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Service & Software Global Data Management Platforms Supply, Demand and Key Producers, 2026-2032

  • RnM4667408
    • |
  • 22 January, 2026
    • |
  • Global
    • |
  • 129 Pages
    • |
  • GIR
    • |
  • Service & Software

The global Data Management Platforms market size is expected to reach $ million by 2032, rising at a market growth of %CAGR during the forecast period (2026-2032).
A data management platforms (DMPs) is a software platform used for collecting and managing data. They allow businesses owners to identify audience segments, which can be used to target specific users and contexts in online advertising campaigns. DMPs may use big data and artificial intelligence algorithms to process and analyze large data sets about users from various sources. Some advantages of using DMPs include data organization, increased insight on audiences and markets, and effective advertisement budgeting. On the other hand, DMPs often have to deal with privacy concerns due to the integration of third-party software with private data.
In Europe, Data Management Platforms key players include Oracle, Adobe, Neustar, Salesforce, Lotame, Verizon Media, Cloudera, SAS, OnAudience, Snowflake, Mapp, Nielsen, The ADEX, The Trade Desk, etc.
Germany is the largest market, with a share about 22%, followed by U.K., and France, both have a share about 30 percent.
In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Media and Entertainment.
This report studies the global Data Management Platforms demand, key companies, and key regions.
This report is a detailed and comprehensive analysis of the world market for Data Management Platforms, and provides market size (US$ million) and Year-over-Year (YoY) growth, considering 2025 as the base year. This report explores demand trends and competition, as well as details the characteristics of Data Management Platforms that contribute to its increasing demand across many markets.
Highlights and key features of the study
Global Data Management Platforms total market, 2021-2032, (USD Million)
Global Data Management Platforms total market by region & country, CAGR, 2021-2032, (USD Million)
U.S. VS China: Data Management Platforms total market, key domestic companies, and share, (USD Million)
Global Data Management Platforms revenue by player, revenue and market share 2021-2026, (USD Million)
Global Data Management Platforms total market by End User, CAGR, 2021-2032, (USD Million)
Global Data Management Platforms total market by Vertical Industry, CAGR, 2021-2032, (USD Million)
This report profiles major players in the global Data Management Platforms market based on the following parameters - company overview, revenue, gross margin, product portfolio, geographical presence, and key developments. Key companies covered as a part of this study include Oracle, Adobe, Neustar, Salesforce, Lotame, Verizon Media, Cloudera, SAS, OnAudience, Snowflake, etc.
This report also provides key insights about market drivers, restraints, opportunities, new product launches or approvals.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the world Data Management Platforms market
Detailed Segmentation:
Each section contains quantitative market data including market by value (US$ Millions), by player, by regions, by End User, and by Vertical Industry. Data is given for the years 2021-2032 by year with 2025 as the base year, 2026 as the estimate year, and 2027-2032 as the forecast year.
Global Data Management Platforms Market, By Region:
United States
China
Europe
Japan
South Korea
ASEAN
India
Rest of World
Global Data Management Platforms Market, Segmentation by End User:
SMEs
Large Enterprises
Global Data Management Platforms Market, Segmentation by Vertical Industry:
BFSI
Travel and Hospitality
Retail and eCommerce
Media and Entertainment
Education
Others
Companies Profiled:
Oracle
Adobe
Neustar
Salesforce
Lotame
Verizon Media
Cloudera
SAS
OnAudience
Snowflake
Mapp
Nielsen
The ADEX
The Trade Desk
Key Questions Answered
1. How big is the global Data Management Platforms market?
2. What is the demand of the global Data Management Platforms market?
3. What is the year over year growth of the global Data Management Platforms market?
4. What is the total value of the global Data Management Platforms market?
5. Who are the Major Players in the global Data Management Platforms market?
6. What are the growth factors driving the market demand?


