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Service & Software Global Demand Side Platform Software Market 2026 by Company, Regions, Type and Application, Forecast to 2032

  • RnM4711564
    • |
  • 17 June, 2026
    • |
  • Global
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  • 138 Pages
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  • GIR
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  • Service & Software

According to our (Global Info Research) latest study, the global Demand Side Platform Software market size was valued at US$ 23676 million in 2025 and is forecast to a readjusted size of US$ 62202 million by 2032 with a CAGR of 14.7% during review period.
The demand side platform is a technology platform that provides cross media, cross platform, and cross terminal programmatic advertising purchase and placement management services for advertisers and advertising agencies. It utilizes real-time bidding technology (RTB) and user profiling data analysis to automatically evaluate and bid on every advertising display opportunity in a very short period of time (usually less than 100 milliseconds) by integrating multiple ad exchange platforms (Ad Exchange) and supply side platforms (SSP), helping advertisers accurately reach their target audience at reasonable prices. Its core value lies in breaking the isolated mode of traditional media purchasing, transforming media purchasing from purchasing "advertising space" to purchasing "specific audiences", thereby achieving maximum advertising efficiency and fine control of advertising costs
The demand side platform (DSP) software industry chain covers upstream media traffic providers and data service providers (including supply side platform SSP, advertising trading platform Ad Exchange, data management platform DMP, third-party data providers, and cloud infrastructure service providers), midstream DSP software developers and technology service providers (providing core functions such as programmatic advertising purchase, real-time bidding, audience targeting, and advertising optimization for advertisers and agents), and downstream advertisers and agencies (covering industries such as finance, retail, automotive, education, tourism, media and entertainment). Regarding gross profit margin, the overall gross profit margin of the DSP software industry is not directly disclosed in search results, but industry reports generally use gross profit margin as a key indicator to measure a company's profitability and analyze the gross profit margin data of major companies. From the perspective of profit models in the industry chain, the core value of DSP software platforms lies in their algorithm capabilities and data services. Therefore, compared to links that rely on hardware or traffic, DSP service providers with pure software/SaaS models usually have higher gross profit margins; However, manufacturers with high costs of manual services or traffic acquisition in their business have relatively low gross profit margins. Overall, the gross profit margin of the DSP software industry generally falls within the range of 40% -75% due to differences in business models (pure software SaaS vs hybrid model), customer types (direct customers vs agents), and data capabilities. Top platforms with strong algorithm capabilities and data asset accumulation have more prominent profitability levels.
The demand side platform software has been upgraded from an "automated bidding tool" in the programmatic advertising ecosystem to an "intelligent hub" that drives advertisers' full chain marketing decisions. Its value is not just to improve advertising procurement efficiency, but to integrate massive user profile data, third-party data, and advertiser owned data (CDP) to complete a closed-loop decision of "audience recognition strategy bidding creative optimization effect estimation" in milliseconds, upgrading advertising placement from purchasing vague "media traffic" to purchasing quantifiable and optimizable "individual attention". In today's increasingly stringent data compliance and privacy protection, DSP is further evolving into a brand's security barrier and a one party data activation center, using privacy computing technology (such as federated learning) to achieve data "usable but invisible", helping advertisers establish long-term, high-value user lifecycle management. Therefore, the essence of demand side platform software is no longer simply advertising software, but an enterprise level growth operating system that integrates media procurement, data governance, and intelligent decision-making.
This report is a detailed and comprehensive analysis for global Demand Side Platform Software market. Both quantitative and qualitative analyses are presented by company, by region & country, by Type and by Application. As the market is constantly changing, this report explores the competition, supply and demand trends, as well as key factors that contribute to its changing demands across many markets. Company profiles and product examples of selected competitors, along with market share estimates of some of the selected leaders for the year 2025, are provided.
Key Features:
Global Demand Side Platform Software market size and forecasts, in consumption value ($ Million), 2021-2032
Global Demand Side Platform Software market size and forecasts by region and country, in consumption value ($ Million), 2021-2032
Global Demand Side Platform Software market size and forecasts, by Type and by Application, in consumption value ($ Million), 2021-2032
Global Demand Side Platform Software market shares of main players, in revenue ($ Million), 2021-2026
The Primary Objectives in This Report Are:
To determine the size of the total market opportunity of global and key countries
To assess the growth potential for Demand Side Platform Software
To forecast future growth in each product and end-use market
To assess competitive factors affecting the marketplace
This report profiles key players in the global Demand Side Platform Software market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Evident, Olympus, Mitsubishi Electric, Baker Hughes, GE Measurement and Control, SHAWCOR, MME Group, FORCE Technology, Bureau Veritas, Applus+, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Market segmentation
Demand Side Platform Software market is split by Type and by Application. For the period 2021-2032, the growth among segments provides accurate calculations and forecasts for Consumption Value by Type and by Application. This analysis can help you expand your business by targeting qualified niche markets.
Market segment by Type
One Party Data-Driven Type
Three Party Data Enhanced Type
Market segment by Service Model
Self Service Type
Managed Service Type
Mixed Service Type
Market segment by Ability Level
Basic Type
Intelligent Type
Predictive Type
Market segment by Application
Retail
Automotive
Financial
Educations
Media and Entertainment
Telecommunication
Others
Market segment by players, this report covers
Evident
Olympus
Mitsubishi Electric
Baker Hughes
GE Measurement and Control
SHAWCOR
MME Group
FORCE Technology
Bureau Veritas
Applus+
TÜV Rheinland
Ashtead Technology
Sentinel Integrity Solutions
Testia
Jiangsu Jinyu Intelligent Testing System Co., Ltd.
Suzhou Desisen Electronics Co., Ltd.
NCS Testing Technology Co., Ltd.
Wuhan Zhongke Innovation Technology Co., Ltd.
Market segment by regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia, Italy and Rest of Europe)
Asia-Pacific (China, Japan, South Korea, India, Southeast Asia and Rest of Asia-Pacific)
South America (Brazil, Rest of South America)
Middle East & Africa (Turkey, Saudi Arabia, UAE, Rest of Middle East & Africa)
The content of the study subjects, includes a total of 13 chapters:
Chapter 1, to describe Demand Side Platform Software product scope, market overview, market estimation caveats and base year.
Chapter 2, to profile the top players of Demand Side Platform Software, with revenue, gross margin, and global market share of Demand Side Platform Software from 2021 to 2026.
Chapter 3, the Demand Side Platform Software competitive situation, revenue, and global market share of top players are analyzed emphatically by landscape contrast.
Chapter 4 and 5, to segment the market size by Type and by Application, with consumption value and growth rate by Type, by Application, from 2021 to 2032.
Chapter 6, 7, 8, 9, and 10, to break the market size data at the country level, with revenue and market share for key countries in the world, from 2021 to 2026.and Demand Side Platform Software market forecast, by regions, by Type and by Application, with consumption value, from 2027 to 2032.
Chapter 11, market dynamics, drivers, restraints, trends, Porters Five Forces analysis.
Chapter 12, the key raw materials and key suppliers, and industry chain of Demand Side Platform Software.
Chapter 13, to describe Demand Side Platform Software research findings and conclusion.


