report, published as Global Digital OOH Market Size, Status and Forecast 2019-2025. It is complete Research Study and Industry Analysis of Digital OOH market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.
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