1 Supply Summary

  • 1.1 Data Management Platforms Introduction
  • 1.2 World Data Management Platforms Market Size & Forecast (2021 & 2025 & 2032)
  • 1.3 World Data Management Platforms Total Market by Region (by Headquarter Location)
    • 1.3.1 World Data Management Platforms Market Size by Region (2021-2032), (by Headquarter Location)
    • 1.3.2 United States Based Company Data Management Platforms Revenue (2021-2032)
    • 1.3.3 China Based Company Data Management Platforms Revenue (2021-2032)
    • 1.3.4 Europe Based Company Data Management Platforms Revenue (2021-2032)
    • 1.3.5 Japan Based Company Data Management Platforms Revenue (2021-2032)
    • 1.3.6 South Korea Based Company Data Management Platforms Revenue (2021-2032)
    • 1.3.7 ASEAN Based Company Data Management Platforms Revenue (2021-2032)
    • 1.3.8 India Based Company Data Management Platforms Revenue (2021-2032)
  • 1.4 Market Drivers, Restraints and Trends
    • 1.4.1 Data Management Platforms Market Drivers
    • 1.4.2 Factors Affecting Demand
    • 1.4.3 Major Market Trends

2 Demand Summary

  • 2.1 World Data Management Platforms Consumption Value (2021-2032)
  • 2.2 World Data Management Platforms Consumption Value by Region
    • 2.2.1 World Data Management Platforms Consumption Value by Region (2021-2026)
    • 2.2.2 World Data Management Platforms Consumption Value Forecast by Region (2027-2032)
  • 2.3 United States Data Management Platforms Consumption Value (2021-2032)
  • 2.4 China Data Management Platforms Consumption Value (2021-2032)
  • 2.5 Europe Data Management Platforms Consumption Value (2021-2032)
  • 2.6 Japan Data Management Platforms Consumption Value (2021-2032)
  • 2.7 South Korea Data Management Platforms Consumption Value (2021-2032)
  • 2.8 ASEAN Data Management Platforms Consumption Value (2021-2032)
  • 2.9 India Data Management Platforms Consumption Value (2021-2032)

3 World Data Management Platforms Companies Competitive Analysis

  • 3.1 World Data Management Platforms Revenue by Player (2021-2026)
  • 3.2 Industry Rank and Concentration Rate (CR)
    • 3.2.1 Global Data Management Platforms Industry Rank of Major Players
    • 3.2.2 Global Concentration Ratios (CR4) for Data Management Platforms in 2025
    • 3.2.3 Global Concentration Ratios (CR8) for Data Management Platforms in 2025
  • 3.3 Data Management Platforms Company Evaluation Quadrant
  • 3.4 Data Management Platforms Market: Overall Company Footprint Analysis
    • 3.4.1 Data Management Platforms Market: Region Footprint
    • 3.4.2 Data Management Platforms Market: Company Product Type Footprint
    • 3.4.3 Data Management Platforms Market: Company Product Application Footprint
  • 3.5 Competitive Environment
    • 3.5.1 Historical Structure of the Industry
    • 3.5.2 Barriers of Market Entry
    • 3.5.3 Factors of Competition
  • 3.6 Mergers & Acquisitions Activity

4 United States VS China VS Rest of World (by Headquarter Location)

  • 4.1 United States VS China: Data Management Platforms Revenue Comparison (by Headquarter Location)
    • 4.1.1 United States VS China: Data Management Platforms Revenue Comparison (2021 & 2025 & 2032) (by Headquarter Location)
    • 4.1.2 United States VS China: Data Management Platforms Revenue Market Share Comparison (2021 & 2025 & 2032)
  • 4.2 United States Based Companies VS China Based Companies: Data Management Platforms Consumption Value Comparison
    • 4.2.1 United States VS China: Data Management Platforms Consumption Value Comparison (2021 & 2025 & 2032)
    • 4.2.2 United States VS China: Data Management Platforms Consumption Value Market Share Comparison (2021 & 2025 & 2032)
  • 4.3 United States Based Data Management Platforms Companies and Market Share, 2021-2026
    • 4.3.1 United States Based Data Management Platforms Companies, Headquarters (States, Country)
    • 4.3.2 United States Based Companies Data Management Platforms Revenue, (2021-2026)
  • 4.4 China Based Companies Data Management Platforms Revenue and Market Share, 2021-2026
    • 4.4.1 China Based Data Management Platforms Companies, Company Headquarters (Province, Country)
    • 4.4.2 China Based Companies Data Management Platforms Revenue, (2021-2026)
  • 4.5 Rest of World Based Data Management Platforms Companies and Market Share, 2021-2026
    • 4.5.1 Rest of World Based Data Management Platforms Companies, Headquarters (Province, Country)
    • 4.5.2 Rest of World Based Companies Data Management Platforms Revenue (2021-2026)