1 Market Overview

  • 1.1 Product Overview and Scope
  • 1.2 Market Estimation Caveats and Base Year
  • 1.3 Classification of Demand Side Platform Software by Type
    • 1.3.1 Overview: Global Demand Side Platform Software Market Size by Type: 2021 Versus 2025 Versus 2032
    • 1.3.2 Global Demand Side Platform Software Consumption Value Market Share by Type in 2025
    • 1.3.3 One Party Data-Driven Type
    • 1.3.4 Three Party Data Enhanced Type
  • 1.4 Classification of Demand Side Platform Software by Service Model
    • 1.4.1 Overview: Global Demand Side Platform Software Market Size by Service Model: 2021 Versus 2025 Versus 2032
    • 1.4.2 Global Demand Side Platform Software Consumption Value Market Share by Service Model in 2025
    • 1.4.3 Self Service Type
    • 1.4.4 Managed Service Type
    • 1.4.5 Mixed Service Type
  • 1.5 Classification of Demand Side Platform Software by Ability Level
    • 1.5.1 Overview: Global Demand Side Platform Software Market Size by Ability Level: 2021 Versus 2025 Versus 2032
    • 1.5.2 Global Demand Side Platform Software Consumption Value Market Share by Ability Level in 2025
    • 1.5.3 Basic Type
    • 1.5.4 Intelligent Type
    • 1.5.5 Predictive Type
  • 1.6 Global Demand Side Platform Software Market by Application
    • 1.6.1 Overview: Global Demand Side Platform Software Market Size by Application: 2021 Versus 2025 Versus 2032
    • 1.6.2 Retail
    • 1.6.3 Automotive
    • 1.6.4 Financial
    • 1.6.5 Educations
    • 1.6.6 Media and Entertainment
    • 1.6.7 Telecommunication
    • 1.6.8 Others
  • 1.7 Global Demand Side Platform Software Market Size & Forecast
  • 1.8 Global Demand Side Platform Software Market Size and Forecast by Region
    • 1.8.1 Global Demand Side Platform Software Market Size by Region: 2021 VS 2025 VS 2032
    • 1.8.2 Global Demand Side Platform Software Market Size by Region, (2021-2032)
    • 1.8.3 North America Demand Side Platform Software Market Size and Prospect (2021-2032)
    • 1.8.4 Europe Demand Side Platform Software Market Size and Prospect (2021-2032)
    • 1.8.5 Asia-Pacific Demand Side Platform Software Market Size and Prospect (2021-2032)
    • 1.8.6 South America Demand Side Platform Software Market Size and Prospect (2021-2032)
    • 1.8.7 Middle East & Africa Demand Side Platform Software Market Size and Prospect (2021-2032)

2 Company Profiles

  • 2.1 Evident
    • 2.1.1 Evident Details
    • 2.1.2 Evident Major Business
    • 2.1.3 Evident Demand Side Platform Software Product and Solutions
    • 2.1.4 Evident Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.1.5 Evident Recent Developments and Future Plans
  • 2.2 Olympus
    • 2.2.1 Olympus Details
    • 2.2.2 Olympus Major Business
    • 2.2.3 Olympus Demand Side Platform Software Product and Solutions
    • 2.2.4 Olympus Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.2.5 Olympus Recent Developments and Future Plans
  • 2.3 Mitsubishi Electric
    • 2.3.1 Mitsubishi Electric Details
    • 2.3.2 Mitsubishi Electric Major Business
    • 2.3.3 Mitsubishi Electric Demand Side Platform Software Product and Solutions
    • 2.3.4 Mitsubishi Electric Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.3.5 Mitsubishi Electric Recent Developments and Future Plans
  • 2.4 Baker Hughes
    • 2.4.1 Baker Hughes Details
    • 2.4.2 Baker Hughes Major Business
    • 2.4.3 Baker Hughes Demand Side Platform Software Product and Solutions
    • 2.4.4 Baker Hughes Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.4.5 Baker Hughes Recent Developments and Future Plans
  • 2.5 GE Measurement and Control
    • 2.5.1 GE Measurement and Control Details
    • 2.5.2 GE Measurement and Control Major Business
    • 2.5.3 GE Measurement and Control Demand Side Platform Software Product and Solutions
    • 2.5.4 GE Measurement and Control Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.5.5 GE Measurement and Control Recent Developments and Future Plans
  • 2.6 SHAWCOR
    • 2.6.1 SHAWCOR Details
    • 2.6.2 SHAWCOR Major Business
    • 2.6.3 SHAWCOR Demand Side Platform Software Product and Solutions
    • 2.6.4 SHAWCOR Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.6.5 SHAWCOR Recent Developments and Future Plans
  • 2.7 MME Group
    • 2.7.1 MME Group Details
    • 2.7.2 MME Group Major Business
    • 2.7.3 MME Group Demand Side Platform Software Product and Solutions
    • 2.7.4 MME Group Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.7.5 MME Group Recent Developments and Future Plans
  • 2.8 FORCE Technology
    • 2.8.1 FORCE Technology Details
    • 2.8.2 FORCE Technology Major Business
    • 2.8.3 FORCE Technology Demand Side Platform Software Product and Solutions
    • 2.8.4 FORCE Technology Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.8.5 FORCE Technology Recent Developments and Future Plans
  • 2.9 Bureau Veritas
    • 2.9.1 Bureau Veritas Details
    • 2.9.2 Bureau Veritas Major Business
    • 2.9.3 Bureau Veritas Demand Side Platform Software Product and Solutions
    • 2.9.4 Bureau Veritas Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.9.5 Bureau Veritas Recent Developments and Future Plans
  • 2.10 Applus+
    • 2.10.1 Applus+ Details
    • 2.10.2 Applus+ Major Business
    • 2.10.3 Applus+ Demand Side Platform Software Product and Solutions
    • 2.10.4 Applus+ Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.10.5 Applus+ Recent Developments and Future Plans
  • 2.11 TÜV Rheinland
    • 2.11.1 TÜV Rheinland Details
    • 2.11.2 TÜV Rheinland Major Business
    • 2.11.3 TÜV Rheinland Demand Side Platform Software Product and Solutions
    • 2.11.4 TÜV Rheinland Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.11.5 TÜV Rheinland Recent Developments and Future Plans
  • 2.12 Ashtead Technology
    • 2.12.1 Ashtead Technology Details
    • 2.12.2 Ashtead Technology Major Business
    • 2.12.3 Ashtead Technology Demand Side Platform Software Product and Solutions