5 Market Analysis by End User

  • 5.1 World Data Management Platforms Market Size Overview by End User: 2021 VS 2025 VS 2032
  • 5.2 Segment Introduction by End User
    • 5.2.1 SMEs
    • 5.2.2 Large Enterprises
  • 5.3 Market Segment by End User
    • 5.3.1 World Data Management Platforms Market Size by End User (2021-2026)
    • 5.3.2 World Data Management Platforms Market Size by End User (2027-2032)
    • 5.3.3 World Data Management Platforms Market Size Market Share by End User (2027-2032)

6 Market Analysis by Vertical Industry

  • 6.1 World Data Management Platforms Market Size Overview by Vertical Industry: 2021 VS 2025 VS 2032
  • 6.2 Segment Introduction by Vertical Industry
    • 6.2.1 BFSI
    • 6.2.2 Travel and Hospitality
    • 6.2.3 Retail and eCommerce
    • 6.2.4 Media and Entertainment
    • 6.2.5 Education
    • 6.2.6 Others
  • 6.3 Market Segment by Vertical Industry
    • 6.3.1 World Data Management Platforms Market Size by Vertical Industry (2021-2026)
    • 6.3.2 World Data Management Platforms Market Size by Vertical Industry (2027-2032)
    • 6.3.3 World Data Management Platforms Market Size Market Share by Vertical Industry (2021-2032)