    • 2.12.4 Ashtead Technology Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.12.5 Ashtead Technology Recent Developments and Future Plans
  • 2.13 Sentinel Integrity Solutions
    • 2.13.1 Sentinel Integrity Solutions Details
    • 2.13.2 Sentinel Integrity Solutions Major Business
    • 2.13.3 Sentinel Integrity Solutions Demand Side Platform Software Product and Solutions
    • 2.13.4 Sentinel Integrity Solutions Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.13.5 Sentinel Integrity Solutions Recent Developments and Future Plans
  • 2.14 Testia
    • 2.14.1 Testia Details
    • 2.14.2 Testia Major Business
    • 2.14.3 Testia Demand Side Platform Software Product and Solutions
    • 2.14.4 Testia Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.14.5 Testia Recent Developments and Future Plans
  • 2.15 Jiangsu Jinyu Intelligent Testing System Co., Ltd.
    • 2.15.1 Jiangsu Jinyu Intelligent Testing System Co., Ltd. Details
    • 2.15.2 Jiangsu Jinyu Intelligent Testing System Co., Ltd. Major Business
    • 2.15.3 Jiangsu Jinyu Intelligent Testing System Co., Ltd. Demand Side Platform Software Product and Solutions
    • 2.15.4 Jiangsu Jinyu Intelligent Testing System Co., Ltd. Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.15.5 Jiangsu Jinyu Intelligent Testing System Co., Ltd. Recent Developments and Future Plans
  • 2.16 Suzhou Desisen Electronics Co., Ltd.
    • 2.16.1 Suzhou Desisen Electronics Co., Ltd. Details
    • 2.16.2 Suzhou Desisen Electronics Co., Ltd. Major Business
    • 2.16.3 Suzhou Desisen Electronics Co., Ltd. Demand Side Platform Software Product and Solutions
    • 2.16.4 Suzhou Desisen Electronics Co., Ltd. Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.16.5 Suzhou Desisen Electronics Co., Ltd. Recent Developments and Future Plans
  • 2.17 NCS Testing Technology Co., Ltd.
    • 2.17.1 NCS Testing Technology Co., Ltd. Details
    • 2.17.2 NCS Testing Technology Co., Ltd. Major Business
    • 2.17.3 NCS Testing Technology Co., Ltd. Demand Side Platform Software Product and Solutions
    • 2.17.4 NCS Testing Technology Co., Ltd. Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.17.5 NCS Testing Technology Co., Ltd. Recent Developments and Future Plans
  • 2.18 Wuhan Zhongke Innovation Technology Co., Ltd.
    • 2.18.1 Wuhan Zhongke Innovation Technology Co., Ltd. Details
    • 2.18.2 Wuhan Zhongke Innovation Technology Co., Ltd. Major Business
    • 2.18.3 Wuhan Zhongke Innovation Technology Co., Ltd. Demand Side Platform Software Product and Solutions
    • 2.18.4 Wuhan Zhongke Innovation Technology Co., Ltd. Demand Side Platform Software Revenue, Gross Margin and Market Share (2021-2026)
    • 2.18.5 Wuhan Zhongke Innovation Technology Co., Ltd. Recent Developments and Future Plans

3 Market Competition, by Players

  • 3.1 Global Demand Side Platform Software Revenue and Share by Players (2021-2026)
  • 3.2 Market Share Analysis (2025)
    • 3.2.1 Market Share of Demand Side Platform Software by Company Revenue
    • 3.2.2 Top 3 Demand Side Platform Software Players Market Share in 2025
    • 3.2.3 Top 6 Demand Side Platform Software Players Market Share in 2025
  • 3.3 Demand Side Platform Software Market: Overall Company Footprint Analysis
    • 3.3.1 Demand Side Platform Software Market: Region Footprint
    • 3.3.2 Demand Side Platform Software Market: Company Product Type Footprint
    • 3.3.3 Demand Side Platform Software Market: Company Product Application Footprint
  • 3.4 New Market Entrants and Barriers to Market Entry
  • 3.5 Mergers, Acquisition, Agreements, and Collaborations

4 Market Size Segment by Type

  • 4.1 Global Demand Side Platform Software Consumption Value and Market Share by Type (2021-2026)
  • 4.2 Global Demand Side Platform Software Market Forecast by Type (2027-2032)

5 Market Size Segment by Application

  • 5.1 Global Demand Side Platform Software Consumption Value Market Share by Application (2021-2026)
  • 5.2 Global Demand Side Platform Software Market Forecast by Application (2027-2032)

6 North America

  • 6.1 North America Demand Side Platform Software Consumption Value by Type (2021-2032)
  • 6.2 North America Demand Side Platform Software Market Size by Application (2021-2032)
  • 6.3 North America Demand Side Platform Software Market Size by Country
    • 6.3.1 North America Demand Side Platform Software Consumption Value by Country (2021-2032)
    • 6.3.2 United States Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 6.3.3 Canada Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 6.3.4 Mexico Demand Side Platform Software Market Size and Forecast (2021-2032)

7 Europe

  • 7.1 Europe Demand Side Platform Software Consumption Value by Type (2021-2032)
  • 7.2 Europe Demand Side Platform Software Consumption Value by Application (2021-2032)
  • 7.3 Europe Demand Side Platform Software Market Size by Country
    • 7.3.1 Europe Demand Side Platform Software Consumption Value by Country (2021-2032)
    • 7.3.2 Germany Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 7.3.3 France Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 7.3.4 United Kingdom Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 7.3.5 Russia Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 7.3.6 Italy Demand Side Platform Software Market Size and Forecast (2021-2032)

8 Asia-Pacific

  • 8.1 Asia-Pacific Demand Side Platform Software Consumption Value by Type (2021-2032)
  • 8.2 Asia-Pacific Demand Side Platform Software Consumption Value by Application (2021-2032)
  • 8.3 Asia-Pacific Demand Side Platform Software Market Size by Region
    • 8.3.1 Asia-Pacific Demand Side Platform Software Consumption Value by Region (2021-2032)
    • 8.3.2 China Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 8.3.3 Japan Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 8.3.4 South Korea Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 8.3.5 India Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 8.3.6 Southeast Asia Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 8.3.7 Australia Demand Side Platform Software Market Size and Forecast (2021-2032)

9 South America

  • 9.1 South America Demand Side Platform Software Consumption Value by Type (2021-2032)
  • 9.2 South America Demand Side Platform Software Consumption Value by Application (2021-2032)
  • 9.3 South America Demand Side Platform Software Market Size by Country
    • 9.3.1 South America Demand Side Platform Software Consumption Value by Country (2021-2032)
    • 9.3.2 Brazil Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 9.3.3 Argentina Demand Side Platform Software Market Size and Forecast (2021-2032)

10 Middle East & Africa

  • 10.1 Middle East & Africa Demand Side Platform Software Consumption Value by Type (2021-2032)
  • 10.2 Middle East & Africa Demand Side Platform Software Consumption Value by Application (2021-2032)
  • 10.3 Middle East & Africa Demand Side Platform Software Market Size by Country
    • 10.3.1 Middle East & Africa Demand Side Platform Software Consumption Value by Country (2021-2032)
    • 10.3.2 Turkey Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 10.3.3 Saudi Arabia Demand Side Platform Software Market Size and Forecast (2021-2032)
    • 10.3.4 UAE Demand Side Platform Software Market Size and Forecast (2021-2032)

11 Market Dynamics

  • 11.1 Demand Side Platform Software Market Drivers
  • 11.2 Demand Side Platform Software Market Restraints
  • 11.3 Demand Side Platform Software Trends Analysis
  • 11.4 Porters Five Forces Analysis
    • 11.4.1 Threat of New Entrants
    • 11.4.2 Bargaining Power of Suppliers
    • 11.4.3 Bargaining Power of Buyers
    • 11.4.4 Threat of Substitutes
    • 11.4.5 Competitive Rivalry

12 Industry Chain Analysis

  • 12.1 Demand Side Platform Software Industry Chain
  • 12.2 Demand Side Platform Software Upstream Analysis
  • 12.3 Demand Side Platform Software Midstream Analysis
  • 12.4 Demand Side Platform Software Downstream Analysis

13 Research Findings and Conclusion

    14 Appendix

    • 14.1 Methodology
    • 14.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Demand Side Platform Software. Industry analysis & Market Report on Demand Side Platform Software is a syndicated market report, published as Global Demand Side Platform Software Market 2026 by Company, Regions, Type and Application, Forecast to 2032. It is complete Research Study and Industry Analysis of Demand Side Platform Software market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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