7 Company Profiles

  • 7.1 Oracle
    • 7.1.1 Oracle Details
    • 7.1.2 Oracle Major Business
    • 7.1.3 Oracle Data Management Platforms Product and Services
    • 7.1.4 Oracle Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.1.5 Oracle Recent Developments/Updates
    • 7.1.6 Oracle Competitive Strengths & Weaknesses
  • 7.2 Adobe
    • 7.2.1 Adobe Details
    • 7.2.2 Adobe Major Business
    • 7.2.3 Adobe Data Management Platforms Product and Services
    • 7.2.4 Adobe Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.2.5 Adobe Recent Developments/Updates
    • 7.2.6 Adobe Competitive Strengths & Weaknesses
  • 7.3 Neustar
    • 7.3.1 Neustar Details
    • 7.3.2 Neustar Major Business
    • 7.3.3 Neustar Data Management Platforms Product and Services
    • 7.3.4 Neustar Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.3.5 Neustar Recent Developments/Updates
    • 7.3.6 Neustar Competitive Strengths & Weaknesses
  • 7.4 Salesforce
    • 7.4.1 Salesforce Details
    • 7.4.2 Salesforce Major Business
    • 7.4.3 Salesforce Data Management Platforms Product and Services
    • 7.4.4 Salesforce Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.4.5 Salesforce Recent Developments/Updates
    • 7.4.6 Salesforce Competitive Strengths & Weaknesses
  • 7.5 Lotame
    • 7.5.1 Lotame Details
    • 7.5.2 Lotame Major Business
    • 7.5.3 Lotame Data Management Platforms Product and Services
    • 7.5.4 Lotame Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.5.5 Lotame Recent Developments/Updates
    • 7.5.6 Lotame Competitive Strengths & Weaknesses
  • 7.6 Verizon Media
    • 7.6.1 Verizon Media Details
    • 7.6.2 Verizon Media Major Business
    • 7.6.3 Verizon Media Data Management Platforms Product and Services
    • 7.6.4 Verizon Media Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.6.5 Verizon Media Recent Developments/Updates
    • 7.6.6 Verizon Media Competitive Strengths & Weaknesses
  • 7.7 Cloudera
    • 7.7.1 Cloudera Details
    • 7.7.2 Cloudera Major Business
    • 7.7.3 Cloudera Data Management Platforms Product and Services
    • 7.7.4 Cloudera Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.7.5 Cloudera Recent Developments/Updates
    • 7.7.6 Cloudera Competitive Strengths & Weaknesses
  • 7.8 SAS
    • 7.8.1 SAS Details
    • 7.8.2 SAS Major Business
    • 7.8.3 SAS Data Management Platforms Product and Services
    • 7.8.4 SAS Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.8.5 SAS Recent Developments/Updates
    • 7.8.6 SAS Competitive Strengths & Weaknesses
  • 7.9 OnAudience
    • 7.9.1 OnAudience Details
    • 7.9.2 OnAudience Major Business
    • 7.9.3 OnAudience Data Management Platforms Product and Services
    • 7.9.4 OnAudience Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.9.5 OnAudience Recent Developments/Updates
    • 7.9.6 OnAudience Competitive Strengths & Weaknesses
  • 7.10 Snowflake
    • 7.10.1 Snowflake Details
    • 7.10.2 Snowflake Major Business
    • 7.10.3 Snowflake Data Management Platforms Product and Services
    • 7.10.4 Snowflake Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.10.5 Snowflake Recent Developments/Updates
    • 7.10.6 Snowflake Competitive Strengths & Weaknesses
  • 7.11 Mapp
    • 7.11.1 Mapp Details
    • 7.11.2 Mapp Major Business
    • 7.11.3 Mapp Data Management Platforms Product and Services
    • 7.11.4 Mapp Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.11.5 Mapp Recent Developments/Updates
    • 7.11.6 Mapp Competitive Strengths & Weaknesses
  • 7.12 Nielsen
    • 7.12.1 Nielsen Details
    • 7.12.2 Nielsen Major Business
    • 7.12.3 Nielsen Data Management Platforms Product and Services
    • 7.12.4 Nielsen Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.12.5 Nielsen Recent Developments/Updates
    • 7.12.6 Nielsen Competitive Strengths & Weaknesses
  • 7.13 The ADEX
    • 7.13.1 The ADEX Details
    • 7.13.2 The ADEX Major Business
    • 7.13.3 The ADEX Data Management Platforms Product and Services
    • 7.13.4 The ADEX Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.13.5 The ADEX Recent Developments/Updates
    • 7.13.6 The ADEX Competitive Strengths & Weaknesses
  • 7.14 The Trade Desk
    • 7.14.1 The Trade Desk Details
    • 7.14.2 The Trade Desk Major Business
    • 7.14.3 The Trade Desk Data Management Platforms Product and Services
    • 7.14.4 The Trade Desk Data Management Platforms Revenue, Gross Margin and Market Share (2021-2026)
    • 7.14.5 The Trade Desk Recent Developments/Updates
    • 7.14.6 The Trade Desk Competitive Strengths & Weaknesses

8 Industry Chain Analysis

  • 8.1 Data Management Platforms Industry Chain
  • 8.2 Data Management Platforms Upstream Analysis
  • 8.3 Data Management Platforms Midstream Analysis
  • 8.4 Data Management Platforms Downstream Analysis

9 Research Findings and Conclusion

    10 Appendix

    • 10.1 Methodology
    • 10.2 Research Process and Data Source

    Summary:
    Get latest Market Research Reports on Data Management Platforms. Industry analysis & Market Report on Data Management Platforms is a syndicated market report, published as Global Data Management Platforms Supply, Demand and Key Producers, 2026-2032. It is complete Research Study and Industry Analysis of Data Management Platforms market, to understand, Market Demand, Growth, trends analysis and Factor Influencing market.

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